THE OMAHA SUNDAY BEE: JUNE' 3, 1917.
COLE LIBERTY LOAN
PLAN BIG SUCCESS
Motor Car Makes Record Non-Stop Run
Time Is Precious and
Automobile Saves It
-"The automobile is properly to be
classed with the telephone, telegraph,
typewriter, railroad and electric light
as one of the real requirements of
modern life," says George E. Toozer,
Dort distributor. If
"This fact, undeniablr'as it is in
time of peace, ic accentuated many
fold in time of war. To perfect the
efficiency of man power, in civil pur
suits as in military life, we must have
organization against waste; and the
most expensive waste is wasted time.
"Means of transportation and com
munication multiply man power. This
time I, as an individual, save may not
seem important, but remember that
my case is only a duplicate of millions
It is totals that count."
Last Surviving Cousin "
, Of Lincoln Dies, Aged 8i
Bloomington, I1L, June 1. Solo-
Government Officials, Banks
man xianks, tne only surviving nrat
cousin of Abraham, Lincoln, died
at his home today, aged 84.
and Newspapers Endorse
It; Army Officer Gets
first Oar.
2 D
According to incomplete reports
- from Col Eight automobile detleri
throughout the country, Commander
W. Pitta Scott,' an army officer in
Washington, D. C, wn the first buyer
of a Cole car under the much-talked
about Cole Liberty loan plan.
Commander Scott wai in the mar
ket for a automobile and on Wednes
day, May 27, his attention was called
to the Unusual offer of the company
whereby Liberty loan bonds would
be taken in part or full payment for
Cole cars at the rate of $102 for each
$100 bond. He then lost no time in
arranging with the Henderson-Rowe
agency of that city for the purchase
of a car nnder those conditions.
Aa soon as the announcement of
the plan was made at the factory,
competition became keen among the
dealers throughout the country for
tne nonor .o making tne first sale.
Telegrams claiming . that . distinction
soured into the tactory.
Reports have also been received
from newspapermen and politicians in
the capital to the effect that the. plan
caused i more discussion in the capital
city than probably any other motor
car announcement within recent years,
with the possible exception of the
automobile tax legislation. A repre
sentative of the' Cole company, who
was in Washington on the day the an
nouncement was made, found men
discussing if in every department that
he visited, including the Treasury de
partment, senate committee rooms,
presidential secretary's office,' federal
publicity bureau, war preparedness
board offices, in the bouse and at the
Kational Press club.
Inasmuch" as the quick distribution
f the Liberty loan bonds is a most
vital question in federal circles, the
Cole Liberty loan plan in that con
Section, was the topic of the hour.
Unqualified- - endorsement of the
plan from prominent banka and influ
ential newspapers continue to reach
the factory in large numbers.
Varmon Owner Pays Speed
Fine and Wins Big Wager
W. F. - Coal of-Cumberland, Md.,
was glad to pay a couple of fines for
speeding his Marmon U to win a big
wager that resulted from an argument
with a friend over their cars.
The Baltimore Sun telle the story
as follows:
"When W. F. Coal, coal operator
of Cumberland, reached 'the Stafford'
hotel yesterday he scraped the dust;
from his face, called up Frederick,
paid a fine of Si for speeding, then
celled - Cumberland and. collected
(2,800 on deposit there. . He had won
rMOO of this amount became he
reached Baltimore in bis automobile
before Daniel F. Carta with whom he
made a wager.
"Mr.; Coal and Mr. Carl had long
discussed the prowess of their indi
vidual automobiles .and each declared
that he, owned th apeedieat car. , To
settle the ' matter, each "deposited
$1,400 In Camber land and agreed that
the first to reach the Stafford hotel
should call on the telephone and col
lect ; '
"Constable ' Barnhart' it Hancock
ried to hold 'np the two cars which
I 'i r, ' -,y
Two thousand seven hundred and
thirty-five miles in seven days and
nights of continuous motor running,
without-mechanical . adjustments or
repair, except that due to a collision,
is the northwest record established
by a seven-passenger eight-cylinder
stock King motor car.
The car's motor never faltered from
the time that W; G. McAdoo, secre
tary of the treasury, . gave the boys
the word "Go" at the St. Paul hotel,
Minneapolis. '' '. ' i
The conditions of the test were spe
cifically designated to approximate
those under which the owner operates
his car.
Through rain, sunshine and shadow,
night and day, for 168 hours, this
King eight touring car, with driver
and observer and sometimes passes
gers. swept forward.
During the seven days and nights
of running the motor was not stopped
once. Nor was any adjustment made
upon it, except tne change of a fan
due to a collision.
Everything that happened to the
car down to the most minute details
was recorded by the observers, who
were continually on duty for the 168
nours. wot even a spark plug was
sped through that town, it. is reported,
at a dizzy speed. Both cars got
through Clearspririg safely also, but
Constable Beckley notified the officers
at Hagerstown to be on the lookout
for them. Mr. Coal was annrehended
by Deputy Commissioner F. A. Young
and fined $25 by Justice Bitner. Mr.
Carl was apprehended later and fined
$25 and costs. Mr, Coal reached
Baltimore first."
Automobile Has Its Place
In Both Peace and War Times
Any product that hat the place of
the automobile in economic life has
little to fear of war-time conditions.
The war ia going to mark progress,
judging from the history of other
great wars, and to conceive of anv
progress without the automobile as a
factor would be entirety out of line
witn 'tne -"trend ot the' last fifteen
years. , j ,-,. ,-.
t Just how much the automobile will
figure in this development lies with
the automobile itself, is the opinion
of S. E. Ackerman. sales manager of
the Franklin Automobile company.
This being an era of thrift, those cars
mat get tne most out ot available re
sources will accomplish the most
"There are degrees of efficiency
among motor cars, just the same as
among human beings," Mr. Ackerman
goes on to say,- in commercing on
the national call against waste, 'and
I look for. this war to be one thing
without doubt that is, to. set up a
standard of motor-car efficiency.
Right now, in England, this standard
is being formulated. I notice the mil
itary observers have concluded that
war conditions have proved many
automobiles too heavy to utilize prop
erly the limited supply of gasoline
ana tires.. 1 would not be surprised
to see this same discovery repeated
here at home, and I say this upon
the knowledge of what the scientific
light weight of the Franklin has ac
complished toward efficiency in the
past
Velie Six Demonstrates
Sturdiness in Road Test
The Velie six has again demon
strated its sturdiness of construction
and its power in one of the most dif
ficult tests, and under adverse condi
tions, by the honor of being the first
car to gain entrance to the Yosemite
valley in California, over the Wawona
road, and incidentally winning: a sold
loving cup offered by local automobile
entnusiastis.
For twelve davs the sturdv Velie
gamely fought its way through snow
and ice, conquering all obstacles and
winning the coveted honor of first
gaining admission this year to the
valley over this road.
Harry Lord, Loa Angeles automo
bile man and well known in coast
automobile circles, drove the car.
Only Seven Out of 293 Men
In Jail Claim Exemption
Chicago, June 1. Of 293 men m
the Cook county jail eligible to the
draft, only seven claimed exemp
tion, according to census taken
" today.
--"..'.-
4- v-'i "'i ' ' ''" "A
.5
Wherever Men Meet Who -.v 7
' Know Motor Cars
. ' a
., f '. .- ."
-'i'ki-w's'-si '
you will find a hearty word of commendation for the Paterton. t
Every man has his favoriteand we do not say the Paterson
la the only good car but the number of men who are saying, "My
next car will be Paterson," is growing larger every day.
Motor car value the kind you can put your finger on, and
Judge for yourself is just crowded into the Paterson. .
Start with the exterior. Its big, generous, yet graceful lines
satisfy tne eye si no skimpily built car ever can. it is a real motor
car not a substitute for one. With it, you can drive rignt up
alongside cars costing from $1500 to $2000 and feel no regrets for
jyour choice of the Paterson.
"And Inside, where the element of real service Is determined, you
'will find It maintains and even exceeds the promise of its handsome
'exterior, ' , ' '
The Continental, Uotorj .eta ,eyunders, ' soily-Avej horsepower, tnaana si :
torrent of power, long Ufa, dependability add economy-no need to aay more to
the man who knows motor values. '
Yon will And the Delco Electric Lighting and Starting System on the highest
priced motor cars in America and oo the Paterson.
i -Light, weight, 2700 pounds. Big, roomy scats, with auxiliary seats fat
children if you wish. A flexible, perfectly balanced spring suspension that means
constant comfort over all kinds of roads.
.. You are going to see a great many more Psttroons this year than tvr before.
Why not be among the first to select this wonderful car? . ,
NFRRAStf A PATFRSfiN AIITrt m t !
PhoM Red 2422.
W, A. Paterson Company, Flint, Michigan.
v.j.a r ijr- :xt.-k
'JvUuJi,2ctt't'''' 2010 Faraaa St. Omaha Distributors
changed and the Goodyear tires,
which started with Detroit air, fin
ished with the same kind of air, giv
ing all the tires so far over 6,000
miles of usage.
The car used had 29,550 miles to
its credit when it started in the grind
between St. Paul and Minneapolis and
at the finish the speedometer showed
that in all it had traveled 32,285 miles.
In alt the car made 115 round trips
between St. Paul and Minneapolis, be
sides traveling 139.4 miles on a day
light ride to points outside of St. Paul.
The total number of car stops was
105, consuming fourteen hours and
ten minutes of time, but the motor ran
all the time. -
The total gallons of gasoline used
was 221, giving the car approximately
thirteen miles to the gallon of gaso
line. The oil, record establishes a
precenf in that only one and seven
eighths gallons was used, or a record
of 1,458.66 2-3 miles to the gallon.
As the car had to remain within the
speed limit, at all times obeying the
law, the total average of miles per
hour for running, excluding stops,
was 16.25.
The car was in no way made' spe
cial for the grind. Ip came to St.
Paul having a long record behind it.
Making an international nonmotor
run on the Sheepshead Bay motor
speedway and the highways of Long
Island under the official sanction and
supervision of the American Automo
bile association, this registered stock
King rolled up 10,848 miles in 336
hours of running without once having
stopped the motor.
Snap, Flexibility
and vG6nvenience
w Here is a new type of roadster. .
It combines the advantages of the touring car
with characteristic roadster snap and style.
It affords abundant room for four people.
A generous baggage compartment under the
rear deck takes care of luggage and parcels. It
is dust and water-proof and accessible from
within the car with the top either up or down.
This new body .so advanced in design, and so
comfortable, is mounted on the famous Cole
Eight chassis. .
It skims along at 60 miles an hour or creeps
silently at a walking pace with no change of
gears. . '
Cole upholstery, Cole springs and Cole con
struction give a wonderful riding ease. -
Let us take you for a spin in the Cole Eight
Tuxedo Roadster. You'll enjoy it. '
DE BROWN AUTO SALES CO.,
Wholesale Distributors for Iowa and Northern Nebraska.
Soma Good Territory Open For Live Dealers.
2210 Farnam Stmt, Omaha, Neb.
- 1414 Locust Street, Das Moines, la.
TRAYNOR AUTOMOBILE CO.,
Retail Distributors -2210
Farnam St. Phone Douglas 5268.
PBICES '
Stvta PiiMiiiif Cols Eight J
Touring Car - - S17SS
Four Paisongor Colo Eight ,
RsuUtor - - S1T9S
Four PfcOMngor Colo-Spring-': -:
Hold Tourcouoo , - ; - , S22M
Sovtn Postongor Four-Door
Toursodan - - y
' Pricoo I. a. k. factory
Subject to change without notice.
COLE MOTOR CAR CO.
' . Indianapolis, U. S. A. ,
j ' The Studebaker Car
; ' . Economy is a Factor
"17 CONOMY 's simply wise buying.
-Li It does not mean unnecessary sacrifice.
" Economy is tho very opposite of hoarding. .
For the very term "economy" presupposes the
purchase of necessities, of conveniences, of those
things that make for business and personal v
;' '; efficiency. , , ..; v j . . ,
Automobiles are necessities with many of us
professional men find them well-nigh indispens-.-
aD'c 1 .'''
Salesmen in various lines of business often find
their efficiency greatly enhanced by the use of a
motor car.
V To the family it means health, strength and
- added vigor it means increased happiness,
Anything that means all this is an economy.
Therefore, the question is one of what auto
mobile to buy. I .
Studebaker is the largest producer of fine auto
mobiles in the world. '
y Studebaker's great resources, Studebaker's great '
volume enable Studebaker to produce a better
V car at a lower priced
For this reason Studebaker cars are probably
the greatest values on the automobile market
today, dollar for dollar of their prices.-.
The Studebaker FOUR is the only" 40 'Horse
Power, Four Cylinder, Seven Passenger car
selling for less than $1,000. j:
The Studebaker SIX is the only 50 Horse
Power, Six Cylinder, Seven Passenger car selling
for less than $1,500.
In ratio to( power Studebaker cars are very
economical in their consumption of gasoline.
In ratio to weight and rarryingjiapacity, they
are very economical in tires Studebaker owners
frequently get from 8,090, to 10,000 miles on a
single set of tires. '
Studied accessibility reduces adjustment and
repair costs to a minimum. ( . ' ,
Studebaker's nation-wide organization of thirty
two direct branches and 0,500 dealers, assures
your permanent service satisfaction. -
Therefore; economy being a factor if you want .
to buy wisely and well, it will pay you to in
vestigate Studebaker before you decide what car
to buy.
: J;.' fow-CyUndtr Modtb ' .,
POUR Roadster . . . f S
FOUR Touring Car . . , MS
FOUR Landsu Rcdter . lis
FOUR Every-Weather Car 118!
STUDEBAKER-WILSOH, Inc.
Farnam Street and 25th Avenue
; OMAHA, NEB. , .
Six-Cylinder Models
SIX Roadster ....
SIX Touring Car . . .
SIX Landau Roadster . .
SIX Touring Sedan ... .
SIX Coupe) . . ., . 1
SIX Limousine . . . .
- Atttnca.:t.DttnU
ins
U5e
UN
17M
175
26M