2 D
THE OMAHA SUNDAY BEE: DECEMBER 16, 1017.
PACKARD HEAD
URGESEFFICIENCY
Alvan Macauley Appeals to All
Go-Workers for Increase of
Fifty Per Cent in Per
sonal Efforts.
Savage Tires Stand Gruelling
Test in West Mountain Climb
A vtvid picture of the tremendouj
task laid upon the industry of America
is given by Alvan Macauley, president
of the Packard Motor Car company,
in what he terms "an appeal to all
Packard men and women." Mr.
Macauley urges that an increase of
at least 50 per cent in the personal
efficiency of every producer is im
perative, owing to the withdrawal
of 2,000,000 to 3,000,(100 young men
from the production line of America.
His message is regarded as a pro
nouncement of both company and
public policy comparable with Mr.
Macauley's proclamation of "Ameri
cans First," issued two years apo.
The new appeal is headed, "Step Up
and Speed l"p to Win the War," and
is as follows:
This war is a call to come out
and fight for our national life. It
demands al! the capacity of every one
of us plus a 50 per cent increase in
personal, working efficiency.
Two millions of men, it is said, al
ready have gone out of American in
dustry the strong, active young men
of the country. Another million stand
on the threshold of the training
camps. And there may be more mil
lions called to follow. These mil
lions are withdrawn from the produc
tion line of America.
And with that the situation in in
dustry, we are confronted with a
production order that is not only
the heaviest ever written but also is
marked rush.
Wealth for War.
The total wealth produced in this
country this year is estimated at $50,
000,000,000. And in this, our first year
of the war, $20,000,000,000 of this
wealth will be diverted to war pur
poses. What we were last year what we
grew what we madeis not enough.
What we are doing now will not suf
fice. We must step up speed up
or let the enemy through the line.
How are we going to be able to
back up our fighting men, equip them
with the weapons. of the war, supply
them with provisions and clothing
and on top of that build 6,000,000 tons
of ships, send Japan steel for more
ships, furnish England, France, Bel
gium with the very bread of life?
There is only one wayj and that is
to work up and speed up to efficiency.
Every man and every woman who
bears the name of American must be
right, think straight, and do more than
ever befoic. De more think more
do more.
We must have the will to win. And
to haye the will to win, we must
think straight about the job before
us. The soldier who goes to the
front is only one of the nation's
fighting men. Fortunately for the
military power of the United States,
many of us who are better fitted for
service in the army of production than
in the army of the held are seeing
the absolute necessity for continuing
in our daily work in the work to
which experience and perhaps certain
talents have fitted us only in more
of that work. So we are all enlisted
all drafted all soldiers of America in
the hour of her need.
How shall we of the home army
serve best? First by holding to the
PLAN TO CONSERVE
BOX CARSHIPMENT
Franklin Company Sends Auto
mobiles Out to Dealers,
Going Under Their
Own Power.
Seventy miles through virgin for
ests; a climb of 3,000 feet in five
miles; over raor-edge boulders;
through mountain washes; across saw
tooth ridges; on primitive roads cov
ered with shale ami small stones; with
wheels spinning almost continuously
for lack of traction from San Diego
to the ri:n of Zion canyon, Utah, then
back to Los Angeles that is the
record of the Dort glohe trotter,
equipped with four Savage grip tread
tires, 'l i e tires were worn down to
tli$ fabric and the threads were cut
to ribbons, but the Savages stood the
gaff and reached Los Angeles on the
return trip with the original air in
them.
Remarkable Performance.
The performance of the I ort car
in making this strenuous tri without
serious rtouldc is remarkable, so re
markable in fact that after the car
completed the trip it was placed on
exhibition at the Los Angeles auto
show and motion pictures made on
the trip are now being shown in all
of the principal California theaters.
The performance of the Savage grin
thread tires is also remarkable. L. J.
Humid, who made the trip for the
Dort people, to express his apprecia
tion of the excellent satisfaction the
tires gave wrote the letter, from
which exprts are given below, to Mr.
Claus Sprcckcls, vice president of the
Savage Tire corporation:
"Am sending, under separate cover,
a set of still pictures on the Dort
right mental attitude. Discourage the
rumor monger. Deal swiftly with the
gloom dispenser. He is the most
harmful man of all among us. Effi
ciency in your own thought and ac
tion is the complete answer to his
lamentations.
Then we must do more. We must
get more out of every process, every
product and every day. We must
worky harder and longer and with
more systematic, concentrated at
tention to the big problems before us.
We must plan very carefully our ex
penditure of time and energy, and
give of both unstintingly to our
country.
Efficiency the effort for it and the
results of it-is the only means we
have, o fall our vast resources, that
will support our army and navy, aid
the armies and peoples of our allies,
make the world safe for orderly free-
doniy-and win the war
climbing to the rim of Zion canyon.
Utah, and wish to call your special
attention to the performance of Sav
age tires on this trip. To the writer's
certain knowledge there has never
been a test as gruelling or strenu
ous on tires, where absolutely no tire
trouble was encountered.
"Leaving Cedar City, Utah, we en
countered a grade five miles long that
climbs almost J.00O feet in the five
miles. The road has been used for
years hauling coal and supplies and
the Dort was the first motor car to
reach the summit of this grade. The
grade alone was sufficient test for any
car or tire razor edge boulders and
point centers continually blocking the
way, the wheels spinning continual
ly for lack of traction in the shale and
small stones. The entire day was con
sumed in reaching the top. We camped
that night on a plateau nearly 9,000
feet above sea level.
"The next day we began a day of
'torment' to reach the rim of Zion
canyon, driving for 70 miles through
virgin forests, cutting our way, and
over miles of lava beds, through
mountain washes and over the crests
of saw-tooth ridges. The tires cut
to ribbons, with the fabric showing
through the gashes, we reached the
rfrn of Zion with the original air,
placed in the tires at San Diego."
Conversion of freight car shipments
through the medium of factory drive
aways to points throughout the east
ern and central states, wherever and
whenever possible, is the war-time pol
icy adopted by the Franklin Auto
mobile company. This manufacturer,
in fact, is refusing to ship cars by
freight, unless delivery cannot be
made in any other ,vay.
By this over-highway method of
automobile movement, whereby the
dealer or the new owner calls forllis
car at the factory and drives it away
under its own power, some 530 auto
mobiles have been sent away from the
Franklin factory in the last sfven
months without demanding the serv
ices of freight cars.
Figures compiled by the Franklin
company show that as many as 15.7
per cent of the local shipments of
Franklin cars during the last four
month period were factory drive
aways. During August the best per
centage was shown, when 21.8 per
cent of the total automobile ship
ments were- made by the over-road
method.
The September figures was 14.2;
October. 12.1; November, 10 per cent.
IN CHAEGE HERE OF IOWA
MOTOR TRUCK CO.
gl' j '
turers of a universal truck attach
ment. This branch will be in charge of
H. H. Connon, representative of the
Dorris Motor Truck company of St.
Louis.
The Omaha branch will control vir
tually all the middle west territory
which is considered an exceptional
field for truck sales.
In speaking of the new connection
Mr. Connon sserts that the manage
ment of this branch will be in addi
tion to the connection with the Dorris
Motor Truck company.
Persistent Advertising Is the Road
to Success.
H.K CANNON
Announcement was made last week
of the establishment of an Omaha
branch of the Iowa Motor Truck
company, of Ottumwa, la., mrnufac-
To Show Autoists How
To Keep Their Hands Warm
The Interstate Electric company of
New Orleans has arranged for a dem
onstration week to show winter
motor far enthusiasts how to keep
their hands warm while driving.
They have invented an electrical de
vice which can be attached to the
battery and will furnish heat for the
hands on the steering wheel. The
demonstration will be made at the
Iirandeis stores during the next
week.
E. W. Wilson Visits the
Savage Plant at San Diecjo
E. W. Wilson, manager of the
Omaha Savage Sales cot .ipaiiy, left
Friday noon for San Diego, Cal.,
where he will visit the Savage Tire
and Rubber company.
Wilson is plain ing big things for
the Omaha branch during the coming
season and says the financial condi
tion of the farmers in this section
fully justifies his optimism.
i.V.iyO :.V?Tii. ,, ,nniiiir im-T.n in-irnrm iir-fffi- jA 183 tS'
New Apperson "8" Sedan Is Here
T
The
ADAPTABLE
SEDAN
r
HE New Apperson Sedan is in every
sense a handsome car. It has the cor
rect lines. Likewise it has every little
nicety in finish. There is just enough "snap"
in the' design to make a lasting appeal to the,
eye-yet there is nothing extreme.
It has four doors, a design new and con
venient, but not found in many cars of this
type. Jf,
The body is of the Springfield type. Per
manent top with glass side windows so con
structed that they drop into the sides of the
body. The windows and side piliars can be
removed entirely when desired and stored in a
compartment under the seat.
The finish is exquisite, and the sense of
comfort is definite. The same famous Road
aplane Chassis insures easy riding.
APPERSON MOTOR CO.
J. H. DE JONG, Mgr.
2060-62 Farnam St. Omaha, Neb.
Attention, Ford Owners! ,
Kelsey Streamline Body
FOR THE
Ford Chassis
Beautiful in Appearance Moderate in Price
Designed for Comfort, 50 Easier Riding
Four Doom One-Man Top Option of Four Colors
Linoleum Running Board, Jiffy Curtains, Ventilating Windshield and Many
Oth.r Advantages Which Add to Appearance and Comfort Your Old Ford Made
New.
Immediate Deliveries We malle Installation and allow credit on Used Ford
Bodies. Alio new and used Chassis equipped with new Kelsey Streamline Bodies.
Price Right. Agents Wanted.
Sol. S. Goldstrom Co.
2010-12-14-16 HARNEY STREET. PHONE TYLER 5S5.
Used Fords Bought and Sold at Genuine Market Value.
I I
West Farnam Garage Opon
And Ready for Business
Announcement of the opening or
the West Farnam garage at Jj2
Farnam street, was made last week.
This garage will be operated by the
Chas. V. Walker Garage company
owners of the Fontcnelle and Audi
torium garages. Repair work will be
in charge of Charles De Lay and
Harry Real, both well known to IV e
braska motorists.
Looking for work? Turn to the
Help Wanted Columns now. You
will find hundreds of positions listen
there.
MINUTE MAN SIX
The New Lexington
Touring Model
Is Now on
Display
At Our Show Room
Come arid See It
' ' '
H A ARIVJ ANN LOCKE
MOTORS CO.
mam fit Phnna Drtnar 7040.
I prrw-Dn" U ""
SMPMMr-M-.l.nB
ii itnBtHJnir-ii Auitit
- 1 1 , i
Speedy Efficient EcoooBiicaJ
Erl&kesluft (J are liable Cottrj
,SIow Uncertain Costly
Today, 8 out of 10 merchants need
motor trucks and don't realize itjthat's
why their business 8 times out of 1 0 is
falling behind their competitors) for
want of motor trucks.
When you realize what a motor truck will do for your busi
ness, don't make the mistake of taking on the burden of too big
a truck; don't buy a makeshift, and don't wait too long to buy.
To-day yoo can get a Maxwell One-Ton,
Wonn-DnTe Track for several hundred dol
lar leu than yoo can buy any other one-ton
truck of equal specification!. How long this
low price wiU last, no one can telL
. We expect to sell Maxwell trucks at a
premium in a few months.
Maxwell Truck Costs Less
To Operate
Beside! tbis lowest first cost, a Maxwell
Track has the lowest upkeep cost of any real
track, even lower than hones
H oses wry much ten gasoline per mile,
with or without load.
it weight hundreds of pounds less than
any other one-ton track,
i therefor easier on tares man any other
one-ton track.
4s just as strong and enduring as the heari-
1st one-ton truck made.
Maxwell Truck Immediately
Lowers Delivery Costs
The Maxwell One-Ton, Worm-Drive Truck
has power enough and the chassis strength
enough for a bigger, heavier truck.
Ib ragged, sturdy chassis, from its reserve
powered motor to its unbreakable rear axle, b
buQt for endurance and dependability.
It has the speed and ability to get mere said
back, that b not possible in a heavier track, or
with horses. '
Its spare parts cost very lh.
and it wiD increase your delivery effkleney
and immediately lower your delivery costs at
least fifty per cent
The MAXWELL ONE-TON, WORM-DRIVE TRUCK is the only truck
for you to buy-its efficiency, endurance, low first-cost, and low operating cost
break all previous truck records.
Come in quick and see for yourself the figures on Maxwell
trucking and operating costs that are the wonder of the trans
portation world. Cash or easy terms while our allotment lasts.
One Ton Chauh, $985; Chassii with Cab and Windshield, $1023: Combination Bo
Body, $1035; Combination Box Stake Body with Cab and Windshield,
$1075: Stake Gate Body with Cab and Windshield, $1080;
Express Canopy Body, $1095, F, O, B, Detroit
MIDWEST MOTOR AND SUPPLY CO.
Distributors
2216-18 Farnam St. - Omaha, Neb. Phone Tyler 2462.
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