- FRANKLIN TO MAKE "
ITS SUPREME TEST
Two Hundred Cars Will Take
Part in Test of Power,
Using Only Gallon of
Gasoline.
On July 13 in 200 points through
out the United States, people will
have a chance to observe how far
Franklin cars will run on a single gal
lon of gasoline. This simultaneous
demonstration of national scope is
being put on by Franklin dealers just
to show the extensive part being
played by Franklin cars in the na
tional movement toward thrift and ef
ficiency, and to set a standard by
which the ability of an automobile to
conserve can be judged.
The great body of motorists is alive
to the fact that there should be no
reason , why automobiles should tint
"do their bit" in conserving national
resources, as well as the men and
women of America, As an economic
factor in this country's life, the auto
mobile holds a position comparable
to the railroads; in fact, statistics
show that automobiles carry more
people than the railroads. It is only
natural, then, that, the striving for
efficiency should extend Jo such an
important cog in every-day life.
Saving of Gasoline.
With gasoline an all-important ar
commodity, its conservation is one of
the problems confronting govern
ment officials. It is generally ac
knowledged that to curtail automo
bile mileage in order to save gasoline
would work hardships on the business
and social machinery of the nation.
Therefore, the avenue left' open is the
more efficient use of the available
supply. The same can be said of tires,
while the elements of deoreciation
and upkeep also represent, in general,
a waste that, if stopped, would add
greatly to natural resources.
In the opinion of H. Pelton, Frank
lin dealer here, it is everv automobile
man's obligation to go on record a4
to this thrift movement, for only by
such efforts can development be en
couraged and the public served the
best. "The automobile business has
been established for twenty odd
years," says Mr. Pelton, "but in all
this time it would be hard to lay a
hand on some universal standard of
automobile-efficiency. ' Yet gasoline
economy is the one simple standard
which tells the whole story. That is
why we are going to show how far a
Franklin car can run on a single gal
lon of gasoline. Gasoline economy im
plies efficiency and thrift all along the
line, for it not only measures full
consumption, but it shows to what de
gree the wear and tear 'of friction has
been eliminated also, whether a car
is overweight, and consequently ex
travagant in tires and high in depre
ciation loss; in fact, gasoline economy
is the gauge of the "producing quali
ties' of design, material and--construc-tion."
No Favorites Played.
The demonstration to be made by"
F. M. Light and approximately 200
other dealers, is not scheduled for a
time when conditions are most favor
able, but for a set day regardless of
weather. The demonstration is not in
Among Light Sixes
WITHOUT a single repair, replacement or ad
justment, carrying 800 pounds of baggage and
four men, a stock GkANT SIX has just won the great
est endurance feat ever under-taken by a light six.
Never before has the sturdi- strength, the sturdiness, the powerof
ness of a motor car been put to'
such a test yet-after sixty days
of terrific struggle with the
worst snowstorms in twenty-five
years the Grant Six conquered.
When the Grant Six started from
Sacramento to go over the summit of
the Sierra Nevada mountains people
said the task was hopeless today the
victory is the talk of the coast. Let
us give you further details about this
amazing trip.
The qualities which made possible
this remarkable achjevement, the
7fcere will be a buyer for every GRANT SIX that can possibly
be produced this year Get yours now before its too late
2060-62 Farnam
GRANT MOTOR
Biggest Battery O
32
The "biggest battery on earth," in
the language of the circus impresario,
is making its temporary headquarters
in the window of the local Frest-O-Litc
branch at 2416 West Farnam
street.
It will be "at home" there all this
week to prove to motorists there is
such a thing as a beautiful battery.
In all its proportions and details of
makeup the battery is an exact repro
duction on a large scale of the stand
ard Prest-O-Lite storage battery
which is now in general use for auto
mobile starting, lighting and ignition.
the nature of a contest, as no prizes
or special honors are at stake. The
whole purpose is to show simply the
manner m which the rianklin car
measures up to the present automo
bile requirements.
The rules require the use of a single
certified gallon of commercial gaso
line, carried in a separate tank con
nected directly to the carburetor, and
that all cars in the test be stock mbd
els, Series 9 Franklin touring cars.
The courses call for an out-and-back
trip, so as to equalize any advantages
from wind or grade. The strict con
formance to the rules will be certified
under oath by two official observers,
who will accompany the car for the
entire distarfce. With over 200 tests
being performed in the same day, it is
to be expect I that average results
will be obtained with respect to roads
and weather.
Franklin dealers feel that in estab
lishing some simple standard of effi
ciency, like gasoline economy, the mo
torcar industry can be promoted in a
large way. The tests are most practi
cal because the procedure is some
thing which any motor car can follow
in attaining a comparable result.'
The reputation for efficiency which
the Franklin has held throughout the
fifteen years of its history, has been
backed up "by many world's records
for gasoline mileage.
European Merchants Have ,
Auto Bodies to Fit Trade
"Although Europe in normal times
is far behind America in advertising
enterprises." says W, M. Locke of
I lilt -
. V i
Supreme In Endurance
the car are in every Grant Six that
is sold. ' v .
Sturdiest among light sixes, the
Grant is also the most economical.
Owners average 20 miles to a gallon
of gasoline and 900 miles to a gallon
of oil. .
Speedy, powerful, good looking,
and above all, comfortable, the
Grant Six at $875 is the sensible car
for the average man. i
Though you may pay hundreds of
dollars more for a motor car you will
get little more than Grant Six gives
you.
APPERSON MOTOR CO.
J. H. De Jong:, Mgr.
St.
CAR CORPORATION
n Earth in Omaha
i
It is constructed of hard wood, heav
ily enameled m white and hand
rubbed to a piano finish. The handles,
terminals, cell connectors, etc., cor
responding to the metal parts on the
standard battery are gold plated with
14-karat leaf gold. The Prest-O-Lite
name plate is hand carved from ma
hogany, heavily gold plated,' with the
lettering beautitully burnished.
It is the same battery which was
exhibited at the New York and Chi
cago , national automobile shows,
where it drew the lion's share of the
crowds and caused such widespread
comment.
the Haarmann-Locke Motors conv
pany, 2429 Farnam street, Omaha,
European merchants were first to
recognize the splendid value of the
motor truck for playing up a slogan or
trade mark as an advertising medium
or for performing the simpler adver
tising duty of attracting attention
Many striking motor truck bodies
have resulted. A baker will have a
body on his motor truck that resenv
bles a loaf of bread or a huge layer
cake; the body on a motor truck be
longing to a dairy will resemble a
huge bottle of milk lying on its side
and a meat packer will have his mo
tor truck equipped with a body that
resembles a ham or a cow in a kneel
ing position.? ,
Allen Oiassic Upon Cross
country Tour Passes Others
J. E. Stemen of Bakersficld, Cal.,
stopped at the Standard Motor Car
company s show room for a day last
week on his way to the Atlantic
cosat. Mr. Stemen is driving an
Allen Classic 37 and is carrying com
plete camping outfit with his car.
He asserts that he came throueh the
mountains sand deserts without a bit
of trouble. He also states that a num
ber of cars started at the same time
and at Salt Lake City there were five
different tuorists besides Mr. Stemen.
All of themiwere left behind on ac
count of trouble to their cars. "The
Allen plowed right through every
thing," said Mr. Stemen, "and left all
the rest of them along the road some
where." ,
Bee Want Ads produce results. .
Omaha, Neb.
CLEVELAND;
THg OMAHA SUNDAY BEE: JULY
I AUTOS INCREASE
0YERJ3PER CENT
More Than Three and a Half
Million Motor Cars in the
U. S., with Quarter Mil
lion Motorcycles. ,
Washington, July 9. In 1916 there
were 1,067,332 more motor cars reg
istered )n the United States than in
1915. This was an increase of 43 per
cent The gross total of registered
cars, including commercial cars, was
3,512,996; the number of motorcycles
registered was 250,820. The several
states collected in registration and li
cense fees, including those of chauf
feurs and operators, a total gross
revenue of $25,865,369.75. Of this
amount 92 per cent, or $23,910,811,
was applied directly to construction,
improvement or maintenance of the
public roads in forty-three states, ac
cording to figures compiled by the
office of public roads of the United
States Department of Agriculture, in
Circular 73, "Automobile Registra
tions, Licenses and Revenues inihe
United States, 1916."
, Average Stands Up.
The figures for 1916 correspond
very closely with the annual percent
age increase of motor-car registra
tion of the last three years. This
yearly increase has averaged 40 per
cent in the number of cars and 50 per
cent in revenues. ,
When viewed over a period of
years, the increase in motor-car reg
istration and gross revenue has been
remarkable. In 1906 the total state
registrations were approximately 48,
000 cars, on account of which the sev
eral states collected in fees and li
censes a total gross revenue of about
$190,000. Only a snail part of this
was applied to road work. ' In 1916
the $25,865,369.75 collected formed
nearly 9 per cent of the total rural
road and bridge revenues of the
states. '
Recent years have shown an in
creasing tendency to put the spend
ing of the motor-car revenues in the
hands of the state highway depart
ments. Of the total amount Applied
to. road work in 1916, 70 per cent, or
$16,411,520, was expended more or
less directly under the control or su
pervision of state highway depart
ments. Only thirteen states did not
exercise any direct control over the
expending of the net automobile reve
nues. '
Persistent Advertising is the Road
to Success.
Ask
40th
8. 1917.
Auto Row
J. H. De Jong of the Apperson Mo
tor company left Saturday night for
the Apperson factory at Kokomo,
Ind. Mr. De Jong has for some time
past been oversold to a considerable
extent and the trip to the factory is
being made for the purpose of secur
ing a greater number of cars for this
territory. 1
The Prince Auto company, dis
tributers of Marion Handley cars, has
just received one of the late four-passenger
roadster models and from all
appearances the promises of the man
ufacturers have been fulfilled to the
furthest extent. The car will take its
place among the- most cleverly de
signed models on the row.
The new series Paterson models
have begun to arrive in Omaha. They
are, according to J. P. Lynch of the
Nebraska Paterson Auto company, ar
riving several months ahead of sched
ule, owing to the fact that the entir
production of the 1917 models has
been sold and the manufacturers wre
forced to come out with the new
model ahead of time in order to sat
isfy the demands of dealers and cus
tomers. Mort Zucke'r, manager of the
Omaha and Des Moines branches, and
William H. Fry, manager of the Kan
sas City branch of the Stewart-Warner
Speedometer corporation, spmt
the latter part of last week in Omaha.
Carl Changstrom of the Standard
Motor Car company left Saturday
night for Fostoria and Springfield, O.,
to visit the Allen and Wescott fac
tories. QUALITY, SERVICE AND
SINCERE APPRECIATION
For Every Dollar Spent With U.
The L Vjtfholas Oil Company
GRAIN EXCHANGE BLDC.7W
Weigh values-now! Judicious buying
looks beyond the price
Because a thing is low in price
is no reason why it is economical.
It's'notthe price, but the worth
of a thing, that should first be de
termined in every purchase.
What will it do? How well will
it serve? Will it fulfill the purpose
for which it is intended-and that
at the hivest practical cost?
If it will not do well what it is
designed to do, it is extravagantly
the rrian
See the Orr Motor
and P'arnam Sts., Omaha.
Union Pacific Strikers'
' Jobs Filled by New Men
The strike of laborers on the west
end of the Union Pacificjn Wyoming
was short lived. Fridav l.M) track men
The Many
'The newest cars are showing strongly the in
fluence of Marmon scientific construction and
long, low design.
The Marmon 34 now well in its second year
is unequaled by cars of this class for tire and
gasoline economy, light weight, balance, ease in
starting and stopping, rapid acceleration and lux
urious comfort at all speeds.
Except for a few mechani
cal refinement, this year's
Marmon 34 Is hit year's
Marmon 34.
By the lunple process of
changing the color the Mar
mon owners of 19 16 become
possessors of cars as beautiful
and efficient as the buyers of
I917. '
It is worth much to own
it
dear, no matter how little it costs.
Packard cars arc bought by peo
ple successful people who arc
in the habit of weighing values.
It is not what they pay, but what
they get for what they pay, that
stamps their selection as wise.
And iust now, when values
need to be weighed with extraor
dinary care, Packard cars are greater
values than ever before
KV
owns
Sales Company
Also Lincoln and Sioux City.
3-D
and laborers quit, demanding double
pay for overtime. They were givea
their checks and this morning theii
places were filled by men picked uj
along the road and shipped to tht
points where the strikers had been
- Year Gar
a car that does not put you to
the necessity of buying an
other model each year to keep
in vogue.
That should not be necei-
airy. With Marmon it is
not. ...
We will welcome your re-
quest to ride or drive in this
car over any stretch of load
you select, f ,
Phone j
Douglas 1712
one
I
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