THE OMAHA SUNDAY BEE: JANUARY IS, 1918.
SHAFER PEOPLE
PRINT ANYTHING
One of Five Big Presses at the Shafer Plant
Main Offices Embody All Facilities
and Conveniences of a Modern Plant
IN WAY OF ADS
6 D
Progressive Omaha Establish
merit Makes Specialty of
; AH Kinds of Advertis
ing Novelties.
First, last and all the time M.
Shafer & Co. is a printing firm it
prints anything on anything. It makes
a specialty of advertising novelties,
running more particularly to calendars,
celluloid goods, leather specialties,
pencils, metal specialties, watch fobs.
metal signs, parafine signs, pennants
ana badges, cloth specialties, alumi
num specialties, yard sticks and rul
trs nd so forth.
- Also it has a "regular' printing
plant, wmch equipment includes the
very latest developments in modern
!rtnting. With the utmost noncha
ance the firm would make a con
tract to furnish all the orbited mat
ter for the government of the United
States, because the hustling bosses
and their capable department heads
possess that type of confidence, based
en experience, who know that some
now they would put it over.
Yean of Experience.
14. F. Shafer & Co. has had IS years'
practical experience in this business
and they know that up-to-the-minute
calendars and advertising specialties
are the advertising mediums that
make for 100 per cent efficiency. They
eliminate waste and duplication of ef
fort by enabling the advertiser to
concentrate on the particular indi
vidual he wants to interest In order
to meet the requirements and de
mands of the advertising public this
nrm nas a thousand and one special
ties to offer, many of which are man
ufactured by the company in its own
building right here in Omaha. It
employs Onuha help and the enor
mous pay roll paid out every week
is their "bit towards building
"greater Omaha."
The production' of a successful line
of calendars requires a thorough and
comprehensive knowledge of art. en
graving, printing and color combina
tions, as well as an intuitive sense of
what subjects will appeal to the pub'
lie taste. In this the artists who
build the Shafer line are wizards and
their designs comprise more than
300 subjects. All divisions of calen
dar making are represented. Hand-
colored de luxe air-brushed designs,
reproduction ot original photos, on
set pictures, four-color process pic
tures, lithographed designs, duotones,
wall pockets, card boards, "pony" of
fice calendars, 12 sheets in fact, any
thing that the human mind can con
ceive in the way of calendars can be
furnished by the company.
Millions of Gallons of
Gasoline Wasted Each Year
St Louis, Mo., Jan. 12. Wastage
and leakage of gasoline in the United
States in 1917 was 11.000.000 cations
more than the total number of gallons
the government estimates as the need
for war purposes in an equal length
of time.
This was told to the St Louis
Chamber of Commerce, by F. A. W.
Vesper, president of an automobile
concern of this city.
Mr. Vesper placed the total amount
of gasoline wasted in the United States
at 361,000.000 gallons. The govern
ment's estimated need for 1918 is
350,000,000 gallons.
Mr. Vesper, who was one of a
number of automobile dealers who
recently discussed motor conservation
plans with numbers of the War
Economy board at Washington, ridi
culed the idea that there .is a shortage
of gasoline. He said that dealers,
garage men and a great many auto
mobile owners are practicing the
strictest economy, and that the con
tinuance of this practice will assure
a plentiful supply. i
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Help Uncle Sam by Making Buttons
For Every One of-tyar Campaigns
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H. M. ORSCHEL GO.
BIG FACTORIN TRADE
Company Furnished Materials
for New chafer Building;
Carries Strong Line in
Stock.
What She Forgot.
Wl Docoroui hd mad a iptclal itnSy
of biblical hlitory, and ih ddru4 tht
Sunday achool elaai thualjr:
. "Now, chlldran, I have told you alt I can
eoncarnlnf tha nations which war drlvan
ut by tha laraalltaa. Thar war tha Rlvltaa,
tha Hlttltea. tha Jabualtaa. tha Farliiltaa.
tha Qtrtaaltaa and, lat ma aaa ras, tha Am
orttaa. Can you ramambar thara all, ehil
dranT Now you look putilad, Koala. Hava
you any quoationa?"
"No. teacher," cam tha hy raply, .
tapt that you haraa't told na about tha flaa
bltaat" Paaraon'a Weekly.
Moral Laaaoa tor Mother.
"Mamma.- aald Willie tha other day,
did you tell Norah to aay you war not
la when Ura. Jonea called t"
"Tea, dear."
"la It right to do that?
"It la cuatomary, Willie."
"Well, mamma," aaid tha boy after a
thoughtful pauaa, "how would you Ilka It If
God ahould tall Bt Pater to aay that to
you when you cot to heaven ?" Boatoo
rranacrlpt
N Longer "Mad In Germany.
Clinical thermometer hay. In the paat,
keen a feature of Germany1 trad; and o,
when th German prisoners In France were
There are many ways of "doing
your bit" but the Shafer company
has served Uncle Sam. la rather a
unique way. In every campaign that
has been launched registration, Lib'
erty bond, war tarings, etc. inter
est has been stimulated and the work
made easier by buttons and badges.
Germany made the war, Uncle Sam
made the preparations to end the
war. but who made the buttons?
The answer will surprise many. The
fact that a local concern has been
working night and day to get these
celluloid "pep" in,stillers out on time
is, no doubt, news to Omahans. None
theless the accomoanvinir illustration
represents but a few of the many jobs
of this kind turned out by M. F. Sha
fer in the last few months. Literally
millions of these buttons have been
manufactured here. In addition to
the nationally used Red Cross but
tons, big orders were handled for the
following: The navy recruiting but
tons. Italian Red Cross, Sixth Ne
braska Guards, registration buttons
for Iowa and Nebraska towns, "I
Plant Wheat" conservation buttons
and numerous others.
being sorted out last year, they war asked
It any of thera war thermometer-makers,
and If so, would they ear to work at their
trad. A ' large number stepped outi' and
now nearly all the thermometers for use In
France are mad by these Oerman prisoners.
Their work shop Is In on, of the old die
mantled forts near Paris, and apparently
thoy are most happy In their work. Possi
bly this Is In part dus to tha fact that they
are teaching their art to a number of French
women. Atlantlo Monthly. ,
-t-r
-Mia.
COAL MEL
211 South! 19th St.
We Fuelize the Shafer
i Building
sMMasMHsflnM
YOUR ORDERS ARE
SAFE WITH US
At present the button department
is making ready an order of 15,000
W. S. S., or war savings stamp, but
tons for Omaha and orders are com
ing in from all over the country for
similar purposes.
, The H. M. Orschel company, 1102
1104 Farnam street, is one ot the new
er Omaha institutions. It has, during
the vear and a half it has been oper
ating become a considerable factor in
the building material trade.
The company specializes in asbestos
and magnesia products, roofings,
building paper, pipe coverings and in
sulation waterproofing and cold stor
age work. It is the distributor in this
territory for some eight or 10 of the
oldest and best known manufacturers.
One of its strong lines is that of
the H. F. Watson company of Erie,
Pa., manufacturers of White beal as
bestos roofing. This roofing has been
on the market for more than a quarter
of a century and the H. M. Orschel
comoanv has been successful in pro
curing contracts for the application of
more than 400 asbestos roots in tnis
territory during the comparatively
short time it has been operating.
Many Recent Installations.
Some of the better known recent in
stallations are the Kirschbraun &
Sons' new building, M. F. Schafer com
pany's new building, school buildings
at Havelock. Milford, Hastings, Prim
rose. Franklin. Reynolds. Springfield
and Chaoman. Neb., and Shenandoah,
Tingley and elsewhere in Iowa. Wat
son s roofing materials were also usea
on the Sun theater building, Skinner
Manufacturing company s building,
Union Pacific headquarters building,
Hotel Fontenelle, Pfeiffer garage and
numerous other Omaha buildings,
churches at Kenesaw, Carroll, Cozad,
Pickerel and elsewhere, garages at
Ashland, Wahoo, Springfield, Central
City, Grand Island, Columbus, ortn
Platte, Norfolk, David City, Neb., and
Schleswie. Ia. One of the recent nota
ble roof contracts is that for roofing
the new swine pavilion on the state
fair grounds. Lincoln, which consists
of a roof area considerably larger than
a city block.
The firm has done considerable
This ia but one of a battery of five
big) Miehle cylinder presses, the
largest of, which accomodates a form
of 68-inch type space. It is equipped
with an automatic feed delivery, wltl
an electric derrick for raising heavj
paper stock to tHe feed board.
waterproofing construction along the
Platte river and elsewhere, where con
ditions are such that L is necessary to
contend against a water head. '
On pipe insulation te firm recently
completed work upon the new build
ing of animal husbandry and the
chemistry building at the University
of Nebraska, Lincoln, ard the 10-story
terminal building at Lincoln, the new
$2,000,000 court house at Sioux City
and other jobs of similar character.
The company at present is applying
mastic floors in the Dodge county
court house at Fremont and has other
installations of this character else
where. .
This company also represents the
Keasby & Mattison company of Amb
ler, Pa., manufacturers of the well
known Asbestos "Century" shingles
and has applied scores of these roofs
in this territory upon churches, public
buildings and the better class of resi
dences. One of the latest and most
interesting jobs has been that of ap
plying Asbestos "Century" shingles
upon the new residence of Joe Steeli
er, Nebraska's champion wrestler, at
Dodge. "
The H. M. Orschel company carries
a big stock of these materials at Oma
ha, operates a construction depart
ment tor the application of them when
so desired, and is in a position to fur
nish materials only if the owner, con
tractor or dealer desires to arrange
otherwise for, their application.
Anyone interested iri high grade
roofing, pipe insulation or water
proofing materials would do well to
communicate with the H. M. Orschel
company, 11Q2-1104 Farnam street,
Omaha.
Sand Turns to Rock When
Mixed With Preservative
The day of miracles is not past At
least a seeming miracle is worked by
a certain floor preparation used oa
the concrete work in the new Shafet
plant. This Saums Preservative is a
liquid, put on with a brush and hard
ening gradually until the surface oa
which it is applied is almost immune
from wear. The dust nuisance ac
companying all concrete flooring is
entirely eliminated and trucking al
leys cannot wear into ruts. A sur
face of this fluid applied to linoleum
or wood floors will add to their
length of service to an almost unbe
lievable extent.
Bee Want Ads Are the Best Busi
ness Boossters.
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Mid-West Iron Works
Furnished All
4 The Structural Steel
Ornamental Iron.
, Iron Stairways
Fire Escapes
Flag Pole
For the M. F. Shafer Building
Mid-West Iron Works
A. C. Petersen. Pres.
13th and Izard St
Omaha
Mr. Shafer Selected a
Watson Built-Up Asbestos Roof
For the Following Reasons:
vi v WATSON'S ASBESTOS FELTS t Ar mad from the hlg-hest quality of Asbestos Fibr-thst Jndestrnctlbl mineral
which is unaffected by acids, gases, climatic changes of the elements or by fire.
be eSPHALT' 80 Umvmi mi ct nc W"11 " th longest lived and most waterproof agent that conld
st of i?TOofFmateriaiaeUssel b Vtton'X Bo,urd of ''k Un"5"""' give it their Class A apWral th Mgfc-
PRACTICAL! It Is as permanent as the concrete foundation or tha brick walls all mineral no organic or vegetable
mttJ i? J""01? Light in weight, requiring no extra precaution against settling no graei to wash off or to
eollaet dirt r soot Nothing to clog up down-drains or to rust out metal work.
PERMANENT! Requires no coating or painting. First cost is the entir cost The indeetructible Asbestos Felts ut
festively protect and preserve th waterproof membranes of asphalt between them from deterioration or decay, thus preserv
ing it Indefinitely in a waterproof and permanent condition. Hene ther is no occasion for re-coating or other w
Keep cost
SATISFACTORY i In that th snrfsc ft giv.s 1 perfect and permanent
WATSON'S BUILT-UP ASBESTOS ROOFINGS are sold, guaranteed ad applied byt
i
(
H. M. ORSCHEL cbMPANY
Tyler 2027.
1102-4 Farnam Street.
ALSO EVERYTHING IN
Omaha, Nebraska
Asbestos Magnesia Roofing Insulation Waterproofing
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The New Home of
M. F. SHAFER & CO.
IS
FULL Y PROTECTED
from loss by Fire Tornado Workmen's Compensation
Public Liability Elevator and Sprinkler Leakage
GENERAL INSURANCE
Foster-Barker Co.
500 Brandeis Bldg. Phone Douglas 28
Saums Floor Preservative
Was used oa all floor
in the
M. F. Shafer Printing Co.'s Bniliing
Saums Floor Preservative makes
"The Floor Everlasting9-
For Wood,
Concrete,
linoleum
Lays Dust and
Combats
Wear and Tear
No Floors Should Be Without Saums
Smm floor AWmibsAjsay
' Incorporated v
633 First National Bank Bldg.
Telephone Douglas 9206
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FACE BRICK I
and
I BUILDING . MATERIAL I
I . Furnished by
McCaffrey Bros. Co.
Tyler 40 . 120 So. 17th St.
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