7 A
Sunday, June 17, 1917-
-BURGESS-NASH STORE NEWS FOR MONDAY-
-Phone Douglas 137
New Summer Business Hours, Beginning Monday; 8:30 A. M. to 5 P. M.
rHR OMAHA SUNDAY BEE: JUNE 17. 1917.
ma
Truth
In Retail
Advertising
Means the
Elimination
Of Comparative
Prices
The above was the consen
sus of opinion expressed at the
Retail Departmental Meetings
held by the Associated Adver
tising Clubs of the World at
St. Louis during the week of
June third.
"There can be no truth if
comparative prices are in
dulged in," was the plain state
ment of one of the speakers,
who is a member of the Na
tional Vigilance Committee.
He even went farther and said,
"Worth so much is not a fact,
merely, an opinion. The true
value of merchandise depre
ciates from time to time and
oftimes retailers ask exorbi
tant original prices for the
purpose of marking them down
just to make a comparison
look big."
You may be ure that it is
extremely gratifying for this
organization to know that such
brilliant and capable men ad
vocate and so heartily endorse
the policy the elimination of
comparative priceswhich we
instituted several months ago.
Gratified that we took this
great forward step in the mer
cantile field a step which has
been proven to be right by the
splendid increase in our busi
ness of the past six months
over the corresponding period
of a year ago, even with such
odds as the unseasonable
weather and the general tend
ency, on the part of everyone,
to conserve and economize.
Truth in advertising the
greatest service to the great
est number the best possible
values, are the foundation
stones upon which this insti
tution is being builded for
your benefit.
You'll Go a Long Way To Beat
This Value in Silk Poplins,
Monday, at $1.19 Yard
BEAUTIFUL lustre, in a pretty line of favored shades
for street wear, nice, heavy quality that will wear
and look well made op in dresses and suits. 36 inches
wide, Monday, special, at $1.19 a yard.
Wash Silks for Men's Shirts and
Women's Blouses, at 98c
White grounds with neat stripes, either wide or nar
row, of blue, lavender or black; 32 inches wide, 98c yd.
Black Satin Specials, Monday
BLACK satins are very stylish for coats, suits and
skirts. These special values :
36-inch black satin, at $1.59 yard.
36-inch black satin, at $2.25 yard.
36-inch black satin, at $2.50 yard.
40-inch black satin charmeuse, at $1.95 yard.
40-inch black chiffon taffeta, at $1.79 yard.
Burg.M-N.th Co. M.ln Floor
New Feather Hats Have Their First
Showing Here Monday
St.- -AJSMhWS,
14 i.my
GAIN Burgess-Nash show their
style supremacy. Pans has
wntioned Feather Hats and immedi
itely our New York representative
las sent them on to us. Exquisite
:olorings as well as black and white.
No two alike, very moderately
meed.
Cushioned Brim Italian
Milans, $2.45
Our assortment of banded hats is
ixtremelv laree. including the small
'close-fitting turban styles, as well
as the large "Gage" sailor, so
much in favor. A special assortment
for Monday, in about ten different
styles, at $2.45.
BurgMi.Nasb Co. Second Floor
We'll Develop Your
Films FREE
WHEN an order is left for
printing. Bring in the
films you use Sunday. We guar
antee our work and give 24
houf service.
This store has been
Omaha representative for
the Eastman Kodak for
the past number of years.
KODAKS
$1 to $35
Burgeu-Nash Co. Mafn Floor
These Pretty Voiles for Summer
Dresses Are Extreme Values at 25c
NEW floral effects, including stripes, dots, figures and
plain shades, over one hundred different styles, 25c.
Wash Skirtings, at 49c and 59c
Including basket weaves and gabardines in pretty black and
white stripes, checks and plaids, also figured and striped effects in
sport colors so desirable for sport skirts, 36 inches wide, 49c and
59c a yard.
Imported Dress Ginghams, at 50c
The correct wash fabric for the summer dress season, wide selec
tion of plaids, checks and stripes in pretty color combinations, 32
inches wide, 50c a yard.
Flowered Silk Mull, 59c and 79c
Pretty light ground with all the dainty colors, 36 inches wide,
special, at 59c and 79c a yard.
Burgesi-Nath Co. Main Floor
Your Porch Beckons to You
Make It a Summer Time, Out-of-Door Living Room
FRESH air is now known to be a real panacea for all ills; when the element of beauty,
restfulness and quiet comfort is added to the out-of-doors, life in the ozone be
comes one grand, sweet song.
Your porch may be as beauti
fully equipped as any room in the
house. Fit it up for the summer
and later you will say that you
never before knew the rest and
pleasure in having a home, until
you furnished up your porch and
got the full value of it.
We've every requirement ne
cessary to make life on your
porch worth while and might sug
gest: A small table, several rockers
or arm chairs, reading lamp,
swing couch, grass or fiber rugs
and the proper screening and
your porch will be a paradise for
at least four months out of the
year. These specials for Monday:
Porch Rugs Reduced
Extra heavy, herringbone weaves in greens and
browns ,
3x6 feet, $1.85. '
4-6x7-6 feet, 4.75.
8x10 feet, $8.50. .
9x12 feet, $10.50.
Cocoa Fiber Porch Rugs
3x6 feet, $2.65.
4x7 feet, $7.00.
6x12 feet, $11.50.
Zylolin Rugs
1 Water-proof fibre, plain green and browns
30x60 inches, 75c.
36x72 inches, $1.00.
4x7 feet, $1.50. ,
Alpha Grass Rugs
Plain or fancy borders, round or square
24x36 inches, $1.00.
86x36 inches, $1.50.
30x60 inches, $2.00.
36x72 inches, $2.50.
4x7 feet, $6.50.
Screen Doors, $1.25
Any stock size, painted black, covered with best
quality wire cloth, special, $1.25
Electric Fans, $4.95.
Polar Cub electric fans, will operate on direct or
alternating current, fully guaranteed, with control
switch, $4.95.
Jardinieres, at 49c
Mutt green jardineres, assorted sizes, at 49c.
Tray Sets, at $1.39
Consisting of glass-covered tray, decorated cups
and saucers, sandwich plate and fruit saucer, the
set, $1.39.
Porch Cushions, 10c
Cushions for porch or lawn use, made of mat
ting, neatly bound, square or round, plain or
fancy, 10c.
Armed Rocker, $2.85
Natural maple or green armed rocker, with double
rattan seat, extra well built, Monday, at$2.85.
Porch Rocker, $1.00
An extra special value for Monday .only; well
made natural maple or green rocker, with double
rattan seat, special, at $1.00.
Swing Couch, $10.00
Canvas couch with adjustable head, and chains
for hangings, at $10.00.
Steel frame supports, special, at $3.95.
Brown Fiber Rocker, Monday, $3.75
Large, roomy fibre rocker, brown finish, large
roll arms and back. Very substantially constructed
and specially priced for Monday only, at $3.75.
Genuine Reed Rocker, $7.75
Baronial brown finish with upholstered back
and seat, genuine reed. An exceptional value,
at $7.75.
Oak Porch Swing, $1.75
Oak Porch Swing, made of solid oak, com
plete with chains and hooks, special, at $1.75.
Lemonade Sets,' $1.15
7-piece glass lemonade set, large colonial jug
and 6 colonial glasses, $1.15 a set.
Ice Tea Sets, $1.25
T-plece, consisting of sanitary glass-covered jug
and 6 ice tea glasses, $1.25 a set.
Screen Cloth, 2c
Wire screen cloth for enclosing the porch, paint
ed black, 2c square foot.
Around
the Store
Little suggestions that greet
one on a stroll through the
store :
-"Millions for defense" sounds
smallish nowadays; it must be
billions whether against flies
or larger enemies. Fly traps
and screens are in (Down
Stairs Store).
-The month of June is as good
a time as any in which to se
lect a new civilian suit
(Men's Clothing Section,
(Fourth Floor).
-People thinking about porch
screens will find them all
ready in the Housefurnishing
Section (Down Stairs Store).
-The wave of vegetarianism
has made a call for casseroles
which brown them so deli
ciousiy (Down Stairs Store).
-Patriotic dinner favors for
the table which don't have to
be saved up for any month
(Stationery Section, Main
Floor).
-There are enough poses in
prospect for all the privates
and corporals to necessitate a
kodak for about every other
family (Main Floor).
Specially Priced
White Goods
AND the very materials that
are in greatest demand for
summer wear.
White Organdie, 25c
39-inch fine, sheer, crisp or
gandie, snow white, for waists
and dresses. Very special at 25c
a yard.
Gabardine, 25c
26-inch white gabardine, good
weight, nice fine material for
skirts and suits. Monday at
25c a yard.
Novelty White Goods, 25c
Sheer, dainty white goods in
stripes, checks and fancy
weaves. An almost endless ar
ray of choice styles. Very spe
cial value at 25c a yard.
Jap Nainsook, $2.75 Bolt
39-inch soft, sheer nainsook
for undergarments, gowns and
infants' wear, neatly boxed in
10-yard lengths, for $2.75 a
bolt.
BurgMB'Nash Co. Main Floor
An uncommon offering of
Women's, Misses' and Girls'
Charming Summer Apparel
And Very Attractively Priced for Monday
OUR big ready-to-wear sections
on the Second Floor, are splen
didly prepared to meet the demands
and desires of those who need and
want summer clothes for any oc
casion. Women's and Misses'
Tailored Suits
$19.50, $22.50
and $25.00
STRICTLY mannish models of lin
ens and gabardines, many at
tractive styles and specially priced.
Dress and Sports
Pongee Coats
$18.50, $22.50 to $42.50
TWELVE styles just received, the
result of a very special pur
chase, everyone specially priced.
waft .. mr
New Silk Taffeta
Dress Coats
$19.50, $22.50
and $32.50
NWY and black, every
one a late model, a
score or more styles ready
for your choosing.
Women's and Misses'
Foulard Dresses
At $16.50
COMBINATION dresses,
sizes 16 to 44, navy and
black with white spots, white
and black with navy spots,
rare values.
Women's and Misses'
Taffeta Dresses
At $11.95
MUCH in demand are
these navy taffeta silk
dresses and the values are
quite unusual. Five pretty
models for selection.
Women's Summer Separate Tub Skirts, Specially
Priced at $3.00, $3.50 and $4.50
A SKIRT offering that has been specially prepared and the prices are exceptionally
low. The materials are gabardines and piques, made up in dress and sport models,
superior workmanship and quality of materials. We consider the offering very unusual
at the prices.
Buri..N..h Co. Second Floor
Hartmann Wardrobe Trunks Specially Priced
Monday at $25.00 to $90.00
THE Hartmann wardrone trunK is
recognized as the best on the
market in the way of comfort trunks
for travel, cushion trays with full set
of hangers, laundry bag. removable
shoe box, patent form for women's
hats, full depth, large and roomy
drawers. Very "best construction
throughout, specially priced, $25.00
to $90.00.
Cowhide Traveling Bag, $5.00
Leather lined, sizes 16 to 18 inches.
Auto lunch kits, $7.50, $10.00, $12.50 and
$15.00.
Week-end cases and auto trunks, at $7.50 to
$25.00.
Burgn.-N.ih Co. Fourth Floor
Don Your Bathing Suit and Come
On In, The Water's Fine
THE rippling waters whisper, get your
bathing suit ready for the promenade, fl
Deacn, sun or swim. jjj
aitnougn on beach promenade they are quite the
correct thine and just as smart as can be. Heed the'
call hie yourself to Burgess-Nash, where the pret
tiest assortments await your choosing, in silks, sat
ins, mohairs and knitted weaves made to defy the
weather and wild waves. All sizes for women, misses
and girls. Prices range $3.50 to $42.50.
The Annette Kellerman Model
for women, misses and girls, knitted, $4.98 to
$16.50.
Buritn-Nuh Co Svtond Floor
25-
Standard Rotary
Sewing Machines
$35.00 to $70.00
WHICH, by the way,
can be secured at
B u r g e s s-Nash only in
Omaha. They are the
easiest and fastest run
ning sewing machines and
are practically noiseless.
They will sew with either
one thread or with two
and are guaranteed for a
lifetime.
gggj By a visit
ito the sew
ing Machine
Department
you will find
a display of
Sewing Ma
chines and
as large an assortment of
styles and prices as there
is in the state. Wc can
suit every taste and there
is a price to suit every
purse.
SPECIAL MONDAY
While they last
Auto lift "Standard" (no bet
ter vibrator made), $30.00.
Auto lift, Paragon, 6-drawer
stand, $27.50.
Hand lift, Home Cabinet
(new), $29.50.
Hand lift, Singer (almost
new), $39.00.
, Standard (used), $37.50.
Easy Weekly Payments
Repairs for all machines.
Burg.M-Nuh Co. Fourth Floor
rr
MONDAY-DOWN STAIRS STORE
ii A STRAW indicates the way the wind blows" these specials picked at random
J from the Down Stairs Store, are just indicators of the splendid saving possibili
ties here in store for you.
Mercerized Poplins, 14c
27-inch mercerized poplins, light
blue, pink, lavender, also dark col
ors, at 4c yard.
Batistes, at 11 Vic
40-inch batistes, in figured and
striped patterns, good range of
colors, lengths 5 to 20 yards, at
11 Ji a yard
Union Suits, 55c
Children's sample union suits of
white cotton, assorted styles, near
ly all sizes In the lot, at 55c each.
Women's Hose, 25c
Sample lot, black, white and tan
cotton, seamless, with garter tops,
special, 25c pair.
White Poplins, 19c
36-inch fine mercerized poplins,
good weight, high lustrous finish,
2 to 6-yard lengths, special value,
19c yard.
White Madras, 19c
32-inch fine white madras for
shirt waists or blouses, special, 19c
yard.
Scarfs and Centers, 48c
Dresser or buffet scarfs with
centerpieces to match, lace or em
broidery trimmed, special, 48c
each. ,
Picture Frames, 29c
Silver-plated picture frames,
nontarnishable, 29c.
Men's Shirts, 59c
Good quality pure white percals,
made with neckband, laundered
cuffs attached. For the man whose
business requires all white shirts,
this is a real snap, eacn ssc,
Remnants of Wash Goods, at 5c
One big lot of wash goods remnants In lengths of 2 to 6 yards,
including lawns, batistes, percales, ginghams, etc., an accumulation
from our regular stock, specially priced, at 5e yard.
Dimity, at 10c
Checked dimity in fine, medium
and large bar or stripe for waists
and children's dresses, 10c yard.
Toilet Paper, 8 Rolls, 50c
Crepe tissue toilet paper, large
size rolls, special, 8 rolls for 50c.
Oil Polish, 15c
Pint can of cedar oil polish, spe
cial, at 15c.
Table Tumblers, 6 for 50c
Thin blown table tumblers, with
pretty cut grape pattern, Monday,
6 for 50c.
Sugar and Creams, 59c.
Cut glass sugar and cream sets,
pretty floral cutting, assorted
shapes, special, 69c a set.
Corsets, at $1.00
Elastic top corsets in pink and
white coutil, free hip, long skirt
double boned, strong and comfort
able, sizes 19 to 28, for $1.00.
Watch Chains, 29c
Men's Waldemar watch chains,
gold-filled and soldered links, 29c.
Swiss Curtains, 15c Yard
White swiss with lace edge, in
sertion and colored border on one
side. Very dainty for bedroom cur
tains, 15c a yard.
Burg.M-N.ih Co. Down Stair. Stor.
Brassieres, at 50c
Variety of pretty styles, trim
med both back and front with wide
laces and embroideries, sizes 34 to
48, at 50c.
Flouncings, at 25c
27 and 40-inch embroidered
flouncings of Swiss and voile,
pretty new patterns, 25c yard.
Laces, at 10c
Also embroideries, a big table,
including Swiss and nainsook, em
broidery edges, insertions and
headings, from 2 to 12 inches wide,
also real linen, cluny lace, shadow
laces, point paris and ratine edges
and bands, 10c yard.
Drug Specials
Pebeco tooth paste, special, 29e.
Llsterine, medium size bot
tle, 34c.
Bathinur cans. AHnnrt.Ar1 mIam
at 15c.
Child's Dresses, 79c
Children's dresses, made of good
quality gingham, in stripes, checks
and plaids, full plaited skirts, 79e.
Wash Neckwear, 15c
Tubular mercerized fibre 4-in-hands
in colored panel effects.
These are all very specially priced,
at 15c.
Ess-ta Company
EVERYBODYS STORE"
