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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Nov. 18, 1917)
THE OMAHA SUNDAY BEE: NOVEMBER 18. 1917. BIG MEN CHANGE IN AUTOMOBILE WORLD D. ,C. Durland Becomes Presi. dent of Mitchell Company and R. C. Rueschaw ' Vice President. Free Automobile Rides For Everyone For the Asking Auto Man Devises Clever Plan To Acquaint Everyone With the Franklin Automobile. Automobile circles were intensely interested in the announcement cman , ating from Racine, Wis., today tlii Otis (.. Friend, president of tlic Mitchell Motors company, lufd re signed. Mr. Friend's ffitnrc plans.! which were perfected before his rcsig- j latioij, have not yet been announced. Equal interest arose from the simul taneous announcement that Mr.; Friend's successor, as president of the j Vitche!l company, would be I). C. j Durlaud. for 2. ears associated in the r.i live management of the General i Klcctric company or companies ac-1 i;tiired by the Genteral Electric cum-: oanv. ! Goes to Mitchell. Further surprise to all automobile circles was the added announcement that R. C. Rueschaw had resigned as a director in, and sales manager of, he Reo Motor Car company, and has Kcome vice president of the M itclicli ompany, to be associated with Mr. Durland in the general management if the Mitchell company. The alignments thus brought about iy change in activities of three men so . important in the industrial world in deed constituted a trio of announce ments .of more than ordinary irtcresr. Mr. Durland. who. on December 1, assumes the office of president of the Mitchell company, graduated from Princeton university in 1894 with the degree of electrical engineer, and has since been continuously connected with the General Electric company and predecessor corporations. fiy far the most surprising news to the automobile world, however, is the resignation of Mr. Rueschaw as a . director in, and sales mamtger of, the Keo Motor l.ar company. Mr. Rueschaw has been connected in an executive capacity with the Re company practically since its incep tion. Jiaving come with the company year after its organization in 1904. Mr. Rueschaw has long been con sidered one of automobile industry's nost active and prominent figures, so :hat his leaving the Reo company oc casions the widest interest among all those in any way connected with motor manufacture or sales.- , Recognition of the value oi com ment and advertising has been brought to light in a very forceful manner recently by the Franklin Au tomobile company of Syracuse, X. Y., through the planning of n unique campaign to set people to talking about the Franklin. Inci dentally the plan will give everyone who desires first-hand knowledge ot the car an opportunity to satisfy the; desire without cost and without obli gation of any sort. For two weeks, starting November 2(, any iihiii, woman or child who wishes to have a ride in a Franklin may gratify the desire by. simply call ing the Franklin Motor Car company and making their vis"hes known. No attempt will be made to burden peo ple with a gales canvass jpnd no obli gation of any sort is assumed. It is the wish of the company to acquaint as many people as possible with the Franklin car and its performance. Jjx other words, it is a publicity scheme, and the Franklin Motor Car company will welcome all persons who wish to ride. Prizes, are to be given to the sales men wlio demonstrate the car to the greatest number of people. These prizes will not be awarded as a con sideration for sales made, but rather as a consideration for the greatest number of people who are made familiar villi the Franklin car, the' sole object of the contest being to j get the Franklin before as many peo-j: pic as possible. - , j Franklin Unique. The Franklin is one of the most, unusual cars on the market so far as! construction is concerned. The air cooled motor eliminates the water radiator and does away with count less parts. One of the chief aims of the manufacturers has been tfye climi- nation oi weignr, wnicn nas nccn ac complished to a marked degree through their original design and con struction. These are the things that the Franklin dealers all over the couutry want to explain to people so that every man, woman and child will ; know where and why the franklin Is different. It's a huge publicity cam paign and will be .participated in by dealerj all over the United States. Although this contest does not start until the week of November 2b, appointments can te made any time now for a ride. Bihler Moves Into His New Modern Quarters Albert E. Bihler, Inc., has moved into its new quarters at 1114-16-18 Dodge street, which location is de signed to give Omaha one of the most comprehensive garage and re pair shops. Bihler, who is more or less of an inventive genius, has associated with himself a corps of men trained in all branches of automobile and . truck work and has constructed a building which will allow a full display of their knowledge and servicer- The new firm, aside from doing all manner of. repair work, radiator and tjrc included, will sell Service and Stewart truck. They feel very opti mistic regarding this feature of their work and hope to do a flourishing business in this territory. Ohio Auto Men Pay Visit to the Gate City J. L. Zismer. d of the Westcott Springfield, 0., manager of the s the Allen Motor O., were guests of the Standard" last Saturday. istrict sales manager Motor Car company, and R. A. Droege. ervice department of companv, 4'ostona. of Carl Changstrom Motor Car company The Diamont Motor Sales company of Benton, III., has just made a trip from St. Louis to Benton, which is 120 miles, through sand, dirt, rough roads, averaging over 20 miles to a gallon of gasoline in am Olympian car with five passengers. It Would Take Some Graveyard To Care for Barney's Old Mounts Barney Oldfield, who this season has celebrated his 16th year as an automobile race driver by campaign ing a novel mount featured by an in closed egg-shaped body, has seen many of his racing cars carried -to the highest crest of fame and then dropped to the trough of obscurity. Most of the cars that Barney drove nv the golden yesterday, when he was hailed as an absolute monarch of the dirt tracks, have passed to the realm of remembered things. They are mechanical ghosts. No more is the triumphant song of their motors and the arrogant bark of their exhaust heard. If there were a graveyard for racing Cars, Oldfield would have to bury his discarded mounts. Having a big heart nd being somewdiat of a sentimen talist, he probably would mark the last resting place of these steel thor oughbreds of the past with tomb stones, carved with the following in scriptions: "The 99. My first car, at the wheel of which I became famous." "Thc Bullet. Fast while it lasted, but not strong enough to stand the awful punishment." "The Green Dragon. . Laurel crowned on the dirt track and on the stage. Record breaker extraordinary and co-star with Elsie Janis and Bar ney Oldfield in the musical comedv, 'Thc Vanderbilt Cup.'" "The Darrac. Winner of the first Vanderbilt Cup race." There is one of Barney's old cars, however, that is not ready for inter ment. That ear is famous Old Glorv. j built for Oldfield in 1909 by the Na I tiotial Motor & Vehicle Corporation J of Indianapolis, and having the Am jcricau Hag painted on each side of the ; hood. Old Jlory is just as fast and I . . . 1 . 1. - . a -. i sturdy toaay as wncu mc American race driver rode to fame r$ it. The car is owned by Robert ) Gill, an attorney of Baltimore, and rules the boulevards of Maryland's metropolis and the highways adja cent to that romantic city. Nap Lajoie Waits to Hear Summons for Big Show Nap Lajoie is wondering what he'll do next vear. lie is at his Cleveland home waiting for the mailman to knock at the door and bring him some news. He has read that remark about the man who manufactures superior mouse traps, and he is confident that a path will be worn to his doorway ere lohg. It is reported that several big league teams would like to get Mat the Cardinals will make him an offer to succeed Miller Huggins. Bee Want Ads Produce Results. Rubber Companies of City f To Operate Hereafter as One Consolidation of the United Slatr Rubber company interests in Omaha into one gigantic organisation which will operate as the United States Rub ber company,' Omaha branch," has been announced to take effect January William McAdam, present manager 3f the United States Rubber company, is to become central miii9or n( the consolidated stores, while A. A. Mo Uure. present manager of the Amer ican Hand Sewed Shoe rnmnanv unA the Interstate Rubber rnmnanv wn of the rubber companies absorbed, win taice tne porttouos ot associate manager of the Omaha branch. The entire personnel-of all of the organization will be retained when tne consonaation is effected. The home of the United States Rub ber comoanv will be at the new hniM ing erected at Ninth and Douglas streets. . . The consolidation when completed, u is ueciarea oy uenerat Manager Mc Adam will be the largest branch or ganization of the United State,Rnlv ber company in the country and will ODerate the larceat tnr nJ v clusively for the conduct of their busi ness. Henry Ford Is Making ' Tractors for the Allies ITenrv FnrA infni-ml (r'ienA. . .1,. Tt.i..i A. 1.1-. t i . .. .. wcituu iicuc ciun in Detroit tlie outer day that he had just notified France that that- rmmlrv entAA h,.,. 12,000 Ford tractors. He is now work ing on trom 6,000 to 7,000 for Eng land, and all of tli wilt hi, v.. delivered before America's demand" is met. 1 Mr. Ford said that he was taking advantage of the nr, Ctlf find uratfi in making tests, and that in a short iimc, several tractors would be moved to the sntifli fnr wn.U He laughingly said that he was 54 years old. but believed1 that in his present ccuwhtion he was capable of miming lartner ana running faster than any 34-year-old man fn Detroit. ,As indicating the work. he is do- irflT. lie told of riincr at A V1..t, Wednesday morning and of following n iracior cars over the fields. He rode onmany of these, and-at the close of the -morning? test, knew everything that' was to be known re garding the work of caclft " Mx. Ford said that all of his tractors were be ing fitted to. create their own light for night work. The other night a test was made with one of them, snd it plowed an acre in 65 minutes. Motorists-Will 'Not Brook ' Delay. Frqw the Battery 'In most every respect the owner of a motor cir is like all other human beings," said. Elmer Kosengren of the VV illard. ' v' v.: . j i. .. t. "He "will, go into a crowded store and wait until all the other custom ers ahead of him -are served and not get angry about it.V He will stand in line at the box.office of a theater and accept seats in the last row without fxelmg that' he has been imposid upon. But when it comes to his mo .'or car and any service connected ith it here is a different story. "A great many car owners are un reasonable Hn- their- demands 'for sery ice and feel slighted if an employe of the se.rvice, station; does not always watt on nhertr immediately. - There are times when slight delays are un avoidable. However,' such delays' are the exception rattier than the rule. Every service station is trying to treat every customer the same and to keep all of them happy, i This is the Willard policy" f- Uft I nil in' in 4Ua D t 'II SI I A J I All .. ui -muius nils ran Evidence of a letup in automobile buying is not apparent yet," asserts R. V. Hay ward of the Mclntyre-Hay ward Motor company, "although due predictions have been made," Iast month tlie R F . arn nun. iaiiy of Cleveland. O.. had the big- j jest month in its history, both from i i production and sales standpoint. j TH E CAR OF NO REGRETS x Oyer Big Cottonwood Canyon in Utah in a aim EIGHT CYLINDER 53 On the High Gear bH gears sealed bo only the high speed was available for use an eight cylinder KING made the tough 18 mile continuous pull from Salt Lake City to Brighton, Utah, through Cottonwood Canyon grades averaging from 16.1 to 22.2. Another record in re long string of KINO achievements to prove flexibility, reliability arid durability. You may never want to do this but pride of ownership calls for you-having the confidence to know the car you drive CAN. King prices have not been increased.. Telegraph advice just received states a substantial increase must be made soon. Buy now and save $200. NOYES-KILLY MOTOR CO. Omahm Factory Distributors. E9 Mil . .H V ii-'.' V' Bfk Most 8caut0d:OiriyZnmm Three Features The new Paige enclosed cars will start instantly and run smoothly in zero weather. Three new engineering features are responsible for this magic. And remember, please, they are found in combination only on the Paige. Come in and let us lay the proofs before you. Eucs "SU.55" 7-puMncr $1775; Coup "Six-55" 4.pun. gr $2850; Town Car "Six-55" 7-pMnr $3230; Limousin "Six-55" 7-pnfr $3230; Skx "Six.53" 7-paMiir $2850; Brookl.ndi 4-ptMBf r $1795; Sedan "SU-39" 5-pu- ienr $1925; Linwood "Six-39" 5-pastoager $1330; GlendaU "SU-39" Chummy Roadtr $1330; Dartmoor "Six-39" 2 or 3-pasMnttr $1330. All Prices i. o. b. Detroit. PAIGE-DETROIT MOTOR CAR COMPANY, DETROIT, MICH. MURPHY-O'BRIEN AUTO COMPANY 1814-15 r.rnam St. Omika. Nek. . Phn- T. DEALERS Some Good Territory Available for DeaJ Omaha, Neb. Phono Tyler 123. lers. One Good Reason for Battery Care Every year more and more cars depend on the battery for ignition. , This is one of the greatest testimonials to the Willard de pendability. It's also a big reason for pre serving that dependability Jy proper care of the battery." ; For if the spark fails there's "nothing doing." If the starter fails, you can use the crank. If a lamp burns out you can replace it. But if the battery fails it means, "get a rope." It's our business to help you avoid that possibility and with Willard quality and Willard Service it's easy. Stop in and we'll put you wise. Nebraska Storage Battery Co. 2203 Farnam St. Omaha, Neb. Tel. Doug. 5102. Authorized Willard Service Station. ZJ At Last A Practical Hand Hoist 'Dump Truck Xcksy We have. had. designed a practical farm body, which is used with the Little Giant Chassis. - " - This is a dump body and the hoist is so con structed that it can .be worked easily by hand This eliminates an expensive pneumatic hoist and serves every farm need. Little Giant Chassis, can't be beat. They are built by the Chicago Pneumatic Tool Co., a $12, 000,000 concern. K concern well able to build the best. The Duntly Pneumatic Gas Generator, an exclusive Little Giant feature, guarantees a sav ing of 50 in fuel consumption. Implement Dealers should be especially in terested in this as it is a practical solution of the . farmer s needs. - ; Haarmann-Locke Motor Co. OMAHA, NEB. 2429 Farnam St Phone Douglas 7940.
