MjefeiawfeBi
The Omaha Sunday bee
part five
AUTOMOBILES
PAGES ONE TO SIX
PAET FIVE
AUTOMOBILES
PAGES ONE TO SIX
VOL. XLVII NO. 2.
OMAHA, SUNDAY MORNING, JUNE 24, 1917.
SINGLE COPY FIVE CENTS.
BUY YOUR CAR HOW
WEEK IS SET FOR
FIRST OF JULY
Auto Men Plan Time to Follow
Up President Wilson's Slo
gan of "Business as
Usual." -
When ' President Wilson wrote a
New York' business rnan, "This is not
only not a time to allow slowing up
of "business, but is a time when every
sensible process of stimulation should
be used, the automobile and allied
industries decided that he meant
them, too. ,
They figured it out this way: Here
you are, an average reader of auto
mobile news in these columns. You
have the money to buy a car, either
a new one from $345 up, or a partly
used car.
You really want that car want j(
bad, for the pleasure and health it
will bring you and your family, for
its convenience, ajr possibly for busi
ness use as well.
They Have "Your Number."
The auto folks know about you
and know that you are just holding
back without any good, logical rea
son. For you know as well as theyJ
that business is going to keep good,
unless everyone does like yo and
just "holds back." In which case, of
course, you are operating contrary to
President Wilson's statement to not
allow "any slowing up of business."
So the auto folks intend to have
you set right on the matter to show
you where you not only uncage the
pent-up enjoyment in those "resting
dollars" of yours, but also do the na
tion a good turn by putting them
back to work in general circulation
when you buy that car you want.
How Desire is Created.
Sunday, July 1, to Sunday, July 8,
inclusive, has been set aside as "Buy
Your Car Now" week. The auto
folks will use persuasion of their
own individual varieties in special
advertisements as well, but they urge
that the automobile editor do not fail
them, for it is" said that men like
Hugh Chalmers of the Chalmers,
Alvon MacCaulcy of the Packard, W.
N. Willys of the Willys-Overland,
Harry Ford of the Saxon, A, G.
Seiberling of the Haynes, E. A.
CARTER LAKE SEASON IS
their Scripps-Booth car ready
OPEN Here it bunch of
to take a plunge in theHake.
enthusiasts lounging around
Photo taken last Sunday.
Erskine of the Studebaker, A. T.
Philip of the DodRe Bros., W. E.
Flanders of the Maxwell, and hosts
of others of equal note, lay much of
their car-selling achievements to the
articles written by America's auto
mobile editors.
The roads are now in good shape
almost everywhere. The belated summer-time
is in our midst and the call
of all outdoors is very, very insistent.
Four of the best motoring months on
the calendar are ahead. So "Buy
Your Car Now" week is a very timely
prelude to the enjoyable months
ahead of you.
Buy your car now be happy in
those pleasures it brings you and
content in the thought that you did
right by putting the cost of the car
back into circulation where it will do
the country the greatest service. .
Chandler Buyers Will Be
Protected Until July 1
R. R. McNemar of the Omaha
Chandler company, in regard to the
advance in Chandler prices, expresses
himself as follows:
"We have quite a stock of cars
which we put in as soon as we
learned of the advance in price. We
can take care of most of those who
buy this month, and we want to do
it. The price advance is necessary
owing to the numerous increases in
the raw material market."
Buyers, as well as dealers, should
"The Home of Satisfaction"
Satisfaction Guaranteed on
USED CARS
Tbe Murphy-0'Brin Auto Co. have adopted a ntw policy of sell
inf liaad car. A guarantee accompanies every Dodge Brothers
and Paige car we sell. We assume responsibility for defective
parts and gWe the purchaser every assurance of satisfaction. This
is something new in the automobile industry a most radical
change from the policy employed by all dealers in used cars.
Heretofore the purchaser has assumed all the risk. He has had
to depend on his own judgment, or "luck." He could never be
sure he would not have a big repair bill tacked on to the original
purchase price. We are going to change this. We are going to
insure you to guarantee you will be satisfied. We believe this
is only fair that the man who spends his money for a used car
is entitled to the same attention and consideration that is given
to the purchaser of a new car.
SEVEN PAYS' TRIAL
Com down and pick out your car. We'll tell you everything
wo know about it. Then try it for Sevan day.. If, at the end of
that time, you are in any way diuatiified, bring the car back and
every cent of your money will be cheerfully refunded.
That all there is to it. There ie no red tape. ' N
v In a week', time you will know whether the car ia at r.pre
- .anted and that i. what the trial i. for to determine if you
are aatitfied. Then, a. a further a.aurance of aati.faction, we
will give a
30-Day Mechanical Guarantee
We give, for a period of 30 day., the aame guarantee a. to the
mechanical aoundnew of the u.ed car that we give with new car..
Thus we assume all risk,
W believe the prospective purchaser of u.ed cara will appre
ciate this new policy. We know wo will derive a vait amount
of aatiafaction if w can ay on December 31, 1917, "We know
that everyone who ha. purcha.ed a car, of any description, from
the Murphy-O'Brien Co. it tatitfied."
Come in and talk it over. Now i. the logical time to purchase,
a prieea are low.
N v USED CAR DEPARTMENT.
Murphy -O'Brien Auto Co.
1814.16-18 FARNAM STREET TELEPHONE TYLER 123
avail themselves of the opportunity.
There will be no change in the model,
just an advance in price on all cars
manufactured after July 1.
The following advice has been sent
out by the factory:
"All motor car prices of six months
ago must go up unless the cars were
much overpriced at that time. Get
all the new and used Chandler cars
you can carry. The Chandler car
has always been underpriced never
orpriced. The advance is not a
matter of our choice we have no
choice. At $1,595 the Chandler will
still be underpriced, for there is no
other alt in the medium-priced field
which offers so many of the attrac
tive high-class quality features of the
very highest grade cars.
UNINGER TAKES
OYER THEMAXWELL
C. W. Francis Sells Line to De
mote His Entire Time to
the Truck Business.
One of the largest transactions in
the Omaha motor car circle took
place during the later part of 1ai
week and it is rumored that $148,000
changed hands Saturday afternoon
when the J-iningcr Implement com
pany closed a dial for the Maxwell
distributing agency!" part of which
was controlled by the C, AV .Francis
Auto company.
The l.ininger Implement company
will control the territory in Nebraska
north of the Platte river, the west
quarter of rhc stale of Iowa and
about one-fifth of South Dakota.
The contract Between the Maxwell
Motors company, incorporated, of De
troit and the Lininger Implement
company involves the sale of $3,000,-
000 worth of automobiles and is one
of the largest, if not the largest, ever
written with an Omaha distributor.
In speaking of the transaction C.
W. Francis said: "No, there is no
trouble between the Maxwell people
and myself. I have been making ar
rangements for the last six months
to go into the truck business exclu
sively and had this idea in mind when
1 built my new service station on
Harnev street. I still think the Max
well the best buy on the market at
anywhere near the price. I am abso
lutely satisfied in every detail with
the new arrangement and wish my
successors unlimited success.
"The Lininger Implement company
is a big concern with an excellent
reputation among the dealers and I
am sure they will make a big success
with the Maxwell line."
Ad Club Men Put Tires
To Most Remarkable Test
Three sets of chains were worn out
between the roadbed and the tires on
the pilot car of the San Francisco
motor caravan is report of a remark
able trip made to the St. Louis Ad
Men's convention by San Francisco
automobile and advertising men.
Four survivors of the original party
of fourteen cars arrived in St. Louis
on schedule time after undergoing
one of the hardest tests driver, ma
chine and tires ever stood. A series
of snow, sleet and rain storms pre
ceded the plucky San Franciscans in
their severe test. Four days of rain
in eastern Nevada and western Utah
played havoc with the roads and put
srveral oi the cars out of the running.
The Studebaker pilot car became so
clogged with mud early on the trip it
was necessary to chop, the mud
guards from the car.
Three of the Goodrich Safety Tread
tires which equipped the Studebaker
pilot car, driven by Chester N. Weav
er of San Francisco, finished the trip
filled with San Francisco air. The
fourth tire was punctured when about
fifty miles from St. Louis.
Mixture of Gas and Oil
Used in New Generator
A successful demonstration of the
efficiency of the Duntly gas generator,
manufactured by the Chicago Pneu
matic Tool company, was made before
two representatives of the press Fri
day morning.
This attachment can be fitted to
any make of motor car and enables
the user to burn a fuel consisting of
half kerosene and half gasoline.
One of the members of the Haar-maiin-Locke
Motor company drove a
Ford car from Twenty-fourth and
Farnam streets through the business
district to Florence and return, mak
ing a total mileage of thirteen arrtt
eight-tenths. The fuel consumption
was five pints. This, considering the
cost of the fuel (half kerosene and
half gasoline), makes not only an ex
cellent showing from a mileage stand
point, but lessens the fuel cost to a
considerable extent.
Six Lads Venture Out
Too Far in Swimming Pool
Fred Kasner and Ernest Benaon,
lifeguards at Riverview. swimming
pool, rescued six youngsters who ven
tured beyond" their depth on Friday.
Shool vacation and the sun's rays was
the combination which sent 1,500 bath
ers to the pool during the day. In
some instances the rescued victims
were rolled in the regulation man
ner, but in none of the cases was it
necessary to apply rjulmotor.
Persistent Advertising is the Road
to Success.
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The Economy of Buying
a Hudson Super-Six Npw
Market .Conditions Make Present Supply and Prices Uncertain
....
This is not an announcement of an increase in price. I do not
even know that a pripe increase is intended or will be necessary.
,But I do know that there never was a time when it was so
difficult to forecast either the price that must be paid for raw materials or to
know how to plary for future market requirements. -
The accompanying table shows how the rising prices
of raw materials have affected the Hudson Super-Six. The prices
of all automobiles and manufactured goods of practically every kind
have been similarly affected.
Everything has increased in price during the past two
years. There is no indication that top prices of raw materials have
yet been reached. "
Serious as that situation is, however, it is not as bad
as are the newer conditions, which daily become more confusing.
When costs of all materials increase correspondingly
prices adjust themselves. During the past two years we have seen
prices mount higher and higher. The increases are approximately
at the same ratio with all articles of merchandise. Therefore, the
list price of an automobile is today relatively no higher than it was
when it sold at from $200 to $300 less.
If these conditions continue it would not be difficult
to meet them, The prices that must be paid in the future for
materials out of which automobiles are built, and which thus affect
the price at which those cars must be sold, are, however, the least of
our present obstacles.
An all powerful and selfish buyer is in the market. He
demands what he wants and nc cue has the power to oppose him.
He is War. He takes the products of the world and at his will
deprives alrtrthers of the we of the materials they may need.
Today he threatens to stop certain industries, for his need is not to
be denied. Even War does not know from one day to another what
he shall want next. So no one can definitely plan for the future.
1 He may want automobiles and if he does his wants
must be supplied. He win require thousands of ambulances. This
would affect the supply of pleasure cars. War does not stop to
make repairs. He throws men, materials and money into the serai
heap with an extravagance impossible of imagination. The average
life of a war ambulance on the battle front is 11 hours. So the
difficulty now is in knowing how to plan for future requirements.
Materials for automobiles must be contracted for from
twelve to eighteen months in advance of production. As things are
now, the matter of price is of secondary importance. Will we have
enough automobiles to meet requirements? I seriously doubt it.,
Surely people will continue to want cars. With the great prosperity
that exists in this country, with the tremendous expenditures of the
billions of dollars that are being put into circulation for war supplies,
thousands of new buyers will want cars.
But the Government may want all our. pleasure cars.
If it does where are the cars to come from except out of the stocks
that were intended to meet an expected normal demand. Assurance
has already been given that privately owned automobiles are not
to be commandeered.
There is a distinct advantage in buying your Hudson
Super-Six today. It is not alone the advantage of a price that is
based on a last year's material market. It is the advantage of
obtaining delivery. Who knows how long that supply can be met?
I don't know how many cars I will be able to get. I
know what has been promised, but the factory can give me no
definite assurances as to the future. My Hudson contracts are can
cellable so far as deliveries are concerned, when cars may beneeded
for war purposes.
I have no assurances as to what price will have to be
charged for the cars after I hfcve had my present allotment and I do
not know that I can even rely upon getting that allotment.
"It is an ill wind that blows no one good." War has
always brought prosperity even to the countries most sorely afflicted.
It cannot fail to have a similar effect on America. You can readily
inagine what this will do,in creating a greater demand for such a car
as the Hudson Super-Six.
Isn't it natural to suppose now thafpower, speed, and
particularly endurance, are required as never before that the Hud
son Super-Six will be the wanted car?
I cannot imagine how there can be enough Super-Sixes
to meet the condition, so you see the advantage in getting your
Hudson Super-Six now.
Today you can get it at a price not influenced by
present material costs. You are assured of delivery. Neither the
price nor the delivery, I am sure, can be guaranteed as to the future.
In Etch 7 -Pas sang or Hudson Supar-Sii the Following
, Amounti of Material Arm Used: .
?!f0 Ibi frame it'el
.VIS lbs. sheet metl .......
110 lbs. aluminum castings ,
The Cot Inrniii
Now. in Pet
t S.25percwt.... 299
i. aMSpcrcwL.., 297
.30 per id in
The Coat
in 191ft. -
1.35 per cwt.. ,
. . 2.75 per cwt.. .
,.. .28 per lb. ...
210 lb a. cast iron. 13.25 per too 41.00 per ton..,., .'325
Our leather Increase, which Is one of the most important Items. 40, Other
upholstery item have advanced 100. Our wheel have advanced 80 in price;
our front and resr axles 30; the component ot our tires, rubber and cotton, have
advanced 73 and 180 respectively. We use '60 pounds of copper in each
Super-Six; it costs '00 more than a year ago. .
Phaatan 7-paasonfr r,
Spoadstnv 4-passniflrl
Cabriolet, 3-puseacar. ...
PRICES. .-
$1650 Totmnr Sodan Iw.$2175
1780 Town Car 20 2S
. 1950 (AltPriw r, a, ft. Oefroif)
GUY L. SMITH
Tw Car Lndulet.v,:..$3025
Limou.uia 292S
Limousine Landaulet .' 3025
2563-65-67 Farnam St., Omaha.
"SERVICE FIRST"
Open Evenings Until Nine.
Phone Douglas 1970.
