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THE OMAHA SUWDAY BEE: JANUARY 13, 1915.
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CHALMERS GIVES
QUESTIONNAIRE
ABOUT THE TRADE
Through Newspaper Men in Va
rious Sections Obtains First-
Hand Information as to
Conditions.
New Defiance Auto Truck
Detroit, Jan. 12. The automobile
editor whose continual contact with
the local Auto Row and the outside
motor world gives him an intimate
"close-up" and at the same time a
long range vision of existing condi
tions, has been called in by the Chal
mers company to play the part of an
"expert witness."
Editors", on leading newspapers of
the north, the south, the Pacific and
the Atlantic have been interviewed
by mail and without exception their
replies have been sane and solid in
proclaiming the every-day necessity
of the motor car, the encouraging out
look in the selling division and the
growing solidarity of the great in
dustry to whom nearly five million
American citizens look for daily sus
tenance. James F. Graham in the Memphis
Pras wrote: "In the year just closed
Memphis dealers sold more cars than
in any previous period of equal
length. Several local motor compan
ies are occupying handsome quarters
erected for them during 1917, three
more are now under construction,
tvhile negotiations are pending for
three others. Every factory in Ten
nessee, Arkansas and Mississippi is
running full speed; women as well as
men are employed at better wages
than ever in the past and the farmer
and the cottongrower have been
doubly blessed."
From Tacoma Lloyd W. McDow
ell of the News-Ledger stated: "The
wave of prosperity that is making
dollars thick as pennies has begun to
reach the great northwest territory,
and according to present indications,
regardless of the war, the northwest
bids fair to outstrip the famous south
west Lost Angeles and vicinity in
the number of cars sold. The ques
tion of low-grade gasoline in these
parts is a serious item and the Hot
spot improvement has made the
Chalmers a welcome remedy in the
local field."
John Nafe of Detroit Times wrote:
"Based on personal observation and
reliable data I firmly believe that the
demand for automobiles, both tour
ing, and commercial cars, will be
greater in 1918 than ever before in the
industry. The fact that a large num
ber of the motor plants are engaged
in the manufacture of munitions may
and probably will result in a dc-
I . . !
Defiance, O., rich in historic inter
est, is destined to become better
known in the commercial vehicle and
business world, for the Turnbull
Wagon company, which was recently
reorganized on an extensive scale, is
now producing a one and one-half-ton
motor truck named the Defiance.
The new company, known as the
Turnbull Motor Truck and Wagon
company, with truck sales division at
Fostoria, O., and factories at Defiance,
O., is very favorably equipped to
make a success in the motor truck
field. The parent organization has
been building heavy-duty vehicles suc
cessfully for 41 years. W. 0. Allen,
general manager of the Allen Motor
company, Fostoria, O., is president
and general manager.
The Defiance is a very husky truck
with an exceedingly stout channel
steel frame of five and five-eighthj
inches depth. The wheelbase is 135
inches, with 116 inches from back of
cab to rear of frame, and with 44
inch overhang beyond rear axle.
PIERCE-ARROW
WAR TRUCKS IN
USE BYJSOLDIERS
Forty-six Pierce-Arrow war trucks,
for the use of the United States gov
ernment,' left the factory in Buffalo
on New Year's morning on the, first
lap of a trip that will carry them
clear across the state.
This is the largest convoy which
has yet attempted an overland jour
ney to point of shipment or opera
tion. It will furnish data for determ
ining the practicability of making de
lieveries by this method. If generally
creased supply of automobiles which
will, of course, accentuate the demand
for all available cars."
In the Boston Transcript, Charles
F. Marden contributed the following:
"New England is conservative in its
notions and its methods; but once a
satisfactory product is established in
this " community, the producer may
count confidently upon the loyalty of
his customers, and upon their patron
age being little subject to fluctuation
through the influence of current
events. For this reason the motor
trade of New England is not feeling
the ups and downs of war alarms and
such long established and well known
cars as the Chalmers are enjoying a
steady demand. t
adopted, such a plan will release thou
sands of freight cars otherwise neces
sary for the transportation of motor
trucks to the Atlantic seaboard and
other points of mobil'zation.
The trucks comprising this convoy
were driven by members of the
Twentieth United States engineers,
under ommmand of Captain J. K. De
Loach and Lieutenant S. C. Eastman.
One hundred men of this division
were detailed for the purpose, and ar
rived at the Pierce-Arrow factory the
day before Christmas.
Special Instruction for Drivers.
A course of instruction was laid out
by the Pierce-Arrow truck engineers,
in order to familiarize the men with
details of construction and operation
of the trucks. The standard instruc
tion book was augmented by spe
cial lectures on various points of
equipment, and the course wound up
with intensive driving practice under
the guidance of expert instructors.
The convoy moved in three sec
tions, each accompanied by a trained
Pierce-Arrow mechanic, available to
the drivers in case of trouble on the
road. A high-powered Pierce-Arrow
passenger car headed the convoy to
act as pilot, the driver being a man
familiar with every mile of the road
traveled.
A second passenger car bringing up
the rear carried extra drivers, me
chanics and observers for the Pierce
Arrow company, and a photographer
making a pictorial record of the trip.
'5 SECONDS ON A ZERO DAY
IS ABOUT THE TIME IT TAKES TO START
THE QREAT CHALMERS ENGINE
Those driving thecurrent Chalmers in the northern zones of Amer
ica are reporting most amazing results in quick starting on a cold day.
To the now famous " hot spot " which " cracks up " and heats the
raw gas, and " ram's-horn " manifold all credit is given.
Zero days run down batteries, and cause no end of trouble, but
Chalmers owners are free from the Usual 44 tussle with a stone cold
engine".
Scarcely a day passes that compliments aren't phoned to us from
appreciative owners; and so common has been the comment on the
easy starting and quick attainment of power on a cold day that some
times we have difficulty in calling attention to twenty other perfec
tions in the new Chalmers. Some of them, we think, are more
important than either "hot spot" or "ram's-horn".
rOUKINGCAR.;-PA8ENGER $1S TOURING SBDAN . . . . IWW TOWN CAR LANDAtTLET prTS
TOURING CAR.S-PASSBNGER St8 CAXRIOLBT. 1 PAMBNORM . I77S L1MOUSINB 7 PAMtENGEft . tTCS
STANDARD ROADS I'fctf Sl6 TOWN CAR 7 PASSB.NGER . Um UMOUWNT LANDAUUtT iMH
ALL FRICBJ P. a 1 DETROIT SUBJBC1 10 UHAMGB w THO'JT NO "S
WESTERN MOTOR CAR CO.
2054 Farnam Street.
Western DUtributore
Omaha, Neb.
CKAS. R. HANNAN, JR., Pre.ident.
Phone Douglas 4904
J. C. STUBBS, Sale Manager. , E. V. ABBOTT, Vice Pr.. and General Mgr.
Branches Lincoln, Hooper, Hastings, Nebraska, and Wichita, Kansas.
SELLING PROBLEMS
ON MEXICAN BORDER
Spanish Primer or Interpreter
Necessary; "Casings and
Tubes" Not Name of
a Firm.
"It is doubtful," said Joe M. Dine,
Goodyear branch manager,, "if any
book of rules could cover all the
problems that come to salesmen cov
ering the Mexican border country, at
least it is improbable that any other
book than a Spanish primer would
have safely guided the Goodyear
salesman who figured in the follow
ing story.
"This ialesnian, who had not teen
roaming the border long enough to
acquire a speaking knowledge of the
border Mexican's lingo, found a Mex
ican vulcanizer upon whom he tried
all the persuasive powers -t his sign
language, emphasizing each particu
larly good point with a deep guttural,
and finally secured the prospect's
signature on his order.
"But it is one thing to secure a sig
nature, and another to read it and
in this case it was unintelligible to
the salesman. So the most difficult
point in the transaction was still
ahead. After profuse gesticulations
and explanations he somehow con
vinced the Mexican that it would be
all right for him to disclose his iden
tity. "So the vulcanizer with a majestic
sweep of the arm toward his front
window seemingly indicated that his
name could be found there. The
salesman sailed suavely out of the
shop to find in perfect alignment on
the window the sign, 'LUtitos y Tu
bes,' all of which was noted on the
order.
"Now, of course, all stories to be
worth telling, must have a sequel.
In due time the order for Goodyear
products was dispatched to the ad
dress indicated. It was not however,
till the salesman's next ca:l that he
learned, much to his chagrin, Llantos
y Tubos was not the vnlcanizer's
name, but his business, for 'Llantos
y Tubos' in Mexican lingo means
simply, 'castings and tubes.' But the
shipment had reached its destination
promptly, so 'All's well that ends
well.'" '
INCREASED DEMAND
FOR AUTOMOBILES
Velie Motor Cars Popular in
Many Communities, and Shops
Cannot Supply Demand
Fast Enough
"A short time ago," says F. E.
Liradfield, secretary and sales man
ager. Velie Motors corporation, "I
made a round trip of the country, vis
iting many Velie dealers mi all com
munities. I talked with buyers,
bankers, merchants, and those with
whom the dealer conies in daily con
tact. "I found a variety of opinion as to.
the future status of general business
influenced largely by war conditions,
but I did find a unanimous belief in
the automobile and in its necessity
as a part of our economic life.
"Naturally, there are locations m
the territory where business is below
the average, due in most instances to
lack of confidence and a pessimistic
frame of mind inspired without ques
tion by German propaganda.
"The merchant needs his passen
ger car or light delivery; the sales-
man his runabout. More than ever '
the farmer depends upon his auto
mobile to aid him in the raising of
larger crops. I found the Jemand for
motor cars was insistent and neces-
sary to the success of our increasing
war activities.
"There will be shortages, since w
must feed and supply the world, but J
with increased crops, established.;
prices, the elimination of unfair yro- j,
fits and a unanimity of purpose, those c.
shortages will be gladly suffered as a'
part of the price of our new patriot-e
ism. I
"Even now we cannot build Velie f
cars fast enough to supply the de i
mand. s the billions of money f
raised for war purposes finds its way
into the hands of the merchants ano"
the people at large, this demand willi
grow even greater. We predict a
shortage of Velie cars later in the;
year and for no other cause than in- -M
creased demand." J
The Cr.umbliss and Van Doren;
Auto company, local distriautors. as
sert that their only fear is an -tindery
sunply of cars.
'iitniiiisiitiisi:iiiiiT'liitHiilIHiiHiiiiiiiiiiii
Place Your Order With Us Now
For Your New Cadillac
WHEN we ask you to place an order
with us for a new Cadillac motor car
NOW, we do so to prevent disap
pointment for you as well as for our
selves. NEVER in all its history of honorable
manuf acturing has the Cadillac stood
so high in the esteem of the nation as
it does right now.
WAR has laid a new stress on the
wisdom of buying motor cars of
sound, substantial and accurate con
struction. It is evident that the pub
lic is discriminating in favor of the
Cadillac well known and permanent
value.
THE new Cadillac Eight has never
been made in large enough quan
tity to meet the demand and the new
economic element has made the prob
lem even larger, considering the war
orders which must also be filled. :
WE are preparing to equip the most
complete service station in Omaha
and will render Cadillac service
such as will please the most particu-.
lar motor car user a service which
you will be glad to avail yourself of
as soon as you acquaint yourself with
us and our business methods.
IT is our hope, through efficient and
courteous service to all Cadillac own
ers, to, fully vindicate the judgment
vof the Cadillac Motor Gar Co. . in se
lecting us their new representatives
at this important point
We are offering immediate delivery on practically all body
styles of the newest Cadillac models and will feature a number
of specially finished cars in unusually attractive combinations
of colors and upholstery. j
. Phone Us At Harney 945.
Jones-Hansen-Cadillac Company
Authorized Factory Distributors.
Permanent Service Station and Office in the Drummond Bldg.
FARNAM, AT TWENTY-SIXTH STREET.
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