(MA
Sunday
PAST TIVE
AUTOMOBILE
PAGES ONE TO TEN
PART FIVE
AUTOMOBILE
PAGES ONE TO TEN
VOL. . XLVII NO. 9.
OMAHA, SUNDAY MORNING. AUGUST 12, 1917.
SINGLE COPY FIVE CENTS.
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AUTOISTS MUST
AVOID WASTE OF
GAS DURING WAR
Morists Believe It Wise to
Conserve Fuel and to Get
Greater Mileage Out of
Their Machines.
do
by
Believing automobilists can
heir part in the present crisis
voiding waste in gasoline, although
having no fear of any fuel famine, the
leaders in the, automobile industry
have begun a campaign to encourage
wise economy in the use of gasoline
as a partial check against a rise in
price.
Mny big oil refiners disagree with
the statement of President Bedford,
of the Standard Oil company, that
a gasoline shortage is threatened, and
with increased production of crude
oil, the quantity of gasoline used by
airplanes and other war equipment is
not expected to materially change the
present situation. The gasoline for
23,000 airplanes the government will
build in the next twelve months Is
of ro great importance compared with
the gasoline required for the four
million automobiles in use and with
the increased oil supply.
On the other hand, Alfred Reeves,
.general manager of the National
Automobile Chamber of Commerce,
says the industry is responding to
Mr. Bedford's request for economy,
and a campaign for the wise use of
fuel oils among other industries and
trades, as well as among motorists,
is now under way, with good results
certain.
"Automobilists are keen to help
the government," said Mr. Reeves,
"and are co-operating to avoid waste
of fuel. People must use cars and
more than 40 per cent of our four
million cars are used strictly foa busi
ness purposes, with a big percentage
of the balance of passenger cars used
in some degree for utility purposes.
It is very hard to draw the line where
utility with an automobile ends and
so-called pleasure riding begins.
President Wilson's, form of relaxa
tion from government cares is an
' automobile ride every afternoona
necessity for his1 continued good
health.
"The position of Mr. Bedford in
the oil industry. is such that we must
heed his warning even though other
oil men may not agree with his view
point. We of the motor industry will
co-operate with Mr. Bedford and the
government in avoiding wastage of
gasoline by encouraging care among
allied trades, as well as among ga
rages and motor users. Many other
things will contribute to aid in this
movement, such as increased mileage
from automobiles for each gallon
used, more gasoline extracted from
the same amount of crude oil and
processes for utilizing kerosene and
alcohol."
Continual Price Upsets
v Looked for in Autos
"Never before in the history of the
automobile industry have there been
so many price changes," said Geoi"e
M. Dickson, president of the National
Motor Car and Vehicle corporation.
"With material prices changing over
night, and with the cost of labor con
stantly going up and greatly upsetting
well-defined plans, many motor car
builders have been compelled to read
just their prices. It is safe to predict
that prices will be unsettled nd have
a decided upward tendency just as
long as the present material and labor
situation exists.
"There have been so many price
changes in the last few months that
we' find some motorists who are
rather confused as to just what price
class each car belongs. So far as Na
tional is concerned, we hope to con
tinue to sell the large seven-passenger
National Highway Six at $1,995, for,
judging from the large number of
orders we have received during the
last month, buyers are quick to ap
preciate that a National at its present
price is in a very enviable position
in the automobile industry. The Na
tional factory, however, will be gov
erned by the material market and
labor conditions, as a long established
policy would not permit reducing the
quality, nor the least change in the
strict methods of inspection."
Michigan Band to Give
Several Concerts Here
The Republic Motor Truck com
pany band of Alma, Mich., which is
to give some choice selections at Ak-Sar-Ben
den Monday night during
the initiation and show, is scheduled
to give free concerts in Omaha Mon
day forenoon and Tuesday. At 10:30
Monday they are to play at commis
sion row. Eleventh and Howard
streets. From 12 to 1:30 Monday
they are to play at the court house
grounds. Tuesday from 12 to 1:20
they will play at the Commercial
club rooms. From 7:30 to 9:30 Tues
day evening they will again play at
the court house grounds.
The advent 'of this band will fur
nish an added feature of considerable
interest for the tjen Monday night.
The boys of the Sixth Nebraska
regiment are to be at the den Mon
day night, together with the 120 men
of the Omaha ambulance company.
Missouri Valley, Tekamah and
Washington county boosters are to
come in by train and by automobile
to go through the tortures of Sam
son's secret chamber.
Allen Agent Goes Right Ahead
Though All A re Against Him
Even the combined efforts of the
city attorney, chief of police and a
temperature of 106 degrees above
zero failed to prevent E. S. Babcock
from advertising Allen motor cars in
Fargo, S. D., during Interstate fair
week.
This is how Mr. Babcock, who is
sales manager of the Allen Auto com
pany in Fargo, explains the matter in
a letter to the factory:
"You might be interested to know
that the Interstate fair at Fargo is
over, having closed on last Saturday.
The auto dealers of Fargo put up a
large tent on the fair grounds and
consolidated their show. As I was ab
sent from the city at the time this
arrangement was made, we were not
invited to participate.
"The fair grounds are located north
of the city and are reached by the
principal business street of the city,
Broadway.
"We hired a truck twenty feet long,
placed an Allen car on it, and fastened
signs to each side. We had this truck
parade all day on Broadway, going to
the city limits and turning through
the business part of the town.
Auto Tires Sold at
$500 Apiece in Sweden
American motorists should take
sweet satisfaction, now that their
country is involved in war, in the
fact that the largest automobile tire
factories in the world- are located
within the confines of the United
States, according to Count Richard
Hamilton, representing A. V. Holm
of Stockholm, who looks after the
Peerless business in Sweden.
The count was at the Peerless fac
tory in Cleveland the other day and
he said that about the most distress
ing feature of the motor car business
in Sweden is the rubber tire shortage.
"A friend of mine," said the count,
"learned of a couple of rear tires for
sale, just outside of Stockholm. He
hurriedly bought them, at an exorbi
tant price, and started home, carry
ing the tires on his arm. He guarded
them as a bank messenger guards
thj money placed in his care. He
had not proceeded on his way far,
however, before several persons were
at his heels with offers to buy the
tires. The highest bid was made when
a man offred him the equivalent of
$500 in cash in American money for
each of the tires. Even at that price
the offer was not accepted.
"You Americans can thank your
stars that you are in no danger of
facing a rubber shortage. You have
the factories here, therefore you will
get the tires."
Persistent Advertising Is the Road
to Success.
Buy an Allen Now
4k
Five-passenger touring cr
four passenger roadster,
$895
Open Sedan, $1195
f. o. b. Fostoria, Ohio
Factory Addrra:
Tfa Alien Motor Company
Foitoria, Ohio
As dealers we are in close touch with the trend
of automobile prices.
It is our sincere opinion that present buyers will
profit by saving the amount of increases which
seem inevitable.
Many cars have already advanced prices.
It is noteworthy that the price of a car of such bountiful
worth as the Allen has remained until now at $895
for touring and roadster models.
Our allotment of Allen cars to sell at present prices may
last a week or a month. It may last only a few days.
The present is a brief opportunity for your
money to secure super purchasing power.
You must act soon.
1 A
Standard Motor Car Co.
Factory Distributor
CARL CHANGSTROM, Prop.
2020 Farnam Street. -:- -:- -:- Omaha, Neb.
Dealers: Wire or write for our proposition
"The first day wc started this per
formance sonic of the other dealers
put in a kick to the city attorney and
the chief of police and the outfit was
taken to the station about 5 o'clock
in the afternoon on the grounds of
'improper advertising.'
"Appearance was made on our part
to protect the driver and the matter
was laid oyer for an appeal to the
city commission. This commission
met the next morning and I appeared
before it iu the role of an amateur
'Demosthenes.'
"The commission told us to go
ahead which we did without further
molestation.
"Saturday afternoon the thermom
eter reached 106 degrees, with a gale
blowing from the south.
"Many people have complimented
us on this advertising, saying that it
was a new stunt in Fargo."
WESTERN ROADS ARE
PLAHTEDTO GRAIN
Saxon Trail Blazer Forced to
Make Long Detours Be
cause of Wheat on
the Traok.
"Saxon trail blazer, the Saxon road
ster which is touring the boundaries
of the United States and marking the
way for a national boundary highway,
is now going eastward along the edge
of the Great Lakes and will follow
the Canadian boundary around the tip
of Maine and thence down the At
lantic seaboard to Washington, D. C,
where the start of the trip was made
on inauguration day last March," as
serts W. L. Killv of the Noyes-Kiljy
Motor company.
"It passed through Detroit last
week. In the five months that have
elapsed since the car started on its
long journey it has traveled over every
kind of a roadway and through some
of the worst weather conditions that
could be encountered.
"To date the speedometer registers
10.762 miles and this has been made
with but fey adjustments to the car.
Since leaving Los Angeles the journey
has been made on a single set of tires
and this distance of 4,7i2 miles has
been made with only three punctures.
"A. V. Schlabach, the driver of the
car on its border journey, reports that
he has yet to find a road which is im
passable to the Saxon roaxlstcr. Dur
ing the first stages of the h ip, through
the mud roads of the south, there were
days when the distance driven was
not large, but at no time was the car
stopped by road conditions.
"Since leaving Helena, Mont., the
car has found fairly good roads,' al
though in some parts of the wheat
belt long detours were necessary due
to the fact that the roadway, which
ties across the prairies, has been
plowed tin for wheat planting. All
through this section, says Schlabach,
the farmers are intensifying their pro
duction this year and the northern
trail, which is along the boundary line,
has been obliter?ted by the wheat
growers, who are utilizing every avail
able space."
Tire and Rubber Company
To Open Plant in Omaha
The Nebraska Tire and Rubber
company is the name of a new or
ganization which proposes to begin
the manufacture of rubber tires and
inner tubes in Omaha within six
months, if their present plans carry
through successfully. This company
has been organized by Mr. E. G.
Wolfe, formerly of the Ilawkeye Tire
company of Des Moines, la. The of
ficers are C. E. Niswonger, president;
G. C. Ticronnct, vice president; W.
A ".l i T1..
.. uidiirtui, stLi ciai jf-ii cdaui ci. iiic
directors are C. E. Niswonger, G. C.
Fieronnet, W. A. Graham, Irving F.
Haxter, G. W. Toman and E, G.
Wolfe.
The company has taken an option
on a large and conveniently located
building and they hope to close the
purchase within a few weeks.
Bee Want Ads Produce Results.
OA tl
it ieao
an
n
of the truck
makers today
Demonstrations of the last month of the Will-Holl Truck Mater have proven beyond
question, that.it fills the demandin every way for the light one-ton" truck. Up until the
Will-Holl made its appearance in the market, the truck makers were heavy and cumber
some and expensive. They required a mechanic to install them. It was necessary to dis
mantle and change altogether the Ford Chassis in order to convert the small car into a
ton truck. For this service the truck makers, up until the Will-HolJ was discovered,
made the price of over $300 for their attachment The Will-Holl is a new principle. It
establishes a new record in truck making. It may be attached to a Ford by anyone, with
out expensive installation. It is not necessary to drill a hole in the Ford Chassis in order
with the Will-Holl attachment to convert it into a full one-ton truck. The cost of the
Will-Holl is $160 against $350 charged for the old-time truck makers. The Will-Holl
attachment used on the Ford or any small car, shifts the load from the small Ford axle
to the strong, durable Will-Holl wheels and the Ford small axle is converted into a full
floating rear axle which gives it more strength. The invention of the Will-Holl sim
plifies truck making and places within reach of every merchant, dairyman, farmer, truck .
grower and every business man where delivery is an an item, the most inexpensive, most
durable simplified forms of truck that has ever been offered to the public. We are selling
these trucks as fast as we can get them. We can arrange with every purchaser to supply the
type of body required right here in Omaha at nominal cost An investigation of the Will
Holl and a practical demonstration of its usefulness is all the wide-awake business man
requires to improve their delivery service. Remember the Will-Holl is sold on an iron clad
guarantee. Call us up and let us make a demonstration.
$flfD
and your Ford
makes a full
one ton truck.
wr-f nu it ''if
This is the Will-Holl attachment now
in use in Omaha generally, due to ita sim
plicity, economy and iron clad guarantee.
Some of Will-HolPs Strong Points
Load transferred from Ford axle to Will
Holl wheels.
-Inexpensive installation.
-Not a single hole drilled to convert a
Ford into a one-ton Will-Holl truck T . , . , . , .
-Positively does not burn out motor, as Ford axle m floating,
some other attachments do. Much greater loading capacity.
Open Territory for Live Dealers
FILL-HOLTT R- W. Coad, President
TRUCK CO. Hj
V
2059 Farnam St., Omaha
Phone Douglas 4446
' 7 '-.