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itiVi U:IAHA SUNDAY KKK: JUNK 10, 1917.
3
Your Corset and Comfort
What the Right Model
Means to Jou
You cannot be comfortable without a Corset.
Many slender women have tried to do without Cor
sets, but have found by experience that the body
needs some support Every woman is more comfort
able when wearing a Corset, but it must be the right
Corset and PROPERLY FITTED; and SMART SET
Corsets excel, with a variety
of models to choose from.
Our Corsetieres Will Fit You
Carefully and Comfortably
SMART SET Corsets are fashion
able Corsets; made of servicable ma
terials and bc-ned, so that they will
not lose their shape.
There is a rare opportunity to ex
press dress individuality this season,
but whatever the dress desire may
be, there must be the. correct Corset
for a foundation.
Your Corset must pliantly shape
your figure to correct lines therefore
we cannot too strongly emphasize the
fact that THEY MUST BE FITTED
PROPERLY.
Smart Set Corsets for slender and medium figures, made
in dainty pink and white fine Batiste, low top, with deep
rubber gore set in at front above waist line, making a
comfortable Corset for singers, dancers and f a (r
anyone interested in athletic sports pt. UU
Smart Set Model 155, very low top, with rubber gore set
at waist line under arm ; long over hip with wide elastic
gore at bottom of skirt in back, which makes the Corset
fit close when standing and gives the wearer jr r
ease when in a sitting position ipDtUvJ
SMART SET CORSETS Are the Same
High Standard Corsets as "Nemo"
Prices Are $4.00 to $10.00
All Fittings Are Absolutely Free
Second Floor
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''Ml" Jilt FOR CROWING OMAHA
Fascinating Frocks for Summer Wear
The Latest Types of Dressy Styles-
IT IS NOT ALWAYS elaborateness that
makes the exceptional appeal some of.the
most exquisite Frocks that one sees are
truly the most simple and so in speaking
of these, we do not lay stress upon the fact
that they are fancy, but rather to state that
in many instances they are so charmingly
simple that they fascinate.
Lovely New Nets, Organdies and Voiles,
with lace trimmings, tucks and draperies in
skirts, satin corded flounces and colored
embroideries are a few of the interesting '
details that add to their effectiveness.
A most complete showing, with a variety
of models from which to choose.
$22.50, $25.00, $35.00 to $65.00
Second Floor
4
Most Beautiful Footwear
A if
In Many Seasons
The new mode of Dress made
it necessary to beautify Women's
Shoes as never before. A stylish
isoot is an absolute necessity to
the well-dressed' woman and
manufacturers have fully real
ized their responsibility and met
the new order of things with a
new beauty and fascination in
b ootwear.
For Monday we will show a
new arrival
Women's Dawn Gray, Blum
enthal Kid, 9-inch top, lace
style Boot, with light welted
and stitched sole and , white'
ivory edge. These have high
wood Louis heels, covered with
kid. There is a fascination about this Boot that de
fies description. Beautiful enough to be worn with
the most superb costumes.
The Price Is $12.00 the Pair
Two Unusual Offerings for Monday
While Kid and White Linen Colonials
A White Kid Colonial Pump, with a large square
buckle and, large tongue. Long neat fore-part vamp,
with light welted and stitched sole and white welted
edge. Wood Louis heel, white kid covered. Lined
with white kid, with a non-slip heel lining
Specially Priced, at $4.95
The same style as described in White Kid, in White
Linen
Specially Priced, at $3.95
Main Floor, Rur
Experts to Marcel the Hair
If you would add to the beauty of your coiffure by the
use of a new transformation, a new switch, or new curls,
you can benefit immensely by the superior service that is
maintained in our hairdressing parlors.
Manicuring and Massaging, Too
bleaching and numerous other services here performed
in the latest, most scientific manner. q k
Children's hair bobbing a specialty. OOC
24-in, switches, in 3 separate strands; natural hair,
at $5.95 ; 22-inch switches, of natural
wavy hair; 3 strands; at
$4.95
Second Floor
Extremely Pretty New Blouses
Smart Summer Styles
IT IS A PACT that a few more Blouses in one's
wardrobe increases immensely the effectiveness of
any outfit and when Blouses as exquisite and
charming as these may be bought for such moderate
sums, every woman can well afford to have an extra
one or two to enlarce the possibilities of her Sum-
mer wardrobe.
Dress Blouses of Georgette Crepe. Net
or Lace; hand embroidered models; some
trimmed, with exquisite hand made Filet
Laces, others trimmed with Irish or Cluny
Laces; dozens of "Styles to select from. In
white, flesh, orchid, primrose, blue and suit
colors.
Also Dainty Lingerie Blouses, some
others hand embroidered, also some Hand v
Made Blouses. SMI I I V
$2.65 to $10.00
Linen and Tub Silk Blouses for sports wear. New collar and cuff effects, others with tucked bosoms
Prices $3.98 to, $6.50
Second Floor
White Goods You Will Want
At Very Reasonable Prices
THE BASEMENT Department makes these offerings
of White Goods that are particularly appropriate just
now when Summer wearables of all kinds are being
made. "
Imported and Domestic White Skirtings, for Suits,
Jac ets, Skirts, Middies, etc., at very low prices.
Imported Basket Weave, in both plain and novelty
weaves, unshrinkable, 36 inches wide, at, mi nrv
a yard ( tpl.UU
36-Inch Imported White Pique, in all size wales, or
fine, firm quality, at, a yard OOC
AVhite Piquoduroy, heavy wide wale, wool finish, r
36 inches wide, a yard , DOC
Pretty collection of White Novelties, in newest weaves;
many patterns to select from ; for stylish suits a q
and skirts, 36 inches wide, a yard 4iC
Another fine line of White Skirtings, such as Gabardine,
Russian Cord and Diagonal, 36 inches wide, nr
at a yard JOC
Baiamant
Low Priced Laces, Embroideries
, To Trim and Elaborate Summer Wear
The Embroideries
SWISS AND CAMBRIC EDGES, 2 to 4
inches, with neat plain and lace edges,
suitable for trimming of children's
dresses and underwear, worth 10c yard
at v 5c
CAMBRIC, NAINSOOK AND VOILE
EDGES, insertions and headings worked
in plain and open patterns suitable for
trimming of Aprons, Underwear and Chil
dren's Dresses, worth 15c, at, per yd., 10c
EMBROIDERED SWISS AND VOILE
FLOUNCING, 27 to 42 inches wide, neat
ly embroidered on very fine voile which
can be used for dresses and waists, worth
75c, yard at 25c
COLORED VOILES AND WHITE OR
GANDY FLOUNCING in all the newest
patterns and shades for Summer Dresses
and Graduation Dresses, worth $1.00, at
per yard 49c
The Laces
FILET LACES, EDGES AND INSER
TIONS, in white and real shades, filet
and Venise combination patterns, suitable
for blouses and neckwear, the yard, at
19c, 39c and 50c. ,
DAINTY EMBROIDERED NET TOP
LACE FLOUNCINGS, 18 to 27 inches
wide, especially desirable for Dresses,
Jabots, etc., the yard at 59c, 95c and
$1.35.
FILET LACES, BANDS AND EDGES,
3 to 5 inches wide, in white and cream,
for Camisoles, etc., the yard, 19c and 25c.
72JNCH WHITE COTTON WASH
BLONDES for foundations and dresses,
the yard at 59c
FANCY WASH LACES, VALS, TORCH
ONS AND FILETS, edges, insertions and
headings, the yard 5c
Main Floor
Make Your Summer Evenings
Musical Ones
NO OTHER instrument will give you the versa
tile program no other instrument will give you the
variety that a
, Victor Victrola Will
With one of these superb instruments in
yourhome, you can play any kind of vocal
or instrumental music, listen to the greatest
artists of modern times and that means at
all times, have a permanent record of music
that it would be impossible for you to listen
to otherwise in many instances, and have the
privilege of collecting records of music as you
would collect books a beautiful library of
music.
The Victrola We Picture
Costs Just $75.00
Permit us to demonstrate for you in our
sound-proof Record Parlors. Complete
stocks of all the best Records at all times.
Main Floor, Pompeian Room
The Reason Why Rugs Bought Here Now
Are An Extremely Good Investment
MONTHS and months ago, when we had reason to believe
that Rug prices in the wholesale market would soar, we bought
heavily, and because we exercised that foresight, are now in a
position to sell Rugs to you at prices that prevailed months and '
, months ago instead of the higher figures which we would be com
pelled to ask if we had not realized the true condition of affairs.
In making this announcement we are offering you the best
service that a great establishment like this can give the service
that means substantial savings the service that is made possible
by the exercise of foresight and insight.
HEAVY BRUSSELS RUGS, in a beautiful line of patterns; would be ? r7C
$20.00 to $22.50 if based on present prices, our price .JplO. 0
Crex Grass Rugs for the Porch
9x12 feet, in plain Herringbone or De Luxe Weave; would be $12.00, frf fin
ou- P"" py.UU
8x12 feet, in plain Herringbone or De Luxe Weavo; would be $10.50. Pf7 rn
our price ; .....!..., 0 Ox)
6x9 feet, in plain Herringbone or De Luxe Weave; would be $7.50. (Pr'rrr
our price . PO.0
Imported Diana Rag Rugs
At actually less than the import price on them today:
36x72 inches . . . $3.00 1 30x60 inches . . . $2.50 1 24x48 inches . . . $1.35
Third Floor
Latest Novelties in Crocheting
INDIAN THREAD KRAFT Is the latest novelty in
crocheting. 'A duplicate of the celebrated Indian Bask
ets, done with Bucilla Cotton is now on display in the
Art Needlework Department, Third Floor. Come and
see it.
June Offerings of Wall Papers
Decorate Your Rooms Now
IT IS A VERY GOOD TIME of the year to re-decorate
your rooms you can keep doors and windows open and
the work will be completed in a very short time. We
are showing some particularly good Papers at the very
lowest prices.
Unusual showing of Papers for downstairs rooms, all 1917 designs,
appropriate borders wittlwch; Papers that were made to sell QCn
from 35c to 60c, for Monday, will be, a single roll UjL,
Imported and Domestic Plain Oatmeal Papers, 30 inches wide, posi
tively the largest assortment of colors hereabouts, with beautiful
....IIq, and 19c
Choice Papers in light and dark colors for downstairs'
room borders and ceilings to match; Monday, a single roll.
9c
A large selection of Papers, suitable for any room in the house; full
combinations; made to Bell at 9c to 11c. O. J ni t
single roll '....dC and OC
Every Lady Invited!
To See The 1917 Model of the New Free'
$12.00
For
Your Old
Machine
Monday
and
Tuesday
(12.00 will be al
lowed on your old
machine, regardless
of its make, on the
purchase of a Free
Cabinet Machine.
Mr. E. A. Fitzgerald
Sewing Machine expert from the factory, will be
with us Monday and Tuesday. Visit our store on
these days and receive new ideas for sewing.
During this sale we have priced other well
known makes as low as $19.85, all guaranteed.
The World's
Latest
and Greatest
Sewing 1
Machine
Invention
Join Our
FREE
CLUB
Only
$1.00
Weekly
This Sewing Machine
Specialist Will Teach You
How to make a yard of button holes in five
minutes. How to do your own hemstitching at
home. Bring all your Sewing Machine problems
with you, he will help solve them.
Porch Swings, Porch Shades,
Hammocks and the Newest
Cretonnes
SUMMER IS HERE despite the fact that She
has been fickle and has deviated from Her usual set
custom and mixed in days that were cold and wet
and far from Summery NOW SHE HAS COME TO
STAY and with this in mind, you will want to be
secure in your comfort during the warm days be
ready to enjoy your porch and lawn and make your
home take on a cool, comfortable, inviting appear
ance. Here are some things to do it with
Hammocks
OUR SPECIAL COUCH HAMMOCK, in (t. no
Brown Duck, ready to hang, special at ipD.Do
VERY FINE ALL-STEEL FRAME BED (M i AA
SPRING COUCH HAMMOCK, special $11. 00
Palm Beach Hammock, best porch Couch doo no
Hammock made, special pZ&.i)o
Porch Shades
4 feet wide, $2.50.
6 feet wide, $3.75.
8 feet wide, $5.00.
10 feet wide, $6.50.
New Cretonnes '
Most Complete Line of New Cretonne, in great va
riety, to brighten up your porch nr. m nr vj 1
and your home, prices from DC-pl. I O Id.
Third Floor