PAET FIVE
AUTOMOBILES
PAGES ONir TO EIGHT
Qua
Sunday
PART FIVE
AUTOMOBILES
PAGES ONE TO EIGHT
vol; xlvii no. : izr ;
OMAHA, SUNDAY MORNING, : SEPTEMBER 9, 1917.
SINGLE COPY FIVE CENTS.
SAVE GASOLINE ,
CAMPAIGN BUILT
ON PATRIOTISM
Automobile Organizations Call
on Motor Car Makers, Gar
ages and Users to Lend
Their -Aid.
To guarantee ample fuel for army
and navy needs and for the legitimate
requirements of motor car users, the
national automobile organizations have
begun their "Save Gasoline" cam
paign among garages, dealers and
owners.
Co-operating in the movement are
the National Automobile Chamber of
Commerce, Society of Automotive
Engineers, Motor and Accessory
Manufacturers and the American Au
tomobile association, jnrith. its mem
bership of clubs and Individual own
ers. In his announcement, Van H. Man
ning, director of the Bureau of Mines,
says it is estimated the United States
will need 350,000,000 gallons si gaso
line for airplanes, trucks, tractors, etc.
He says: . '
."Automobile owners need not lay
up cars, but should use them either
for trade or pleasure purposes
thoughtfully and judiciously. If this
advice is followed, there will be no
undue scarcity, for the United States
possesses an abundant supply fo. or
dinary purposes." - .
No Need of Drastic Action.
In the opinion of Chester Naramor,
chief, and John H. Wiggins, of the
petroleum division of the Bureau of
Mines, and of many oil producers and
refiners, the gasoline situation, while
it must be viewed seriously, is not
such as to indicate probable need for
drastic action by the government or
the suspension of the customary use
ful operation of passenger automo
biles, yet it is the patriotic and unsel
fish duty of owners to use-gasoline
wjth utmost economy. It is not a qtieV
tfon of saving money spent for gaso
line or of saving gasoline to.prevent
an increase in price, but of consent
ing the fuel itself so there will be
ample for war needs.
The situation in this country is hot
like that of England because England
is4 entirely dependent upon imports
for its gasoline supply, whereas the"
United States .is, a large producing
country and exports great, quantities
of oil ana gasoline, uuring tne ns
cal year ended June 30, 1917,. the
United States exported 425,703,130
Car Made for Two Drivers Avoids
Danger in Teaching the Beginner
Now, why didn't somebody think of
this before? It is clever, sensible and
perhaps the basis of a good law for
the motor part of the statutes. This
Briscoe car has two steering wheels,
two sets of foot pedals, two accelera
tors, two everything that comes into
plays in driving a car, even two push
buttons for the horn. The wheels are
connected by an endless chain and the
clutch pedals and brakes operate on
one shaft, so that either person in the
front seat may have complete mastery
over the car. Here's the idea. The
Briscoe people hit upon the idea"" of
building this "Twin Controlled" car
for instruction purposes for their
dealers in the recent Red Cross cam
paign, at -which time the Briscoe en
gineers "did their bit" by building the
first "Twin Comrolled Briscoe, in
order, that, the fair student of the Red
Cross, who hoped to have the oppor
tunity to do ambulance work at the
front, might be taught in the shortest
possible time and without the usual
nervous strain common to beginners
With the operating parts all doubled
and interconnected, the teacher has
perfect control of the car at all
times and can assume command im
mediately if danger is ahead.
Did anybody ever hear of this being
done before?
gallons of gasoline and naphtha, as
compared with 294,779,809 gallons in
the previous fiscal year. Its, exports
of crude, illuminating, lubricating and
fuel oils, residuum and other mineral
oils increased iypm 2,148,668,174 gal-
U. ; tm turolvn mnnths rnHpd Time
jiua in niv i" i-ii -
30, 1916, to 2,323,735,304 gallons dur
ing the .last nscai year.
Half Used for Autos.
Of the 2,500,000,000 gallons of gaso
line refined in this country last year,
about one-half were used in the 3,500,
nnn mntnr vehicles in. use. Even if
only a 10 per cent saving is effected
by autQmobiUsts, tnis win amouni to
morthan, 125,000,000 gallons in the
next twelve months. Such a saving
is easy to accomplishaccording to
the 'National Automobile Chamber of
Commerce, without ' entailing hard
ship on anyone and with actual bene-
fif fft rar user asirfe from the savins'
Lin fuel and the' cost thereof. By more
i - . i i i.
careiui adjustment oi caruurciui,
cleaning of cylinders, tightening of
piston rings, etc., the cars -will, run
better, develop more power and gen
erally give more satisfaction.
' Call on AU to Help.
The National Automobile Chamber
of Commerce is calling upon all manu
facturers in the country and upon
about 27,000 dealers, Z4.000 garages
and 13.000 repair shops to help in the
movement to save gasoline. It is pre
paring a placard to be hung on the
walls of service stations, garages and
suodIv stations ureine users to eco
nomize in the consumption, of gasoline,
m the .following ways: v ,
1. Do not use gasoline for washing
or. cleaning use kerosene to cut the
grease..- - ' ' ' V
' 2. Do not spill gasoline or let drip
wheil: ftllinsp-it -( is dangerous and
wasteful.
3. Do not expose gasoline to air
it evaporates rapidly and is dangerous.
4. Do not allow engine to run wnen
car is standing. Cars are fitted with
self-starters and it is good for the
battery to be used frequently.
5 Have carbureters adjusted to use
leanest mixture possible a lean mix
ture avoids carbon deposit.
.-. 6. See that piston rings fit tight and
cylinders hold compression well.
Leakage of compression causes loss.
7. Stop all gasoline leakage. Form
the habit of shutting off gasoline at
the tank or feed pipe.
8. See that all bearings run freely
aad are well lubricated friction con
sumes power and wastes gas.
Protect the radiator in cold
weather a cold engine is hard to start
and is short in power.
10. Keep tires fully inflated soft
tires consume power.
11. Do not drive at excessive speed.
Power consumption increases at a
faster rate than speed. , Every car has
a definite speed at which it operates
with maximum fuel economy.
12. Change gears rather than climb
hills with wide open throttle it saves
car and gas.
13. Do not use cars needlessly or
aimlessly. By exercise of fore
thought a number of errands can be
combined so that one trip to town or
elsewhere will do as well as two. .
14. Reduce the amount of riding for
mere pleasure by. shortening such
trips or cutting down their frequency.
Plenty for All Needs. v
The government is not contemplat
ing any drastic action to compel car
users to' give up riding for pleasure or
recreation and if there, is a general
and concerted effort to save gasoline,
it is believed there will be ample to
meet all reasonable requirements.
The National Automobile Chamber
of Commerce will try to induce other
industries using gasoline to econ
omize. Cleaning establishments will
be urged to filter their gasoline and
use it over and over.
Use of gasoline stoves and gasoline
lighting has decreased in recent years.
Congress will be urged "to modify
regulations surrounding the manufac
ture of industrial alcohol so that dis
tilleries which are prohibited by the
new food - law from manufacturing
whisky can produce alcohol from
things other than cereals to sell
cheaply in competition with gasoline
for fuel purposes. Farmers can pro
duce it from waste products.
New oil , fields, new refining pro
cesses and a persistent campaign of
economy are expected to help the fuel
situation to the benefit of the govern
ment and all other users.
Auto Truck Makes Great
Showing on Long Trip
After 4,288 miles over the worst
roads in 'the country a Packard
ton truck is back in Detroit doing its
daily bit in the service of the United
States Tire company.
The truck was bought by the tire
company and handed over to -Lieutenant
J. W. O'Mahoney, who saw a
great deal of Packard truck service on
the border. He had orders to travel
to Mexico and back on pneumatic
tires.
For the first fifteen days out of De
troit it rained torrents. From Terre
Haute to - St. Louis "the truck, was
forced to plough through 100 miles
of mud a foot or more deep. After
the mud came 243 miles of rcycky roads
through the Ozarks. Then tne hot,
blistering sands of the Texas deserts.
Yet, despite all the difficulties en
countered, the truck made San 'An
tonio without breaking a vital part.
The truck averaged fifty-seven miles
a day on the way down and ninety
eight miles daily on the return jour
ney, due to the improved road condi
tions. ,
, Going south the truck carried a load
of 2Yx tons, but oil the way home car
ried only a capacity load. On the re
turn journey the truck averaged 8.50
milss to the gallon of gasoline. In the
Texas deserts its lowest gasoline
mileage was 5.36 and its best 8.58
miles to the gallon. On a fine road
from Bowling Green, Ky., to Louis
ville it made a record of 11.7 miles to
the gallon. - : ' t
Persistent Advertising Is the. Road
to Success. . , .t - i. '
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The
ndsoo Super-Six
As It Is Affected" By New Prices
Suppose We Look at it This Way
s'
- You are offered your choice of a
great variety of automobiles.
-''"All you are asked to pay for the car
of your choice is the difference be
. tween what the car sells for and the
price of a Hudson Super-Six.
. -1, Here are cars which sell at $1500 to
$1600. Until recently they were priced
at between $1200 and $1400.
But now they sell for more because
recent increases in material costs has
forced selling prices up to their pres
ent levels. So the only difference you
must pay for a Hudson Super-Six is
less than $100. ,
Could you, i under" such circum
stances, give even asecond thought to
such a car? Wouldn't you be like the
,more than forty thousand who have
already bought Super-Sixes? Hudson
" was their first choice. : v '
J Or let us suppose you already own
7 one of those cars that has recently ad
vanced its prices. And to emphasize
? the point suppose before you had
51 even taken delivery of the car some
onenoffered you a brand new Hudson
Super-Six for your car if you would
give him not more than $100 to boot.
There wouldn't be any hesitancy on
your part in 'that case, now would
. there? ' -' , . ' -.' ' -' .
That is the situation as it stands to
day. The other cars have had to ad-
, vance their prices so much that it has
entirely readjusted the basis of values
as they were known only a few weeks
ago. It has brought former cheaper
cars up to about the Hudson price. It
has advanced higher-priced carsthan
the Hudson so much that the differ
ence between them is now $500 to
$1000 greater. So far 51 makes have
been advanced in price. The advances
range from $100 to '$700 according to :
make and model. (
' The Hudson has so far esc&ped the
necessity of advancing its price. That
is due to a fortunate turn in affairs
which finds the Hudson factory sup- -plied
with a quantity of parts that
were bought last year before material
prices had shot up to their present un
equaled heights. The other companies,
exhausted their supplies in the spring "
and had to enter the market when it
was at its highest. .
The Hudson prices can't stand long.
Soon they, too, must advance. But the
situation it" offers is unique. It is a
great opportunity or those who take
advantage of it. ' f
. You must already know a lot about
the Hudson Super-Six.' There are so "
many in use that wherever you go you
will meet Super-Six owners. Aslf them,
if you want to know what kind of a
car it is. You will , find it is the car V
which everyone admits is the greatest
performer. It is the one that has full i
rights on the road if its driver cares
to exercise Jthose rights. You will find
(it is the car that meets every abuse '
that the hardest .driver gives it and
still it seems never to be out of condi
tion... - V - r ' .
Such is the kind of a car you can get
at prices which were established last
year if you will buy now.
VHUDSON
1E uml
1.1. I. I III M r,.l ...,,.4..... I
GUY L. SMITH
Phone Douglas 1970. "SERVICE FIRST" 2563-65-67 Farnam St.
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more im wlkiclk.
alt me OM
SEPTEMBER: 1
5m
at the close of business, the prices of
Studebaker cars will increase
1050
The FOUR touring car
will increase from
. The S I X t o u r i n g car
will increase from
$985
$1250
to
to
$
1385
Large purchases and long term contracts
for raw materials made a year ago enable
Studebaker to delay this advance in prices
long after all other manufacturers of cars in
Studebaker's class have made an increase.
Order your Studebaker car NOWj
and save money
St
Four-Cylinder Model
Print
FrfeM Bfi. II
STDDEBAKER-VILSON, Inc.
Farnam Street and 25th Avenue.
3 OMAHA, NEB.
Six-Cyiinder Model
RoMbter . . . $ 985-1025 ,
u 3.
Tonrini Car . 985 10SO
Every-Weather Cr i . 1185 1250 , , Commercial car price will aho adrance
AO prim. . K Ddntt
I
; frwnt' Ntii ' i
' rnem . BtpLM , - -.
Roadeter $1250r$i335 ,
Touring Car . . 12 50 1385 .
Touring Sedan . ' . '1700 1850 (
Coupe .' i . .. 1750-r 1850 '
Limousine ". ,. . 1 ' 2600 2750 '
'AUprknUt.'Ditroir ' t 1 . . '