THE OMAHA SUNDAY BEE: OCTOBER 7, 1917.
3 A
1 - " . i
i
1 51 yard
4
Silks, Satins, Velvets-Complete Stocks
Most Fascinating Weaves and Colorings for Fall
THAT these materials are having a vogue greater than ever
before, needs no second telling to any woman who has fol
lowed Fashion's dictates this Fall.
Tin Silks
40-INCH SATIN DE LUXE, splendid weight, very soft, bril-
1' A J' l H 11. - I 1 . 1 ...... . - . .
nam iimsn, m an me wanted coionngs; per q -i Mr
tp.JU
36-INCH SATIN IMPERIAL, "one of the most popular silks
of the season," in fifty new shades; per SI 50
40-INH SILK AND WOOL POPLIN,' a silk especially adapt
ed for the new style dresses, shown here in every (M pTA f
new shade, per yard 1
TAFFETA AND SATIN, in wide range of color- , 1 or
ings, per yard . $ i. 0
Black. Silk
taedols
36-INCH SATIN DUCHESS $1.25
36-INCH CHIFFON. TAFFETA .$1.25
36-INCH SATIN DE LUXE 41.50
36-INCH PEAU DE SOIE, per yard $1.39
40-INCH SNED SATIN, per yard $1.59
54-INCH SILK AND WOOL POPLIN, per yard $1.95
W
A
Ma.
1 1 w
E not only anticipated this condition, but bought so liber
ally that today we are in a position to offer the broadest
stock in the best colorings and weaves.
The Vehrets
36-INCH DRESS AND SUITING VELVETEEN, in all the
newest Fall and Winter shades, soft, drapy finish, (j 1 O pr
per yard - tp60
36-INCH EXTRA HEAVY FAST PILE SUITING VEL
VETEEN, a splendid fabric for Coats and Suits in the new
plums, wisteria, browns, blues, grays, taupes, (1 QpT
black, etc., etc., very special, per yard
45-INCH IMPORTED DRESS AND SUITING "BOULE
VARD" VELVET, a velvet that we guarantee to be fast pile;
in a splendid range of colorings, also black; (go Qpr
per yard epO.tU
40-INCH SILK CHIFFON VELVET, beautiful soft shimmering
finish, in Navy, African, Russian Green, Rose and tfQ Qpr
, tjJC-J. tU
Black; per yard,
50-INCH BLACK
and trimmings, very special, at, per ;
24-INCH IMPORTED "BOULEV,
fast pile and color, in all the newest colorings, per yard ,
50-INCH BLACK SEAL PLUSHES for coatstf A ACT OK
yard... P
24-INCH IMPORTED "BOULEVARD" VELVET, (1 njr
Main Floor
Frocks for the Social Season
Theater, Dinner, Afternoon Bridge
and Dansant Usage
Lovely new models depicting the charming use of headings
Chinese embroideries and braiding applied to Georgette
Crepe, Chiffons, Moonglo Satins and-Meteor Crepes. Fur
trimming in bandings, too, add their charm.
Fluffy draped skirts, charming loose,
full sleeves; bodices' daintily finished
with effective collars, are a few of the
new notes.
Colorings are of exquisite light Beige,
Taupe. Snuff Brown, Copen, Plum, Navy
and Black.
$45 $.55 $65 to $95
Coats to Accompany
Gowns
The use of furs is a distinguishable
feature, shawl collars, deep cuffs, bor
der banding3 display effectively the
beauty of the combinations with Cloth
and Velvet.
Linings in Themselves Are a
Complete Showing
Satins in brocades, Chinese designs and rich plaids are a
few of the novelties.
' . All New Cloths
Peau de Pache, Velvets, Suede Velours, Bolivias, Broad
cloths and Seville Cloths.
Prices $65 $75 $95 to $125
Second Floor
Fine Fall Shoes
$8.85
The new colors that Fashion
is tying to this Fall.
Ivory, Kid Vamp, with soft
corkscrew ivory cloth top and
wood kid covered Louis heels.
Silver Gray, kid vamp, with
soft corkscrew cloth top to
match, and kid covered wood
Louis heels.
Quicksilver Gray, kid vamp,
with soft corkscrew cloth top to
match, and wood covered Louis
heels.
Field Mouse, kid vamp, with ,
fawn corkscrew cloth top and
kid covered wood Louis heels.
Patent vamp, with beige kid
top, wood Louis heels.
All nine inches high with
light hand-turned soles, and in
lace style only. Plain vamps
and no tips. Every vamp has
different perforation.
At $8.85 a pair.
Main Floor, Rear
Beautiful, Are the Suits
For Fall and Winter, 1917
Never has such a liberal interpretation found expression
in Suits, from the plain tailored to the most fascinatingly
beautiful we are showing the most elaborate and thorough
showing we have ever made.
At $39.00
Beautiful soft Broadcloths, tailored and fur trimmed styles predom
inate some show large collars, cuffs and bands of Nutria Coney fur
and Heather mixtures in Jersey come in for a large share of consider
ation. Tricotines, Gabardines and Men's Wear Serges form the balance of
this group.
Every suit is elaborately trimmed with
buttons and some show beautiful trimmings
of braid. In a few models we find fur
belted effects, large pockets and pleats.
At $49.00
As an example of the showing we are
making at $49.00, we quote one stunning
suit of Silvertone Cloth the soft finished
material that has caught popular favor
this season.
Coat of this suit is mannish tailored and
comes as near to the top coat effect that
a man wears, as anything we have seen. The little exceptions are the slit
tailored pockets and pleats. This is just as smart as it can be. v
A plain tailored skirt accompanies this and there is no effort to elab
orate whatever. Severe in its lines---but very, very stylish.
Other materials employed in the group are fine Velours, Poiret Twills
and Broadcloths.
At $75.00
We are showing suits that are distinctly individual just one glance
will show you that these are superior in every way. Every detail has been
worked out to perfection. Wonderful, indeed, are the new portmanteau
pockets of fur,.
Turning the coat inside out, we find beautiful silk lining. Every seam,
every cut of the garment expresses style in its highest interpretation.
Second Floor
;ononononoaononononsnononononononoj
u
a
I JUWlJuk
o
n
This Greater
Upholstery
Department Invites You to View
Very Charming
Draperies
AN exposition of the 2
new and beautiful in M
Draperies and Curtains.
With the advent of the
newer and better quar
ters in the enlarged
space given over to the
Drapery Department we
are able to make more
complete displays, and
now make the an
nouncement that w e
With the Coming
of Winter
A LOGICAL answer from Fash
ion to the blustering Wind God of
the North. Just now the weather
van of Fashion points to the small,
close-fitting Hats which every
woman finds so comfortable when
the days for snuggling into Furs
come around.
New Shipment Here
Monday
g will not only show you exactly what you seek in 2
0 every possible Drapery and Curtain need but
g Will Be Glad to Suggest
fl Perfect Harmony Schemes
2 for you when you contemplate outfitting your home
u
o
0
DRAPERIES MADE TO ORDER We will estimate
o for you and prove that we can save you money on the
D making and hanging of your draperies,
o
g HOMECRAFT-WEEK Begins Monday g
and we are ready to show you the most complete display of
these splendid Curtains and Draperies at moderate prices.
Quaker Craft Nets and Curtains are priced this way:
i
k Nets, from 29c to $3.50 a yard.
Curtains, from $1.69 to $20.00 a pair.
"Orinoka" Guaranteed Sunfast
Draperies and Upholsterings
"Sunfast" when applied to ORINOKA is more than a
trade name. It is an absolute guarantee. It means that the
colors will not fade when exposed to sunlight, nor run when
wet. Drape any Orinoka Sunfast Fabric at your sunniest
windows, launder as frequently as necessary and the beauti
ful colors will always remain as fresh as new.
Not only this, but their decorative charm insures perfect
harmony.
Cretonne, Chintz, Taffeta. Large new assortment for
every purpose, knitting bags, hangings, coverings, etc.; 19c
to $7.50 a yard.
Third Floor
iononoQononononoaononoQononoi
D
o
D
o
D
o
D
o
a
o
D
o
a
o
a
o
D
o
D
o
D
o
D
o
a
o
a
onono'1
v .Vy
Hats Grow Smaller
and Fit Tighter
We are showing a number of
new ideas in this type of Hat;
smart, wing-trimmed Hats or vel
vet brims with fur crowns, some
with trimmings oi tiny ostnen pans
to decorate them.
' The variations are so numerous
mat every woman can oe property
fitted.
Prices $13.50 to $25.00
Second Floor
tonoaononononoaonononon
g The Best' Music
8 Played In Your Home
o WHEN YOU PLACE A VIC
0 TROLA THERE that is the an
0 swer to your problem of keeping
o the family together on Winter
g nights. Right at yojur own fire
0 side you can have the best music
that the world affords, by simply
g placing a record on a disc and
P turning on the device which sets
2 the machine in motion.
D
Tfce $75 and $1UU
Victrolas
Exquisite Blouses
At $8.98 to $35.00
THESE AR1 SOME of the most beauti
ful models we have shown this season.
Georgette Crepe, Velvet and Georgette,
Satin and Georgette and Chiffon; some ex
tremely fine hand made blouses. Handsome
dress blouses that are as fascinating as a
beautiful picture.
Stenciled Blouses are brand new and will
particularly appeal to the woma,n who wants to
be ultra smart. Beaded Blouses also come in
for a large share of attention. In white, flesh,
black and all new suit shades.
Beautiful Laces such as Filet, Point Venise,
Alencon and hand made Val., are employed
generously as trimmings.
Prices are $8.98 to $35.00
Second Floor
imm jtores
"SfifcTh. HHMIiKi.. . WHIM
SETS THE PACE
FOR CROWING OMAHA
o
a
o
D
o
a
o
a
o
D
o
D
o
n
o
a
o
a
o
o
D
o
a
o
D
o
D
o
0
o
D
o
D
o
D
o
D
o
D
o
a
o
D
o
D
o
D
Which We Are Featuring
are- not only perfect musical instruments, interpreting faith
fully any kind of a record, but beautiful pieces of furniture
as well.
This will prove one of the most satisfactory investments
you ever made COME IN AND HEAR THE NEW
RECORDS soundproof rooms where we will demonstrate
for you.
Pompeian Room
onononononononononono
onononoc 0
Domestics You Want
The Genuine AppUweb and Utility Dret Zephyr
off the bolt, per yard
Best Grade Amotkeag Flannels, light and dark col
ors and plain white, per yard : ...
Now
At Very, Very Modest Prices
...19c
.....15c
...,25c
i2y2c
..:15c
, . . . ,10c
...19c
...25c
36-inch Fineat Erffclith Shirtings, all neat styles,
special sale, per yard ,
36-inch Bleached Mualin, mill shorts, fine qual
ity, per yard ,
36.lnch Drew and Wrapper Percale, light and dark
grounds, per yard
Finest Kimono and Wrapper Flannel, neat styles,
warm and fleecy, per yard ,
Beautiful "Serpentine" and Japanese Crepes, all the
wanted plaids and floral designs, per yard. ......
36-inch Finest Art Cretonnes and Draperies, Eng
lish printings, Monday, per yard
Basement
lOnonononoaononoaonononononoaononov
D
0 1
D I
0 i
PI
01 1
Q 1
O g
0 i
a 1
O i
0 1
a 1
o i
a 1
O I
0 g
0 1
B I
o I
8
o i
D I
'ciffiiniiniwmmiiMMiEiiM
