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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Nov. 28, 1917)
THE BEE: OMAHA, WEDNESDAY, NOVEMBER 28, 1917. GIFTS FOR SOLDIERS; WHATTOPICK OUT inger of Selecting the Wrong Things Confronts Folks at Home ; Some Suggestions Worth Heeding. Several million women, youig and d. plain and beautiful, are thinking iat thought for- some of the many .cn in the service of Uncle Sam, and hereby the difficulties of these men "c materially increased. . Vhcn it is remembered that a sol icr is only allowed to. carry about ity i)ounds of personal luggage it ill be seen that he will want that t'ty pounds to consist of things in ispensablc to his comfort, or nearly o. It is reasonable 4o suppose that any a soldier in. the trenches would .iadly trade a heavy, monogrammed ,'old cigarette ase, inscribed "From Mazie to Her Hero," for a week's sup ply of the makin's. Yet the men in the different train ing camps aTe daily receiving all sorts of gifts from admiring friends and relatives gifts which are perfectly 4vreposterous, considering the service fvhich those men are, soon to expe rience. A captain in one New York Na tional Guard regiment told of the gifts that arrive at the armory daily for his men. He told of huge ship ments of cake very much crumbled, of candy (which, of course, an be eaten, of silk pajamas. Even in the armory silk pajamas are a bit of a joke, but when one reads stories of trench life and then tries to reconcile the idea of silk pajamas with them the imagination is overtaxed. This man was on the Mexican bor der last year, and one of his brother officers received an almost lif size portrait of his iwife in a heavy gilt frame. covered with glass. The difficulty of carrying around the huge portrait from camp to camp was too great even for the man's love for his wife. Yet it is mostly in things like this that women err. They have a passion for giving something 0 tangible that a man can keep some thing that will make him think of the giver. Tobacco is Welcome. Tobacco goes jp in smoke and candy js eaten and forgotten. Still there is nothing -a soldier would rather have than tobacco, and it is entirely probable that the girl who sends a thousand cigarettes will be remembered longer and more grate fully than the one who sends a val uable cigarette case or a large por Irait. Even useful things are often un timely and burdens to the recipients-. An Englishman tells that during the first year of the war, when the knit ting craze hit all the women of Eng land, some of the sailors were so oversupplied with sweaters, wristlets, L etc., that they threw . large numbers r ti these overboard, and that every man in one Scottish regiment had from three to six sweaters, while men in other regiments were suffering for them. This" came of women sending their gifts to individuals. It is a mistake. It is even a mistake to direct them to special regiments. The most prac tical way to send practical gifts is through some recognized relief or ganization, that they may be fairly distributed to the men who need them. Foolish giving is not entirely the fault of the w6men. The men who are in the training camps and are getting their first taste of military life are sometimes quite as bad.' One woman, whose husband is in the offi cers training camp at Pittsburg, said: "I believe that my husband must spend all his leisure time thinking of things to write for. When he went L Jie would only take the barest necessa T ries, but now that he is in the camp he seldom lets a day go by without writing me to pack up some large and cumbersome article and stpd it to him. Victrola records, an old baseball uniform, innumerable books and extra toilet articles that he scorned when I helped him pack have all "been sent." Pets and Mascots. If the men are provided with nec essaries and such luxuries as can be conveniently carried they will easily find something to amuse them in their little leisure time. Men, as women know, are much more juvenile than women. They never really grow up. This is especially true of Amer ican men. One soldier who last year went to the border enumerated the pets owned in his company. These pets were all acquired after reaching the .border; none was brought from home, though many ..returned with their masters. There were two burros, one dog named NellieBows, one pet chicken named Mary, one cat, two coyotes, two wild boar pigs, one rattlesnake and one parrot. This was only one company, mind you. Every company in the regiment was similarly menageried. Some of the pets came to grief. Nellie Bows died and was given a military funeral; the chicken was ac cidentally shot and served to . the captain, who was very angry when he discovered that he had eaten her; tli: rattlesnake bit a soldier and was co irt-martialed before it died, but ni.Miy of thenV lived to come home as pes for the men's children. So maH finds his diversion as he goes along. I have a ,'etter from an English sol idicr in which he says:- "If you send r.i picture, make it a little snapshot; 1 haw a hook in which I keep alW of tium." This suggests that a small kodak album would be' welcome. Cer tainly no man in active service wants to be burdened with large portriats of his fricuL, and the man who has no cigarettes will not look with any particular afrection upon a heavy sil ver c::?e. Approved List. . All sorts of fo lish things are ad vertised as gifts to the men who are going away. The most sensible list of giits is that proffered by the New " York -branch of the women's sec tion of the N'avy league for Christmas cheer bags, and even in this list there are a few -things open to question It follows: Toba -co, pipe, cigarettes, cigarette papers, stationery, stamped envelopes, pencils (indelible) fountain pen, pen holder and pen points, pocket knife, tooth brush and paste or powder, chi'win? gum. safety razor, shaving fwp metal mirror, coin belt. Uoin ,,rse mi'i'arv brushes, pocket comb. wrist watcn. n.ui.;heu;.iiiti v iium , orcd fur ioldlcrs and marines), ad-1 hesive plaster, beef bouillon cubes, malted milk tablets, playing cards, dominoes, checkers and other games, pocket editions ot good books, folding drinking cups (nickel or aluminum), wristlets and sleeveless sweaters. A soldier commenting on the above list said: v "The metal mirror is good. We've been sent glass ones, and they are usually broken jusf in getting to the trainiiTg camp. I don't know how fpeople expect us to carry them in active ervice. "There's no need for the coin belt," he continued. "Our service belt is all we can stand, and we can attach coin purse to it on the inside. I think ,a b.ush smaller than the aver age military, brush would be more practical than the regular military brush. , Otherwise the list is excel lent." New York Sun. Nature's Treasure Casket Carries "The Goods" One of the most curious things in nature is a "geode." It is a ready made treasure casket. The beginning of a geode isa cavity in rock. Water percolating into it de posits silica in crystalline form. Ages later, perhaps, the rock is broken open and out falls the geode a nodule of chalcedony lined with beautiful crys tals. Sometimes the silica that forms the crystals is stained with oxide of man ganese, and in slich cases the geodes are lined with amethyst. Occasionally a geode holds a gill of two of water to be seen through the translucent coat of the nodule which has been shut up in the little box for 1,000.000 years, maybe. The biggest and most wonderful geodes ever discovered was found not very long ago near the German settle ment of Santa Cruz, in Brazil. It was thirty-three feet long, sixteen feet wide and ten feet high. Embedded in rock, the upper part of it the roof as one might say had been broken through in some accidental way and a palm tree was growing out of it. v The whole inside of this fairy grotto for it deserved no less picturesque a name was lined with richly colored crystals of amethyst, many of them as big as a man's fist, and with brilliant lustrous facets, as if polished by a lapidary. To remove this gigantic geode was impossible, but it was broken care fully to pieces without blasting Philadelphia Ledger. In Ad-Land "K$ep your eye on the girlie you love" and thirty others. Advc tise- fiient of a Cin.innati music house. A Bloomington, 111., merchant ad' vertised "Women's untrimmed shapes," and" admitted mere men to the sale I Lost Auto Weed" anti-skid chain. Also yellow and white cat. Anyone knowing about either olease no tify Dr. Cunningham. Advertisement in Janesville, Wis., Gazette. I butcher myself every Saturday. oigm oi voiu TDia, m., ouicner snop .' For Sale Two white iron chil dren s beds. Address, etc. Adver tisement in Detroit News. " BUY GIFTS NOW Spletldid new line of Diamonds brilliant gems, your choice of rings, scarf pins, studs, La Vallieres, brooches, ear screws, lockets, etc., for Christmas presents. Thanksgiving, too, is a time for gift, giving. Take a present to the loved ones "back home." We Accept Liberty Bonds at 105 in payment for an of oar merchan dise, or in settlement of accounts. Send a Christmas gift worth while to your soldier boy. What could please him more than this handsome, durable and serviceable Military Wrist Wateh. Military Wrist Watch TELLS TIME IN THE DARK $1.50 A MONTH Itanium Dial Every Soldier and Sailor Should Have This Wrist Watch. 260 Military Wrist Watch, leather strap, unbreakable glass ; high grade. Full jewel movement Illuminated dial. 4CT C Special for our "Sammies"....;. $130a Month. y 659 Ladies' Dia mond Ring, 14k solid gold, "Loftis Perfection" mount- 117 Cameo King, four fine diamonds, pink Coral Cameo gion1d,.0.1ld....,$25 $2.50 a Month In- Price. , .$50 $1.25 a Week Open Daily Till P. M. Saturday Till 9:30 Cill or Writ, for Catalog No. Mrtai Douglas 1444 and Salesman Will Call The NATIONAL Credit Jeweler? nrtAe mv T' " a- u BROSiUXlMS OMAHA. Don't Neglect your stomach. Keep it strong and welL When food disa grees withit, strengthen it with Laneit Tale of Any MeJituw la the V.'orkt j.il everywhere. la botes. 10c- 25c riOFTS La Contest Suggestion That Will Take Well And Cost But Little An idea for a little contest that would be beneficial to any retail store is contained in the news of a contest recently conducted by the Florida Times-Union, of Jacksonville, Fla. This paper, in connection with a cooking school for which it stood sponsor, conducted a contest among the women for a prize to be given for the best reasons, submitted in writing, "Why I Prefer to Use Stand ard Advertised Package Goods." Nearly a thousand letters were re ceived, among the best reasons given being the following: "Because the advertising manufac turer stands behind the wholesaler. keeping him supplied with fresh goods and relieving him of old or stale goods, therefore we get a fresh product" Manufacturers of cheap, inferior brands cannot afford, to advertise them; if they do the goods have very short life." "Because no manufacturer dares to advertise inferior products or fake products." ' One of the purposes ot advertis ing is to explain and make clear the L i in nnmiiT Think what it means to your Business Standing when this 10-foot, Worm Drive, Electric Lighted Truck rollsufttoamstomersBoor Trade in that cheap makeshift combination of pleasure car chassis and trailer and buy a Maxwell 1-ton truck for $985. It will purchase itself as it runs along and save its cost in a year's time. 10-foot loading space. 16 miles to every gallon of gas. A truck built for these driver-scarce times. So simple that a boy can run it So strong that he can't ruin it. Always ready when you are never begs a day off. Repair bills won't equal interest charges on your money. Remembef the worm-drive featured by noted $5,000 trucks. Remember the electric lightihg system and generator. Remember the low gasoline consumption. Remember that it's made by Maxwell. And remember that this is the lowest priced, full grown, fully guaranteed 1-toh truck in th&. world. Pays, its way from day, to day. MIDWEST MOTOR AND SUPPLY COMPANY Distributors V: 2216-18 Farnam St. Omaha, Neb. Phone Tyler 2462, FT" i w iii su. isa.iuj qualities" of the article advertised. Unless these qualities are good they will not be brought to the consumers' attention." "Because one manufacturer adver tising his products makes other man ufacturers put forth special efforts to improve their goods, although they may at that time have an excellent product" "Because we pay for the exact weight we purchase. No chance of error in weight and this error is apt to occur when bulk goods are hur riedly weighed." "They often save the fuel bill, hence are economical." "Because a firm which can afford to advertise largely can afford to put up the best goods in the best possible way. It must have quality goods which have passed the pure food laws of the United States and of the state in which they are sold, and have the producers' guarantee upon them." The retailer can do on a small scale what this newspaper did on a larger scale. It can offer small prizes, ad vertising the contest in the home newspaper or by handbill. In order to increase interest hi the contest, do not let it be known through the advertisement Just what the contest is, but have everybody come into the store for a slip which tells all about CHASSIS ONLY' n ir-tr OKI ; 1 1 a 1 ' ' ft e , e e II o a fJimV Mt ' the contest and gives the rules. This also will bring many people into the store who have not been in the habit of coming. The Big Lesson of the Little Red Knit Suit Has not the retailer been to prone ' j . . n.t.. to sir. aown ana weep more iiKciy cuss rather thin to dig his way out and turn his obstacles into agencies with which to climb out and up? For instance, here is a long-headed Iowa merchant claiming that-by studying mail order hiuse methods and their psychological relation to his home neighbors, he'.found a way to make them help rather than hurt him. He said that when a woman went to a mail order house for a little red knit suit for her boy and the boy came out with it the next Sunday it immediately made the other mothers and the other boys want that sort of a suit, and then his store got busy with some advertising and sold a dozen. The retailer who wafches what lo cal consumers order from mail order houses and arranges to supply people in his town with the very goods, and advertises them can secure a share of the sales which otherwise may go to the catalog houses $985 F. .rmi i Mailing List That Never Grows "Dead? Farmers all over the country are on the mailing list of a small town merchant. In order that none of the letters will fail to be delivered when he has a special sale he addresses the envelope only to the box number, rural route and town. In this way the circular comes into the hands of the family living there and is'not returned in case the peo ple have moved. The plan saves check ing up the mailing list and stops the return of letters marked "moved left no address." Carry-It-Home Sale Anothergood plea for a sale is the non-delivery announcement. Put on the ton of every card in the store, price xard and show card as well. "Carry It Home for 10c," or what ever price it may be; or on the an nouncement cards "Carry It Home and Save the Cost of Delivery." This idea can be worked out at length in your advertising and in window an nouncements. If your store has not been a delivery" store, then point out how much cheaper you can sell be cause your customer carries the goods O. B. DETROIT home and "you .'have no delivery charges. '. ,' .;''"';,'..; 1 Wanted Good, fertile sauerkraut seed. T. D. Beck. Advertisement in Eagle Pass, Tex., paper. Washing Won't Rid Head Of Dandruff The only sure' way to get rid f dandruff is to. dissolve it, then you destroy it entirely. To do this, get about four ounces of ordinary liquid arvon; apply it at night when retir ing; use enough to moisten the scalp and rub it in gently with the finger tips. v , Do this tonight, and by morning, most, if not all, of your dandruff will be gone, and three or four more ap plications will completely dissolve and entirely destroy every single sign and trace of it, no matter how much dandruff you may have. You will find, too, that all itching and digging of the scalp will atop at once, and your hair will be fluffy, lustrous, glossy, silky and soft, and look and feel a hundred times better. You can get liquid arvon at any drusr store. It is inexpensive and 1 never fails to do the work. Adv. V I - i t J