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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (June 17, 1917)
7 A Sunday, June 17, 1917- -BURGESS-NASH STORE NEWS FOR MONDAY- -Phone Douglas 137 New Summer Business Hours, Beginning Monday; 8:30 A. M. to 5 P. M. rHR OMAHA SUNDAY BEE: JUNE 17. 1917. ma Truth In Retail Advertising Means the Elimination Of Comparative Prices The above was the consen sus of opinion expressed at the Retail Departmental Meetings held by the Associated Adver tising Clubs of the World at St. Louis during the week of June third. "There can be no truth if comparative prices are in dulged in," was the plain state ment of one of the speakers, who is a member of the Na tional Vigilance Committee. He even went farther and said, "Worth so much is not a fact, merely, an opinion. The true value of merchandise depre ciates from time to time and oftimes retailers ask exorbi tant original prices for the purpose of marking them down just to make a comparison look big." You may be ure that it is extremely gratifying for this organization to know that such brilliant and capable men ad vocate and so heartily endorse the policy the elimination of comparative priceswhich we instituted several months ago. Gratified that we took this great forward step in the mer cantile field a step which has been proven to be right by the splendid increase in our busi ness of the past six months over the corresponding period of a year ago, even with such odds as the unseasonable weather and the general tend ency, on the part of everyone, to conserve and economize. Truth in advertising the greatest service to the great est number the best possible values, are the foundation stones upon which this insti tution is being builded for your benefit. You'll Go a Long Way To Beat This Value in Silk Poplins, Monday, at $1.19 Yard BEAUTIFUL lustre, in a pretty line of favored shades for street wear, nice, heavy quality that will wear and look well made op in dresses and suits. 36 inches wide, Monday, special, at $1.19 a yard. Wash Silks for Men's Shirts and Women's Blouses, at 98c White grounds with neat stripes, either wide or nar row, of blue, lavender or black; 32 inches wide, 98c yd. Black Satin Specials, Monday BLACK satins are very stylish for coats, suits and skirts. These special values : 36-inch black satin, at $1.59 yard. 36-inch black satin, at $2.25 yard. 36-inch black satin, at $2.50 yard. 40-inch black satin charmeuse, at $1.95 yard. 40-inch black chiffon taffeta, at $1.79 yard. Burg.M-N.th Co. M.ln Floor New Feather Hats Have Their First Showing Here Monday St.- -AJSMhWS, 14 i.my GAIN Burgess-Nash show their style supremacy. Pans has wntioned Feather Hats and immedi itely our New York representative las sent them on to us. Exquisite :olorings as well as black and white. No two alike, very moderately meed. Cushioned Brim Italian Milans, $2.45 Our assortment of banded hats is ixtremelv laree. including the small 'close-fitting turban styles, as well as the large "Gage" sailor, so much in favor. A special assortment for Monday, in about ten different styles, at $2.45. BurgMi.Nasb Co. Second Floor We'll Develop Your Films FREE WHEN an order is left for printing. Bring in the films you use Sunday. We guar antee our work and give 24 houf service. This store has been Omaha representative for the Eastman Kodak for the past number of years. KODAKS $1 to $35 Burgeu-Nash Co. Mafn Floor These Pretty Voiles for Summer Dresses Are Extreme Values at 25c NEW floral effects, including stripes, dots, figures and plain shades, over one hundred different styles, 25c. Wash Skirtings, at 49c and 59c Including basket weaves and gabardines in pretty black and white stripes, checks and plaids, also figured and striped effects in sport colors so desirable for sport skirts, 36 inches wide, 49c and 59c a yard. Imported Dress Ginghams, at 50c The correct wash fabric for the summer dress season, wide selec tion of plaids, checks and stripes in pretty color combinations, 32 inches wide, 50c a yard. Flowered Silk Mull, 59c and 79c Pretty light ground with all the dainty colors, 36 inches wide, special, at 59c and 79c a yard. Burgesi-Nath Co. Main Floor Your Porch Beckons to You Make It a Summer Time, Out-of-Door Living Room FRESH air is now known to be a real panacea for all ills; when the element of beauty, restfulness and quiet comfort is added to the out-of-doors, life in the ozone be comes one grand, sweet song. Your porch may be as beauti fully equipped as any room in the house. Fit it up for the summer and later you will say that you never before knew the rest and pleasure in having a home, until you furnished up your porch and got the full value of it. We've every requirement ne cessary to make life on your porch worth while and might sug gest: A small table, several rockers or arm chairs, reading lamp, swing couch, grass or fiber rugs and the proper screening and your porch will be a paradise for at least four months out of the year. These specials for Monday: Porch Rugs Reduced Extra heavy, herringbone weaves in greens and browns , 3x6 feet, $1.85. ' 4-6x7-6 feet, 4.75. 8x10 feet, $8.50. . 9x12 feet, $10.50. Cocoa Fiber Porch Rugs 3x6 feet, $2.65. 4x7 feet, $7.00. 6x12 feet, $11.50. Zylolin Rugs 1 Water-proof fibre, plain green and browns 30x60 inches, 75c. 36x72 inches, $1.00. 4x7 feet, $1.50. , Alpha Grass Rugs Plain or fancy borders, round or square 24x36 inches, $1.00. 86x36 inches, $1.50. 30x60 inches, $2.00. 36x72 inches, $2.50. 4x7 feet, $6.50. Screen Doors, $1.25 Any stock size, painted black, covered with best quality wire cloth, special, $1.25 Electric Fans, $4.95. Polar Cub electric fans, will operate on direct or alternating current, fully guaranteed, with control switch, $4.95. Jardinieres, at 49c Mutt green jardineres, assorted sizes, at 49c. Tray Sets, at $1.39 Consisting of glass-covered tray, decorated cups and saucers, sandwich plate and fruit saucer, the set, $1.39. Porch Cushions, 10c Cushions for porch or lawn use, made of mat ting, neatly bound, square or round, plain or fancy, 10c. Armed Rocker, $2.85 Natural maple or green armed rocker, with double rattan seat, extra well built, Monday, at$2.85. Porch Rocker, $1.00 An extra special value for Monday .only; well made natural maple or green rocker, with double rattan seat, special, at $1.00. Swing Couch, $10.00 Canvas couch with adjustable head, and chains for hangings, at $10.00. Steel frame supports, special, at $3.95. Brown Fiber Rocker, Monday, $3.75 Large, roomy fibre rocker, brown finish, large roll arms and back. Very substantially constructed and specially priced for Monday only, at $3.75. Genuine Reed Rocker, $7.75 Baronial brown finish with upholstered back and seat, genuine reed. An exceptional value, at $7.75. Oak Porch Swing, $1.75 Oak Porch Swing, made of solid oak, com plete with chains and hooks, special, at $1.75. Lemonade Sets,' $1.15 7-piece glass lemonade set, large colonial jug and 6 colonial glasses, $1.15 a set. Ice Tea Sets, $1.25 T-plece, consisting of sanitary glass-covered jug and 6 ice tea glasses, $1.25 a set. Screen Cloth, 2c Wire screen cloth for enclosing the porch, paint ed black, 2c square foot. Around the Store Little suggestions that greet one on a stroll through the store : -"Millions for defense" sounds smallish nowadays; it must be billions whether against flies or larger enemies. Fly traps and screens are in (Down Stairs Store). -The month of June is as good a time as any in which to se lect a new civilian suit (Men's Clothing Section, (Fourth Floor). -People thinking about porch screens will find them all ready in the Housefurnishing Section (Down Stairs Store). -The wave of vegetarianism has made a call for casseroles which brown them so deli ciousiy (Down Stairs Store). -Patriotic dinner favors for the table which don't have to be saved up for any month (Stationery Section, Main Floor). -There are enough poses in prospect for all the privates and corporals to necessitate a kodak for about every other family (Main Floor). Specially Priced White Goods AND the very materials that are in greatest demand for summer wear. White Organdie, 25c 39-inch fine, sheer, crisp or gandie, snow white, for waists and dresses. Very special at 25c a yard. Gabardine, 25c 26-inch white gabardine, good weight, nice fine material for skirts and suits. Monday at 25c a yard. Novelty White Goods, 25c Sheer, dainty white goods in stripes, checks and fancy weaves. An almost endless ar ray of choice styles. Very spe cial value at 25c a yard. Jap Nainsook, $2.75 Bolt 39-inch soft, sheer nainsook for undergarments, gowns and infants' wear, neatly boxed in 10-yard lengths, for $2.75 a bolt. BurgMB'Nash Co. Main Floor An uncommon offering of Women's, Misses' and Girls' Charming Summer Apparel And Very Attractively Priced for Monday OUR big ready-to-wear sections on the Second Floor, are splen didly prepared to meet the demands and desires of those who need and want summer clothes for any oc casion. Women's and Misses' Tailored Suits $19.50, $22.50 and $25.00 STRICTLY mannish models of lin ens and gabardines, many at tractive styles and specially priced. Dress and Sports Pongee Coats $18.50, $22.50 to $42.50 TWELVE styles just received, the result of a very special pur chase, everyone specially priced. waft .. mr New Silk Taffeta Dress Coats $19.50, $22.50 and $32.50 NWY and black, every one a late model, a score or more styles ready for your choosing. Women's and Misses' Foulard Dresses At $16.50 COMBINATION dresses, sizes 16 to 44, navy and black with white spots, white and black with navy spots, rare values. Women's and Misses' Taffeta Dresses At $11.95 MUCH in demand are these navy taffeta silk dresses and the values are quite unusual. Five pretty models for selection. Women's Summer Separate Tub Skirts, Specially Priced at $3.00, $3.50 and $4.50 A SKIRT offering that has been specially prepared and the prices are exceptionally low. The materials are gabardines and piques, made up in dress and sport models, superior workmanship and quality of materials. We consider the offering very unusual at the prices. Buri..N..h Co. Second Floor Hartmann Wardrobe Trunks Specially Priced Monday at $25.00 to $90.00 THE Hartmann wardrone trunK is recognized as the best on the market in the way of comfort trunks for travel, cushion trays with full set of hangers, laundry bag. removable shoe box, patent form for women's hats, full depth, large and roomy drawers. Very "best construction throughout, specially priced, $25.00 to $90.00. Cowhide Traveling Bag, $5.00 Leather lined, sizes 16 to 18 inches. Auto lunch kits, $7.50, $10.00, $12.50 and $15.00. Week-end cases and auto trunks, at $7.50 to $25.00. Burgn.-N.ih Co. Fourth Floor Don Your Bathing Suit and Come On In, The Water's Fine THE rippling waters whisper, get your bathing suit ready for the promenade, fl Deacn, sun or swim. jjj aitnougn on beach promenade they are quite the correct thine and just as smart as can be. Heed the' call hie yourself to Burgess-Nash, where the pret tiest assortments await your choosing, in silks, sat ins, mohairs and knitted weaves made to defy the weather and wild waves. All sizes for women, misses and girls. Prices range $3.50 to $42.50. The Annette Kellerman Model for women, misses and girls, knitted, $4.98 to $16.50. Buritn-Nuh Co Svtond Floor 25- Standard Rotary Sewing Machines $35.00 to $70.00 WHICH, by the way, can be secured at B u r g e s s-Nash only in Omaha. They are the easiest and fastest run ning sewing machines and are practically noiseless. They will sew with either one thread or with two and are guaranteed for a lifetime. gggj By a visit ito the sew ing Machine Department you will find a display of Sewing Ma chines and as large an assortment of styles and prices as there is in the state. Wc can suit every taste and there is a price to suit every purse. SPECIAL MONDAY While they last Auto lift "Standard" (no bet ter vibrator made), $30.00. Auto lift, Paragon, 6-drawer stand, $27.50. Hand lift, Home Cabinet (new), $29.50. Hand lift, Singer (almost new), $39.00. , Standard (used), $37.50. Easy Weekly Payments Repairs for all machines. Burg.M-Nuh Co. Fourth Floor rr MONDAY-DOWN STAIRS STORE ii A STRAW indicates the way the wind blows" these specials picked at random J from the Down Stairs Store, are just indicators of the splendid saving possibili ties here in store for you. Mercerized Poplins, 14c 27-inch mercerized poplins, light blue, pink, lavender, also dark col ors, at 4c yard. Batistes, at 11 Vic 40-inch batistes, in figured and striped patterns, good range of colors, lengths 5 to 20 yards, at 11 Ji a yard Union Suits, 55c Children's sample union suits of white cotton, assorted styles, near ly all sizes In the lot, at 55c each. Women's Hose, 25c Sample lot, black, white and tan cotton, seamless, with garter tops, special, 25c pair. White Poplins, 19c 36-inch fine mercerized poplins, good weight, high lustrous finish, 2 to 6-yard lengths, special value, 19c yard. White Madras, 19c 32-inch fine white madras for shirt waists or blouses, special, 19c yard. Scarfs and Centers, 48c Dresser or buffet scarfs with centerpieces to match, lace or em broidery trimmed, special, 48c each. , Picture Frames, 29c Silver-plated picture frames, nontarnishable, 29c. Men's Shirts, 59c Good quality pure white percals, made with neckband, laundered cuffs attached. For the man whose business requires all white shirts, this is a real snap, eacn ssc, Remnants of Wash Goods, at 5c One big lot of wash goods remnants In lengths of 2 to 6 yards, including lawns, batistes, percales, ginghams, etc., an accumulation from our regular stock, specially priced, at 5e yard. Dimity, at 10c Checked dimity in fine, medium and large bar or stripe for waists and children's dresses, 10c yard. Toilet Paper, 8 Rolls, 50c Crepe tissue toilet paper, large size rolls, special, 8 rolls for 50c. Oil Polish, 15c Pint can of cedar oil polish, spe cial, at 15c. Table Tumblers, 6 for 50c Thin blown table tumblers, with pretty cut grape pattern, Monday, 6 for 50c. Sugar and Creams, 59c. Cut glass sugar and cream sets, pretty floral cutting, assorted shapes, special, 69c a set. Corsets, at $1.00 Elastic top corsets in pink and white coutil, free hip, long skirt double boned, strong and comfort able, sizes 19 to 28, for $1.00. Watch Chains, 29c Men's Waldemar watch chains, gold-filled and soldered links, 29c. Swiss Curtains, 15c Yard White swiss with lace edge, in sertion and colored border on one side. Very dainty for bedroom cur tains, 15c a yard. Burg.M-N.ih Co. Down Stair. Stor. Brassieres, at 50c Variety of pretty styles, trim med both back and front with wide laces and embroideries, sizes 34 to 48, at 50c. Flouncings, at 25c 27 and 40-inch embroidered flouncings of Swiss and voile, pretty new patterns, 25c yard. Laces, at 10c Also embroideries, a big table, including Swiss and nainsook, em broidery edges, insertions and headings, from 2 to 12 inches wide, also real linen, cluny lace, shadow laces, point paris and ratine edges and bands, 10c yard. Drug Specials Pebeco tooth paste, special, 29e. Llsterine, medium size bot tle, 34c. Bathinur cans. AHnnrt.Ar1 mIam at 15c. Child's Dresses, 79c Children's dresses, made of good quality gingham, in stripes, checks and plaids, full plaited skirts, 79e. Wash Neckwear, 15c Tubular mercerized fibre 4-in-hands in colored panel effects. These are all very specially priced, at 15c. Ess-ta Company EVERYBODYS STORE"