Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (July 8, 1917)
- FRANKLIN TO MAKE " ITS SUPREME TEST Two Hundred Cars Will Take Part in Test of Power, Using Only Gallon of Gasoline. On July 13 in 200 points through out the United States, people will have a chance to observe how far Franklin cars will run on a single gal lon of gasoline. This simultaneous demonstration of national scope is being put on by Franklin dealers just to show the extensive part being played by Franklin cars in the na tional movement toward thrift and ef ficiency, and to set a standard by which the ability of an automobile to conserve can be judged. The great body of motorists is alive to the fact that there should be no reason , why automobiles should tint "do their bit" in conserving national resources, as well as the men and women of America, As an economic factor in this country's life, the auto mobile holds a position comparable to the railroads; in fact, statistics show that automobiles carry more people than the railroads. It is only natural, then, that, the striving for efficiency should extend Jo such an important cog in every-day life. Saving of Gasoline. With gasoline an all-important ar commodity, its conservation is one of the problems confronting govern ment officials. It is generally ac knowledged that to curtail automo bile mileage in order to save gasoline would work hardships on the business and social machinery of the nation. Therefore, the avenue left' open is the more efficient use of the available supply. The same can be said of tires, while the elements of deoreciation and upkeep also represent, in general, a waste that, if stopped, would add greatly to natural resources. In the opinion of H. Pelton, Frank lin dealer here, it is everv automobile man's obligation to go on record a4 to this thrift movement, for only by such efforts can development be en couraged and the public served the best. "The automobile business has been established for twenty odd years," says Mr. Pelton, "but in all this time it would be hard to lay a hand on some universal standard of automobile-efficiency. ' Yet gasoline economy is the one simple standard which tells the whole story. That is why we are going to show how far a Franklin car can run on a single gal lon of gasoline. Gasoline economy im plies efficiency and thrift all along the line, for it not only measures full consumption, but it shows to what de gree the wear and tear 'of friction has been eliminated also, whether a car is overweight, and consequently ex travagant in tires and high in depre ciation loss; in fact, gasoline economy is the gauge of the "producing quali ties' of design, material and--construc-tion." No Favorites Played. The demonstration to be made by" F. M. Light and approximately 200 other dealers, is not scheduled for a time when conditions are most favor able, but for a set day regardless of weather. The demonstration is not in Among Light Sixes WITHOUT a single repair, replacement or ad justment, carrying 800 pounds of baggage and four men, a stock GkANT SIX has just won the great est endurance feat ever under-taken by a light six. Never before has the sturdi- strength, the sturdiness, the powerof ness of a motor car been put to' such a test yet-after sixty days of terrific struggle with the worst snowstorms in twenty-five years the Grant Six conquered. When the Grant Six started from Sacramento to go over the summit of the Sierra Nevada mountains people said the task was hopeless today the victory is the talk of the coast. Let us give you further details about this amazing trip. The qualities which made possible this remarkable achjevement, the 7fcere will be a buyer for every GRANT SIX that can possibly be produced this year Get yours now before its too late 2060-62 Farnam GRANT MOTOR Biggest Battery O 32 The "biggest battery on earth," in the language of the circus impresario, is making its temporary headquarters in the window of the local Frest-O-Litc branch at 2416 West Farnam street. It will be "at home" there all this week to prove to motorists there is such a thing as a beautiful battery. In all its proportions and details of makeup the battery is an exact repro duction on a large scale of the stand ard Prest-O-Lite storage battery which is now in general use for auto mobile starting, lighting and ignition. the nature of a contest, as no prizes or special honors are at stake. The whole purpose is to show simply the manner m which the rianklin car measures up to the present automo bile requirements. The rules require the use of a single certified gallon of commercial gaso line, carried in a separate tank con nected directly to the carburetor, and that all cars in the test be stock mbd els, Series 9 Franklin touring cars. The courses call for an out-and-back trip, so as to equalize any advantages from wind or grade. The strict con formance to the rules will be certified under oath by two official observers, who will accompany the car for the entire distarfce. With over 200 tests being performed in the same day, it is to be expect I that average results will be obtained with respect to roads and weather. Franklin dealers feel that in estab lishing some simple standard of effi ciency, like gasoline economy, the mo torcar industry can be promoted in a large way. The tests are most practi cal because the procedure is some thing which any motor car can follow in attaining a comparable result.' The reputation for efficiency which the Franklin has held throughout the fifteen years of its history, has been backed up "by many world's records for gasoline mileage. European Merchants Have , Auto Bodies to Fit Trade "Although Europe in normal times is far behind America in advertising enterprises." says W, M. Locke of I lilt - . V i Supreme In Endurance the car are in every Grant Six that is sold. ' v . Sturdiest among light sixes, the Grant is also the most economical. Owners average 20 miles to a gallon of gasoline and 900 miles to a gallon of oil. . Speedy, powerful, good looking, and above all, comfortable, the Grant Six at $875 is the sensible car for the average man. i Though you may pay hundreds of dollars more for a motor car you will get little more than Grant Six gives you. APPERSON MOTOR CO. J. H. De Jong:, Mgr. St. CAR CORPORATION n Earth in Omaha i It is constructed of hard wood, heav ily enameled m white and hand rubbed to a piano finish. The handles, terminals, cell connectors, etc., cor responding to the metal parts on the standard battery are gold plated with 14-karat leaf gold. The Prest-O-Lite name plate is hand carved from ma hogany, heavily gold plated,' with the lettering beautitully burnished. It is the same battery which was exhibited at the New York and Chi cago , national automobile shows, where it drew the lion's share of the crowds and caused such widespread comment. the Haarmann-Locke Motors conv pany, 2429 Farnam street, Omaha, European merchants were first to recognize the splendid value of the motor truck for playing up a slogan or trade mark as an advertising medium or for performing the simpler adver tising duty of attracting attention Many striking motor truck bodies have resulted. A baker will have a body on his motor truck that resenv bles a loaf of bread or a huge layer cake; the body on a motor truck be longing to a dairy will resemble a huge bottle of milk lying on its side and a meat packer will have his mo tor truck equipped with a body that resembles a ham or a cow in a kneel ing position.? , Allen Oiassic Upon Cross country Tour Passes Others J. E. Stemen of Bakersficld, Cal., stopped at the Standard Motor Car company s show room for a day last week on his way to the Atlantic cosat. Mr. Stemen is driving an Allen Classic 37 and is carrying com plete camping outfit with his car. He asserts that he came throueh the mountains sand deserts without a bit of trouble. He also states that a num ber of cars started at the same time and at Salt Lake City there were five different tuorists besides Mr. Stemen. All of themiwere left behind on ac count of trouble to their cars. "The Allen plowed right through every thing," said Mr. Stemen, "and left all the rest of them along the road some where." , Bee Want Ads produce results. . Omaha, Neb. CLEVELAND; THg OMAHA SUNDAY BEE: JULY I AUTOS INCREASE 0YERJ3PER CENT More Than Three and a Half Million Motor Cars in the U. S., with Quarter Mil lion Motorcycles. , Washington, July 9. In 1916 there were 1,067,332 more motor cars reg istered )n the United States than in 1915. This was an increase of 43 per cent The gross total of registered cars, including commercial cars, was 3,512,996; the number of motorcycles registered was 250,820. The several states collected in registration and li cense fees, including those of chauf feurs and operators, a total gross revenue of $25,865,369.75. Of this amount 92 per cent, or $23,910,811, was applied directly to construction, improvement or maintenance of the public roads in forty-three states, ac cording to figures compiled by the office of public roads of the United States Department of Agriculture, in Circular 73, "Automobile Registra tions, Licenses and Revenues inihe United States, 1916." , Average Stands Up. The figures for 1916 correspond very closely with the annual percent age increase of motor-car registra tion of the last three years. This yearly increase has averaged 40 per cent in the number of cars and 50 per cent in revenues. , When viewed over a period of years, the increase in motor-car reg istration and gross revenue has been remarkable. In 1906 the total state registrations were approximately 48, 000 cars, on account of which the sev eral states collected in fees and li censes a total gross revenue of about $190,000. Only a snail part of this was applied to road work. ' In 1916 the $25,865,369.75 collected formed nearly 9 per cent of the total rural road and bridge revenues of the states. ' Recent years have shown an in creasing tendency to put the spend ing of the motor-car revenues in the hands of the state highway depart ments. Of the total amount Applied to. road work in 1916, 70 per cent, or $16,411,520, was expended more or less directly under the control or su pervision of state highway depart ments. Only thirteen states did not exercise any direct control over the expending of the net automobile reve nues. ' Persistent Advertising is the Road to Success. Ask 40th 8. 1917. Auto Row J. H. De Jong of the Apperson Mo tor company left Saturday night for the Apperson factory at Kokomo, Ind. Mr. De Jong has for some time past been oversold to a considerable extent and the trip to the factory is being made for the purpose of secur ing a greater number of cars for this territory. 1 The Prince Auto company, dis tributers of Marion Handley cars, has just received one of the late four-passenger roadster models and from all appearances the promises of the man ufacturers have been fulfilled to the furthest extent. The car will take its place among the- most cleverly de signed models on the row. The new series Paterson models have begun to arrive in Omaha. They are, according to J. P. Lynch of the Nebraska Paterson Auto company, ar riving several months ahead of sched ule, owing to the fact that the entir production of the 1917 models has been sold and the manufacturers wre forced to come out with the new model ahead of time in order to sat isfy the demands of dealers and cus tomers. Mort Zucke'r, manager of the Omaha and Des Moines branches, and William H. Fry, manager of the Kan sas City branch of the Stewart-Warner Speedometer corporation, spmt the latter part of last week in Omaha. Carl Changstrom of the Standard Motor Car company left Saturday night for Fostoria and Springfield, O., to visit the Allen and Wescott fac tories. QUALITY, SERVICE AND SINCERE APPRECIATION For Every Dollar Spent With U. The L Vjtfholas Oil Company GRAIN EXCHANGE BLDC.7W Weigh values-now! Judicious buying looks beyond the price Because a thing is low in price is no reason why it is economical. It's'notthe price, but the worth of a thing, that should first be de termined in every purchase. What will it do? How well will it serve? Will it fulfill the purpose for which it is intended-and that at the hivest practical cost? If it will not do well what it is designed to do, it is extravagantly the rrian See the Orr Motor and P'arnam Sts., Omaha. Union Pacific Strikers' ' Jobs Filled by New Men The strike of laborers on the west end of the Union Pacificjn Wyoming was short lived. Fridav l.M) track men The Many 'The newest cars are showing strongly the in fluence of Marmon scientific construction and long, low design. The Marmon 34 now well in its second year is unequaled by cars of this class for tire and gasoline economy, light weight, balance, ease in starting and stopping, rapid acceleration and lux urious comfort at all speeds. Except for a few mechani cal refinement, this year's Marmon 34 Is hit year's Marmon 34. By the lunple process of changing the color the Mar mon owners of 19 16 become possessors of cars as beautiful and efficient as the buyers of I917. ' It is worth much to own it dear, no matter how little it costs. Packard cars arc bought by peo ple successful people who arc in the habit of weighing values. It is not what they pay, but what they get for what they pay, that stamps their selection as wise. And iust now, when values need to be weighed with extraor dinary care, Packard cars are greater values than ever before KV owns Sales Company Also Lincoln and Sioux City. 3-D and laborers quit, demanding double pay for overtime. They were givea their checks and this morning theii places were filled by men picked uj along the road and shipped to tht points where the strikers had been - Year Gar a car that does not put you to the necessity of buying an other model each year to keep in vogue. That should not be necei- airy. With Marmon it is not. ... We will welcome your re- quest to ride or drive in this car over any stretch of load you select, f , Phone j Douglas 1712 one I 9
