I.
THE OMAHA SUNDAY BEE: SEPTEMBER 16, 1917.
n i i a i
Monday, September Seventeenth
rpHE first authentic showing of the newest
Fall Coats, Dresses, Suits, Blouses, Hats,
itc and all the fascinating dress accessories
that go to make the perfectly appointed wardrobe.
Indicative of the times, the military influence manifests itself
in unmistakable terms but curiously enough, the most positive
inclination is toward the Chinese, and we see Suits with Chinese
jackets and Mandarin Coats for evening wraps.
Evening gowns are shown in short lengths with the train dropped from
the belt and magnificent Over-Wraps and Coats are all lavishly trimmed with
beautiful furs. Beautiful shades of Taupe, Sapphire Blue, Beet Root and
Black, also Silver and Emerald, together with the brighter hues of Peach,
Primrose, Maise and Wood Brown. These, together with the employment of
Silver and Mefal Laces, produce an effect that is truly fascinating.
Panniers and side drapes show prominently, and exceedingly in
teresting is the tendency to hark back to the early '50' s to find a
modification of the bustle.
i
lwf 1 1 '
The employment of Silks, Moonglo Satins and Georgette, Velvet and Taffeta combina
tions in the gowns, and such cloths as Seville, Duvet de Laine, Buckskin Velour, Peau de Pache,
Reindeer Cloths, Bolivias and Pom Pon in Suits makes this the richest season m ideas and
variations that we have ever known.
Cheruit
Hickson
Drecoll
Premet
J oseph
Beer
3 A
Jenny
Lanvin
Raudnitz
Bendell
Brandt
Georgette
are the names of some of the adaptations of famous makers represented in this style exhibit.
SPECIALTY Shops for small women, misses and children assemble in
their own domains the most attractive and select of the "youthful" in
apparel.
TfiRENCH hats are here in their original woden boxes. This is very extra-
ordinary, owing to the extreme, difficulties of transportation, and con
sequently this exhibit will be of greater interest than usual. Marie and
Annie, Louison, Mme. ewis and Mme. Germaine are the sponsors for
these hats.
THE entire establishment participates in this Fall Opening from floor
A to floor, beautiful color, fascinating fabrics and charming adornments
make this the most complete Style Exhibit ever held in the middle west
country.
rpHE third floor has undergone a transition that gives to it a vastness and
charm never before attained, and begins with the opening day a new
era of service. " .
The Greatly Enlarged and Beautified Apparel Departments
Give Broader Scope for a Most Magnificent Display,
. And Three, New Elevators Will Give Splendid Service
ji HE entire second floor has been given over to the Apparel De
partments and many of them have doubled and tripled in size,
affording us the opportunity of making the most impressive ex
hibit that this store has ever announced.
m HREE beautiful new Passenger Elevators on the southeast
J- side of the ztzre will be opened to the public on this first
Fashion Show Day the very latest and most attractive elevators
installed in this part of the country.
You Are Invited
to Be Present
Brandos Stores
At This Fall
Style Exhibit
J