12 G
THE OMAHA SUNDAY BEE: SEPTEMBER 30. 1917
ALCOHOL MAY BE
SUBSTITUTE FOR
MOTOR CAR FUEL
Possibilities Furnish One of the
Most Interesting Industrial'
Problem's and Opens
; Line of Investigation.
1
The possibilities offered by the use
bf denatured alcohol as fuel for in
ternal combustion motors furnishes
today one of the most interesting in
dustrial problems and opens a line of
investigations in which governments
and motor owners are equally inter
ested, says a writer in a recent issue
of American Motorist, f
The most important result of inves
tigations carried on by the United
States geological survey is contained
in the evidence that properly designed
internal combustion motors using al
cohol or gasoline will consume about
an' equal volume of fuel per unit of
power. The averages of the mini
mums of consumption values give a
like figure of eight-tenths of a pint
per hour per brake horsepower for
gasoline as well as for alcohol. In
this comparison it is of decided inter
est that the thermal value of alcohol
is only about one-half that of gaso
line of present-day standard a tact
which explains the persistence of the
experimenters better than anything
else.
There Are Obstacles.
The manufacture of industrial al
cohol itself presents no difficulty. The
obstacles in the way of a more gen
eral adpotion of alcohol as motor fue
lie in the difficulty to find a raw ma
terial that can be procured sufficiently
cheap to render the making of dena
tured alcohol for fuel use profitable.
At the present time most of the ma
terials that have furnished denatured
alcohol heretofore, such as grains, po
tatoes, melons, beets, etc., rind a ready
sale in the food market at prices too
high to permit their use as a basis
for alcohol. . t
The question then Is to discover
a substitute so cheap as to make the
manufacture of denatured alcohol
cheap enough to compete with the
fuels now existing.
The Department of Agriculture has
taken a commendable interest in the
Question by instructing the public in
methods of manufacturing alcohol out
of corncobs, refuse from canning fac
tories. cactus, sawdust, etc '
When the government , regulations
are made so liberal that denatured al
cohol can be manufactured and sold
al are most other commodities a great
point will have been gained by those
in favor of this development
From : the foregoing it should not
be assumed, however, that - alcohol
may be used advantageously in the
automobile engine of present design.
Alcohol requires a special carburetor
for its vaporization and the fuel must
be pre-heated. On the other hand, it
is also true that by utilizing alcohol
vapor under higher compressions
than are customary for gasoline en
gines alcohol will give the same or
greater efficiency than gasoline.
Briscoe Shows Worth on Economy Test
mm W- h's
1 -'j
PACKARD SALESMEN
IN UNIQUE CONTEST
Synthetic Foot Ball Games,
Cup Races and Various
Other Devices Engage
the Men.
Twelve hundred and ninety-seven
and seven-tenths miles, over heart
breaking roads, on forty-eight gallons
and two quarts of gasoline, or an
average of 26.7 miles to the gallon for
the entire distance, is a record that
any cross-country driver woum ne
expected to boast about. This per
formance, which is nothing out of the
ordinary for a Briscoe car, was made
by Charles F. Hopkins, jr., in a brand
new Briscoe car from Jackson,
Mich., to his home city, St. Augus
tine, Fla.
Shortest Man in World Deals
With Tallest Auto Salesman
New Lexington Car
' ; Is Shown to Public
'. ' The new Lexington Vmute-Man-
Six model, about which so much has
been rumored in the trade during the
last few weeks, has itTSt been formally
announced by Frank B. Ansted, head
of the Lexington company of Con
nersville, Ind.
. It is easily one of the most at
tractive offerings of the year. With
t long, low, striking body, a grace
ful double cowl, an exclusive style
A splendid finishing, it : Immediately
ranks in appearance witn cars selling
at $2,000 and upwards. The Lexing
ton price, however, is as striking as
the lines of the car, in view of high
material costs. It is to list at $1,585., .
A predicted, this latest Lexington
offering has many outstanding and
original features in cars of its price
class. In every way it is larger than
the other Lexington offerings. , It has
a wheelbase of 122 inches,1 34x4 inch
tires and an unusually roomy body for
carrying five passengers. In fact, there
is so much room in the tonneau that
a most novel auxiliary seating ar
rangement has been carried out which
makes it possible for seven to ride
in the car with comfort. " '
The extra seating arrangement con
sists of two chairs which fold, di
rectly; into the floor of the car and
when ' not in . use . they take up no
space. , . '
Haynes Motor in Fourth
? Year Without a Change
This - month sees the" Haynes
"T jth Sit" molt r started o i t
fourth year of its history. Since its
appearance in the . automobile "world
three years, ago this motor has not
undergone a single radical, change, a
fact tn which the Haynes people point
as being highly significant when it is
recalled that designs of numerous
other makes, produced eontemporane
, ously, long since have had to be dis
carded. The first carloads of "Light
Sixes" to leave the Haynes factory at
Kokomo, Ind., went to San Francisco
and Chicago. ,.. i
"Three years is a long time for any
motor to continue in popularity," and
in this achievement he Haynes com
pany and every Haynes 'Light Six'
owner may - well take pride," said
Charles J. Corkhill, local Haynes
representative, in speaking of the re
markable newcomer in the automo
bile world. The six-cylinder motors
built before the summer of 1914 with
their big bore and long stroke were
cumbersome and uneconomical, and
it was only the fact that the auto
mobilUt appreciated smooth flowing
power that kept this type of machine
os the market - - ; -
Goodrich Manager Makes '
Odd Discovery in Old Tire
Prospectors are hitting the trail of
an automobile tire out in the north
west as the result of an odd discov
ery" by W. B. Stewart, manager of
service at Goodrich branch of Spo
kane, Wash. Mr. Stewart; was in
specting a few days ago an old tire
received from Kalispell. Mont, and
noticed that a neglected cut bad ad
mitted a small quantity ot black sand
to the interior of the casing. As he
examined this sand, lo and behold, his
eyes fell upon some gleaming yellow
grains. An expert ot long experience
was consulted. He pronounced the
grains to be pure gold declared fur
thermore, that the proportion of yel
low metal made the sand especially
good .ay dirt . -.
A
The smallest man in the world owns
a Maxwell car. Not only does he own
it, but he drives the tamous motor
vehicle.
Little Lord Roberts is the man
claiming the honor. '
He is just thirty inches tall.
Lord Roberts purchased a Max
well after careful inspection of auto
mobiles suitable to his size. He
bought the car of the retail branch of
the Maxwell Motor Sales corporation
at Albany, N. Y.
While the smallest man in the
world" was buying the car the sale
was being made by the tallest sales
man in . the service of the Maxwell
company. A. S. Gilchrist, who sold the
car, stands six feet four and one
quarter inches high.
It was an odd sight when Lord
Roberts tilted back his l ead to gaze
up at the tall salesman.
Gilchrist found it difficult to look
straight enough downward to see his
small customer. The two opposites
hit it off well and closed a deal.
"When I walked into the Maxwell
salesroom I expected to have to look
COMFORTS OF HOME
IN STUDEBAKER CAR
Automobile Clothes Press and
Suspension Bed Part of Equip
ment of Car Driven by
Los Angeles Physician.
How ;t,0 carry several changes, of
raimenti spotless, perfectly creased,
without wrinkle or rumple on an au
tomobile vacation across the con
tinent, :s a problem too knotty for
the m :uline minded designers of
automobiles to solve. The modern
motor car is a vehicle of comfort and
luxury, but, like all man-made things,
there is room for the delicate touch
of the eternal feminine.
The answer to this latest require
ment of the cross-country tourist has
been supplied by the wife of a. prom
inent ". Los Angeles physician who.
with her husband, is now "some
where in America,"enroute to the
Atlantic coast in a six-cylinder Stude-
baker car.
Solved By a Woman.
This motorist, with the inventive
.turn of mind, has designed and made-
to order the modern automobile
clothel press." It consists of a
khaki bag with a wide mouth, into
which is sewn three cross bars or
curtain poles, the whole enclosed by
a wide nap,
From the three curtain bars depend
In vertical position from three, to six
regulation coat, trouser and skirt
happers. The entire unit, being .sus
pended by two metal hooks from the
rear top bow in the tonneau, permits
carrying a number of suits suspended
full length and as tree irom dust. and
wrinkles as though hanging in the
wardrobe at home.
Another interesting novelty of this
Series 18 Studebaker car is one of khe
new "Suspension Bridge", full-length
automobile beds .which , suspends
crosswise in the car just above the
tops of the seats, leaving the ton
neau and back seat for a dressing
room for the two occupants. A 10x18
khaki tarpaulin, spiked at the four
corners, serves m day time to carry
the entire beading outht, lashed se
curely to the running board, while at
night it covers the entire car, mak
ing the sleeping quarters as snug and
cozy in a rainstorm as the drawing
room, of a Pullman or the stateroom
on an ocean liner..
Farmers Buying National
Highway Touring Sedan
That the farmer appreciated the
business and pleasure value , of the
automobile a soon as any -other class
of citizens' has been apparent.- of
course, almost since the beginning of
the auto, industry, but that the man in
the rural districts is taking to the
closed car and all-year driving may
be somewhat of a surprise. '
In fact, that their new National
Highway touring sedan contained a
particular appeal to "farmers wasn't
borne in upon officials of the National
Motor Car,' and Vehicle corporation
until it began receiving an , unusual
number of orders from some of the
dealers in the big farming ' districts,
notably in the middle west.
'The farmers have begun buvina
these cars; we never figured on a par
ticular market among them, for the
touring sedan type," reported the, Seal
ers. . ' .. . : t
As 'there had been no advertising?
nor other' selling, effort to, appeal to
farmers as a class, the officials asked
for particulars.
We haven t been making a drive
to sell these new touring sedans
among farmers," wrote a National
dealer. "The cars have been selling
themselves." ';.:.,, ; tV... .v? ;.
Makes Good Time From ;y '
New York, to Portland
From New York City to Portland,
Ore., a transcontinental trip of 3.489
miles, in exactly twelve and one-half
days' driving, is the remarkable rec
ord recently established by Dr. .Rob
ert H. Ellrs of Portland in a Frank
lin car
up to the salesman, but I did not con
template stretching my neck at an
angle to sight more than six feet,"
said Lord Roberts after making his
atirchase.
' Extensions on pedals and levers
were necessary before the midget was
able to drive Itis car.
His, first attempt at holding the
wheel wasn't very encouraging. As he
was going down the main thorough
fare, accompanied. by a Maxwell sales
man, the smallest man in the world
was halted in his drive.
A "cop" believed the salesman was
allowing one of his children to
"monkey" with the steering wheel.
Satisfactory explanation was made
and Lord Roberts finished his first
lesson.
After becoming familiar with the
extension pedals and levers,' Lord
Roberts . expects to challenge Kay
McNamara, the Maxwell company
road engineer, to an intercity road
race.
"Through the mediums of synthet
ics foot ball games, cup races and
various other devices," asserU H. F.
j-Orr, of the Orr Motor Sales company,
"every member of every Packard
sales organization throughout the
country is engaged these days in at
least two sales contests with his fel
low Packard salesmen. Two original
contests contrived by the sales de
partment at the factory created so
much enthusiasm that they rapidly
expanded into seven different forms
of rivalry."
The salesmen of Packard trucks in
the principle cities are lined up in two
foot ball teams. Team progress is
recorded on a gridiron, and for touch
downs, goals from field and so on,
certain- points are added to the team
standing. The carriage salesmen are
entered in a cup race. In an effort
to determine the sales supremacy of
the organization, carriage and truck
men are competing in an inter-departmental
contest. Besides, there are
rivalries on among the used car sales
men and the recent classes of grad
uates from the Packard carriage sales
school.
Other Competitions.
To add to the interest, the dealers
in the two largest groups of Packard
distributing points have formed com
petitions within their own organiza
tions. The objects of these contests are
organization building and the de
velopment of the individual salesmen.
In the truck division's foot ball game,
special attention is given to orders
for future delivery, a form of selling
that requires of the salesman a good
grasp of real big business. In the
carriage sales contest, the effort is
to outstrip the record set for the cor
responding weeks last year. Every
indication is that the carriage men
will succeed in passing their mark,
because sales of the new series Twin
Six are largeo at the beginning of this
season than they were in the first
six weeks of the 1917 season.
Persistent Advertising Is the Road
to Success.
(J "Sixes"
The lines of the new six-cylinder National are not
ordinary lines. The performance of the new six
cylinder National is not ordinary performance.
The satisfaction delivered by the hew six-cylinder
National is not ordinary satisfaction.' sUsers
invariably speak of it as an uncommonly good car.
Complete Range of Body Styles in Both
Six d Hvefoe CylinderJlodels
'-Passenger Touring Car, 4-Passenger Sport Phaeton, 4-Passenger Roadster, Convertible Sedan
The Six Sedan 12820, The Twelve Sedan $3430
' ' Open Car Prices The Six $1995, The Twelve $2395 ;'
NATIONAL MOTOR CAR & VEHICLE CORP., INDIANAPOLIS
Srvtnttcnth Sucaisful Year i
THE T. G. NORTH WALL CO.
Omaha, Neb.
LUTE MORSE, Lincoln, Neb. S.
DEAN BROS., York, Neb.
R. NELSON, Atlantic, IaJ . -
OSCAR CARLSON CO., Dannebro'g, Neb.
II l li 'Mr 1 " 1 ' " r, . r 1 " .
' - v. , . f , .-
' ' :r'" - 1
jjgjj 'Ctfli&J
Viewed as the reward of merit, eliminating false aspects, man's pride in his possessions is a virtue,
not a fault ; " ? -
In the better things of life this sentiment often decides the matter of happiness, for contentment
dwells with the man who contemplates) with sahsf action Aat . which is his own, his family, his home,
his business, and his motor caf.ta ' ''''''v-' ' '
Certain it is that the pleasure of motoring is less keen when the owner must make excuses for his
car, and does not feel just pnde as he mentions it by name.
The purchaser who gets hit name near enough to
the top of the waiting list to be able to tecura an Olde
mobile, experience to the, full the pride inevitably ac
companying the possession of an automobile which
stands out preeminently among America 1917 fin
ears as the best value of the year.
, The accomplishments of the Oldsmobile factory for
nineteen years are synonymous with the big events
of automobile history The mature and harmonious
judgment of the competent is built into the Model 43
Oldtmobile.
Please compare Oldtmobile values only with those
of the best motor cars, measuring power and perform
ance with power and performance, finish with finish,
trimming . against trimming, equipment with equipment.
You are offered a wide selection of body types, all
built upon the dependable Oldtmobile chassis; seven-
and five-passenger touring cars, embodying comfort,
the
K E;fl mnkiU. nerience. to the full the oride inevitably ac and five-passenger touring cars, embodying comfort, ftgsa 50 1
luxury and refinement, thesa are indeed ideal family , BffSrSstST WMi'
cars; the Club Roadster, a popular sporting model, as f . g35 S$
fellowship for fivej tha Standard Roadster, rakish, and . . m gSgggg ggf
roomy, an extra seat for two makes hospitality a 33. ,. 1. if If" 11
privUege. V ...... , ,' : , s H UUS
Advantages of the eight-cylinder motor ares Without ys-; Hf !,'
excess weight; an abundance of power that is smooth, ""iiur ' ' ' K
sustained and responsive. Sumptuous appointments; pss; ca J g
superb riding qualities; the realization of your greatest H te-i a!' Ill
n PPs of tha best motor cars, measuring power and perform- expectations under every load, or road condition. I Pfas7""Tii
these cars truly ruinn every promise ineviiaoiy fL I I III lit
pledged and always associated with the nam "Olds- 11!) fill (I M
mobae." ' - ":: ' -y&&lPrk I B
Wtatt eager fo
.' T"5-5gi s N DMribtitors for. Nebraska nd ,SuthwUni Iow. gH -C . -; ls
-Jbtfc-TT ---.J . . 2SS9 Farnam St. Phona Tyler 3336. Omaha, Nab. v Hg ' " gg
g ? rg; I .- ... ; ; ; 16th and O Sta. PhoaeB-6522 . Lincoln, Nab. - 7 ,.
: ill! ill Mi ism ilHlfi I