10 B
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THE OMAHA StJNDAY BEE: NOVEMBER 11, 1917.
SHOW FAITH IN
AUTO INDUSTRY
BY MONEY SPENT
Studebaker People Put Mil
lions Into New Plants at
South Bend and in
" Branch Houses. '
If the great world conflict, In
which America is playing a leading
role, should continue .another year,
two years, or longer what will hap
pen to the automobile industry? is a
question that has been asked of every
one connected with the business since
our entry into the war.
Dire things have been preUicted for
the motor car manufacturer con
scription of plants by the government,
curtailed production because of a
shortage of materials, falling off of
tales due to war economy, lack of
shipping facilities, etc., and, of course,
all of these things do loom large in
the future, but as for America's fourth
largest industry becoming pessimis
ticread what just one big manufac
turer is doing.
, Millions for New York.
, "As. to the stability of Studebaker
and our confidence in the future of
the auttmobile industry, let me em
phasize our position by saying that
Studebaker is spending millions of
dollars for the construction of new
plants, at South Bend, and for the
erection of modern, up-to-date branch
buildings in various important 'sec
tions of the country," says R. T.
Hodgkins, general sales manager of
the Studebaker corporation.
"For still further proof, of our pros
perity and faith in the future I might
add that, to date,' Studebaker has
loaned the government $2,000,000.
Studebaker purchased $1,000,000 worth
of the first United States Liberty
bonds and when the second loan was
floated we promptly "took another
$1,000,000 worth. Not only (hat, Stude
baker,' through its big Canadian fac
toriesat VValkerville, Ontario, pur
chased $1,000,000 worth of the Domin
ion of Canada war bond issue. Our
patriotism is substantial and real
our faith in the future it backed by
our money. . ,;. . .
"The new buildings at South Bend
will cost approximately $2,000,000
when finished. Work on them is pro
gressing 'rapidly and I expect they
will all be in full operation before
winter sets in. This new construction
work includes at modern machine
shop of 129,600 square feet; a four
. story dry kiln of 122,976 square feet,
the largest and finest structure of its
Beating the
Knox
High Cost of Coal With a
Traction Unit and an Old Buick
v .
ii i ti iiii.miimiiii r i i
Among the favorite pastimes of the
automobile and truck men a new
sport ' has developed which gives
promise of being keen and vital to
every day living. The newest fad of
the auto dealers is beating the "high
cost of transportation," or the "un
certain element in transportation,"
whichever you choosy to call it.
With every transportation company
taxed to the limit, the truck men are
striving to relieve the situation
through the use of trucks and traction
units and their efforts bid fair to a
most satisfactory solution of the
problem.
The above picture shows how il.
Pelton, distributor of Knox Traction
Units, has beat the high price of coal
and the freight car shortage at a very
small expense.
The Knox Traction Unit has been
utilized in making this spacious truck
and the motive power is furnished by
a 1910 Buick, which was taken away
from the junkman for $100.
After a slight overhauling the mo
tor was put in good shape. In fact,
it was put to a severe test in a 10
mile jaunt over hills and country
roads hauling two cords of hard wood
weighing over three tons. '
This Knox Traction Unit has made
possible the construction of a three
ton truck and it completely replaces
the rear axle of the old Buick.
The job is excellent proof of the
use which can be made of an old auto
mobile and a traction unit.
NEW MAPS SHOWING
ROUTES TO CAMPS
.
Many Tourists Preparing to
Drive to the Southern
Training Points for
Troops.
By JAMES A. HEMSTREET,
Director of Touring American Automobile
AsDoclation.
The fall and winter will see the
greatest movement of automobiles
southward in the history of the coun
trywith the stars and stripes waving
in a new sense from practically every
car.
Their ownec4jand their companions
will make the trip to have a farewell
look at the son or friend before he
leaves camp to have a hand in car
rying the Stars and Stripes over the
ramparts Of autocracy in Europe, in
making democracy safe for the world.
Every day since last summer the
number of inquiries for routes to Ihe
southern camps have increased. These
requests by the- middle of October
hid become a veritable delude.
Flanders Offers Aid.
Walter E. Flanders, president of the
Maxwell Motor company, Inc., of De
troit, ar this point made an offer of
co-operation to the American Auto
mobile association that in itself con
stituted one of the most far-reaching
steps ever taken in behalf of mo
torists generally through America's
premier automobilists' body.
Lending freely of his aid. Mr.
Flanders' offered the American Auto
mobile association the use of a new
1918 Maxwell touring car and with it
the services of one of the company's
road engineers. Mr. Flanders had
sensed the widespread value to mo
torists of the east of a complete new
road-mapping tour, and thus the
Triple A was enabled to avail itself
of information that will in turn be of
immense value to the thousands of
Americans whose sterling sons eager
ly donned the khaki and now ar de
veloping in the various southern
camps the wallop that will eventually
play such a prominent part in the
erasure of the kaiser from the earth's
activities.
The American Automobile associa
tion has ready for motorists every
where new strip r. aps for each 12.
miles of the distances. These handy
liule maps, lodged Iy the Maxwell,
give every little detail of the route,
Including all cross roads road forks,
creeks, rivers, mountains, historical
points of interesto the tourist.
It goes without saying that any
Maxwell man contemplating a drive
to any one of the camps has but to
make that fact known and a '
set of maps will be forthcoming im
mediately. I v-
Auio Efficiency Stiil
Dapsnds on Care of Cai
"There are more motor c,ar owners
who sometimes wonder why tjwir
cars do not last as long or give as
much satisfaction as an automobile
of the same make owned by a friend
or an acquaintance," says the super
intendent of Faige service. "The
trouble with the average motor car
owner is that he fails' to realize that
the automobile is a piece 'of very fine
machinery and that it will render serv
ice in proportion to the attention it
receives. It is not human and will not
cry out when abused." ,
kind in the world; a forge shop of
138,880 square feet and a huge power
house with a total of 9,605 square feet.
All of these buildings are of rein
forced concrete construction through
out. (
"Additions to our great plants in
Detroit begun a year ago have now
been completed and machinery al
ready installed for their capacity op
eration. "To facilitate the handling of our
great volume of sales throughout the
country we have found it necessary to
build our own branch buildings at
Portland, Ore., Atlanta, Ga., Phila
delphia, Pa., and Des Moines, la.
These modern establishments, costing
many thousands of dollars, will, when
completed, rank among the finest au
tomobile distributing depots in Amer
ica." Plan Law to Bar
. Horses From the
" ; Frisco Streets
Barring of the horse from - the
streets. of San Francisco is the pur
pose ' of an ordinance, which, it is
understood among motor car dealers,
is to be presented to the Board of
Supervisors shortly with the request
that it be enacted into lav.
Advocates of the measure advance
seven arguments in favor of it. They
are as follows:
"That it 'will greatly relieve con
gestion of traffic in the downtown
districts.
"That it will make San Francisco
a cleaner, more healthful city, and
thereby decrease the djeath rate.
"That it -will eliminate the stable
and substitute the garage, thereby in
creasing the value of real estate.
"That it will lower the cost of liv
ing by releasing acreage and labor
now required for the support of the
horse to farming and foodstuffs suit
able for human consumptionT
, "That it will mean less work for the
street-cleaning department and there
fore, less burden for the tax-payer.
"That it will give San Francisco
fame as the leader'of a movement
sure to be taken up sooner or later
throughout the world, 1
"That it will increase waget by
creatines demand for highly-paid
skilled labor chauffeurs and mechan
icsinstead of poorly-paid unskilled
labor teamsters and hostlers.".
Diamond T Truck
' Coming to Omaha
; Roy E. Breeden, district manager;
of the Diamond T Motor Car- com
pany of Chicago, has been in Omaha j
during the fast week and promises to
make an announcement'soon regard-:
ing a Nebraska distributor for bis line."
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Sensible People Buy The
75y
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f. o, b. Qereland
THE Grant, Six, is a car that sells to substan
tial folksy to people whose standing in the
community is known and does not need to be
bolstered by ostentation.
The owners of Grant Sixes are mainly those
modest, quiet people who buy sensibly and
avoid extravagance. , j
They get a car that they know is creditable in appear
ance and satisfying in use. They go about in their Grant
Sixes every day in the year. Their bills for gasoline, oil,
tires and garage service are extremely low and they get
more real satisfaction than most . owners of heavier and
more expensive cars. C (
The Grant Six with its 35 h. p. overhead-valve engine,
its full-floating rear axle, its splendid electrical equipment,
its cantilever rear spring, and other features of high-grade ,
construction, is a car that is equivalent in every respect of
cars costing $300 or $400 more. Its sales record proves this.
We urge you to compart the GRANT Six care-
fully with any other care you have in mind.
LININGER IMPLEMENT CO.
OMAHA, NEB.
V Phone Doug. 109.
All
tH-hTI 6th and Pacific St.
tl 7 GRANT MOTOR-CAR. CORPORATION J&r
1 ' CLEVELAND, OHIO nf ffi
0LYMP
AN
The Most Beautiful
Car In Its Class
pi" -
' ' ' ' ' " ' ' ' ' ' " "
An Astonishing Value
In this day of increased material and labor costs
it is really a remarkable accomplishment to build a
quality automobile for $965. ;
There is but one answer, and that is that the or
ganization of the Olympian Motor CoTis composed of
men who know the "ins" and "Duts" of the automobile
business.
You will find associates together at the Olympian
factory at Pontiac men who have served the motor in
dustry and who have amalgamated their ideas of motor
car construction in the presentation of the Olympian.
The Olympian has -power, endurance and abund
ant speed.
It has a 114-inch wheel-base, those easy-riding,
shock-absorbing cantilever rear springs, full floating
rear axle, and vacuum gasoline system."
" It has a smooth-running, high-speed engine that
averages 18 miles on a gallon of gas under conditions
prevailing in and around this city.
It has the most complete equipment ever offered
with any motor car motometer, bumper, spotlight and
ignition lock. , -
1 ...
You can have your choice of a wide variety of
colors. Yet the Olympian costs only $965! Think of
such value. No other car gives you so much for your
money.
The Olympian is built of high-grade stuff in a
high-grade plant. It is built by an organization that is
strong, keen and wide-awake an organization that
gives real service and demands performance from it3
cars.
These are bjg, vital points important advantages
that no car buyer can overlook.
We are anxious to have you see the Olympian and
ride in it. .
We want to show you how it meets the conditions
cars must meet in this city in heavy traffic, on the
hills or on the boulevards. '
Drop in and look at the Olympian. Ask us for a
demonstration. . -'
TO DEALERS If interettcd in live proposition, write, phone or
wire ui today.
DILL & IQRRING
2209 Farnam Street
Distributors
Omaha.
Phone Doug. 2508.