THE BEE: OMAHA. WEDNESDAY, OCTOBER 10.-1917.
I
"W'Wwti.a.MiHmii
i ' ' i
, This Is the Time of the Year
When this Store Can Help
'you to decide quickly and satisfactorily, about
your wardrobe and scores of other needfuls that
the Fall season brings with it
THE APPAREL SECTIONS were never better
able to cater to your wants with the re-arrangement
of the Second Floor each department was
given more space and, as a consequence, is able
this season to make a larger and more complete
display than ever before.
OUR PERSONAL REPRESENTATIVES went
into the eastern markets early antl were thus en
abled to secure the best of the most authentic
styles!
THE SPECIALTY SHOPS FOR MISSES,' -SMALL
WOMEN AND ' CHILDREN, each carry
in their separate domains, real "specialty" appar-elr-ready-to-wear
that is stamped with the mark
of individuality and distinctiveness and carries con
viction of real worth to fall those who come here
to purchase.
, SO IT IS ALL THROUGH THE STORE these
days the entire establishment is splendidly
ready to cater to your every want in the most sat
isfactory manner.
We invite you to make your wants known
and assure you of excellent service
SETS THE PACE
II I
.nit'
fJH FOR CROWING OMAHA
This Drapery Department
Offers Very Special Values
1 IN ADDITION to being most complete in its
stock and appointments, this Drapery and Curtain
Department offers items at' prices which are ex
tremely interesting meaning-, substantial savings
for those who are home-furnishing.
Large New Curtain Net in White, I Tory and
Beige, 40c values, per yard.,
25c
Most Beautiful Assortment of Colored Madras in va
riety of patterns and colorings, values to 75c, OQ,
special per yard OJC
Cretonnes, beautiful assortment of colors and patterns,
suitable for any purpose. Special, per 29 C
Window Shades, 3x6, mounted on good springs. . Rol
lers all first quality. Ready to hang. QQ
Special ........... OJC
,JtVe shall be pleased at any time to talk oyerf
color schemes and harmony with you we have ev
ery color, every good fabric and every type to ac
complish the best results. -
Third Floor
BLOUSES Very Exceptional Values
New, Crisp Merchandise Low Priced v
JUST NOWwhen Silks and Georgettes are particularly high in price,' we
make these offerings as a particularly good example of the way we shop in ad
vance of the market for our customers and then give them the advantage in low
ered prices. Prices on these two materials, Silks and Georgettes, are still going;
higher so the news which follows should be read with very keen interest.
2.95
Georgette Crepe, 4repe de Chine,
Striped Silk, Plaid Silk, etc., in
tailored models, lace trimmed
models and in the widest variety
of styles for choice. We are par
ticularly proud of this showing at
this price. You will do well to
Ishare liberally. 1
4.95
Chine, Georgette Crepe, also
dark Suit Blouses, in beauti
fully striped and plaid silks.
To buy these now meant to
acquire beautiful stylet at a
moderate price.
' About 100 styles to select from in such colors as white, flesh, beige, navy,
brown, green, beet root, gray and all the suit shades. ' ;'x
" Second Floor , ..
Art Embroidery Offerings
Of Very Unusual Interest
This newly enlarged and beautified Department
on the Third Floor" is offering each day something
extremely cfainty and pretty, at a very moderate
price it will pay you to keep posted.
Stamped Turkish Towels, 49c
Plain 'white, pink and blue striped, also pink and blue
''checked; assorted designs for outline and French knots
and solid work. If bought in the regular way, these
Towels would retail for from 69r to $1.00 each. Special
for Friday t , ...49c
Waste Paper Baskets, 98c
V White enamel, decorated with floral and bird designs,
18 inches high, in assorted designs; usually retail at $1.25,
for one day only 98c
i Mahogany Boudoir Lamps, $2.95
With beautiful silk shades, trimmed with fringe; one
light and 6 feet of cord; 12 inches high, with pink, blue,
gold and rose shades. , ' .
Stamped Dinner Cloths, $2.00 and $2.50
Stamped on pebble eloth, showing the color scheme to
be worked out; for cross stitch; 45 and 64-inch sizes;
scarfs to match foregoing, each .$1.25
" Third Floor "
a?..... '
Misses' and Small
Women's Suits
Priced From $25.00 to $65.00
The progress of this Specialty Shop for
Misses and Small Women ' has been marked
each step of the way with delighted customers.
"Youth" has been and is the keynote in afl the
Apparel we offer here the "Jeune Fille" of
the Ready-to-Wear worldand inasmuch as
every woman likes to appear youthful,, it has
an appeal not to be denied.
The Suits we are offering right now, range from
the smart, plain tailored effects to the elaborately t
trimmed models all the best materia and color
ings and the most,appealing types to be found any
where.
Socond Floor '
A ;
Rugs at -Prices Which
Mean Savings to You
' EVERY YEAR AT THIS time we offer mis
matched Rugs at prices which are very much below
their real worth because they are slightly mis
matched in the seams which join them and so you
get Rugs of fine quality, that will wear well and
look well, for a minimum price. m
9xl2-feet Hartford, Brussoraha and Elactra Axministers.
Rugs that are slightly mismatched would be $37.60 if
it were not for this fault, but because of fcO flft
the fault, we say PAiJ.VU
These Specials in perfect Rugs
9xl2-feet Tapestry Brussels Rugs, in nice patterns, suitable
for any room in the house, if bought today in the open
market we would have to ask $20.00, now 1
they are here at . iplu.l O
3672-inch Sanford's Csthm.ro Wilton ftugs, if "bought In
" the market today we whould have to ask dC Eft
$8.50, now.. ,.O.OU
25x50-inch Gint.ha.rn Rag Rugs, QA
regularly $1.25, at . fOi-
$1.49
30x40.inch Gingham Rag Rugs,
regularly $2.00, at. . ..
N Third Floor
In Wednesday's papers, we will announce
the details of a great Three-Day
m
Thursday, Friday and Saturday
k Ready-to-Wear -the most practical wearables, anil copies of 'higher
ppced garments wide variety of styles to choose from and a wonderful ' '
range of prices. .
Fabrics and Household Needa Everything that you need for comfort and
' convenience this Fall season all at lowest prices, i -P
This it a very important annoiincement, and everyone should
read the detaHs of this great event, which will appear in Wednes
day night's papers.
Three Days of Extraordinary Offerings
Thursday. Friday and Saturday
In This Big Bargain Basement
2for. sjrj
Our Enlarged and
Completely Equipped
Babywear
Department
On the Third Floor is
ready to cater to the wants
of every mother, supplying
Jier with everything for
Baby, from complete lay
ettes down to the simplest
and most inexpensive single pieces.
A quiet, restful spot, away from the bustle of the
. store, it is an ideal place for an Infants' Wear De
- partment come in and see.
Complato lino of Rompers and Creepars for the little tots,
sizes from 6 months to 6 years, priced from 59c to $1.50.
I Beautiful Bonnets for the Little Folk, in all the most varied
shades, such as Coral, Rose, Copenhagen, Bottle Green, Brown,
Black. White, Red, Pink and Light Blue, in Silk or Velvets,
trimmed with dainty ribbon flowers and ruchings; the most
fastidious can be pleasedjn this stock. -
Wash Dresses, in scores of styles and patterns, are to be
found for little ones from 2 to 6 years of age.
Infants' Coats, in every good style and material, all at mod
erate prices.
Third Floor
Bath Robes for Women
At $3198 to $10.00
In this Third Floor Department we are showing
complete stocks of Bath Robes, House Dresses and
Kimonos all at moderate prices. We have greatly
enlarged this Department since our removal to the-
Third Floor, and are equipped to give you the very
best of service.
Third Floor t
Women's Sleeping Garments
And Outing Flannel Gowns
IN THIS NEW HOUSE DRES SECTION on the Third
Floor, we an displaying' most complete stocks of Out
ing'Flannel Gowns and Sleeping Garments for ladies;
all styles and colors; good qualjv CQ to M QQ
ity flannelette, at : ' TOC 1 VO
Third Floor
Marabou Neckwear for Fall
These Marabou Stoles and Scarfs have been sell
ing so rapidly, that it was necessary to wait for an
other Bhipment before we could advertise Chem. ,
t W are glad to announca that we noW have an excellent
stock which we are offering at reasonable prices. '
r-" Marabou in colors, natural 'and black. All the
newest shapes and styjes; long stole effects, trim
med with tails; also pjain Collar and Cape effects,
trimmed with ostrich ; also plain styles. '
f , , . Main Floor '
Biiy Your Gloves NOW
And Buy Them Here e
.'This is not egotism, but good, common sensebe
ctuse we have made such special effort and have been
so successful in bringing" the largest, stocks of excel
lent Gloves here that we are able to offer them to you v
At 25 to 40 Below Today's Prices
We began to buy these as far bock as two years ago, and eon.
sequeitly, because of the difference in prices which prevailed
then, are able to sell them at these phenomenal priaajB. ,
Women's Kid Glors, in black and white, also white with black -backs,
in all sizes. Gloves that would have to sell, if bought '
in today's market, at from $1.75 to $2.00 per l QQ
pair, at . . ....... r. . . y ..... .v: . . 1 aOJJ
Woman's French Lamb Gloves, in black and white, -also white
with black backs; glove j that we could not sell for d PA
less than $2.00 if bought in today's market ...... ,w aOU
Woman's Raal French Kid GIotss, in black, white, tan, brown
and gray, either plain or with prettily stitched black backs;
gloves that we would have to sell from $2.25 to d0 (f -$2
JO per pair if we were to buy them today, now. . Pt alU v
Parrin's Raal French Kid Gloves, plain' and fancy Embroidered,
the best style and qualifies that money can obtain, 10 or '
still at a moderate price Paaa0
WashaUa Kid Clovss Our stock has never been as complete:
both in Perrin's and Adler's makes we have a full range of
styles and colors, pearl, white, mastic,; tan, brown, gray,' black,
plain or with prettily stitched black embroidered backs, at .
$1.75, $2:0(j, $2.25, $2.50
Extra Special
Woman's Full Piqua Kid GIovas7in white only, with most attrac
tively stitched black backs; at $2.00 the price would d (j g
indeed be moderate ; at, per pair . P JL aOU
v Main Floor' .
Impo
rtant Announcement v
Ambassador GerarVBook,
"My Four Years' in Germany."
goes on sale Wednesday, October. 10th, and should be of vital
interest to every American citizen. Leave your order now. so as
to be among the first to read it. , , ,.
.f;: t.'l :'- Price, $2.00
'. 4 Main'Floor: --