I THE OMAHA SUNDAY BEK: JULY 2l. HH7. BUILDINGS FOR New Ford Truck Ready for Market Lewis Takes Over the Smith Form-a-Tractor Among recent announcements in motor circles comes the one that John L. Lewis of Chicago has taken on the agency for the Smith Form-a-Tractor. The territory controlled by Mr. Lewis will embrace eighteen counties in Ne braska and fourteen counties in Iowa. Mr. Lewis has been connected with the tractor industry in an advertising capacity for some time past, having been with the Taylor-Critchfield Claque Advertising agency. Last year Mr. Lewis made the complete tractor circuit and is very enthusiastic regarding the future of the tractor. C'y Move Kant. Cy Falkenlierg passes In and out of tha bin ahon- eo often that it la hard to keep AUTOS TO COST TWOJILLIONS , turn' I tab on (he veteran twlrler. k Studebaker People Add on to Factory to insure Greater Output for the Country. The new Studebaker plants at South Bend, which represent an investment of nearly $2,000,000, will cover more than five acres. This new construc- tion work has advanced so far that one of the buildings is now in ,use. rThis is the new dry kiln, which is . prcbably the largest and finest struc- ture of its kind in the country. It is 1 four stories high, occupying the ground space of 126x244 feet. The building itself is of reinforced con crete and cost three-quarters of a mil lion dollars. In it Studebaker seasons lumber used for automobile bodies and for horse drawn vehicles. The other buildings now in con- struction are machine shop No. 72 and forgeshop-No. 71. The machine shop i is a single story building 576x225 feet, providing 129,600 square feet of addi- tional machine shop space. Like the new kiln it is built of reinforced con crete and structural steel. The forge shop is a two-story building 160x434. feet, providing 138,880 square feet of additional forge shop spalie. It too is of structural steel and concrete. New ford truck, on exhibition at the Ford Assembling plant. Sixteenth and Cuming streets, which is a ton capacity, worm drive, 122-inch wheel base, with the standard Ford motor and transmission. Glassen Joins the . Omaha Chandler Co. Another Omaha automobile man has joined the sales force of the Omaha Chandler company during the last week. C. L. Glassen. formerly of the Omaha Auto Supply company and more recently with the W. L. Huff man Automobile company, has gone with R. R. McNemar and will sell Chalmers in this territory. Bee Want Ads produce results. Firestone Giant Tires Dwarf Truck Sillll Mliife V -' ,i I ' j t " ' ''m&lMm' " .i i. ...,. , m& vf.wjy m The photograph shows Firestone , Giant tires applied to a Packard truck. The tires in the picture are the largest truck tires in the world. , They are forty-two inches in diame ; ter and fourteen inches- wide. Truck operators are beginning to see the advantage of single tread solid tires over the duals. Proper base 'width has long been recognized as a funda mental requirement in solid tire con struction.. Tests have shown them that this proper width has been found in;, the. Firest6ne. Giants. Gooves are placjed in the tread to relieve the in ternal stresses, and displacement and to prevent skidding. The rubber itself is .especially, compounded to give tne maximum mileage with the necessary resiliency for the absorbtion of road shocks. FORMER OMAHAN BACK AS MANAGER Will Take Control of the West cott Cars; Was Formerly With National Refining Company. J. Leonard Zismcr, a former Omaha man, will return soon to make Omaha his headquarters as district manager for the Westcott Motor Car company of Springfield, O. This concern is distributing its automobiles through the Standard Motor Car company. Five years ago Mr: Zismer was manager of the National 'Refining company of Omaha and during his absence he has 'been associated with the Freedom Refining company of Freedom, pa., as sales manager. J. LEONARD ZISMER. In d Prices Have Not as Yet Affected the KCTI It m aim 5-- 1 1 We cannot possibly say just how long this condition will last. We do know that you cannot now buy a car in a class with the'Velie Biltwell Six without paying more money for it. We sincerely believe that anyone purchas ing a Velie now at $1185 f. o. b. factory will' save at least $100. Do you want the hundred? Advise quick. VELIE MOTORS CORPORATION Moline, 111. L. E. DOTY, Inc. OMAHA, NEB. Douglas 8554. Immediate Deliveries. 2027-1: 7z.mzn St $1,000,000 TRUCK ORDERS FOR OMAHA Redden Company Will Put Its Truck on Market in Omaha; Large Contract Has Been Let. President Redden of the Kedden Motor Truck company of Jackson, Mich., spent Thursday in Omaha and has promised to make an announce" ment within a few days regarding a distributor here. Although Mr. Redden would not disclose the name of the firm, he inti mated that it was one of the larger houses in Omaha and that thev had contracted for $1,000,000 worth of truck attachments. The Redden is now controlled by a very strong financial organization, in cluding among its backers several prominent banking firms of Chicago and New York, as well as a nationally known manufacturer. ; The clique in control of the Redden also controls the Lewis Spring and Axle company, Chelsea, Mich.; the Briscoe factory, the Racine and the Ajax, tire manufacturers. The Redden, it is claimed, is li censed under the Cook patents, which are basic and dominating. This is of considerable interest, considering the quarrel of truck attachment manufac turers regarding the Cook patent. ORDERS FOR CARS FORECASTS BIG YEAR FOR 1918 Over 75,000 Maxwells Are Contracted for the First of July; Omaha Takes Share of the Output. y . ; Contracts with distributors and dealers for handling of 75,000 auto mobiles were closed by the Maxwell Motor Sales corporation of Detroit in less than two weeks after the com pany star.ed making its annual con tracts on July 1. The company finds that the men who have handled the Maxwell line in the past are optimistic as to the future. And the dealers and distribu tors being added for the first time tp the Maxwell rolls are equally sure that the country, during 1917-1918, is to absorb a tremendous number of motor vehicles. It is this present and prospective heavy demand that is spurring the dis tributors to close their contracts early. They want -to be sure of get ting all the cars their trade will need. The Mcxwcll one-ton truck is also inspiring dealers to hurry and make sure of the Maxwell line. Both the demand and the output of this truck will row tremendously in the next year, it is expected, and dealers know that the truck is really an asset to their business. Referring to' the quick signing of these contracts for the merchandising of 75,000 motor cars, Walter E. Flan ders, president and general manager of the Maxwell company, said: "The businesj situation is reflected in these contracts with dealers. This, in my opinion, is conclusive evidence of the prosperity of the nation and of the sound condition of commerce and industry. It is proof, too, of the fact that the American people are re solved to live on the sane, logical 'business as usual' plane." Some of the contracts are: Mid west Motor Supply company, Omaha, Neb., who agree to handle 5,000 cars: Harry Newman-Stratton company of Chicago, who agree to handle 8,000 cars; John D. Williams & Co., ex porters, of New York, who agree to handle 7,500 cars; McKinney-Curtis company of Fargo, N. D who agree to handle 4,000 cars, and Western Motors company of San Francisco, who agree to handle 3,000 cars. Ijijole Dellvvra (nod. Napoleon Lnjnt hm till Toronto tnm In tha thick of the flRht for ths International Ipaffus pennant. Th old Cleveland star In playing Brand halt hlmnclf. In addition to rendering efficient -vloa M tha team'i pilot. 1 You CanTrustYour Life To Marmon Brakes Safety often depends on the efficiency of a motor car's brakes, and the case with which the driver can apply them. At a critical moment no feature is more important. Marmon engineers have de veloped a braking; tyitem with a greater margin of safety than is the rule in cars of any class, regardless of price. ' Consider first the Marmon' emergency brake always con veniently within reach of the driver's right hand. As you sit at the wheel, no movement of the body Is required to apply it. This hand-brake operates a set of tvro Internal brakes on the rearwheels.Thefoot pedal oper ates a set of two external brakes. Their combined braking area is 360 square inches 10 square 22 OS rAMAM Sr. y inches forever)- hundred pounds of weight extraordinary brake capacity, Marmon brakes per mit you to retard your car smoothly though quickly, or bring it to an abrupt halt. Light carsdonotrequire brakes so large as heavy cars. Yet not withstanding the Marmon's 1100 pounds lighter wieght, the di ameter of brake drums is half the diameter of the wheels with tires mounted. Let a demon stration prove to you that the Marmon with its extraordinary braking efficiency requires a minimum of effort in handling. Phone Douglas 1712 Before you buy a car Ask your wife IVhetlier se " w'""12 apologize to the neigh bors for a small, cramped car because it costs a little less to buy, Or Whether se Deeves ft real economy to buy an article for the sake of an initial saving when she knows that it will not be entirely satisfactory in the long run. IN order to save a little money on the initial price, are you going to sacrifice style, com fort, convenience, and get a car that you must be continually apologizing for a small, cramped car with a short life and great depreciation? or Are you going to buy a Studebaker car that you will be proud of a powerful, roomy, comfortable, luxurious car; with individual form-fitting front seats, adjustable forward and back to all leg-lengths the seat next the driver reversible, so that its occupant may face the tonneau if desired; plenty of room in the tonneau seat for three full grown people; beneath it two auxiliary arm chairs that, when lifted out, enable you to carry extra passengers in comfort when ever you desire. deep, restful cushions upholstered in genu ine, high grade, hand-buffed leather; wide opening doors, easy to enter or leave and plenty of room for baggage when you go tour ing; a car that is easy to drive; a car so perfected and refined that it will run for years and show a lower operating cost than smaller, cheaper cars. Studebaker takes a smaller percentage of profit per car than the small car manufacturer : obviously then, Studebaker gives you more for your money. Nearly every automobile manufacturer has made an increase in prices. Studebaker prices, however, remain the same as they were last Spring. This still further increases the value of Stude baker cars in comparison with all others. Should you desire, at any time, to sell your Studebaker car or trade it in, you can do so at a smaller percentage of depreciation, perhaps, than any other car on the market. From every angle, wise economy prompts you to purchase a Studebaker car. Ask your wife she knows values. Take her judgment as to what car to buy, Let us give her a demonstration. There will be no change In Studebaker models this year, but the increased cost of materials and labor may force Studebaker to make an advance in prices at any time without notice. FouT'Cylinder Models FOUR Roadster . $ MS FOUR Touring Car . 985 FOUR Landau Roadster ll.M FOUR Every-Weather Car 1185 Ml prion . o. b. Detroit STUDEBAKER-IVILSON, Inc. Farnam Street and 25th Avenue OMAHA, NEB. Six-Cylinder Models SIX Roadster . . $1250 SIX Touring Car . 1250 SIX Landau Roadster 1S50 SIX Touring Sedan . 1700 SIX Coupe . . 1750 SIX Limousine . . 600 JUt prion f.o,b. Detroit . . V ( 1