THE UA1AHA SUNDAY BEE: FEBRUARY 10, 1918.
FRANKLIN TRIFLES'
V OUTPUT IN YEAR
Big Factory Meets Demand for
Popular Car . by Speeding
' ; Up Its' Produc
tion. 1
EFFICIENCY EXPERT WITH
m'. f. SHAFER & CO.
CLOTHIERS SEE BIG
SHORTAGEOF WOOL
Secretary of Nebraska Asso
ciation Says Situation Is
Alarming; Convention in
Omaha Feb. .2-14.
12 A
m '
To. triple the production (rate within
a year's time has been the task of
the Franklin Automobile company,
Syracuse, N. -Y. 1917 has been the
greatest year in this company's his
tory. The peak of production was
reached the week of October 1, when
294 cars were turned out, an average
h of almost 54 cars per day for the five
and one-half working days of the
week.
An interesting indication of the po
sition which the Franklin car is hold
ing in the light of war conditions is
. shown by tha jump which marked the
period when the United States en-
, tered the war and when the nation
wide readjustments were being made.
Shipments during April, May, June,
July and August were far ahead of
the total shipments for the entire
year of 1916.
Tp take care of this tripled busl-'
tiess, the rrankhn factory started
, out at the beginning cf the year with
practically double facilities. The last
of the buildings to bring the factory
capacity up to 15,000 cars a year is
now ' completely equipped and in
operation. The total factory floor
space is 16J4 acres. This year the
number of employes exceeded 3,000
people, whose annual pay reached
$3,600,000.
Put Back Into Batteries ;
. What Comes Out is the Rule
"The owner of a modern motor car
Is often heard to ask, 'How can I keep
my battery charged? My lamps burn
dint and the starter is weak, says
- Elmer Rosengrcn, Willard, expert
In a great many "cases this, com
plaint is due to the fact that the owner
does not drive his car sufficiently with-
out the lights burning or the starter
, - j j i.
Dcing opcraica 10 generate cnougn
current so that the battery will supply
the demand of the lights and the
tarter when necessary.
This is especially true among the
class of car owners who drive short
distances daily, using their starting
motor considerably and not putting
back into the battery the same amount
of current they take out. Then they
drive their cars at night with the
lights burning and oftentimes let
their cars stand at the curb with the
motor dead and the lights still burn
ing and using current from the bat-
tery. : . . - ; -,.
. Every car owner must remember
, that it is necessary to drive at 15 or 20
miles an hour to generate enough cur;
rent to effect the battery to any ex
tent. ; A well cared for battery is just
about as dependable a thing as there
is on a motor cat, bat one which if not
given the proper attention will soon
cause a lot of trouble and expense to
the owner. , - -
Coming Automobile-Show
; Creates Great Interest
According to J. H. Hansen of the
Jones-Hansen-Cadillae company, the
coming auto show is creating much
interest throughout this part of the
, country. Salesmen in the territory
bring m reports from dealers in Ne
braska and Iowa, all of whom wil
. visit thepmaha show and intend to
bring .large numbers of friends an J
prospects along, i
"Judging from all reports," says
Mr. Hansen, "the coming show will
be a record-breaker not only in at-'
tendance but in sales. The work be
ing done by the secretary of the Deal
ers' association, who is also manager
cf the show, will insure a. complete!1
, ........ U. i t.-.,- .. . i
VUIAX39. hllUffa UUff IUV Vll m
show, and the truck and tractor show
in connection with 4the. passenger
motor ears was a great idea. The
eastern factories are recognizing the
importance of 'the Omaha showjand
are sending men and machines here
Jones-Hansen-Cadillac -
- Adds Krause to Force
W. A. Krause, well known over the
State of Nebraska as an exceptionally
wsll - liked automobile salesman, has
ioined the new Cadillac distributors
n Omaha. Mr. Krause knows Cadil
lac, cars, having been connected with'
the A. H. Jones company of Hast
ings, Neb., for several years selling
Cadillacs over practically the whole
state.
The Jones-Hansen service station
on Farnam street is now in opera
tion. According to J. H. Hansen,
who !s general manager, a new idea
in Cadillac service has been outlined
with the object in mind df defining
the word "service into comprehen
sive actual facts as to "what a buyer
can expect The Jones-Hansin serv
ice station now employ 10 people.
Pneumatic Tool Co. Still
Owns "Little Giant" Truck
That the Chicago Pneumatic Tool
company has sold its interests in the
Little Giant truck is the erroneous
impression that seems to have arisen
through the recent announcement of
the organization ' of the Little Giant
Trutk company. The new company
is merely a sales organization owned
and controlled by the Chicago Pneu
matic Tool company, with the same
personnel of officers and executives
with headquarters intyie Fisher build
ing and salesrooms at. 1615 Michigan
avenue. ..-
Drive for Coat Hangers '
' Is to Start Tomorrow
A week's drive will be startedto
, morrow, by the salvage department
of the Red Cross for coat hangers. '
This salvage bufeau is the one de-
partment of war service not asking
, for titan ey. Donate your hangers.
Omaha cleaners will buy them back
and the money goes to the Red Cross
fund. Help our boysver there I
Bring them or send them to sal
vage - headquarters, 1409 Harney
.street'.,.
Sinking of Tuscania v
Stimulates.Recruiting
The torpedoing of the transport
Tuscania loaded with United States
troops has proven a great stimulant
for army recruiting in Omaha. Fol
lowing the first reports 70 men have
enlisted in thearmy. The number
does not equal the records made a ft w
days before the closing of the, army to
registered men, but is far more than
the daily average the last few months.
S.D. Tomlinson
The uual proceedure in employing
an efficiency expert has been reversed
bv M, F. Shafer & Co. Instead of
waiting until their busings" organi
zation has shown weak spots and
needs correction, they have employed
S.I D. Tomlinson, until recently as
sistant superintendent of the Thomas
D; Murphy company of Red Oak, la.,
to establish modern and up-to-the
minute efficiency methods from the
very outset In the plant just opened
at Seventeenth and Webster streets.
Mr. Tomlinson has had 12 years'
experience in the manufacture of art
calendars and the handling of fine
Color printing. His thorough fami
liaritv with the , calendar and adver
tisintr specialty manufacture and
marked executive ability make him a
valuable addition to that department
oi tne snater piani. vvnue nis Knowl
edge of cost accounting methods and
"short-cuts" in printing will prove
equally helpful in the letter depart
ment The family of Mr. Tomlinson ac
company him and it is his intention to
make Omaha his home.
Four Moves in Two Weeks
0r Omaha's Automobile Row
The last two weeks seem to have
been moving days i9r several dealers
on. Omaha's automobile row. -
The Omaha Chandler company, the
Western Motor Car company and the
Prince Auto company jiave all
changed locations during the past two
weeks. '
The Western Motor Car company
started the ball rolling by moving
from 2054 Farnam street across the
street They now occupy the bulding
used by the Overland branch as a
sales room. '
The Prince Auto company moved
from 2421 Farnam street into the old
Western Motor Car company location
and the Omaha chandler company
have taken over the location at 2421
Farnam street
The old location of the . Omaha
Chandler company at 2520 Farnam
street will be occupied by the S. & A.
Tire company in addition to their
present quarters.
The shortage of wool is reaching a
stage which is acute so far as the
clothier is concerned, according t.o C
C. Wescott of Plattsmouth, secretary
of the Nebraska Retail Clothiers' as
sociation. "It is the clothier's turn to
worry about the war now," he said.
He was in Omaha last week com
pleting arrangements for the clothiers'-
annual convention at the Hotel
Fontenelle February 12-14.
"Recently I saw a 'sample of the
clothing we will soon have to wear."
he continued. "It looks like gunny
sack. If you take the hay, wood
and stuble sweepings of a barn yard
and weave them into a cloth, you will
have some idea of what. the new cloth
will look like. s
"In the near futare it will be no
disgrace to wear old clothes, but a
matter of pride to exhibit a garment
which has seen much wear."
The program for the coming cloth
iers' convention has just been issued
and includes the following addresses:
"Greetings," Charles Beno, Council
Bluffs, president of Iowa Clothiers'
association.
"The Clothing Man in thevPresenf
Crisis," Fred Voiland, Topeka, vice
president Kansas Retail Clothiers' as?
sociation. f v ,
"Loss of the Young Men's Trade,"
P. J. Tracy, Chicago, sales manager
Kuppenheimer & Co.
"The Trenches," Ross L. Ham
mond, Fremont, editor Fremont Trib
une. "The Finapcial Aspect," Walter W.
Head, Omaha, vice president Omaha
National bank. 1
"Doing Business Under War Con
ditions," E. D. Voorhees, Kansas City,
sales manager Lee Mercantile com
pany. v
','What I See Wrong With Present-
Day Business Methods," Prof. O. E.
Klingaman, Iowa City, University of
"Proper Balance Between Stock and
Sales," O. F. Rempke, Lincoln, of
Mayer Bros. Co.
The Men's Apparel club of Ne
braska will entertain the convention
Tuesday night, the Market Week
committee on Wednesday night and
the convention itself will promote two
noon-day luncheons and round tables
Nebraska Cidsmobile Co.
. Buysthicago Exhibit
Owing to the various complications
which have confronted the automo
bile men during the recent morfths,
some of the manufacturing com
panies have1 experienced difficulty in
getting special models, to dealers for
the various shows.
Charles A. Tucker of the Nebraska
" J- I M" J At tt
uiasmoDiie company, during me m
cago automobile show, provided
against such and occurrence hamper
ing pis exhibit at the umaha auto
show by purchasing the complete line
oi auto snow cars aispiayea at tne
Coliseum. ! -
These are finished in special colors
and made an extremely attractive dis
play at Chicago. The entire Chicago
display is now enroute to Omaha.
Persistent Advertising Is the Road
to Success. t
v When You Neted
a New Battery
r ' , ...
The Willard trade-mark branded into the side of
the battery tells tht whole story1. For that mark is the
sign of the Still-Better Willard with Threaded, Rubber
Insulation.
v It is the outward and visible sign of the biggest
storage battery improvement in years. ' ' .
It stands for durable,' Threaded Rubber Insula
tion for a battery in"jvhich the need of re-insulating
is indefinitely postponed. v :
Next time you're in, ask" us for the booklet B-3,
"A Mark With a Meaning for You" it tells exactly
what . v
Nebraska Storage Battery Co.
Omaha. Phone Doug. 5102
2203 Farnam St.
, Authorized Willard Service Station
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7 rqjjg
EigAtunth Succmful
Ytr I
wjith airplane type motor
CERTAINLY if it was not economical to main
tain an inefficient motor car before the war,
it is not economical now. Indeed, the thriftiness
of a g()od car which serves capably and without
. waste, is' more pronounced today than ever. A.
great; many 'men are' buying: National cars Who
at a less critical time might have been content
with an automobile of lower merit. But in the
present situation they do not care to chance even
a part of that service which a good motor car
can render them, merely for the sake of a tem
porary saving in the purchase price.
Complete- Range of Body Styles in Both
&tmilelveCylmder&tfodels
7-Passenger Touring Car, 4-Passenger Sport Phaeton
-Passenger Roadster, 7-Passenger Convertible Sedan
NATIONAL MOTOR CAR & VEHICLE CORP., INDIANAPOLIS
The T. G. Northwall Company
5 OMAHA, NEB.
, Complete Line of NATIONALS will be displayed at Auto Show
Commercial" Chassis
...
Universal Unit For All Other Cars As Well As Fords
- It takes only a few minutes to show any prospect who uses horses for pulling loads df 2 tons or
less, that an IOTA Commercial Chassis will do the same work better, and for less money. Every horse
drawn load of 2 tons or less represents a probable User of one or more IOWA Chassis. Watch these
loads pass your place of business, .sfnd see how thick in your territory IOWA Chassis prospects are.s The
IOWA Chassis offers dealers an almost unlimited field for sales, because unlike other units IOWA
Models williit all makes of cars except those with transmission on the rear axle. Don't tie yourself
1nimi 4-n A i. J- 1 TC. J Tt 1. L ii.. Tl? Tk n mm . n .
down to a single model unitthat is only for Fordp.
Chassis to everybody..
-NOTE THE OPENING OF OUR
NEW OMAHA BRANCH.
For the convenience and service of our
dealers and owners alike, we are onenimr a
branch office in Omaha, Neb., to operate under
the name of The Iowa Motor Truck Co. Mr. H.
H. Cannon, 245-7-9 Qmaha National Bank, will
act as bur branch manager.
DEALERS AND USERS write for complete details.
Remember, IOWA Chassis is, for other cars at-well a
Fofda and it SELLS FOR SERVICE.
Branch out into Big Business. Sell IOWA
Loading platform 9 feet long
regular, other lengths addi
tional according to , wheel
base. Rear axle strong
enough to carry a capacity
load., with ease. Solid tires
that giro security and.jpare
great wearing qualities. The
IOWA is the most remark
able chassis built.
Prices for Iowa
Universal Unit '
Fitting all mali of cars except
cars with transmission on
(ha rear axle.
1- Ton Model E,13Qto' .
140-inch Wheel Base,
32x3 -inch Tires. .$430
2- Ton Model 0, 130 to
140-inch Wheel Base,
32x3 V4 -inch Tires,. 530
34x3-inch reeulartires
and 34x3 -inch dual
tkes can be furnished at
small extra cost
Prices for Ford Cars
1-Ton Model E, 116-,-inch
Wheel Base, 32
.'x3tf -inch Tires. . .$415
1- Ton Model E, 144-,
inch Wheel Base, 32-x3-inch
Tires.. ,.'440
2- ton Model O, 116
inch Wheel Base, 32
x3H -inch Tires.... 515
2-Ton Model O, 144
. inch Wheel Base, 32-
x3H-inc,h Tires.... 540
'
j t-y . til
IOWA MOTOR TRUCK COMPANY
'- , OTTUMWA, IOWA
Omaha Branch, 245-7-9 maha National Bank BIdg.
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