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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Oct. 11, 1917)
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.jy: " ' , e : THE BEE: OMAHA, THURSDAY; OCTOBER 11. 1917. 11 :
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I v Lax with hot water U perfect for wooleiu.) No I 2Z& ZJS? f?X5teJ " "WlJ AV iT
i' I I f-rubbing; no friction have woolen and Utah I tf' d
Lux vtff cltannt tilk underwear without turn
tug it yellow, 'food the direction for SILK
fabric below, ; , ,
IJrtt shrink IWotit turn
TXTOTHING elselike it. rtade anywhere. Not a soap powder. Not a chibped y dirt and cleans perfectly without I rubbing. These flakes won't
rM soap. Not a cake of soap! BuonaerfaZrtam silk or wool! Can. t injure anything Jnat pure
m different from knvthinsr vou have eVer seen: v Readvto use: no shaTiiicr or chin-' iron ft iniure Order & t nackasre today and make some of the
owl Wont liuure even.
hurt any fiber,
pinrequirMjpbur x below, that is the way to settle for ail time the product you will use for all
instantly you get-just..1lie ridicreamy. Iattier you have:a)ways wanted. ' Dissolves ;": fine laundering. ' , 7 ' ; ' . '
This wonderful new product is not only new, speedy production of an excellent lather,
different, but it actually looks different.' , " ; It 13 the modern form of Boapno shaving
The moment you open the package, you will t or chipping required.' It makes an instant
discover' that you have never seen a Boap . lather which' dissolves dirt mthout rubbing.
product anything like Lux. . In fine laundering soap should never be rubbed
Lux is rriaje in the form of flakes. These directly on the article. Lux is such an advance
flakes are thin delicate,: pure actually trans- oer all other forms of soap that once you have
parent. They dissolve immediately in hot tried Lux, you will never again be satisfied
water. ims ma&es jlux unequanea . ior ine wnn anycmng eise xor nne launaermg.
Why you need these wonderful flakes for
t all fine laundering
Lux is made jn)flake form because in these there is no need for any air, any moisture, br y
tiny flakes is condensed more. real cleansing any kind of "filler," which has no cleansing
value than is possible in any other form of Boap.;' value. Lux will not harm anything hat'pkrerf
Lux needs onlV to be used in small Quantities water: alone will not iniure.
owing to its absolute purity and wonderful These flakes melt the moment you '' throw,
richness. ','fv:,i:f:.; ; them into hot water. They are so completely. ;
This is due to the fact that tl flake form; Lux , soluble that not the slightest trace of 'soap is
can has &epi pure auu cuiicenuaicu, in iuia lurm, ,
left in the garment to yellow it.
1 Knit lepginga.
juiit mittena t
'Fine linen A ,'
'. Fine laces
Fine hosiery '
All worsted garment
Knit sacques or Bhawk
' lux positively won't ahrink ivoolent. T It leave your tweaten,
tt . blanket, crocheted article, all your woolen,
;( , - l , Jutt a they were when new!
; How to wash woolens so they
"fWill not shrink
Wodlen fabrics differ wholly from any other fabric.
In wool, the surface of each fiber is made up of scales,
overlapping like tiny fish scales.
Ordinarily, when wet, these fibers expand, but the
MAtAm ftllrnli 4rt ttt MrviAa fvt Arto writ K Tvrul
fiber, these little scales interlock, the fiber draws up- "rTiviL lii
&ni thA fahrift M "mty-and shrank. yoii P order one package and try it on some woolen
article m your home I ;Use it the Lux way with hot
water. Think what it means to you to have found at last
something which will wash woolens wonderfully 1
Try Lux for all these things
" Babies clothes '
' - Children's white dresses
, All delicate fabrics . .
. Chenille scarfs '"
Lingerie dresses t
White washable shoes
Silk waists ' - '
Georgette, crtpe de
China waisU '
Silk underwear :
2ro (Aa flake of Lux into hot water: whUk into a lathetand
f . . inatantlj you will have jutuch a rich, creamy
' lather a you have alway wanted. s
"for una laces and lace curtains because no rubbing is required.'
A white lace Syrian scarf with silver in it, which had previously
, beon sent to the cleaners: looked like new when washed with Lux,
and saved me one dollar besides." D. Fullarton, N. Y. City;
"Lux has greatly prolonged the life of my chamois and silk
ioves. r or wasmng oianKets l consider t quite the most won-
usable; that when we tell you that Lux positively won't
ierful soaD ever made. And I use it for unusual thinn which vmi
wouldn't ever dare to try to wash with any other soap. For in
stance, i wasnea my biik lamp anaaes in me Dam tuo with Lux,
in aosomieiy penet
ere boucht. . Then
Mrs. J. R. Barker, Cambridge, Mass.
and the fabric has "matted" and shrunk.
( The sensitiveness of Wool fiber to alkali and to rub
bing are the causes of shrinkage. . . , .
In the choice of your soap product, and in the way
you handle, woolens, lies the; secret of safety, of com
plete success in laundering Woolens.' c
Lux actually won't shrink woolens. It contains no
free alkali; its thick.Tiot lather dissolves dirt without
rubbing ; its wonderfully, pure, mild flakes leave
wooiens soft and fleecy, -just as they were when new.
So many other products have claimed . that they
won't shrink woolens, and you may have had somany
woolen garments shrink until they were no longer
and they came out
as the day they were
absolutely perfect condition, quite as good
oougnc mere is notmng nice lux."
Why silks turn yellow
Authorities on silk say that the action of alkali on
silk makes it acquire a yellow color which cannot be
washed out. Also that when an alkali is combined with
hot water, it affects the silk fibers, breaking them
down very, easily. Lux contains no free alkali .and
gives a remarkable lather when used in moderately
warm water. You can wash aUk with Lux over and
over again, and it will stay, as white as when you,
bought it. i '
Remember these precautions:
Never rub silks. 1 '
The Lux suds when used must ba lukewarm.' ;
Rinse perfectly in lukewarm'waters. ' , . y
Never dry in the sun. w. ,. . '
. Stretch thoroughly and press when nearly dry.
. Never have your iron very hot. , ! y
What its users think of Lux :
"Before using up one box of Lux the uses had all
been justified to my complete satisfaction and delight.
MW not shrink woolens' nroved bv washinsr a white woolen
sweater. 'Does not turn silk yellow' the constant laundering of . io return your money. Once you We actually seen Lux and used
crepe de Chine and silk waists justifies this claim. I get twice as it yourself, we know you will tellother women that you have at
much wear out of my silk blouses, jiava found Lux especially good last found the ideal soap product for all fine laundering.
"I used your Lux for some very fine laces with better
results than I could get from other preparations, using less soap,
time and energy, '-Mrs. P. Dreyer, 632 East 89th St., N. Y. City.
Now on sale at grocery, drug and
The claims for Lux sound so remarkable, they have been made '
so often for other products when they were not really true, that
you may not credit what we have told you about it. But will you
not get Just one package of Lux and make these tests yourself T
. u.yuu in m county sausoea, your aeaier oas Deen uiscructea
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LEVER BROS. CO. , CAMBRIDGE, MASS.
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