THE OMAHA SUNDAY BEE: NOVEMBER 18. 1917.
BIG MEN CHANGE IN
AUTOMOBILE WORLD
D. ,C. Durland Becomes Presi.
dent of Mitchell Company
and R. C. Rueschaw
' Vice President.
Free Automobile Rides For
Everyone For the Asking
Auto Man Devises Clever Plan
To Acquaint Everyone
With the Franklin
Automobile.
Automobile circles were intensely
interested in the announcement cman
, ating from Racine, Wis., today
tlii Otis (.. Friend, president of tlic
Mitchell Motors company, lufd re
signed. Mr. Friend's ffitnrc plans.!
which were perfected before his rcsig- j
latioij, have not yet been announced.
Equal interest arose from the simul
taneous announcement that Mr.;
Friend's successor, as president of the j
Vitche!l company, would be I). C. j
Durlaud. for 2. ears associated in the
r.i live management of the General i
Klcctric company or companies ac-1
i;tiired by the Genteral Electric cum-:
oanv. !
Goes to Mitchell.
Further surprise to all automobile
circles was the added announcement
that R. C. Rueschaw had resigned as
a director in, and sales manager of,
he Reo Motor Car company, and has
Kcome vice president of the M itclicli
ompany, to be associated with Mr.
Durland in the general management
if the Mitchell company.
The alignments thus brought about
iy change in activities of three men so
. important in the industrial world in
deed constituted a trio of announce
ments .of more than ordinary irtcresr.
Mr. Durland. who. on December 1,
assumes the office of president of the
Mitchell company, graduated from
Princeton university in 1894 with the
degree of electrical engineer, and has
since been continuously connected
with the General Electric company
and predecessor corporations.
fiy far the most surprising news to
the automobile world, however, is the
resignation of Mr. Rueschaw as a
. director in, and sales mamtger of, the
Keo Motor l.ar company.
Mr. Rueschaw has been connected
in an executive capacity with the Re
company practically since its incep
tion. Jiaving come with the company
year after its organization in 1904.
Mr. Rueschaw has long been con
sidered one of automobile industry's
nost active and prominent figures, so
:hat his leaving the Reo company oc
casions the widest interest among all
those in any way connected with
motor manufacture or sales.- ,
Recognition of the value oi com
ment and advertising has been
brought to light in a very forceful
manner recently by the Franklin Au
tomobile company of Syracuse, X.
Y., through the planning of n
unique campaign to set people to
talking about the Franklin. Inci
dentally the plan will give everyone
who desires first-hand knowledge ot
the car an opportunity to satisfy the;
desire without cost and without obli
gation of any sort.
For two weeks, starting November
2(, any iihiii, woman or child who
wishes to have a ride in a Franklin
may gratify the desire by. simply call
ing the Franklin Motor Car company
and making their vis"hes known. No
attempt will be made to burden peo
ple with a gales canvass jpnd no obli
gation of any sort is assumed. It is
the wish of the company to acquaint
as many people as possible with the
Franklin car and its performance. Jjx
other words, it is a publicity scheme,
and the Franklin Motor Car company
will welcome all persons who wish to
ride.
Prizes, are to be given to the sales
men wlio demonstrate the car to the
greatest number of people. These
prizes will not be awarded as a con
sideration for sales made, but rather
as a consideration for the greatest
number of people who are made
familiar villi the Franklin car, the'
sole object of the contest being to j
get the Franklin before as many peo-j:
pic as possible. - , j
Franklin Unique.
The Franklin is one of the most,
unusual cars on the market so far as!
construction is concerned. The air
cooled motor eliminates the water
radiator and does away with count
less parts. One of the chief aims of
the manufacturers has been tfye climi-
nation oi weignr, wnicn nas nccn ac
complished to a marked degree
through their original design and con
struction. These are the things that
the Franklin dealers all over the
couutry want to explain to people so
that every man, woman and child will ;
know where and why the franklin Is
different. It's a huge publicity cam
paign and will be .participated in by
dealerj all over the United States.
Although this contest does not
start until the week of November 2b,
appointments can te made any time
now for a ride.
Bihler Moves Into His
New Modern Quarters
Albert E. Bihler, Inc., has moved
into its new quarters at 1114-16-18
Dodge street, which location is de
signed to give Omaha one of the
most comprehensive garage and re
pair shops.
Bihler, who is more or less of an
inventive genius, has associated with
himself a corps of men trained in all
branches of automobile and . truck
work and has constructed a building
which will allow a full display of their
knowledge and servicer-
The new firm, aside from doing all
manner of. repair work, radiator and
tjrc included, will sell Service and
Stewart truck. They feel very opti
mistic regarding this feature of their
work and hope to do a flourishing
business in this territory.
Ohio Auto Men Pay
Visit to the Gate City
J. L. Zismer. d
of the Westcott
Springfield, 0.,
manager of the s
the Allen Motor
O., were guests
of the Standard"
last Saturday.
istrict sales manager
Motor Car company,
and R. A. Droege.
ervice department of
companv, 4'ostona.
of Carl Changstrom
Motor Car company
The Diamont Motor Sales company
of Benton, III., has just made a trip
from St. Louis to Benton, which is 120
miles, through sand, dirt, rough roads,
averaging over 20 miles to a gallon
of gasoline in am Olympian car with
five passengers.
It Would Take Some Graveyard
To Care for Barney's Old Mounts
Barney Oldfield, who this season
has celebrated his 16th year as an
automobile race driver by campaign
ing a novel mount featured by an in
closed egg-shaped body, has seen
many of his racing cars carried -to the
highest crest of fame and then
dropped to the trough of obscurity.
Most of the cars that Barney drove
nv the golden yesterday, when he was
hailed as an absolute monarch of the
dirt tracks, have passed to the realm
of remembered things. They are
mechanical ghosts. No more is the
triumphant song of their motors and
the arrogant bark of their exhaust
heard.
If there were a graveyard for racing
Cars, Oldfield would have to bury his
discarded mounts. Having a big heart
nd being somewdiat of a sentimen
talist, he probably would mark the
last resting place of these steel thor
oughbreds of the past with tomb
stones, carved with the following in
scriptions: "The 99. My first car, at the wheel
of which I became famous."
"Thc Bullet. Fast while it lasted,
but not strong enough to stand the
awful punishment."
"The Green Dragon. . Laurel
crowned on the dirt track and on the
stage. Record breaker extraordinary
and co-star with Elsie Janis and Bar
ney Oldfield in the musical comedv,
'Thc Vanderbilt Cup.'"
"The Darrac. Winner of the first
Vanderbilt Cup race."
There is one of Barney's old cars,
however, that is not ready for inter
ment. That ear is famous Old Glorv.
j built for Oldfield in 1909 by the Na
I tiotial Motor & Vehicle Corporation
J of Indianapolis, and having the Am
jcricau Hag painted on each side of the
; hood. Old Jlory is just as fast and
I . . . 1 . 1. - . a -. i
sturdy toaay as wncu mc
American race driver rode to fame r$
it. The car is owned by Robert )
Gill, an attorney of Baltimore, and
rules the boulevards of Maryland's
metropolis and the highways adja
cent to that romantic city.
Nap Lajoie Waits to Hear
Summons for Big Show
Nap Lajoie is wondering what he'll
do next vear. lie is at his Cleveland
home waiting for the mailman to
knock at the door and bring him some
news. He has read that remark about
the man who manufactures superior
mouse traps, and he is confident that
a path will be worn to his doorway
ere lohg. It is reported that several
big league teams would like to get
Mat the Cardinals will make him an
offer to succeed Miller Huggins.
Bee Want Ads Produce Results.
Rubber Companies of City f
To Operate Hereafter as One
Consolidation of the United Slatr
Rubber company interests in Omaha
into one gigantic organisation which
will operate as the United States Rub
ber company,' Omaha branch," has
been announced to take effect January
William McAdam, present manager
3f the United States Rubber company,
is to become central miii9or n( the
consolidated stores, while A. A. Mo
Uure. present manager of the Amer
ican Hand Sewed Shoe rnmnanv unA
the Interstate Rubber rnmnanv wn
of the rubber companies absorbed,
win taice tne porttouos ot associate
manager of the Omaha branch.
The entire personnel-of all of the
organization will be retained when
tne consonaation is effected.
The home of the United States Rub
ber comoanv will be at the new hniM
ing erected at Ninth and Douglas
streets. . .
The consolidation when completed,
u is ueciarea oy uenerat Manager Mc
Adam will be the largest branch or
ganization of the United State,Rnlv
ber company in the country and will
ODerate the larceat tnr nJ v
clusively for the conduct of their busi
ness.
Henry Ford Is Making '
Tractors for the Allies
ITenrv FnrA infni-ml (r'ienA. . .1,.
Tt.i..i A. 1.1-. t i . .. ..
wcituu iicuc ciun in Detroit tlie
outer day that he had just notified
France that that- rmmlrv entAA h,.,.
12,000 Ford tractors. He is now work
ing on trom 6,000 to 7,000 for Eng
land, and all of tli wilt hi, v..
delivered before America's demand"
is met. 1
Mr. Ford said that he was taking
advantage of the nr, Ctlf find uratfi
in making tests, and that in a short
iimc, several tractors would be moved
to the sntifli fnr wn.U
He laughingly said that he was 54
years old. but believed1 that in his
present ccuwhtion he was capable of
miming lartner ana running faster
than any 34-year-old man fn Detroit.
,As indicating the work. he is do-
irflT. lie told of riincr at A V1..t,
Wednesday morning and of following
n iracior cars over the fields. He
rode onmany of these, and-at the
close of the -morning? test, knew
everything that' was to be known re
garding the work of caclft " Mx. Ford
said that all of his tractors were be
ing fitted to. create their own light
for night work. The other night
a test was made with one of them,
snd it plowed an acre in 65 minutes.
Motorists-Will 'Not Brook '
Delay. Frqw the Battery
'In most every respect the owner
of a motor cir is like all other human
beings," said. Elmer Kosengren of the
VV illard. ' v' v.: . j i. .. t.
"He "will, go into a crowded store
and wait until all the other custom
ers ahead of him -are served and not
get angry about it.V He will stand in
line at the box.office of a theater and
accept seats in the last row without
fxelmg that' he has been imposid
upon. But when it comes to his mo
.'or car and any service connected
ith it here is a different story.
"A great many car owners are un
reasonable Hn- their- demands 'for sery
ice and feel slighted if an employe of
the se.rvice, station; does not always
watt on nhertr immediately. - There
are times when slight delays are un
avoidable. However,' such delays' are
the exception rattier than the rule.
Every service station is trying to
treat every customer the same and to
keep all of them happy, i This is the
Willard policy" f-
Uft I nil in' in 4Ua D
t 'II SI I A J I All
.. ui -muius nils ran
Evidence of a letup in automobile
buying is not apparent yet," asserts
R. V. Hay ward of the Mclntyre-Hay
ward Motor company, "although due
predictions have been made,"
Iast month tlie R F . arn nun.
iaiiy of Cleveland. O.. had the big- j
jest month in its history, both from i
i production and sales standpoint. j
TH E CAR OF NO REGRETS
x Oyer Big Cottonwood Canyon
in Utah in a
aim
EIGHT CYLINDER
53
On the High Gear
bH gears sealed bo only the high speed was available for use an
eight cylinder KING made the tough 18 mile continuous pull from
Salt Lake City to Brighton, Utah, through Cottonwood Canyon grades
averaging from 16.1 to 22.2. Another record in re long string of
KINO achievements to prove flexibility, reliability arid durability. You
may never want to do this but pride of ownership calls for you-having
the confidence to know the car you drive CAN.
King prices have not been increased.. Telegraph advice just received states a
substantial increase must be made soon. Buy now and save $200.
NOYES-KILLY MOTOR CO.
Omahm Factory Distributors.
E9
Mil
. .H V
ii-'.' V'
Bfk Most 8caut0d:OiriyZnmm
Three Features
The new Paige enclosed cars will start instantly
and run smoothly in zero weather.
Three new engineering features are responsible
for this magic. And remember, please, they
are found in combination only on the Paige.
Come in and let us lay the proofs before you.
Eucs "SU.55" 7-puMncr $1775; Coup "Six-55" 4.pun.
gr $2850; Town Car "Six-55" 7-pMnr $3230; Limousin
"Six-55" 7-pnfr $3230; Skx "Six.53" 7-paMiir
$2850; Brookl.ndi 4-ptMBf r $1795; Sedan "SU-39" 5-pu-
ienr $1925; Linwood "Six-39" 5-pastoager $1330; GlendaU
"SU-39" Chummy Roadtr $1330; Dartmoor "Six-39" 2 or
3-pasMnttr $1330. All Prices i. o. b. Detroit.
PAIGE-DETROIT MOTOR CAR COMPANY, DETROIT, MICH.
MURPHY-O'BRIEN AUTO COMPANY
1814-15 r.rnam St. Omika. Nek. . Phn- T.
DEALERS Some Good Territory Available for DeaJ
Omaha, Neb.
Phono Tyler 123.
lers.
One Good Reason for Battery Care
Every year more and more
cars depend on the battery for
ignition. ,
This is one of the greatest
testimonials to the Willard de
pendability. It's also a big reason for pre
serving that dependability Jy
proper care of the battery."
; For if the spark fails there's
"nothing doing."
If the starter fails, you can use the
crank. If a lamp burns out you can
replace it. But if the battery fails
it means, "get a rope."
It's our business to help you avoid
that possibility and with Willard
quality and Willard Service it's easy.
Stop in and we'll put you wise.
Nebraska Storage Battery Co.
2203 Farnam St. Omaha, Neb. Tel. Doug. 5102.
Authorized Willard Service Station.
ZJ
At Last
A Practical
Hand Hoist
'Dump Truck
Xcksy
We have. had. designed a practical farm
body, which is used with the Little Giant
Chassis. - "
- This is a dump body and the hoist is so con
structed that it can .be worked easily by hand
This eliminates an expensive pneumatic hoist
and serves every farm need.
Little Giant Chassis, can't be beat. They are
built by the Chicago Pneumatic Tool Co., a $12,
000,000 concern. K concern well able to build
the best.
The Duntly Pneumatic Gas Generator, an
exclusive Little Giant feature, guarantees a sav
ing of 50 in fuel consumption.
Implement Dealers should be especially in
terested in this as it is a practical solution of the
. farmer s needs. - ;
Haarmann-Locke
Motor Co.
OMAHA, NEB.
2429 Farnam St
Phone Douglas 7940.
