iau UiUAJiA ftUiNUA I HilHj-. f-LKKUAKY 17. 1918.
13 A
STATUS OF AUTO
ASSURED BY FED
FUEL BULLETIN
Government Recognizes Motor
Car as Public Utility and Ex
empts Garages Fr i "Heat
less Monday" Order.
Positive recognition of the automo
bile as a public utility has come from
the federal government in an official
bulletin issued by the fuel administra
tion. This order specially exempts gar
ages and service stations from the rul
ing of January 17 requiring (he ob
servance of what are generally called
"the heatless Mondays." It upholds
the view that the automobile is a
form of transportation of great value
to the country in war time, and as
such must be kept in running order.
In response to inquiries from mo
torists and automobile dealers all over
the country, the fuel administration is
sued the following bulletin:
"There is nothing in the order of
January 17 to prevent the operation
of automobiles; motor vehicles of all
classes being considered as coming
under the head of public utilities."
"This is exactly the status which en
lightened manufacturers, dealers and
owners have been claiming for the
motor car for some time," said C. R.
Norton, general sales manager of the
Packard Motor' Car company, com
menting on the bulletin. "A contrary
view obtained right up to the time
when increased freights and winter's
severity tied the railway transporta
tion system into a hard knot. Then
the general public discovered how nec
essary motor transportation is. And
simultaneously, the government itself
found, in a test run of Packard army
trucks from Petroit to the seaboard
that in the country's supply of motor
vehicles it had a whole transportation
system, unlimited by schedules, cap
able of negotiating snow-filled moun
tain roads in the dead of winter.
"Therefore the very sensible order
which places garages and service sta
tions in the same relation to automo
biles and trucks as railroad round
houses are to locomotives."
Hudson Four-Passenger Phaeton
That Will Have Place in Auto Show
The Hudson Super Six four pas
senger phaiton is one of the new
models which will appear at the Om
aha Auto show. This model with
slight modifications is the same model
which was called the Speedster last
year.
The body lines have been squared
to some extent, adding greatly to the
smart, clean cut appearance so much
in vogue today.
This model gives promise of being
one of the very popular 1918 models.
the public at the Chicago automobile
show in January, the list on this
12-cylinder car now being $2,850.
The price of the six-cylinder sedan
remains at $2,820, while the same
body of the winter-summer convert
ible type, mounted on the 12-cylinder
chassis, sells for $3,420.
"In these days of unusual business
conditions it is obvious that our pres
ent action requires little or no justifi
cation," said George M. Dickson,
president of the National Motor Car
and Vehicle corporation. "With the
cost of raw material and labor soar
ing continually, a price increase was
inevitable. Predictions of increased
automobile prices were common at
the New York and Chicago shows and
the National is only one of many car
makers that ultimately will verily
the sound and logical prophecy.'
Proven Quality Brings
Price Boost to National
Holding religiously to the belief
that proven quality and an enviable
record for automobile dependability
each a heritage of 17 successful
years should not be sacrificed under
any circumstances, the National Mo
tor Car and Vehicle company of
Indianapolis this we,ek chose the other
and logical alternative of increasing
the prices on all the six and 12-cylinder
models in its , 1918 line, with the
exception of the convertible sedan.
The new prices, which go into ef
fect immediately, represent an in
crease of $155 in the cost of the seven-passenger
touring car, four-passenger
roadster and four-passenger
phaeton, the revised prices being
$2,150 and $2,750 for the six and the
twelve respectively.
One hundred dollars also has been
added to the price of the new two
passengeir Dispatch roadster, which
was intrbduced for the first lime to
Westcott Roadster Causes
Comment at Chicago Show
At the recent Chicago automobile
show Carl Changstrom, president of
the Standard Motor Car company, lo
cal Westcott distributors, secured
some interesting information as to the
trend of the automobile market the
coming season. Comments of visitors
at the. Westcott exhibit have led him
to think that buyers will be more
critical than ever before and that
cars will be sold strictly on the basis
of what they can do and how long
they will last, rather than upon the
price basis.
He believes there will be a larger
market for those cars that can meas
ure up to a severe test of performance
and is therefore looking forward to
an excellent season for the Westcott.
During his absence James Moore of
Gothenburg, Neb., purchased a West
cott roadster a snappy machine that
has aroused quite a bit of favorable
comment both because of its beauty
and because of the superior engineer
ing of its chassis.
Toozer in East to Get
More Cars for Territory
George E. Toozer of the Toozer
Gerspacher Motor company left early
last week for Flint, Mich., to get,
more cars for the Omaha territory.
There is some anxiety on the part
of dealers regarding the securing of
equipment to ship cars for the Omaha
Automobile show. Mr. Toozer while
in Flint will make sure of the cars
for exhibit at the Omaha show.
ARMY GIVES CARS
MAXIMUM OF TESTS
Standard Passenger Oars, With
Truck Attachments, Make
Remarkable Journey; Ignore
16 Men and 4 Mules.
The extensive motor car operations
in the army recently have brought to
light an extremely difficult experiment.-!
run made by officers of the
quartermaster's department shortly
after the beginning of the war.
The experiment was for the purpose
of testing the driving power and en
durance as well as upkeep economy
of a one and a half ton truck. It
was stipulated in advance that the
truck would be required to meet the
"worst road conditions imaginable"
and to come through without more
than a reasonable amount of repair
ing. There was no exaggeration in the
statement about the "road" condi
tions except that the word "road,"
as a general proposition, 'was entirely
superfluous. The test was made over
700 miles of the Rio Grande River
valley, one of the hottest and dryest
regions in the world. Three standard
passenger cars entered the run, all
equipped with form-a-truck attach
ments. Each was loaded with a ton
and a half of sand bags, except over
a stretch of 52 miles of desert from
Sajita to Ravmondsville, Tex., where
they carried only a half ton. In this
52-mile section it is impossible to
keep the wheels from sinking entirely
into the sand, unles.s it is an empty
truck and t even then they are in
clined to hide themselves from view.
New Permalife Battery
Taken by Service Station
Announcement was made recently
by the 3646 Service station to the
effect that it had taken on the agency
for the Permalife Storage Battery
Company, Incorporated, of Pough
keepsie, N. Y.
With the ever increasing list of
automobiles credited to Omaha, as
serts H. B. Noyes, there is a wide field
for battery service.
That extra room will pay your coal
bill. Rent it through a Bee Want Ad.
OMAHA TO BECOME
GREAT TIRE CENTER
Great Western Company to Put
in Force Ideas That Tromise
Much for the Local
Industry.
Omaha is fast developing into a city
of diversified manufacturing interests,
which, backed up by the surrounding
agricultural and live stock interests,
will make it a "Gibraltar" in logical
and financial strength.
Situated as it is in the heart of one
of the richest agricultural districts in
the world, it needs onlv manufactur
ing interests to make it surpass all
middle western cities from every
angle.
Evidence of the manufacturing pos
sibilities of Omaha is being brought
to light in a most forceful manner
by the plans of tire manufacturers to
make Omaha an integral part of the
great automobile manutactunng busi
ness.
The Great Western Tire and Truck
company has planned extensive manu
facturing interests in Omaha. Their
product is a rim and tire which
eliminates the use of much of the rub
ber now used in the manufacture of
pneumatic tires. By incasing the in
ner tube in metal and through other
scientific construction ideas the Great
Western people not only claim to ac
complish the cushioning, or shock
eliminating, qualities of other pneu
matic tires, but claim to have a punc
ture proof, blow-out proof tire.
This firm is to manufacture also
a serviceable truck tire and wheel, us
ing a similar construction idea. It
is claimed that this tire or wheel
will give the same cushioning quali
ties minus the danger of punctures
and blow-outs. A truck, too, is in
cluded in the manufacturing plan of
the new company.
Closed Car. Bodies Prove
Popular With Woman Owners
H. H. Rice, sales manager of the
Nordyke & Marmon company of In
dianapolis, calls attention to a new
trend in the closed car field, the in
creasing tendency of Marmon 34 own
ers to buy closed car bodies for
mounting on their 34 chassis. "This
tendency," says Mr. Rice, "while a
part of the increasing popularity of the
closed car for general purpose motor
ing, is especially marked amoung Mar
mon 34 owi.ers, because of the stabil
ized 34 design which for three seasons
has had no radical change.
For the last two years we have
devoted a great deal of attention to
clsed cars. We furnish as a part of
our regular line four standard closed
cars limousine, sedan, laudaulet and
town car. In the limousine there is
room for five passengers in the en
closed compart. The auxiliary seats
fold forward and out of the way when
not in use. The general design of the
body has been greatly improved in
appearance. The town car is the same
as the 'imousine, except that the roof
does not extend over the driver's com
partment. However, provision is made
for protecting the driver. The sedan
accommodates seven passengers
within the same enclosure. It has four
wide doors, two on either side. While
the sedan is of the non-controvert-
ible type, the windows can be lowered
so that practically all the advantages
of an open car may be had when desired."
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THE UNIVERSAL CAR
Six hundred dollars ($600) f. o. b. Detroit. That's the price of the Ford Model
T One-Ton Truck Chassis. Wheelbase of 124 inches, and will turn in a forty-six
foot circle. Staunchly built of Vanadium Steel (specially Ford heat-treated);
has the regular Ford Model T motor, the absolute assurance of continuous pow
er. Worm drive otherwise it's the regular Ford car chassis enlarged for truck
purposes. Thoroughly tested for two years before placing on the market. It's an
everyday one-ton truck, just as necessary and useful on the farm as it is to busi
ness men of the towns and cities. Simple to operate and most economical to run
and maintain. The problem is to make 'em fast enough to satisfy demand. We
urge you to place your order without delay if you want one.
Any one of the authorized Ford dealers listed in this announcement will give
prompt attention to your order, and also pledge to you satisfactory after-service.
Be sure to buy your Ford from an authorized dealer so as to get
"after service."
Nichols-Rice Motor Co.
Holmes-Adkins Co.
Universal Motor Co.
Sample-Hart Motor Co.
McCaffrey Motor Co.
Ames Ave. and Florence Blvd.
4911 South 24th St.
2562 Leavenworth St.
18th and Burt Sts.
15th and Jackson Sts.
Make the acquaintance of the Ford dealer near you
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Omaha Show to Reveal
Splendor of Auto Business!
Omaha automobile distributors are
exercising every precaution in order I
that the Omaha Automobile show will !
lack none of the splendor of the New i
York and Chicago auto shows. The I
Hudson show cars shown at both New .
York flnrt Phii'flcn vir mirrli a hv I
Guy L. Smith and are already enroute
to Omaha.
This purchase, asserts Mr. Smith,
will serve a double purpose. The cars
will not only enhance our display at
the Omaha show, but will furnish
us with extra cars for sale after the
show. This purchase will not be
counted against the numbers alotted
to us by the factory.
Better Roads Urged to Cafe !
For Motor Transportation
An increasing interest in good
roads which is giving new impetus
to the movement to improve them
is seen by transportation experts as
one of the results of the interruption
of railroad freight service. Observ
ers point out that the immediate ef
fect of the freight embargoes and
congestion has been to increase long
haul motor truck traffic tremendously.
The direct consequence of this, they
say, has been to direct public atten
tion to the public roads, which must
carry the greatly increased burden.
Already local and state govern
ments Tiave undertaken plans by
which roads all over th country will
be improved and bridges strength
ened." This is in anticipation of the
rush of motor truck traffic which will
be po,t upon the roads with the first
breaking of winter. '.
National advertisers are also tak
ing their part -in the movement to
awaken interest in th national neces
sity of improving the roads. One of
these is the Autocar company of Aril
more, Pa.,: manufacturers of the Auto
car motor truck, which has devoted
space in newspapers throughout the
country to furthering the idea of
good roads. Another is the Timken
Roller Bearing company, Canton. O.,
which is advocating in paid space the
strengthening of bridges and roads.
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The New Series
Stabilized Design
It seems a contradiction, but it is rio less
a fact, that the new series Marmon 34,
while bringing no radical changes no
fundamental innovations does establish a
most noteworthy fundamental in motor car
construction namely, Stabilized Design.
WHEN. the Marmon 34 was introduced at the
New. ,York Automobile Show ' tw vy ears ago, it
differed entirely in principle and design from all
other cars. For one thing, it was 11 00 pounds lighter. For
another, it eliminated more than ,5 1 1 parts. Aluminum
was extensively used in the motor and tody. The frame,,
running-boards and fenders were a rigid unit construction.
J Today there are numbers of cars which, border on the Marmon
idea. There arc more at this 'show than' 'there were the year before,
and there will be more in all likelihood next season than there are this.
It is not the Marmon that is changing; it is the practices of the
motor car industry. More s arid more' are they conforming to the
principles first exemplified in Marmon construction.
The Marmon has" not changed because it has not had to. Because
it has proved itself correct. Great engineering genius, actively en
gaged for the past two years in trying to improve this car, has not
been able to better it except in the matter of a few mechanical refine
ments. So today the distinguishing differences between the New
Series Marmon 34 and the old are the slanting wind-shield and the
wider seats and the deeper sides.
As far as men know, the Marmon represents the final type. It
has put a stop to the annual metamorphosis of models it has stabil
ized not only construction, but the buyer's investment.
j This means that the owners p( the Marmon of this year, last
year or the year before, arc not put to the extremity of buying a new
car each season to be up to date.
And yet, the Marmon continues to attract the whole-hearted
admiration of those who view it either on the road, or, as at present,
at the automobile show. The new Show Models arc indeed a fresh
inspiration. -
136-inch Wheelbase 1100 Pounds Lighter
See Marmon At Omaha Auto Show
Exhibit Space on the Stage.
Phone
Douglas
1712
22 os rAKNAM sr. 'y
si-;'
VI. '."J!
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Nordyke fc? Marmon Company
Established 1851 t INDIANAPOLIS
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