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y THE OMAHA SUNDAY BflE: JUNE 10, 1017. - i3d
l -Do Yoo
I . ' ' 1 Progress? . . I -
If you do you are in a class with the man on the right
Reduce Your Hauling Costs Reduce Your Retail Delivery Costs
Little Giant Trucks
With Little Giant Trucks you can give your customers
service, and give it dependably and economically. And more
Little Giant Trucks always serve speedily. This trio of cost
cutting service-qualities is being proved hourly everywhere, both
in this country and abroad. Tho'usands of Little Giant trucks
have for nine years waged unceasing war on high delivery costs.
Accurate accounting records kept by large users, show a
saving as high as 69 'c, in some cases. And the records do not
show how much new business was gained, and how many old
customers were lastingly held, through the increased delivery
efficiency that in addition made such a large saving possible.
, You business executives, you progressive retailers, you men
who' have merchandise to move Consider the tremendous proved
saving of time and money that motor delivery will mean to you.
Is Your Competitor's Business Bound
By
Your competitor, if he still operates horses, has the limits of
his business very narrowly defined. His possibilities of -expansion
are small. In fact, he is engaged in a never-ending fight
against constantly rising costs, that tend to increase the selling
prices of his goods.
The Foodstuffs Crisis Means You Must
Use Motor Trucks
' (From tha Literary Digest Supplement, May 26) ;
Even if the greater economy were the only consideration,
present conditions would force the more universal use of the
motor-truck and commercial car.
The cost of maintaining a horse has more than doubled with .
oats at 80 cents a bushel, corn $1.50 a bushel and hay in the
same ascending scale.
While it now costs twice as much to feed a horse, he can do
no more work than he did before. He is capable of only so many
hours of work a day. He is liable to sickness or fatal injury.
The "Next Worse" Prime Mover
The whole nation is bending its energies in organizing and
co-ordinating its resources to bring all activities to a higher effi
ciency in order successfully to meet war conditions.
Edward A. Bradford of the Department of Agriculture is
the authority for this statement:
"Human muscle power is one of the costliest and
least -productive of .prime -movers. Perhaps the next
worse is horse power."
In these times of stress, even if he motor-truck were not
more economical to operate, the demand for greater efficiency
would make motor-driven vehicles supplant thousands of horses.
Feeding Horses or Feeding
Humans
There is a bigger, broader, more important consideration,
one that comes home to every human being the food supply.
The high price of keeping horses would concern only those
who pay the feed bills, except for the 'fact that horses eat food
human beings need.
With the world-wide shortage of fo"bd, human safety de
mands an accounting for every pound of grain that human beings
can eat, and for every acre that can produce this grain.
Eighteen quarts of oats is the daily average consumption of
a work horse during the open season, while during the winter
six quarts a day is sufficient for each.
At least 17,000,000 of the 24,000,000 horses In the country
are work horses.
This means 136 bushels of oats per year for each work
horse a total of 2,312,000,000 bushels.
, There is no'jnore nourishing food for human beingj than
oatmeal and other oat products.
Two Horses or Three Humans
The United States Department of Agriculture has estab
lished the cost of feeding horses in relation to human beings.
The Department says:
"It takes something more than three average acres
to supply a human being.
"It takes something more than five average acres
to supply a horse." '
So every team of horses costs more to maintain than three
human beings, i
Wherever a team of horses is employed to do work that can
be done more effectively and more economically by a motor
driven vehicle, the upkeep of those horses is seriously menacing
the food supply of human beings even if it is not robbing three
human beings of food.
The Mighty Power of Public
Opinion
The great war will be won or lost by food. M the authori
ties are agreed upon that.
Even if there be no actual pinch of hunger, the rising cost
of foodstuffs is bound to crystallize into an irresistible public
opinion whose object will be to compel the conservation of food.
Those who employ horses to do work that motor-trucks can
do better, may have to justify the us- of horses.
Now Consider the Little Giant Line of
Trucks
The Little Giant line of trucks today Is absolutely complete.
There is a size and type for every user and use. There is the
Convert-a-Car (Ford truck unit), there is the 1-ton truck, the 2
ton truck, the 3',4-ton truck, and special large sizes to order.
Bear in mind that these trucks are manufactured by the
Chicago Pneumatic Tool Co., that into them is builded the twenty-three
years' experience that company has gained in the, manu
facture of tools and large machinery for the most rigorous and
exacting engineering demands.
Bear in mind that into the present Little Giant trucks Is
builded nine full years of actual truck-making experience, an
experience that has already produced thousands of Little Giant
trucks, and has produced them so well that most of the nine-year-olds
are still running.
Compare the Specifications
Throughout, these Little Giant trucks have a mechanical
construction that can't be beaten. Our engineers have definitely,
made its parts oversize and super strong.
Throughout, it is doubly guaranteed by the famous makers
like Timken, of the well known units which comprise It, and by
the $14,000,000 Chicago Pneumatic Tool Co.
As an example of the super strong qualities of these doubly
certain trucks, consider the Convert-a-Car, a unit that makes a
guaranteed 1-ton truck of the Ford. No parts of the Ford are
cutaway.'
No wonder it carries more than' Its rated load easily. No
wonder it out-performs any similar unit. Its wheels are 84-inch
by Sia-inch, heavy artillery type, second growth hickory; the
real axle is 2 5-16 iimh by 2 5-16 inch solid forged high grade
carbon steel. And so on through all its over-size parts.
Save Half Your Fuel Cost
An extra exclusive feature' of Little Giant truck is the Dunt
ley Hydro Pneumatic Gas Generator. It saves over half the fuel
cost. Using a half-and-half mixture of kerosene and gasoline,
plus steam and air, it gives more miles, more power better de
livery for less. You can use kerosene only, with amazing results.
Visit Our Display Room
Come to our display room at 2429 Farnam St. and see these
power-bred trucks. Trucks with the habit of heavy performance,
you'll agree after seeing them work. Strong through over-size
parts, you'll agree after reading their specifications. May we
have the opportunity of proving Little Giant Profit in your busi
ness, not through demonstration, but by a long and illustrious
record of past performances, and present performance in your
own business. ,
COUNTY DEALERS We have unusual profit-producing openings in territory we control, where the present big demand for Little Giant Trucks, both
the complete and the Convert-a-Car, insures a permanent and profitable business. In July or February the demand for Trucks never lets up, which means an
all-year-round business. We fill the dealers' orders immediately. Write, phone or wire us for territory. Do it at once. Be quick, for soon it will be too late.
DO IT TODAY. '
TrucKs
Haarmann-Locke Motors Co.
Nebraska and Western Iowa Distributors Little Giant Trucks
2429 Farnam Street. OMAHA. Phone Douglas 7940.
TrucKs
