-D
THE OMAHA SUNDAY EEE: AUGUST 5, 1917.
Automobile Fashions Show Military Trend
Jean Justice
and hot
ItJillys'TCnijiit Sigit
' '
BIG CONTRACTS BY
THE SAXON DEALERS
Betall Motor Car Men Believe
the Comifig Tear Will Be
Big One for In
dustry. "Fullest confidence throughout the
country thtt the coming months will
see nothing but increased prosper
ity for the nation is indicated by
the manner in which Saxon dealers
from the coast to coast and gulf to
Canada are contracting for next
year's allotment of Saxon motor
cars," asserts W. L. Killy of, the
Noyes-Kflly Motor company.
"In the last two weeks many big
contracts have been closed with deal
ers in the larger cities of the coun
try and in a number of other cities
which lie in the heart of the farming
region of the country. Every one of
these dealers has signed for a large
number of can and in many cases
a number much greater than last year.
Time for Over a Million.'
"The Loveland company, distribu
tors for Buffalo, Cleveland and De
troit, has a contract that amounts to
$1,732,000 and the Hathaway Motor
company of Kansas City has signed
for cars to the value of $1,270,500.
"In addition to these cities many
other dealers have signed for cars
in lots of more than 300 each. Among
them art the dealers at Memphis,
Spokane, Boise, Helena, Syracuse,
Omaha, Portland, Ore., Stockton,
CaL; Albany, Cincinnati, Columbus,
Hastings, Neb.: Richmond, Va.; Day
ton, 0 and Oklahoma Cty."
"This year will see the best fall
selling season we ever have had," says
R. C. Getsinger, sales manager of the
Saxon Motor Car corporation. "Th
alight decrease which was felt all
over the country in the last, spring
will be more than made up by the
fall buyer.
"With the feeling of confidence, re
stored in the country and with the
bumper crops which are now prac
tically assured, to say nothing of the
big increase in industrial and manu
facturing enterprises, the public it
going to buy motor cars. Many., are
now placing orders that they have
been holding off on since spring and
many more are buying because they
are certain that business it going on
as usual." '
World war effects are beine re
flected not only in automobiles, but
in their upholstery and in the ap
pareling of chauffeurs and footman.
The militaristic tendency was most
noticeable at the Automobile Fashion
Show at Sheephead Bay in the Willys-Knight
car entered by Jean
Justice.
This car was the newest example
of the forthcoming style and might
hae been designed for the command
ing general of the army so studiously
did the designer and decorators ad-
-ow- li
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The New
Is Here
BUYER WANTS TO BOY
FROM WISE SELLER
Organized Schools for Sale
Instruction Are Found to
Be Best Method of
Procedure.
Looks for Big Demand for
Touring Sedans This Fall
Although the mercury is high in
the tube at the present time and the
electric fan burnt an inspiring tune of
cooling comfort, the National Motor
Car and Vehicle corporation of In-
ruanapolis is getting ready for the
day when the Palm Beach suit abdi
cates in favor of the winter overcoat
and an urgent call for closed auto-
' mobiles is beard.
A seven-passenger touring sedan,
mounted on either six or the twelve
cylinder National highway chassis
and easily converted from' a closed to
an open car, will feature the 1917-18
line of the National company, the
production schedule for the year,
which started July I, calling for the
manufacture and delivery to dis
tributors of 1,000 of these models,
reDresentinK one-seventh of the total
output of the National factory for
tne next twelve months.
"There promises to be a greater
demand than ever for touring sedans
this fall and winter," said F. E. Miller
of the T. G. Northwall company. Na
tional distributors, in commenting on
future sales prospects, "and realizing
this fact, the National company aims
to be in a position to supply the
growing market Greater utility was
the end sought and attained by the
National engineers in designing and
developing the touring sedan, with
the result that it should give as much
unlimited satisfaction to the, owner
' when the weather is pleasant as when
se desires protection from the cold
, tnd snow."
Touring Sedan Becomes
More Popular Each Month
"It bas been interesting to watch
the increasing popularity of the tour
ing sedan," said H. .Pelton, Marmon
distributor. The year 'round utility
of this type is winning a place for
itself which cannot be filled by any
other particular body design.
"The sedan is not only an open
louring car with a permanent too in
the summer, but is also a completely
. enclosed car in the winter or when
inclement weather necessitates the
passengers being protected frpin the
outsuM. ibis double utility of tbe
tedan has made unnecessary the pur
chase of bots an open ana closed car
ta many cases, the one car serving
. two purposes, and serving well.
"It is an all weather car, cool In
summer and comfortable in winter,
and its construction makes it cleaner
than an open car. It is practically a
- aun-parlor on wheels, especially on
sunny and v' ly days. .It is a con
venient car for any use either with
or without chauffeur, and in addition
is a car of distinctiveness and attrae-
' tiveness, having great individuality
and permitting the use of finer and
xoore delicate upholstery : i
. " jit J
"A common theory in the selling of
high class goods," asserts H. F. Orr
of the Orr Motor Sales company, "is
that the purchaser wants, to buy from
a salesman who knows the article he
sells, who is truly a representative
of the maker, and who has the author
itative backing and stamp of the man
ufacturer's approval. '
"The largest and most successful
manufacturing concerns in America
have found the organized school of
sales instruction to be the best meth
od of equipping the salesman with
these qualifications. '
"Although the Packard Motor Car
company has used sales schools for
some time, its school system recently
nat been reorganized and the com
pany has announced the plan of two
one-week sessions every month. The
first session will begin August $. The
school wilt be in charge of Frank S.
Stratton of the carriage sales depart
roent , :
v . Students Are Selected.
"Students are chosen by Packard
dealers and . branch managers. In
many cases the students are men who
have been salesmen for some time.
In other cases they are beginners. In
all cases, however, thev are men who
have proved their qualifications to be
come Packard talesmen.
"The course includes a study of the
history and principle! of the company,
together with tript to department! in
the factory for a close-up study of
the product." '
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Tire Builders Keep Record
Of the Mileage Agents Make
The thoroughness with which the
modern automobile tires are tested
was pointed out last week by a local
tire dealer. The Firestone Tire and
Rubber company hat from 250 to 300
cars, being driven constantly in all
parts of the country, , putting. Fire
stone tires to the test, he said.
These cars, which , are driven by
salesmen, branch managers, factory
representatives and other employes
of the company, experience all kinds
of weather, roads and climates. In
tne mountainous states of the west
the cars are driven over rocky moun
tain roads which are not much more
than trails. Here the tires are sub
jected to the severest trials, bruised
by rounded boulders and cut by
jagged rock. Here also the tires
show their imperviability to sudden
changes in temperature. .
There are cars on the desert sands
of Ariiona and New Mexico, cars in
the rainy states of Oregon and Wash
ington, cars in the hills of Vermont,
Virginia and Tennessee, and cars in
the lowlands of the Mississippi val
ley. "
Monthly reports are sent in to the
home office at Akron, showing the
mileage, service and condition of the
tire and the roads and weather ex
perienced. From these records the
serviceability of the tire is determined.
here to the khaki color scheme.
The car, an eight-cylinder Willys
Knight touring model, with Victoria
top, was of two-toned tan, the body
and running gear being of a lighter
shade than the Victoria top.
Inside the car was finished in oliv
drab with chauffeur and footman in
olive drab liberies.
This car attacted much attention,
not only from the army pepole in
attendance at the show, but from so
ciety people as well, because of its
unique and timely color scheme.
Velie Owners Join for
Tours and for Picnics
It is not unusual for clubs or so
cieties having a common bond of in
terest among their members to hold
occasional picnics, or for large fami
lies to have their reunions now and
then, but it is absolutely new and
novel for those owning automobiles
of the same make to eet together
and develop friendships with the au
tomobile as sole basis of this opportunity.
In St. Louis, as elsewhere, there
are many Velie owners, the majority
of whom neglected the beautiful
country roads thereabouts, owing to
an utter lack of knowledge as to
routes and places of interest within
their reach. 1
The St. Louis Velie dealers took
the initiative and mapped out a dun-
day .tour of great beauty. AH Velie
car owners were notified of the trip
to be made under the guidance of
the dealer's Car, Mechanics were
provided to care for all tire troubles
and give whatever assistance was de
sired en route.
Auto Goes Eighty-Five
Miles Without Water
J. L. Bergs, traveling salesman of
the Omaha district office of the Dorris
Motor Car company, has just returned
from a short western trip and reports
an unusual performance of a Dorris
I-B Six, seven-passenger touring car.
W. A. Boyer, a banker of Savannah,
Mo., with a party of four friends,
made a western tour some time ago,
going out to San Francisco by the
northern route, down the coast to Los
Angeles and Venice, Cal., and there
decided to return by way of the Mo
have desert.
, At about what they presumed to be
the edge of the desert they lost their
way and drove eighty-five miles into
the famous Death valley. When they
had gone this distance they discov
ered their mistake and also that the
automobile radiator was entirely
empty. The temperature at night was
between 130 and 138 degrees Fahren
heit and the car was completely cov
ered with sand by a sandstorm the
first nighb4out.
They dug the car out and walked
sixteen miles, only to find there was
not water to be had. They returned
to the car and drove it the eighty-five
miles through the sands of Death
valley without a drop of water in the
radiator.
When water was reached the radi
atonwas filled, they made inquiry' as
to the proper route and drove the re
mainder of the distance back to Sa
vannah, Mo., without even an exam
ination or an adjustment of any bear
ings. The car is now running and is in
perfect condition.
A car of popular price in
which a new, four-cylinder,
ralve-in-the-head motor at
tains a degree of power and
efficiency hitherto unknown
In combination.
This Harroun motor rates
at but 16 horsepower for tax
ation but develops over 43
horsepower on dynamometer
test
The Harroun car's ap
pointments are complete. Its
weighi is below that of any
oher car of similar capacity,
fts interior is unusually
roomy. Its finish and uphol
stery are comparable only to
cars of much greater price.
Designed by Ray Harroun
and to be built in quantity
under his supervision, by the
latest automatic machinery,
in the new plants of the Har
roun Motors Corporation at
Wayne, Michigan.
Place Your Order Now for Delivery
in August and September
WESTERN MOTOR CAR COMPANY
DISTRIBUTOR: Nebraska (North Piatt Territory), Western Iowa
and South Dakota.
2034 Famam St.
Omaha, Neb.
Phone Douglas 4904.
CHAS. R. HANNAN, JR., President.
WALTER S. JOHNSON, Secretary and Sales Manager
E. V. ABBOTT, Vic President and General Manager.
July Leads in .Sales Made
. By the Paige-Detroit Co.
In cars actually sold, shipped from
the factory and delivered, July de
veloped not only the largest July
business, but also the largest single
month s business in the history of
the , Paige-Detroit Motor Car com
pany. This is the third time that
Paige sales and production records
have been broken since the first of
the year.
"The embarrassing featufe of this
situation," said Sales Manager Henry
Krohn, "is the fact that, though we
taxed our capacity to the limit, we
were able to fill in July only about
58 per cent of our actual July orders.
Paige dealers from every state in the
union have been haunting the fac
tory in the hope of increasing their
car allotments. And we are just as
much over sold in New York as we
are in California and Nebraska.",
New Book Out on Graphite .
Lubricants for Autos
The Joseph Dixon Crucible com
pany, Jersey City, N. J, has just
published a new booklet descriptive
of its graphite automobile lubri
cants. This has for its introduction
a story of the Roman emperor who
covered the world with leather, and
the connection between this story
and the graphite lubricants is very
cleverly drawn. Anyone who will
write them, giving the name of their
car and their dealer, will receive one
of the these booklets
Five people In the to-called five pas anger small car
Fiva peopla comfortably seated in a Studabaker car
Is the Small Car
an Economy When You
Have to Sacrifice So Much?
NEXT to buying a home, a car is perhaps the
largest purchase you'll ever make. It involves
real money. It ought to be correspondingly
considered.
Certainly $750 to $1250 is too big a sum to spend
just on some friend's recommendation or some sales
man's talk. Look at it as ah investment. Think of
next week, next month, next year.
Think whether you are going to climb out of the new car
a week from now, tired and cramped because it is too small for
touring whether you are going to be able to take a few friends
on a trip and have them comfortabler-whether the car will
stand up for years of hard service and ALWAYS be ready for
use, and if you should desire to resell er trade in, will have the
least possible depreciation from its original price.
Think of the future think of the way you would buy
your home how you wouldn't let a few dollars stand between
you and perfect satisfaction then decide whether it is true
economy to buy a "car that you 'will soon find lacks the essen
tials of motoring satisfaction.
When you buy such a car you may save a little money on
the original price, but you must make sacrifices.
In aStudebakercaryou get power enough for any hiii, power
that will pull you through the deepest mud and sand; comfort at
any speed, roominess that small cars do not have; and high quality
materials and accurate workmanship combined with the accessi
bility and adjustability that actually make upkeep and operation
charges for a period of three years less than those of any mallear.
Think it over. Then see the car that is built to give all the
necessary essentials at the lowest possible price, the car with a
twelve months' guarantee.
There will be no change in Studebaker models this year,Jut the increased cost o! materials
and labor may force Studebaker to make an advance in prices at any time without notice.
Foar-CyUrxder Models
FOUR Roadster . . $ 9P5
FOUR Touring Car . 9M
FOUR Landau Roadster 1150
FOUR Every-Weathc Car 11M
STUDEBAKEMILSON, Inc.
Farnam Street and 25th Avenue
OMAHA, NEB.
Six-Cylinder Model
SIX Roadster . . $1250
SIX Touring Car . . 1250
SIX Landau Roadster . 1S50
SIX Touring Sedan . 1700
SIX Coupe . . . IT50
SIX Limousine . . 600
All fritm . k ItnU ,
