Omaha daily bee. (Omaha [Neb.]) 187?-1922, September 09, 1917, NEWS SECTION, Page 3, Image 3

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Silks, . Satins and Velvets, in a Splendid Fall Sale
And the 'Most Wanted Weaves and Colors in Dress Goods
The Fall season is ushered in with the most fasci
nating showing of Silks, Satins, Velvets and Wool Ma
terials that this store has ever made. '
Fashion decrees in positive terms that soft, cling
ing materials shall have the call, with one exception,
SERGE, which looms up in the Dress Goods world as a
prime favorite.
as Twdv 'Months
Anticipated- Fashion's Demands for Fall
and as a consequence were able to buy very advantageously, o
that now, when our judgment has been proven sound, we are able
to offer NOT ONLY THE MOST COMPLETE STOCK AND
MOST WONDERFUL VARIETY OF COLORINGS, BUT AT A
DISTINCT PRICE ADVANTAGE TO YOU IN EVERY INSTANCE.
Over 100 Different Shades in Silks, Satins andyelvets:
Colors like Lone Star Red, Idaho Green, California
"Gold, Apricot, Obelisk , Gray, Storm Brown,';. Poppy
Red, King Albert Blue, Watercress, Nightingale, Bleu
Chasseur (French Blue), Russian Gray, Navy, Havana,
Mountain Lion, Taupe, Field Mouse and Beet Root,
which bids fair to head the list.
Monday Horning When .the toir .Opene
Ifira.Will See the Most Wonderful Display
of Silks, Satins, Velvets and Dress iQoods that this or any other
store has ever made. It will be worth a special trip downtown,
even if you do not contemplate buying right now. TJIE PUR
CHASING POWER OF THIS GREAT ESTABLISHMENT WAS
NEVER BETTER DEMONSTRATED THAN IT WILL BE IN
THIS EVENT.
S,00 Yards Newest, Most Wanted Silks, 1
Lengths .from Three' Yards Upward, per yard . . . . ; . P it oddr
This is a special purchase which we have reserved for this event, and as a leader should be con
ducive in creating record sales for this Monday.
The newest Swiss Satins, Imported Chiffon Taffeta, Satin Majestic, Charmeuse,
New Novelty Plaids, Stripes, Etc.
A Day Full of
Material Oppor
tunities for
Dressmaking
Time.
KT--
These Special Black Silk Offerings
36-Inch Chiffon Taffeta, a yard. $1.25
36-Inch Duchess Satin, a yard.. $1.39
40-Inch Cassimere Satin, a yard. .$1.59
36-Inch Extra Heavy Suiting Fabric,
a yard $1.50
" 36-Inch Extra Heavy Satin Coating
Bengaline, a yard ; $1.59
54-Inch Silk and Wool Dress and Suit
ing Poplins $1.95
The Dress Goods
With Serges Leading
42-INCH FINE ALL WOOL FRENCH SERGES AND 50-INCH ALL
WOOL STORM SERGES, in full and complete assortment of all the new
Fall and Winter shades, also black; a fabric specially adapted for the
new Dresses,
$1.39 a Yard
50-INCH PURE ALL-WOOL IMPERIAL FRENCH SERGE, 50 bolts,
in a splendid quality, shown in Navy Blue only; one of the best Fall fab
ric offerings that we know of,
$1.69 a Yard
50-INCH ALL PURE WOOL FRENCH SERGE, soft finish -that
pleats and makes up prettily; full range of alllhe fashionable Fall
shades, also black; very modestly priced, at
$1.89 a Yard
50-INCH ALL PURE WOOL EPINGLE, a fabric that wears well
and especially adapted for tailored Suits and Skirts; alt new and staple
shades for this event, ,
$2.25 a yard
50-INCH ALL PURE WOOL CHIFFON BROADCLOTH, sponged
and shrunk, rich lustrous finish; guaranteed to wear satisfactorily; in
all the new colors, also black,
$2.95 a Yard
50 AND 54-INCH ALL WOOL PLAIDS, in a great range of color
ings, for Dresses and Skirtings; specially priced for this Fall Dressm'ak
ing Event,
$2.19, $2.95 and' $3.50 Yd.
Main Floor
The Beautiful, Site
This departments famed from coast to coast
for displaying the best stock in any city of its size
in the country.
36-INCH SATIN IMPERIAL, good weight, soft, shim
mery finish; a splendid offering at this price,
$1.50 a Yard
BEAUTIFUL GEORGETTE CREPE, one of the best
materials of the season, shown here in 100 or more colors,
$1.95 a Yard
36-INCH SATIN DE LUXE, extra heavy weight and
new suede finish, in a wonderful array of colorings,
$2.25 a Yard,
40-INCH CREPE METEORS, a wide range of new
colorings in this exquisite material; very soft, shimmery
finish; s
$1.95 and $2.95 a Yard
40-INCH ALL PURE THREAD SILK NOVELTY
MARQUISETTE, very firm weave; in a beautiful lot of
floral and stripe effectsffor Blouses and Evening Frocks.
$1.00 a Yard
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- The Pattern Department j
Offers a Service 3
j that will be extremely helpful in this Fall Dressmaking Season. 1
The new Standard Designers are here and all the latest styles I
1 m Fall wear are shown. 1
Main Floor, rr.
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The Fascinating
Velvets
The largest and most comprehensive stock ever shown in the
Middle West.
36-INCH COSTUME VELVETEEN, in black and a full line of new
colorings ; beautiful material for the new Dresses,
$1.25 a Yard -
46-INCH IMPORTED BOULEVARD VELVET, one of the most
practical and beautiful Velvets; in all the newest colorings,
$3.95 a Yard'
34-INCH PAEON VELVET, in Black, Taupe, Amethyst, Navy,
Copenhagen, Russian Green and .Wistaria; suitable'rfor Dresses and
Suits, . . r '
$2.95 a Yard
. 40-INCH DRESS AND, SUITING VELVET, all pure skein dyed
silk, face and back, in black and colors,
$5.50 a Yard ,
40-INCH LYONS DYED COATING VELVET, of erect pile Silk,
this is shown here in this lot in Black only, ' ' v
$4.95 a Yard "
50-INCH BLACK SEAL PLUSHES for Coats and Throws, and one of
the handsomest fabrics we have the pleasure of displaying,
' $5.50 to $10.00. a Yard
40-INCH CHIFFON DRESS AND SUITING VELVET, iti navy,
African brown and Russian green,
$3.95 a Yard ,-
Our
Home
Drapery Materials, Curtains, Etc.
Beautiful and practical decorations and furnishings
for every home,' for the prices are of such ;a wide range
that they will fit every purse.
Velours, Velvets, Damask, Tapestries, Repps.
Voiles, Marquisette Scrims, Muslins, Madras, Silks,
Grenadines, Nets, etc. .
Portieres, Couch Covers, Net Curtains, Lace Curtains,
Voie and Marquisette Curtains.
Cretonne, Chintz, Sunfast Drapery Fabric, Window
Shades, Rods and Fixtures. N ' .
Furnishing
Week
Offering
SPECIAL SERVICE We will be glad to select and sug
gest color schemes for you and to show you the best way to
make the most of your home furnishings and decorations.
This service is free.
From September 10th to September 15th
This is the time of the year when everyone feels that the home interior must be
re-arranged and in a measure re-furnished to make it most comfy and cosy for the
long Winter evenings -We have anticipated your needs in Rugs and Floor Cover
ings, Draperies, Art Furnishings and Wall Papers, and offer these suggestions:
Rugs In Remarkable Array
The new Floor Coverings are shown here in every good weave, colorings, size and
pattern, and the price in every instance is very moderate. The windows on Douglas
Street will give you a hint.
- Velours and Tapestries
as shown in the window, will, be offered here in special
lots, for Hangings and Furniture Coverings, at $2.49 a
yard.
Third Floor
The New Wall Papers
Are On Display,
For the Living Room, Reception Hall and Dining Room,
we are showing the new Tapestries, Stripes, Allover Effects
and Blends, with perfectly toned decorations to match;
prices are . -
20c to 75c a Roll
For the Sleeping Rooms and Sun Parlors we are showing the new
est effects in the most dainty colorings; a large assortment of "Birge"
Papers, celebrated for original designs and colorings,.
15c to 50c a Roll
.Third Floor
Bigelow Ispahans
9x12 feet $77.50
8 ft. 3 in. by 10 ft. 6 in $70.00
6x9 feet '. $42.50
36x63 inches . $12.00
27x54 inches $8.00
Wilton Rugs
9x12 feet $55, $65, $67.50
(Smaller sizes priced proportionately.)
Wilton Velvet Rugs
11 ft. 3 in. by 12 feet. $50.00
9x12 feet $37.50
8 ft. 3 in. by 10 ft. 6 in $3540
6x9 feet $21.00
Axminster Rugs
9x12 feet $25.00 and $27.50
(Smaller sizes priced proportionately.)
Third Floor
Bussorah and Electra' Axminster Rugs
11 ft. 3 in. by 15 feet $53.00
11 ft. 3 in. by 13 ft. 6 in. $50.00
11 ft 8 in. by 12 ft $45.00
9x15 feet $45.00
9x12 feet $34.00
8 ft. 3 in. by 10 ft. 6 in $31.50
7 ft. 6 in. by 9 feet .$24.00
6 ft. 9 in. by 9 feet $20.00
4 ft. 6 in. by 7 ft 6 in $9.00
36x72 inches $5.95
27x54 inches $3.75
Wilton Velvet Rugs
With Fringe.
11 ft. 3 in. by 12 feet .$50.00
9x12 feet '. $37.50
8 ft. 3 in. by 10 ft. 6 in .$35.00
6x9 feet .$21.00
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SETS THE
111
MTO JUM&
PACE 4HLVs(rj4rt FOB CROWING OMAHA
Art Embroidery Suggestions
. IT IS HERE that the unusual and the , beautiful may be
purchased at very moderate cost to make of your home
an unusually attractive placelittle things . sometimes
change the entire room. ;
HANDSOME NEW FLOOR LAMP, 2 lights, with
6 feet of cord and attachment complete ; mahogany fin
ish, solid mahogany and Japanese lacquer, ,
$15, $17.50, $20, $25 to $50 Each.
SILK LAMP SHADES, 24 and 26-incTi'f!for Floor Lamps;
combinations of Rose, Gold and Blue,' with Gold Trimmings,
silk fringe and Japanese shades with Japanese tassels and
gold braid, 1 , s
' $12.50; $15,417.50, $20 to $25 '
HAND EMBROIDERED SOFA PILLOWS AND TABLE
SCARFS, all ready to use, conventional aijd floral designs;
in "Black, Tan or White materials, j j
$7.50 to $25 Each .
STAMPED BED ROOM SETS, consisting of Bed Spread,
Dresser Scarf and Table Cover, Laundry Bag, Waist Bag;
on White Near-Linen, '
75c to $4.50 Each M
' f
MARQUISETTE CURTAINS, with Blue Bands pre
tily stamped, , , ' .
At $3.00 a PairJ
Desk Sets, Fancy Waste Baskets, Toilet Bottles, Glove
and . Handkerchief Bees, Leather Work Boxes, Fancy
Trays, Japanese lacquer Flower Vase,; Candlesticks,' etc.
Third Floor .) ' '
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