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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Sept. 30, 1917)
THE OMAHA SUNDAY BEE: SEPTEMBER 30. 1917.
Ak-Sar-Ben Visitors-Make Your Headquarters
Serge Frocks Are Stylish for Fall
At $22.50, $25.00, $35.00 to $50.00'
HERE ARE THE newest arrivals in Serge
Frocks the latest models, depicting new trim
mings of metal thread embroidery, braiding and
satin combinations. Smart tailored and effec
tive styles. Many of the most popular styles
varying with Browns, Russian Green, Tan and
A rery special s' owing for Monday at these mo erate prices.
Coats Every Good Style
Shown here in wide, variety, models of Cloth
and Plushes; many fur trimmed, others with
Kerami and Plush collars, borders and cuffs,
$25.00, $35.00, $50.00 and upward
Beautiful Coats and Wraps
New and dressy types, combining elegance with simplicity. Velvets, Peau de Pache, Suede,
Velours, Seville, Satin combined with Plush, are some of the beautiful types we are showing.
Wonderful fur trimmings give distinction the employment of Kolinsky, Beaver, Mole,
Ringtail Squirrel, Natural Opossum and Muskratgiving fascinating effects.
Linings in themselves are a complete chapter, shown in exquisite patterns, stripes, floral
effects and plaids. -
$59.00, $65.00, $75.00, $95.00 and $150.00
IN THE STORE WHERE
SERVICE AND PERFECT
Visitors to the Ak-Sar-Ben
Celebration will find scores
and scores of accommoda
tions and conveniences in
this establishment which
they are invited to make
We have made special
preparation for this Ak-Sar-Ben
vistors here will find
the immense stocks of
every wanted kind of
merchandise at prices
which are, in every in
Women's Fall Suits, $25 and $35
In All the Season's Best Styles
This season especially, Fashion has given wide
scope to her devotees from the mannish tailored
to the more dressy effects; we are showing wide as
sortments at these two prices:
At $35.00 We have belted and straight line models,
fur and Braid trimmed, knee length coats, straight line
skirts, with slot pockets in both jackets and skirts.
Colors arc Taupe, Nut Brown, Silvertone, Blue, Beet
Root, Burgundy, also. Black.
At $25.00 Black and Blue Broadcloths, wide fancy
stitched all around belt, large pockets, velvet collars,
straight line skirt with belt and slashed pockets.
Other Suits at the same price, in Men's Wear Serges,
Burella Cloth, Gabardines and Tricotine,
The colors are Taupe, Brown, Blue, Black, Green,
Beet Root, etc.
Some New Dressy Costume Suits in rich Chiffon Velvets, Silk Duvetyns. Sat
in and Velvet combinations, Du Vet De Laine and Bolivia cloths. Some are
handsomely embroidered with silver and fine silk braidings. Large collars,
cuffs and borders, all richly trimmed with Fox, Marten and Hudson Seal furs.
$75.00 $235.00 '
Fall Blouses, $3.98, and $5
The Styles for Wear
We have rightly
earned and right
fully maintain our
supremacy in the
exhibition and sale
of Blouses for this
Middle West Country. We
show the widest variety
of the best styles at very
moderate prices and have
built up a Blouse business
here on these lines greater
than any other hereabouts.
or Mnday w specialize on these two prices, $3.98 and
$5.00 and in each instance offer supreme values.
. k ?-98--GEORGETTE CREPE, Crepe de Chine and
striped Silk Blouses, dozens of smart models in this broad
and comprehensive stock.
AT $5.00 GEORGETTE CREPEand extra heavy qual
ity Crepe de Chine Blouses, with frills, jabots, lace trimmed
and some beaded models.
NewFall Drapery Fabrics
Shown in Our New Daylight
Large, new assortment Filet Nets for curtains, etc. Every known
style, small all-over effects, plain, blocks, scrolls, etc. Special,
the yard 79c
Large and complete line New Net Curtains, every known style,
pair, at from 1,98 to $20.00
Marquisette and Voile Curtains
Beautiful new assortment, some plain, some edge trimmed. Some
edge and insertion. Pair, at . $1.50 to $47.50
Window shades, large and most complete lines Let us give
you an estimate free.
5,000 Yards Curtain Scrim
Plain and fancy, in white, ivory and beige. Values to 15c. Spe
cial, yard 7U,
Curtain Rods for Every Purpose
Large New Assortment Orinoka Sunjast Drapery Fabric
Cretonne and Chintz
Very large, new assortment, a pattern and color for every pur
pose, at, the yard 19c to $3.50
GO back in memory
35 years and you
will find a tiny store on
13th street called "The
Fair," as the modest be
ginning of what is now
one of the most beauti
ful and progressive, as
well as the largest store
in this Middle West.
In civic as well as
business affairs, J. L.
Brandeis & Sons have
always had absolute
faith in the future great
ness of Omaha, and the
exercise of foresight and
insight in the past has
brought to them in the
present manifold re
turns. Today, the present
store buildings stand as
a monument to industry
and integrity and the
generous support it hns
always had from its
We get what we give
has never been better
demonstrated J. L.
Brandeis & Sons con
ducted a store the best
they knew how and by
giving the best that was
in them, received in re
turn from their hosts of
customers the fullest
Chapter II Chapter III
VERY recently, because
of the tremendous in
crease in business, it be
came advisable to make
certain remarkable im
provements, and with that
progressiveness which has
always marked this store's
progress the thought was
immediately carried into
The result of this action
was the laying of beauti
ful white marble blocks
over the entire First Floor,
presenting an extremely
beautiful appearance and
making an improvement
that was to serve for gen
erations to come.
Further., action along
this line gave to the store
three new and beautiful
elevators on the southeast
side, affording ample ac
commodation, even for the
immense throngs which
crowd the store from day
The removal of the Cor
sets, Muslin Underwear,
Silk Lingerie, Knit Under
wear, Babywear and Ki
monos to larger quarters
on the Third Floor, gave
over the entire Second
Floor to the immense ap
parel business which this
AND now we lift the
veil ana look into
the future and venture
the forecast that the op
portunities for service
to be given to us will be
greater and greater as
the years go by and as
a consequence our use
fulness in the communi
ty will be multiplied.
We are building for
posterity already we
number in some families
three generations as
customers of this store
and the service we have
been able to render to
the first generation has
been made better and
better for the second
and third generation as
the store expanded and
With all this growth
and progression, we
have never outgrown
the maxim upon which
the founder of the house
builded, "The same goods '
for less money, or better V
goods for the same money."
And so it is today, while
it is our privilege to invite
you to shop in a store that is
beautiful and modern in its
appointments, it is also our
privilege to offer you great
economies and savings, be
cause of our immense pres
tige and buying power.
Misses' and Small
To be sold here on Mon
day, at the one price,
A very modest price,
when you consider that
style, the best of style,
service and satisfaction
are yours and, in addi
tion, every garment yon
buy here possesses that
intangible, but extremely
which is so elusive, yet so
Silvertone, Tricotine, Serge and Broadcloth are some of
the extremely desirable materials used in the making of these
smart Fall garments.
Beautifully tailored, belted, with elaborate pockets, braid
A great variety to make your selection from.
All At the One Price $25.00
Second Floor '
SpecialtyJhop for Misses and Small Women
For the Ak-Sar-Ben Ball
Satin Evening Slippers of White, Black, Light Blue
and Pink, lined with white kid throughout. Light,
hand-turned soles and high Louis heels. Plain vamps.
Priced at $4.95
' PLAIN OPERA SLIPPERS of black and white satin. With
very light hand-turned soles and high Louis heels; plain vamps.
Priced at $3.48
BROCADED SATIN EVENING SLIPPERS, of light and dark
green and white, light blue and white, pink and white, canary and
white, and gray and white. Light hand-turned soles, high Louis
heels Specially Priced at $2.45
BLACK SATIN SLIPPERS with black jet buckles, with light
hand-turned soles and Louis heels.
Specially Priced at $1 .98
Main Floor, Rear
New Figure Lines Call for
Women who want to look their best
at all times, realize that the new fig
ure lines require new corset to give
them their best expression. Corsets
are most important, for it is really the
foundation of the new suit or costume.
NEMO CORSETS are made in a variety of
models to fit every type of figure. Mothers
find the Nemo Wonderlift Corset juBt what
they need. It supports the body and preserves
youthful grace, and it is adjustable.
THE NEMO WONDERLIFT CORSET is
made in four styles:
Style 555. Tall figure model.
Medium stout figure
Slender figure model.
All at $5.00.
FOR THE WOMAN OF AVERAGE OR FULL FIGURE,
who wants freedom above waist line, Model No. 511 is the
ideal corset This corset is very long below waist line
with elastic gores in back and bands in the sides of skirt,
giving the desired figure-reduction with dC A A
perfect comfort. Sizes 22 to 32, priced at. . . . pO v"
MODEL NO. 311 for short stout figures. This corset is
low under arm, but gives the support to the back, long
over hip with self-reducing strap, Jj)3 QQ
CORSETS FOR GIRLS' in low top with rubber band at
waist line, made of silk broche material, light- JQ CA
ly boned. Ask for style No. 305. Price yO.DU
! 1 .
The Newest Fur Garments
Are Ready for Inspection
Advance models for the coming seasonluxurious fur
coats, muffs, capes, stoles and scarfs. The greatest ex
hibition of furs, imported and domestic, which it has ever
Jbeen our pleasure to offer.
Every Fashionable Type of Coat
WOMEN'S HUDSON SEAL COATS, 48 inches long. Mod
els of the latest fashion, in plain and belted effects, made
from pelts of exquisite quality, with rich brocade linings.
ALSO NUTRIA COATS, 46 in. long, made of large pelts.
MUSKRAT COATS in great varieties, with and without
Fur Sets in This Season's Fashionable Kinds
Natural Mink Hudson Seal Kolinsky
Mole Black Lynx Silver Pointed Fox Red Fox
Cross Fox Marten Taupe Fox
SCARFS MUFFS SETS
The collection includes quaint, beautiful capes, col
larettes, stoles and wide, unusual scarfs in Hudson Seal,
Kolinsky, Mink, Marten and Mole, Kamschatka Fox
" I 1
Is First for Efficiency
First also for beauty '
of construction and dur
ability. In fact, every
thing that you desire a
Sewing Machine to be
"The Free" is and
It it mad in a beautiful cabinet model, finished in
any style wood you desire. ,
It pedals so easily and softly that the operator ex
periences little or no fatigue.
It accomplishes very much more work than any other
machine we know of in a given time.
"The Frea" it guaranteed for a Hfetime,
"The Free" is insured for five years from any loss
whatever fire, cyclone or flood you cannot lose any.
We Allow You $12 for Your Old Sewing Machine
which will be applied on the first payment for "The Free.'
$1.00 Down Buys It $1.00 a Week Pay for It.
Specials for Monday
Brandeis "E," drop head .$24.50
Brandeis "A," drop head ..$19.75
Eldredge, box top ....$8.00
All Makes of Needles and All Sorts of Supplies.
Hemstitching very finely executed at moderate cost ;
Third Floor, North
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