THE OMAHA SUNDAY BEE: NOVEMBER 11, 1917.
15 B
AUTO TRUCKS HELP
OUT CAR SHORTAGE
Many Dealers Are Now Using
Big Power Wagons to Do
Work Formerly Done
by Bailroad.
J- H. Hansen, sales manager of the
Orr Motor Sales company, returned
Inday from a tour through western
Iowa and southern Missouri. Mr.
Hansen reports great prosperity in the
rural districts. Farmers everywhere
are harvesting the corn. The roads
and highways are in wonderful con
dition for fall touring. ,
"Merchants and manufacturers
everywhere this, winter must face a
transportation situation which in hun
dreds of instances threatens the very
existence of their business activities,"
says Mr. Hansen. "Everybody knows
what conditions were last winter, how
it has become increasingly difficult to
get delivery of goods in the past few
months, and a little study shows that
conditions will be even worse this
winrr. To meet the situation, the
railroads are working with great
energy and patriotic spirit. Railroad
presidents and their traffic experts are
devising plans to make one car do the
work of two.
"Yet despite all these, endeavors a
lack of railroad transportation is still
with us. The ice and snow of win
ter will make the situation worse.
"Business men of foresight are
meeting the situation by purchasing
heavy duty trucks. These mighty
earners not only will aid in moving
freight over 40 mile hauls as the rail
roads have asked, but actually now are
keeping many a factory running. The
powerful six-tenners are being more
and more extensively used in inter-city
hauling, being used by contractors, be
tween terminals and warehouses, by
coal men, wholesale grocers, Packers
and others who must have heavy
loads transported quickly and surely."
Velie-Monroe Agencies Pass ;
To Crumbliss-VarvOoren Co.
Friday of last week the business of
L. E. Doty, incorporated, passed into
the hands of the Crumbliss-Van
Doren company, and the new firm
took over the building leases, parts,
stock and organization. The new
company . will distribute Velie and
Monroe cars in Nebraska and west
ern Iowa.
Both- Mr. Crumbliss an'd Mr. Van
Doren are well known to the auto
mobile trade in this community. Mr.
Crumbliss was at one time an auto
mobile distributor, in the south Platte
territory, and recently has been in
the banking business. Mr. Crumbliss
disposed of his bank holdings last
July in order to re-enter the automo
bile business.
Mr. Van Doren has been a dis
tributor at Lincoln for a number of
years and has backed, at various
times, the Cutting, Maxwell and
Chevrolet. During recent years he has
been the south Platte distributor of
Velie and Monroe cars. This is the
second time that Van Doren has pur
chased L. C. Doty's interests, the
first being the Maxwell agency at
Lincoln.
J. S. Tucker, who was with L. E.
Doty, Inc.. as assistant manager and
general sales manager, well remain
with the new firm in the same
capacity.
Billie Hall will have charge of the
service and parts department, and
the balance of the organization will
remain intact and be added to.
Body Plays Important Part
In Service of Motor Trucks
Motor trucks are about as common
now as pleasure cars. In the city,
through the country and on the farm
one finds them. They are becoming
as fixed in business life as heat, elec
tricity, typewriters or the telephone.
Expert mechanics have improved the
mechanical part's of standard trucks,
such as the GMC, so that the depend
ability and pulling power is assured.
Distributors' of trucks throughout
the middle west are now giving par
ticular attention to various types of
bodies. There was a time not long
distant when the farmer believed the
motor truck was only adapted to city
hauling. One reason for that was
because the motor truck was only
seen equipped with a body suitable for
hauling dirt, furniture, freight,, gro
ceries, or other things that the city
truck must haul. It is not uncommon
now, though, to see a truck equipped
with a lumber box ready to haul
wheat, a hayrack to haul alfalfa ot
prajrie hay, a flat topped body to haul
sacks of grain or high sideboards for
hogs and cattltj.
The dairyman of Nebraska is find
ing the motor truck a money maker.
In one instance a farmer hauled daily
28 cans of milk to town in just 22
minutes, while by team it used to take
him one hour. During the busy season
of the year an hour and 20 minutes
saved each day more than paid for
the upkeep of the motor truck.
The Nebraska Buick Auto company,
realizing the important part bodies
play in the serviceableness of motor
trucks give particular attention
to the body for each truck which it
sells. It suggests to the user the type
of a body which will most nearly meet
his needs and with the service of a
local body-making firm is able to give
quick and effective service to every
purchaser of a GMC motor truck,
home today.
Auto Industry Goes
"Over the Top" for Bonds
"There is probably no one industry
in the United States that went 'over
the top' more handsomely in Liberty
bond subscriptions than did the auto
mobile industry," says General Sales
Manager John D. Mansfield of the
Dort Motor Car company.
"As far as the manufacturing cor
porations themselves go, I have yet
to hear of one that did not exceed ex
pectations in answer to this important
'showdown' of patriotism.
"Factory employes generally came
through with the utmost liberality and
the news we have from the retail
trade completes a chain of reports
that makes us thoroughly proud of the
men who build, market and sell our
cars."
Palmer Rim and Wheel
Adopted for Airplanes
Adoption by the Society of Auto
motive Engineers, sitting in Wash
ington, of the Palmer rim and wheel
for aeroplanes affirms once more the
desire of the War department and
agencies working with it to unify all
military equipment used by our allies
on the western 'front
The Talmer rim and wheel is at
present used on all British aircraft.
By adopting it for use on our.rilanes
it makes it possible in the event of
an accident to either a British or an
American machine while landing to
replace immediately a shattered wheel
with a standard one.
The B. F. Goodrich Rubber com
pany is the sole licensees of the Pal
mer tire in this country and it was at
the suggestion of the Goodrich com
pany that the society unanimously
accepted the British rim and wheel
for recommendation to the govern
ment. Auto Row Has New Concern
In Gates Half-Sole Tire Co.
Omaha has added another new con
cern to its ever-growing Auto Row,
which will be known as the Gates
Half-Sole Tire company. The new
company will locate at 2522 Farnam
street in the old Marathon tire loca
tion and will be in charge of E. M.
Shepard.
The Gates Half-Sole tire is manu
factured in Denver by the Interna
tional Rubber company and has
grown to be a great favorite among
western motorists.
The Gates idea is not the utiliza
tion of two old tires in constructing
a new one, but is based upon the idea
of retreading. An outer tread or
half-sole, as they call it, is securely
glued to the carcass of an old casing,
thus making a casing which will stand
a written guarantee of 3,500 miles.
Pontiac Man Tells How
To Conserve Gasoline
Frank K. Parke, general manager
of the Olympian Motors company,
Pontiac, Mich., has gotten behind the
movement to conserve gasoline and
has written a letter to numerous auto
mobile dealers throughout the United
States, urging them to stop wasting
gasoline.
Parke claims that if motorists would
stop running motors while cars are
standing, if mechanics would stop
using gasoline to wash their hands
and claan car parts, if motorists
would quit joy riding and drive at an
average speed of 20 miles per hour, if
For
LneraiX motors compan
Coa
.1 Merchants
Every coal merchant can continue to
make a reasonable profit in spite of
, fixed retail price. We will do our "Bit"
gladly and show him how this can be
1 done. We can show him because we
have specialized in the coalman's business.
There is no other line that can use
more advantageously the motor truck;
for tjie retail coal business is nothing
more-, than a teaming or hauling
proposition.
THE GMC 2-TON SPECIAL
Investigation shows that practically
all coal ( dealers who have motorized
their drayage equipment find the 2-ton
job with a special designed dump body
the most practical.
The GMC special body is all steel
with wooden division boards. Elevation
for dumping js by hand or power. The
elevating mechanism is supported en
tirely by under structure body. Worm
and gear are enclosed in grease tight
case.
Thejutter simplicity, the rugged con
struction and the expert attention given
to every unit in building is assurance
that each GMC truck is a
DEPENDABLE TRUCK
This special two-ton job has four
speed transmission. The low speed is
unusually low, enabling the driver to
pull thru mud, snow or up a slippery hill
with no trouble whatever. ,
Rear springs are long and resilient,
conducive to easy riding and long life
of tires. Brakes operate equally on both
wheels, thus bringing the truck under
greater control of the driver with much
less chance of accident.
Internal expanding brakes are the
only kind that will prevent coal dust in
terfering with the action of the brakes.
Radius rods keep the . axle always in
line, preventing jar and resultant
breaking down of parts.
t We offer to every coal man the ad
vice of an expert. He will show you how
to bring your hauling figures lower.than'
you had ever hoped to bring them.
WE CAN LOWER YOUR
HAULING COST. PUT IT
UP TO US TO SHOW YOU.
Our coal special catalog will be sent
you on request.
Nebraska Buick Auto Co.
Sioux City
Lincoln
Omaha
Card Bros., coal dealers at Sioux
City, la., have with this 1-ton GMC
truck replaced five horses and done
away with the services of three men.
Their statement is: "We figure that
this GMC has saved one-half the cost
of delivery of 6ur goods. We will
soon be ready for a two-ton Coal
Special."
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truck drivers would shut off their
motors when making deliveries, al
most enough gasoline would be saved
for our daily war needs.
Big Demand Now for
The All-Year Auto
"Never before have we had such a
heavy demand for all-year cars as
during the last three months," says
C. . Giltner of the KisselKar.
"While 75 per cent had their cars de
livered without the all-year tops, they
were emphatic in ascertaining that
they could be quickly supplied just as
soon as the weather necessitated a
closed car.
"This indicates that car buyers
recognize the increased efficiency and
economy which this type of automo
bile insures, giving uninterrupted use
of their cars in comfort, no- matter
how disagreeable or extreme the
weather may be."
Franklin Breaks Record
For Auto Production
Breaking production records is get
ting to he a habit with the Franklin
Automobile company and this condi
tion seems particularly expedient these
days when the demand for this eco
nomical car has so greatly increased.
Only a few weeks ago the company
reported a factory production record
of 285 cars per week, and now comes
the announcement that 294 cars, an
average of 5J.4 cars per day and for
the five and one-half working days of
the week, have been constructed in a
single week. Since the fall schedule
calls for 242 cars per week, it is ap
parent that the producers arc striving
at least to keep ahead of the schedule
outlined for them, even if they can
not keep pace with the sales demand
for the Franklin car.
Still Another Two-Hundred-Thousand-Mile
Mitchell
"It isn't very often that people heat
of an automobile which has been run
over 200,000 miles and is still in such
good condition that the owner Is con
templating a transcontinental trip
in it.
"The other day, though," said John
Tainsh, general sales manager of the
Mitchell Motors company, Inc., "the
Woodward company, Mitchell dealers
at Fresno, Cal., received two letters
which go to prove that a really life
time car is a possibility after all."
This particular 200,000-niile Mitchell
was purchased by Al Grfiin of Fresno
in 1908. He used it constantly for a
little over three years, driving over
100,000 miles. One year he took the
car to Europe with him and toured
through England, Scotland, France,
Germany and Belgium.
CTranECin Enclosed Gaxsr
THE FRANKLIN SEDAN
A CAR OF UTILITY
WHO gets the freest use
and the most econom
ical service from his enclosed
car?
The owner of a heavy ma
chine, or the motorist who
drives the easy scientific-fight-weight
Franklin Sedan ?
The experUnced motorist
has found out that real en
closed car utility is closely
related to Franklin principles
of automobile building.
Principles that have made
the Franklin Sedan so popular
for all-around use.
Its direct air cooling system,
that eliminates radiator treezc
ups and resulting damage.
Its comfort, its safety, its
reliability the result of
Franklin scientific weight
saving and simplicity.
Its remarkable economy in
upkeep and operation, so nec
essary during these days of
national thrift.
Everything you demand in
an Enclosed Car is fundamen
tal 'in the Franklin Sedan a
most economical and sensible
car to use.
FRANKLIN MOTOR CAR CO.
2205 Farnam St. Phone Douglas 1712.
R-U-2-B-UOF'60
i S55 . . .. I
This is America's
Most Refined Six
IN A DOUBLE SENSE th new Beo Six U entitled
! to that distinction.
IN BEAUTY OF LINE ntl curv this Reo appeals to
perioni of refinement and good taut.
IN FINISH and appointment! It la a car for tht elect.
IN PRICE It U well within the reach of thoie who de
mnnd a car of iterling quality and htndnome ap
pearance, but who do not depend on an automobile
alone to lend them aocial distinction.
THIS SIX IS GENUINE throughout. Nothing ahoddy
no imitations no aubatitutcs.
AND ITS BEAUTY ia not merelr akin deep internally
Keoa are even more carefully made.
THAT'S WHY WE SAY this Beo Six la America'a
moat refined car.
REFINEMENT OF DETAIL little Improvement! made
wherever and whenever the need or the opportunity
appeared, over a period of years, have reaulted in
a highly perfected product.
The New Reo thai Fifth S-pasaenger Touring
Car $985 f. o. b. Factory.
' t
NO NEW SIX no "one year" model eould possibly
give the same service as this Reo that haa passed
through .the severest ot all tests several season's
of actual use in hands of owners everywhere and
under all kinds of conditions.
MOST MAKERS CHANGE models from year to year.
This year's model is radically different from that
of last year.
WE REO FOLKS do not do that. We begin with a
solid foundation rthe chaasis design that is the
result of long years of auccessful building of good
automobiles.
THEN WE STRIVE from day to day to Improve on
that standard model till it is as nearly perfect as
is humanly possible.
THE LOW UPKEEP: the few repairs; the wonderful
dependability; and the small depredation in value
after years of use are the result of that policy.
DEMAND is In keeping with tha quality the value.
And that is unprecedented. ,
Reo 3 Passenger Roadster
Factory.
$985 f. o. b.
1, 500-Pound Reo Speed Wagon Complete with Body and Top, $1,125.
Two-ton Reo Heavy Duty Truck Chassis, only $1,800.
JONES-OPPER CO.,
2043-48 Farnam St., OMAHA, NEB.
Distributors Eastern and Northern Nebraska and
Western Iowa.
A. H. JONES,
v HASTINGS, NEB.
Distributor Southern and Western Nebraska and
Northern Kansas.
Six-Cylinder Reo
7-Passenger Touring
$1385
