10 B
THE OMAHA SUNDAY BEE: OCTOBER 28, 1917,
LIE A-BED 0. K., BUT
HARD1THEAOT0
Does Not Help Machine to
Speed It Up When Chilled
From Cold Night.
"It's great to lie a-bed these cool,
brisk, mornings," said John W. Bate,
vice president of the Mitchell Motors
Company, Inc., "wink at the clock and
turn over for just 15 minutes' more
sleep.
"Even the busiest and most active
of us must admit that, but the great
trouble with the average automobile
driver is that he stretches 15 minutes
into 30, hustles through a once-over
shave, grabs a hasty breakfast, jumps
into his car, which has stood all night
in a cold garage and races his engine
for all it's worth; thinking that he'll
get it wanned up quickly and -be on
bis way to the office.
Do Not Heat Quickly.
"That's all right as far as it goes;
but this tame 'average man' never
stops to think of the damage that can
be done by racing his engine in an
attempt to heat it quickly.
"Every car owner wants to make
Ilia car go farther and last longer at
the minimum upkeep -expense. Here
are a couple o. facts that he ought to
keep before him every morning when
be steps on the starter button: .
"IV When a motor stand all night,
the oil, of course, runs off the cylinder
walls and bearings, down into the
crank case.' Consequently it's going to
take a few minutes to properly lubri
cate these parts..
"2. The best way to warm a motor is
to let it run slowly for three or four
minutes. By doing that you give -the
oil a chance to work op onto the cylin
der walls, pistons and bearings.
Wastes Gas and Oil.
"If every motorist will only be care
ful about this one thing." said Mr.Bate,
"we will find there will te a consider
able saving in gasoline and oil, and a
reduction - in repair bills. Racing t
motor causes excessive waste of gaso
line and oil, and, in time, might cause
Irreparable damage.
"The patriotic thing to do, of course,
Is to be as economical of gasoline and
oil as you are of meat and potatoes.
It's the easiest thing to do, the best
thing to do, and the cheapest thing
to do."
Goodyear People Hosts .
' At Three Bantjuets
The Coodyear Tire and Rubber
company through Joe M. Dine, branch
GOES TO BLUFFS AS FORD
DISTRIBUTOR.
S V !
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f fjf
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' if
tint. "''A. M n
Among the recent changes and pro
motions in Omaha automobile circles
is the appointment of G. L. McFav-
xlen as Council Bluffs distributor for
the Ford Motor Car company.
For some time McFayden has been
connected with the Ford branch in
Omaha as sales manager and this new
"plum" comes as a reward for an ex
cellent record in the capacity of sales
manager.
manager, has been the host at three
banquets during the last week..
Monday a banquet was given to
over 175 shoe dealers from various
parts of this territory. Tuesday the
tire dealers under the jurisdiction of
the Omaha branch were entertained
and Wednesday the road men trav
eling out of the Omaha branch had
their Ring. These banquets were all
held at the Home hotel.
II. S. Quine and Mr. Griffin from
the factory at Akron cave very inter
esting talks which were illustrated .by
steropticort views. These views took
the shoe dealers through the various
stages ot producing Neolin soles
which are one of the latest Goodyear
achievements. Neolm is neither rub
ber nor leather, but is a synthetic sub
stance which bids fair to put leather
soles in the pages of history.
Persistent Advertising Is the Road
to success.
R. P. Bishop Joins
Nash Motors Company
Announcement has been made by
C. B Voorhis, general sales manager
of the Nash Motors company, Keno-
rsha, Wis, of the appointment of R. P.
Bishop to the post of assistant sales
manager. Mr. Bishop has just re
signed the position of general sales
manager of the King Motor Car com
pany, Detroit, to join the Nash or
ganization. "An unusually wide and varied ex
perience in the motor car industry
fits Mr. Bishop particularly ,well for
his new work," says Mr. Voorhis.
'There-are few executives in the auto
mobile world who enjoy a wider ac
quaintance among dealers and dis
tributors." In 1909 Bishop joined the Buick
company as a member of the cost de
partment, nd was not long in win
ning promotion to the managership
of the department in plant No. 4. Sub
sequently he took charge of one entire
2T Mi iX
JrBsttery'
- foil Service
nfej "AU makes
THEGIANTTHAT
LIVES INA BOX
Don't wait 'til a battery
shows signs of trouble
and you'll never have
' battery trouble.
All makes-All cars,
Delcb Exide
Service Station
R. C. SMITH, M.n.f.r, ,
2024 Farnam'St., Douglas 3697.
v Omaha, Nab. - ,
As YbuLikelt
Touring Car
.or Sedan
Ami wilt mil
Driye With a Smile I
division of th. Buick cost department
Later, after three months on the
road, he took charge of sales for the
Cutting Motor Car company of Jack
son, Mich. He remained with this
company until 1914, when he joined
the King Motor Car company, De
troit, as special representative.
Appointment as assistant sales man
ager came early in 1915, which was
soon followed by promotion to the
office of general sales manager. This
latter position he held until his re
cent selection as assistant head of the
fast growing Nash sales organization.
Rubber Important in
Shipbuilding Program
The complete shipbuilding program
as announced by the government ship
ping board, covering contracts already
awarded and those under negotiation,
provides for a total of 1,272 ships with
a tonnage of 8,000,000 and represent
ing an investment of $1 ?5jOOq,000.
To ascertain our total national mer
chant marine strength as it will ap
pear at the completion of this pro
gram, 5,000,000 tons may be added to
cover enemy ships seized, tonnage
registered for foreign' trade and com
mandeered ships now building for pri.
vate use. So that before long the
total American tonnage will be 13.
000,000, placing7 us a good second
among the nations of the world.
In this extensive program the Good
year Tire and Rubber company is
playing an important part by furnish
ing fire hose, sheet packing and port
and hatch rubber, asserts Joe M. Dine,
local branch manager. These Good
year products are of the greatest im
portance in shipbuilding and have long
been standard on many of the larger
steamship lines
Novice Makes Long Trip
With His Marmon 34
With no knowledge of a motor car
other' than that gained ty a few
months' driving, and with nothing in
the way of extras other than a few
cigars, A. B.' Apperson, vice presi
dent of the United States Fuel com
pany, recently arrived at Los Angeles
from Salt Lake City after a trip of
2,500 miles through the mountains of
Colorado in his Marmon 34. Over
that lap of the journey covering San
Francisco to Los Angeles, he drove
the distance in 16 hours and 10 min
utes. "Before I made this trip I thought
a man had to be more or less of a
mechanic to take such a long jaunt
as this," said the coal magnate, "but
honestly, it was a cinch. We had
some pretty bad roads, and in the
mountains of Colorado -some stiff
grades, but all I had to do wa sit
at the wheel, handle the car properly,
and occasionally put in gas and water.
How about oil? Well, I used so lit
tle it was hardly worth talking about;
two quarts from Salt Lake to Los
Angeles. We encountered bad roads
in Nevada, and the first day out of Salt
Lake City weVan into a blinding sand
storm, and with sand blowing 50 to
60 miles an hour we covered 260 miles
f orjh e day."
West New Manager of
Stewart-Warner Station
Announcement was recently made
of the appointment of G. E. West as
manager of the Stewart-Warrter Oma
ha branch to succeed Mort Zucker,
who has managed both the Omaha
and Des Moines branches.
In speaking of the change the
Stewart-Warner people assert that
their Omaha business has grown to
such an extent that the management
requires the entire attention of one
man.
Fix Prices For Bituminous
Coal Throughout Michigan
Washington, Oct. 27. The fuel ad
ministration announced today a scale
of bituminous coal prices for Michi
gan and made priefs changes in cer
tain fields of Montana, Arkansas,
Illinois and Missouri. The Michigan
prices are: Run of mine, $3.15
ton; prepared sizes, $3.60; slack o
screenings, $2.20,
It will cost you but a few
' dollars to convert jrour tour
ingjear into a snug sedan.
One that, is weather-proof v
and water-proof. There is no'
' longer any excuse for being
exposed to . unpleasant
weather conditions.' C V
Let us put. one of our cus
" tom-made tops on your, car.
'. The fit snug, won't rattle",
windows can be raised and
lowered at will and center
posts. taken out. Tney-are
hands ome,' weather-proof '
; : . tops. '.. ' :
If T want quality Insist that your" Radiator Covm) Lap .
Robes and Tiro Coven bear this trade mark.
Nf THAD1 MAS
0 m a h a A u t a T o p G o m p a n y
Phone Douglas 3861.
15thmd Leavenworth St.
7
X
Introducing a Motor That Was
, Developed by the War
For eight years now, the general public and the
i automobile industry have learned to expect
great things of the Paige-Detroit Motor Car
'Company. Each one of our annual an
nouncements has proved to be unusually
significant Each one of these announcements
'has created history in a very definite way,
and the motor car buyer has invariably been
the gainer. '
This year, we confidently predict, will prove no
exception to the rule. We have produced a
car that must inevitably revolutionize the
trend of thought and practice vin the six
cylinder field. Coming directly to the point,
we have produced what we sincerely believe
to be a perfect motor car.
It will probably be your first impulse to condemn
this statement as extravagant and altogether
unprovable. We ask you, however, to con
sider a straightforward statement of the facts.
You will then be in position to accept or re-
; ject our claims after a thorough investigation
of the car itself.'
.
We would first remind you that internal com
bustion motors have been under the scientific
microscope for the past three years. The
European war necessitated immediate devel
opment in all fields of engineering, and the
gasoline engine has received more attention
than any other type of power plant.
It was quickly recognized that tractors, trucks
and aeroplanes must be developed to their
utmost efficiency. The best bratns of two
continents were focused on the problem.
American engineers including two of our
' wn-worked night and day just behind the
battle line in France. i . :
Thenlowly but. surely came the results. :
Old .weaknesses were routed out and discarded -for.
all time. Changes in design were sug
gested, applied and adipted. Constant ex
periment and tireless scientific research would
not be denied and. before long, entirely new
fHWciples.and standards were firmly establ
ished. . .
The old orthodox gasoline motor was dead
deader than yesterday's newspaper. A new
King had been crowned in' the engineering
world. The wheel of progress had turned.
It was at this point that the Paige-Detroit Motor
Car Company made a prompt decision. Paige
i power plants must be brought up to the current
day the current hour-r-oj engineering effkxen
" cy. Good as our old motors had been, they were
not good enough when science ajjorded anything
better, . . 1 7 ' '
So, without quibble'or compromise, we started
at the very beginning and produced an en
tirely new design. Just what changes were
made and just how they wre made would re
quire a small volume in the telling But it is
x results that you are interested in andHhese
we can lay before you.
In power, flexibility, quietness and economy of
operation, the new Paige Essex Mocfel "Six
55" is, we believe, the most remarkable car
on the American market. 1
The last irregularity of the power impulses has
been done away with. The car travels even
ly, smoothly and sweetly at every speed. As
a consequence, vibration has been reduced to
the absolute minimum. One no longer rides
in a Paige he floats.
The slightest depression of the accelerator pedal
brings an jrnmediate and truly amazing re
sult It can only be compared to the un
leashing of mighty, hidden forces. With no
sense of laboring effort no "bucking" or
side sway the Essex sweeps ahead into its
full stride wjth the speedometer needle fran
tically attempting to keep pace.
Despite its tremendous power, however, this new
motor is anything but-ar glutton for fuel. An
improved system of carburetion utilizes every
last atom of gasoline energy, and repeated
factory tests have shown economy records
that surpass anything accomplished, by earli
er Paige cars. ; - ,
To sum it all up, scientific distribution of weight,
scientific alignment of working parts, scien
tific designing of all-chassis units these are
the great factors that haveunited to make
.... the Paige .a superb . mechanical product
These, indeed, are the factors that distinguish
between the old standards of engineering and
the new. .' ;-:" . -'-;'f - "::
And now there remains but one thing mere to be
said The Essex Model, as a whole, is strictly
in keeping with, its wonderful power plant
We started out with the deliberate intention of
producing a perfect motor car and we have
accomplished just that result From tire
carrier to headlights, the Essex is flawless.
There are no crudities, no hidden weaknesses,
no "compromises."
So far as beauty and elegance are concerned you,
of course, know what to expect "The Most
Beautiful Car in America" speaks for itself.
It is an exquisite creation ah artistic
' achievement as well as a mechanical master
piece. - " ' -.
i
Essex "Six-Sf" seven-passenger
Coupe "Six 55" 4-passenger
. Town Car "Suc-5 5" seven-passenger
Limousine "Six-Si" seven-passenger
Sedan "Slx-55' seven-passengefc
.Brooklands fcur-passenger
$177$
$28)0
$1230
$1230
$2850
$1795
Linwood "SU-W" five-passenger
Glendale "Six 39' Chummy Roadster
Dartmoor "Slx-ft" 2 or 3-passenger -Sedan
"Six-39 five-passenger
All Prices f. a b. Detroit "
$1130
$1330
$1310
$1925
PAIGE 'DETROIT MOTOR GAR COMPANY. DETROIT MICHIGAN
MURPHY-O'BRIEN AUTO COMPANY
1814-18 Farnam St Omaha, Neb. ' " ; Tyler 123.
DEALERS Some Good Territory Available for Dealers.
ill VI JAM
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