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i'HE "OMAHA SUNDAY BEE; SEPTEMBER 23, " '1917
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This is the sixth of a series of articles vhich the Automobile,-Truck, Tire and Accessory dealers of Omaha are
running in this paper for the purpose of informing the public regarding the automobile business," that' it may
be known why it is to your interest to purchase today from the legitimate Automobile, Truck, Tire or Acces
sory dealer who maintains a place of business and who is in a position today, tomorrow, and five years from
n6w to render the service to which you are entitled uponn the purchase which you make from him. ,
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Gdt Jmi What Yoia P
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.Whelher you buy your car, truck. , tire or accessories
of a reputable dealer who maintains his prices, or from
. , a cut-rate dealer who claims to sell at less than list
price -you get just what you pay for! ' ;
"Why, then, should I not buy of the cut-rate man? " you
say. ' ' X . ': .-'"'-. v .
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Let's suppose you do. You buy a car, we'll sayand
Mr. Cut-Rate, Dealer makes a "special concession" in
the price to you$150 below the advertised price per
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Things run along' smoothly for a month or so, for six
r months, -maybe. Then something goes wrong; You dis
v cover some mechanical ailments in your fear which ne-
.'cessitates expert attention. N x
. So you decide to drop in and have Mr. Cut-Rate Dealer
make1 things right. '; You may not find your man. He
niay hav moved on to greener fields and pastures new.
But We'll concede that business has been so good that
Mr. Cut-Rate Dealer is still in business. Does he make ;
good on your car? "Not he! : )
x He didn't sell you service. He didn't agree to maintain
a mechanical organization capable of rendering effi-
' cient serviced That isn't included in bargain prices.
, He merely-sold you a car at a reduced price. And don't
blame him. , He can't afford to maintain a service or-
ganizati6h unless his profits will allow, him to absorb
this cost.
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He sold you a BARGAIN at- a BARGAIN PRICE
and you got jut what you paid for.
Cut prices and economy are , not synonymous. V
Bargain cars and bargain equipment skid down hill to
the junk heap while the standard carsbacked by fac
tory and dealer guarantees and efficient service, are
. going-uphill on high. . , r .. '
NThe first cost of an automobile, truck, tire or accessory ,'
is not all you'havetto consider. A neglected- car will
soon encourage large repair bills. Expert, , careful at-
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- tention is essential ta the keeping in condition of any
motor vehicle. Intelligent instruction guidance and
service cannot be maintained for you withoutscost. ,
Take your car to an expert repair man who works inde
pendent of an automobile agency. You will find that
he has spent years in acquiring his knowledge. His'
advise and services find as ready a market as does the
doctor's, lawyer's or dentist's. ,
Reliable dealers who make any pretense of giving serv
ice and advice, must employ these experts and pay.
them good salaries. This can't be done unless the
margin of profit is fair and legitimate. A dealer doesn't
get something for nothing any more than any one else.
Buying service from the dealer who sold you the carls
cheaper than buying it from the repair man for several
reasons: . '
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i. Dealers are usually better equipped than
anyone else to render service on the car they
sell This insures your getting the best pos-
- . sible service and for such service as they are
i obliged to charge, you pay the minimum
. -. . price. . -
; 2. Responsible dealers are glad to give expert
advice to people who own the make of car which
'V . they sell, or, if necessary, inspect your car occa
sionally. Expert advice and inspection often
, times help you to avoid expensive repair bills.
The repair man who didn't sell you the car will
charge you for this service.
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3. Many, many services are performed 'for
you by the reliable dealer without charge be
cause he is in business to stay and wants your
good will.
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So when you buy a car, pick out the one suited to your
needs and your pbcketbookPay the ? dealer the list
price for the car in order.that you may be in a position,
:; to go to him for his advice and service when you need ,
it. : Thus you will get 'it'at the minimum price..
, Remember, the automobile businesses just like every .
- other business.- . . ' , -
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You Get Just What You Pay For
ffebrAtka Buick Auto Co.
' Buick and GJ1.C.
Johes-Opper Co.
Reo, Denby and Dearborn
- Standard Motor t Car Co.
Alleni Wescott and Indiana
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Omaha Chahdler Co. '
" i " Chandler -.
' 't 'Studebaker-Wilion, Inc.
V " ' Studebaker
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H&armann-Locke Motor Co. 1
LittU Giant, Lexington &Maibohm
, Nath Sales Co.
' - Nash
. Noyes-Killy Motor Co.
Saxon, King and Peerless
Weitern Motor Car Co.
Chalmers, Harroun and Redden
C. W. Francis Truck Co.
Service, Stewart and Phenix J
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Dorris Motor Car Co.
Dorris
De Brown Auto Sales Co.
, t . Cote 1 .
Mclntyre Hayward Motor Co..
y Stearns-Kntght and Regal
Omaha Tire Repair Co.'
. Goodrich and Diamond
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Toozer-Gerspacher Motor Co. v
Dort, Moon and Pathfinder
T. G. Northwall Co.
National, Pullman and Uollkr
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L. E.Doty, Inc. .
Velie and Monroe
. Murphy-O'Brien Auto Co. !
' Dodge, Paige and Locomobile
Midwest Motor & Supply Co.
. Maxwell . :
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Wheeler Rubber Co.
, Bull
J. T. Stewart Motor Co.
Mitchell and Pierce-Arrow '
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Lininger Implement Co.
Grant and Commercial Truckmobile
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Orr Motor Sales Co.
' Packard
Nebraska Glide Auto Co.
"' . Glide
Hupmobile Co. of Nebraska '
Hupmoblle : , '
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Cadillac Company of Omaha
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