6D
THE JMAHA SUNDAY BEE: AUGUST 5, 1917.
WESTERN MOTOR
COMPANY EXPANDS
Auto Firm Believes in the Fu
ture, Is Not Afraid of the
War and Is Branching
Out.
NEW SALES MANAGER FOR
MIDWEST MOTOR CO.
If there is a class of men in the
United States who are not afraid of
the war it is those engaged in the
motor car business.
Individually and collectively they
seem to be striving to get more ma
teria!, more territory, more every
thing, and retrenchment does not
seem to be on speaking terms with
the automobile man.
One doesn't need to generalize in
making these statement either.
Plenty of specific instances are near
at hand.
One of the greatest expansions has
been made by the Western Motor Car
company recently by the acquisition
of t large portion of Kansas and
Oklahoma. This calls for a greatly in
creased organization, a far-greater in
vestment and a financial responsibility
that one could take with full confi
dence in the future.
Establish Branch at Wichita.
In addition to branches at Lincoln,
Hooper anl Hastings, Neb., a branch
has been established at Wichita, Kan.
This new branch will be managed by
A. H. Ekbergh, formerly sales man
ager of the Jones Motor company.
On the heels of this expansion
comes a rumor to the effect that they
will shortly announce a new line,
representing an investment of $1,000,
000. This new contract in all proba
bility will make necessary the erec
tion of a new building to house the
Western Motor Car company.
Harroun Arrives at
The Omaha Show Rooms
The new Harroun has reached
Omaha and is now receiving much in
spection at the show rooms of the
Western Motor car company.
The designer, Ray Harroun, former
race driver, and designing engineer,
has given motorists food for thought
in his new mQdel. Numerous advanced
ideas are included in its construction,
which are bound to attract attention
in a car as low in price as the Har
roun. All in all, the former race dViver and
engineer has turned out an exception
ally well designed and perfected au
tomobile. - x
At tht tractor pulls the plow, so
advertising in The Bee . pulls the
business.
H. 3. Jones, who has recently been
appointed sales manager of the Mid
West Motor and Supply company, is
looked upon by C. C. May as a speed
demon when it comes to sales.
Mr. Jones came to Omaha recom
mended very highly as an automobile
man. He has been in the business for
a number of years in such cities as
Chicago, 1 Detroit, New Orleans and
various other large automobile cen
ters. It will be Jones' job to organize
the dealers and put the Maxwell
across in a big way. He is confident
that he can do this, as the Maxwell
is a wonderful car for the money and
has an enviable reputation in this ter
ritory. Coad Secures Truck
Attachment Agency
Announcement has just been made
to the effect that R. W. Coad, former
ly with Coad-Marsh, has given up the
Ford agency to take on the Will-hall
truck attachment agency for the state
of Nebraska.
For tl.. present the business will
be handled at 2059 Farnam street.
This location will also be used as the
service station.
Mr. Coad is very enthusiastic re
garding the truck prospects and as
serts that they will be forced ; on to
look for a larger location in order to
insure i-roper facilities for handling
the business which is sure to come.
WOMEN SHOW MUCH
1 CAREIN DRIVING
Mileage Made by Gentle Motor
ists Ranks With Best Made
by Men; Average
29.08 Miles.
"Women are the most careful
drivers of automobiles. That fact was
fairly well demonstrated in competi
tive runs in twenty-eight states," as
serts C. C. May, Maxwell dis
tributor. "In the recent big Liberty Bond
contest of the Maxwell Motor Sales
corporation of Detroit women in all
parts of the nation obtained mileage
that puts them among the best driv
ers. Their avearge mileage on a gal
lon of gasoline was a great showing
for the car that it is easily handled."
The average mileage of the women
taking part was 29.08 miles.
The average mileage of all con
testants was 29.04 miles.
Arizona stands first in the mileage
list. The general average for all con-i
testants was 39.1 miles. Women
made the most mileage in Kentucky.
The average for women contestants
in Kentucky was 42.2 miles. In the
mammonth contest the women of
Georgia got the lowest average, 20.1
miles.
It was in Georgia that the biggest
mileage was made by any of the par
ticipants. A man drove his car 51.9
miles.
In a majority of the states having
women owners driving cars in the
one gallon runs their aterage mileage
was well above twenty-five miles.
Free Life Insurance
For All Denby Employes
During April President Garvin
Denby perfected the final details of
an arrangement whereby the life of
every employe of the company, office
or factory, is insured tor a fixed
amount, which increases up to a cer
tain point with length of service.
The minimum policy, which goes
into effect after thirty days, is for
$500, payable to whomever the in
sured person may name.
All premiums are paid by the com
pany while the individual remains in
its employ, the insurance costing the
employe absolutely nothing. Should
anyope leave the employ of the com
pany at any time, he is at liberty to
take over the policy and continue the
payments, receiving the benefit of
premiums already paid.
The plan is a development of the
idea of group insurance, which has
been adopted by several of the most
progressive business concerns of the
country.
MotorTfucks
When You Buy a Truck You Buy Two Things The Truck
Itself and the Dealer's Knowledge of It, Which Is Called
"Service."
iYou will be ahead financially if you consider the two things
together. Make sure that the man who sells you a truck has a
definite knowledge of trucks, because you will need his coun
sel from time to time. We know the truck business and have
the facilities for rendering service. Visit us and convince
yourself.
Our knowledge of the truck business has enabled us to
judge with keen insight the Service Truck and we say. to you
that it is a truck of unquestioned value and is represented in
the hauling fleets of some of the largest companies in the
United States.
20 Super-Strength
Close comparison of SERVICE specifica
tions with the other nine of the dominant
ten show a 20 super-strength in frame,
drive system, motor and all parts doing
heavy work. This 20 super-strength is
the result of highly specialized construc-tion-the
adapting of every SERVICE
feature to the work that must be done.
SERVICE motor trucks are built and
designed by truck specialists every fea
ture must receive the O. K. of the big
gest engineer we know of before we will
allow it to go into SERVICE construction.
Wonderful Endorsement
Never, we believe, has the SERVICE
sales record been duplicated. 60 of
1915 sales were re-orders. 67 of 1916
production were re-sales. This tremen
dous volume of re-order business is the
most convincing testimonial that has
ever been paid any motor truck. It is
evidence of that kind of owner satisfac
tion which means: Once a SERVICE
owner, always a SERVICE owner.
Exceptionally Low Price
Yet duplicating the accepted features of
construction found in the most expensive
trucks adding extra features, which
combined are not obtained elsewhere
SERVICE motor trucks sell for less than
any of the remaining nine. Surely you will
not pay more for less thanSERVICEoffers.
1-toa trade ..... $1425
1-toa track 2100
2- ton track . . . . . 2350
3-toa truck . . . . . 3100
3&ob track (Special Contractor) 3350
5-ton track . . . . 4150
13 Point Booklet
Write today for our big illustrated 13
Point Booklet and a special folder show
ing records of SERVICE motor trucks
in your line of business.
C. W. FRANCIS TRUCK CO.
2212-14 Harney Street Omaha, Neb.
Phone Douglas 853
JOINS FORCES WITH THE
FRANCIS TRUCK CO.
4-
7
. n
is -vV'
In connection with the recent an
nouncement of the C. V. Francis
Truck company regarding the taking
on of the Phenix Truck attachment
comes the announcement that Toe D.
Cullis has gone back to the Francis
organization-
Cullis is well known to the motor
trade of Omaha and has had a wide
experience in selling, cuius and
Francis were at cne time partners as
distributors of Maxwell cars.
Speaking of the change Cullis said:
"I am very much sold on trucks and
Francis has an excellent line of
trucks. We expect to do 'an enor
mous truck business this year. Its
bound to come because the truck fits
i
in with the efficiency idea to such a
great extent that farmers and every
one with hauline oroblems will have
to buy them."
Big Blue Racer Makes .
Fast Run from Kansas City
A big blue racing car owned by the
Rahe Automobile school of Kansas
City passed through Omaha early this
morning on a record run to Fremont,
Neb. The trip from Kansas City to
Omaha was made over unfamiliar
roads in seven hours and a half.
Total list of fatalities along the road
were nine chickens, one rabbit and
two sparrows. Philip Barnes, adver
tising man of the school, said owners
could collect damages for same by
addressing the school.
The car is a stock model Hudson
Super-Six, rebuilt by students of the
school, and will give several exhibi
tion races at the annual Tractor show
in Fremont this week. H. J. Rahe,
president of the school, has been ac
tive in tractor demonstration work
since the government called upon him
to assist in furnishing tractor oper
ators to farmers in the national crop
preparedness campaign. As "his bit"
in the war Mr. Rahe has offered his
entire school and equipment to the
government for use in training men
for the motor transport and aviation
service.
glad to say that I succeeded in get
ting from the Liberty factory a large
increase in territory, so that it now
corresponds with the territory we
have always had on the Scripps
Booth. We contemplate sending out five
men on the road with Liberty cars
just as soon as the weather permits
in order to establish agencies in every
town in Nebraska.
I have the absolute assurance from
Mr. Fields of the Liberty factory
that their arrangements is such that
I can absolutely depend on the quan
tity cf cars contracted for at the
time. I have arranged for at the
shipped. This in itself is a big item,
as some manufacturers are finding
themselves in pretty hard shape to
secure the necessary material to bring
out their product as rapidly as
man-Jed."
de-
Franklin Announces
Price to Go Up Sept. 1
Word has been received by H. Pel
ton of the Franklin Motor Car com
pany to the effect that the price of
Franklin models will advance $150
September 1.
"This advance is, by comparison,
very small, considering the advances
in price made by competitive cars,
which have advanced from $250 to
$500 during the last fw weeks, said
Mr. Pelton. '
Bee Want Ads produce results.
Clement Assured He Can
Get Plenty of Autos
W. M. Clement of the W. M.
Clement Motor Co. has just returned
from Detroit, very much enthused
over the outlook for the coming sea
son, owing to the activities at the
Scripps-Booth and Liberty factories.
Commenting on his trip, Mr. Clement
stated his visit to the mecca of au
tomobiles was for the purpose of re
newing his contract with the' Scripps
Booth corporation, as well as with the
Liberty company,' and to look over
their plans for the coming season.
"I found both the factories work
ing to full capacity and I am very
Wanted
A Big Man
To Fill
A Big Job
A well known auto distributor in conjunction
with the Redden Motor Truck Co., Inc., are
about to launch the largest and most aggressive
truck sale campaign ever introduced in the
middle west, and require the services of an
energetic sales manager, one who can do big
things in a big way and build up a strong or
ganization of producers.
Truck experience is not absolutely .neces
sary. What we want is a business man who is
an organizer and hustler.
This is an unusual opportunity for the right
.man.
Write, giving full particulars, which will
be held in the strictest confidence.
Box 6058, Bee.
fafk Most Bewtijul Cat inbnmca
An
And
Apology
Explanation
Am
We feel that we owe an explanation
to the thousands of Paige enthusiasts
and prospective Paige owners whose
choice is The Most Beautiful Car
in America but who have been un
able to secure prompt deliveries.
The PaigcDetroitMotor Car Company
has not failed to keep up with its
production schedule. As a matter
of fact we havealready far exceeded
the schedule we planned for our'
selves last December.
Since January ist we have been worL'
ing our huge manufacturing equip'
ment to full capacity. But in spite
of these efforts we have never been
for one day caught up with the dc
mand for The Most Beautiful Car
in Amerid
It is a significant fact that in the month
of July just closed a period unset'
tied by war conditions the Paige
Detroit Motor Car Company was
able to fill only 58 per cent or the actual
orders placed during that month.
There Must Be Good Reasons For This
Overwhelming Popularity
The explanation is plain and unescap'
able. This unprecedented demand for
The Most Beautiful Car in America
is inspired by Paige mechanical ex'
cellence.
The greatest motoring value is the sum
and substance of this explanation.
With its mechanical excellence, its
beauty, its durability, the Paige is
easily sold and most important of
all it stays sold.
This shortage in Paige cars is not merely
a local condition. It is national If
you question this statement go to
your nearest Paige dealer and he
will confirm it
But there are other reasons for Paige
popularity. They go back of mc
chanical excellence, beauty and ex
cess values. They are fundamental
because they make such things pos
sible. We refer to the sound eco
nomic and financial policies that are
the foundation of the Paige structure.
In percentage of sales increase, The
Most Beautiful Car in America has
outstripped all competitors between
$1000 and $2000 in price for the
last six months.
Paige sales in proportion to Paige cap
italization are many times greater
than those of any car in the same
competitive field.
The Paige has built conservatively,
soundly. It has no bonded indebt'
edness. It has been content with a
a modest profit per car.
The Paige has had the money to create
. quality in each and every car it has
built. The excess value that has
been put into The Most Beautiful
Car in America has won the confi'
dence and preference of the Ameri'
can public
This greater value has brought to the
Paige a supremacy that has stood un'
challenged during the last few months
of unsettled economic conditions.
Such overwhelming popularity has
made it necessary for us to apologize
to you for any delay you may suffer
or may have suffered in the delivery
of your car.
But is it not worth while waiting for
a motor car that is at once the most
popular, as well as The Most Beau
tiful Car in America?
NOTE It is impossible for us to guarantee the following prices for any definite length cf lime.
Stratford "Six-fi" sevefi-passeoger . $IJ9J f. a b. Detroit
Fairfield "Six-4cT seven-passenger $i4o f. a b. Detroit
LinwoodSucjQ'' five-passenger $ia6o f. a b. Detroit
Brooldands "Six-fi fourpasssenger $1795 f. 0. b. Detroit
Dartmoor "Sumo"' of 5-passenger $1260 f. o. b. Detroit
Sedan "Six-39" five-passenger
Sedan "Six-st seven-passenger
Town Car "Sixi" seven-passenger
limousine "Six-51" seven-passenger
$1875 f. 0. b. Detroit
$2400 f. o. b. Detroit
$1850 f. a b. Detroit
$2850 f. o. b. Detroit
Paige -Detroit Motor Car Company, Detroit, Michigan
MURPHY-O'BRIEN AUTO COMPANY
1814-18 Farnam Street, Omaha, Neb. Phone Tyler 123.
Some Good Territory Available to Dealers.