THE OMAHA SUNDAY BEE: MAY 27, 1917.
5 D
1T0R FIRM PAYS
PREMIUM ON BONDS
Hole Company Accepts $100
Bond at Value of $102 on
Purchases of Their
Automobiles.
Liberty loan bonds are already sell
ing at a premium. The Cole Moor
Car company of Indianapolis, makers
of the Cole, Eight automobile, will
take Liberty loan bonds in payment
for t car and every $100 bond will be
accepted at a value of $102.
This plan was put Into effect May
23 and has met the enthusiastic ap-
Jtroval of government officials, includ
ng Secretary McAdoo. Bankers also
approve it The Cole motor car people
themselves urge other manufacturers
to adopt the same plan because it
shows the people that Liberty loan
bonds are just as negotiable as cash
and that they are likely to rise in
value and purchasing power.
Under this plan a person who wants
to buy the seven-passenger Cole tour
ing car, for example, the price of
which is $1,795, can buy $1,750 worth
of bonds for $1,750 at any bank. He
can turn these in to the Cole Motor
Car company or its sales agents in
any city for $1,785, and pay the other
$10 cash and get his car at a total
cost of $1,760. ,
Money works Double.
This simply amounts to making
money work double. The buyer buys
the Liberty loan from the government
and then turns around and makes it
buy his motor car.
Added attractiveness is given to the
proposition because the Cole com
pany announces that it will allow pur
chasers to buy back their bonds in
cash at any time they desire.
The financial advisers of the big
company predict that a general adop
tion of this plan in the country's busi
ness would give an impetus to the
country's war loan far greater even
than that to similar government war
loans negotiated by the European
governments since 1914.
"We may be too old, or otherwise
physically disqualified for service in
the trenches, but every man can lend
his support in this first great cam-
fiaign for money," said A. F. Knob
och, general manager of the Cole
company. "It is our first battle and
we are going to win a glorious vic
tory. Helps Both Sales.
"However, the thought occurred in
nur minds that perhaps an automobile
sale might interfere with the pur
chase of a Liberty loan bond. We
want tolsell automobiles, but we are
more anxious to see the Liberty loan
bonds sold. Therefore, we urge all
prospective purchasers of Cole cars to
give preference to the support of the
government and first invest their
money in Liberty loan bonds.
"Then, we offer to every holder of
a Liberty loan bond, or bonds, an in
ducement to reinvest that bond, or
those bonds, in partial payment, or
full payment for his Cole automobile,
at the rate of $102 for each and every
$100 included in the original bond in
vestment. "We suggest that every American
business man who has anything to sell
adopt the Cole Liberty loan plan and
thereby make liquid the Liberty loan
bond just as the $l-bill is liquid in
trade."
Might Have Escaped the ,
Tax by Changing Name
"Serves us right for calling them
'pleasure cars,' " said R. . C. Rues
chaw, sales manager of the Reo Mo
tor Car company, when he first heard
of the proposition to tax autontobiles
5 per cent for the war fund.
"I have had it in mind for long
time to change this foolish nomen
clature in Reo advertisements, but it
is difficult for one person, or one
concern to eradicate a deep-seated
error. i
"If the telephone is a necessity, if
electric lights are not a needless ex
travagance, if sewing machines are
not merely a recreation for the tired
mother, then certainly automobiles
are indispensable.
"In perhaps 5 per cent of cases
the automobile might properly be re
ferred to as a 'pleasure oar.' In a still
larger percentage of cases the tele
phone could legitimately be so
called,"
Hudson Super-Six Fleet
To Take Place of Racing Team
"No racing team entered for the
classic automobile speed events this
year will be watched by the motor
ing public with such interest as the
Hudson Super-Six fleet," said Guy L.
Smith, Hudson distributor.
"That is because the Hudson race
performance will represent the en
durance qualities of the Hudson
Super-Six stock car. Except for a
few changes the chassis of the Hud
son racing specials will be the stock
chassis of the Super-Six. Hudson
wanted to adhere as closely as pos
sible to the stock car structure, so
that what its racing fleet does under
the punishment of the speed events
will reflect what can be expected of
a Hudson stock car in any endur
ance test
"Hudson expects every car entered
to finish among the leaders. The ex
action is that every one finish in
every race in which it is entered."
San Francisco Ad Club Men
Making Trip in Automobiles
When the Associated Advertising
Clubs of the World convene in an
nual session June in St. Louis the
San Francisco Ad club will receive
the honor of having come all the
way from the coast in automobiles.
There will be representatives of the
advertising profession from the con
tinent, from Hawaii, from the Anti
podes and from various other cor
ners of the civilized world, but it
was left for the Californians to evolve
the motor car caravan stunt
The "On-to-St. Louis" caravan of
the Frisco Ad club is piloted by a
Series 18 Studebaker "Six." It is
keeping well ahead of the long string
of motors, posting road signs, gather
ing touring information and wiring it
back to the cars that follow, arrang
ing places of rest and a thousand and
one other duties that necessarily fall
upon a trail-blazer
Montague Tancock, son of Dean
Tancock, leaves for Montreal in June
to try for a commission in the Cana
dian army. Failing in this, he intends
to enlist as a private. Young Tan
cock was with the Red Cross in Scrvia
for eighteen months
Chandler Has Everything. for Comfort
CIRCUS TARES TO
THE AUTO ROUTE
Shortage of Railroad Power
and Equipment May Force
Aggregations to Return
to Overland Travel.
"Dealers) everywhere are beginning
to stop and ask for the closed car and
the convertible sedan," asserts R. R.
McNemar, Chandler dealer. This is
Railroad Company Claims
Damages From Auto People
In the days of the horse age, rail
roads were besieged with claims for
the death of and injury to horses.
Sometimes the owners got damages
and sometimes nothing, but the
horse always got the worst end of
the deal, for it never was a match for
the -locomotive.
With the coming of the motor era,
the worm has turned. The other day
the Chishclm & Moore Manufactur
ing company of Cleveland received
the following letter from a superin
tendent of? the Pennsylvania lines:
"I beg bo advise that January 8, last
while our engine No. 7749 was pass
ing over East Fifty-third street very
slowly, speed about three miles per
hour, it was run into by your auto
mobile truck No. 131199, damaging
our locomotive to the extent of $1.31."
,The automobile people found that
the driver of their Packard truck had
been at fault in trying to push the lo
comotive off the track. The truck
suffered no injury, yet they paid the
$1-31.
Lads from the West Enroute
To France Feted in Gotham
Judge Julius S, Cooley has received
a letter from his nephew, E. Donald
Keefer, a member of the Leland Stan
ford university ambulance corps en
route to France, telling of the hos
pitable way in which the students
were feted in New York.
"We had no sooner arrived than we
were invited to attend a theater party
by Miss Jane Crowe, who gave us each
an autographed photo. The next day
Mrs. H. H. Duryea, who is connected
with the war relief committee of New
York, gave us a tea at Sherry's. There
we were toasted by Mrs. W. K. Van
derbilt, jr., who is sort f "Godmoth
er" to all that is connected with war
relief work. The French consul
one of the late Chandler models and
nothing is left undone which makes
for comfort. We predict a great
year for closed cars.
spoke, as did also Dudley Field Ma
lone and George Barr Baker.
"The next afternoon we were in
vited out to a tea at the Ritz-Carlton.
Here, and at a theater party which
we went to in the evening, $46,000
was raised to purchase us new ambu
lances and equipment.
"We were next banqueted by the
California alumni at the Waldorf-Astoria.
Theodore Roosevelt was one of
the orincioal speakers. Marshal Joffre
and Minister Balfour were banqueting
in the next room to us:
"Thev can't do enough for us," the
young man concluded. "We have in
vitations to nearly every ciuo in me
eitv."
Mr. Keefer, who wrote under a May
17 head, said that he expected the
ambulance unit to sail May 19.
Pelton Makes Government
Partner in His Business
Thines move faster in motor car
circles than most any other line of
industry and more live ideas are trace
able directly to the motor industry
than to any other.
H. Pelton, Franklin and Marmon
distributor, has hit upon a plan which
will make the government a partner
in his business and directly aid the
sale of Liberty bonds.
Every new car purchased within
the next thirty days will carry with
it a gift of Liberty bonds.
"In this way," asserts Mr. Pelton,
"we can aid the government in sell
ing Liberty bonds and we are glad to
advertise the fact that part of our
prohts will go to such a cause.
HYMENEAL
Weishartineer-Lundiren.
Miss Frances S. Lundgren, daugh
ter of Nels L. Lundgren, and Mr.
Toseoh F. Weishartintter were mar
ried by Rev. Charles W. Savidge at
his residence Friday afternoon at 4
o'clock. They were accompanied by
Miss Jennie f ulton.
Traveling shows this year may be
forced to go back to the old days of
wagon equipment if all the railroads
of the country follow the example of
one eastern road, wnicn nas prac
tically declared an embargo against
outdoor amusement enterprises. One
circus already has been compelled to
travel by boat on trips between New
Rnffland coast towns.
Because of unsettled railroad condi
tions, the motor truck industry and
the amusement world is watching the
launching of the United States Cir
cus cornoration's enternrise. It will
be motorized throughout, using 100
Kelly-Springfield trucks and seventy
five Troy trailers, mounted on Fire
stone giant tires, io transport us
paraphernalia, animals and employes.
The show is now being mobilized in
Cincinnati. It will take o the road
early in June, traveling northward,
according to Frank P. Spellman, pres
ident of the corporation.
The trucks, it is said, will enable
the circus to present an unusually
beautiful and imposing pageant. One
of the features will be a score of the
big truck chassis mounted by huge
hand-carved bodies, representing the
"Nations of the World, except jer
many.
Messenger Boy Hurt When
Auto Collides With Bike
Charles Deupser, 31, 2808 North
Twenty-eighth street, a messenger
boy for the Western Union, collided
. . . J , 1. an .(nmnKila Arivmt kv f R
Anderson, 3037 South Nineteenth
street
Deupser suffered a. dislocated hip
and a fracture of the right shoulder
and right hand. He was taken to St.
Joseph's hospital.' The collision took
place at Eighteenth and Farnam
streets.
Army Men Come to
Look Over Spot to
Locate Big Camp
Five rmv officers and a clerk con
stitute the party which will arrive to
night at 11 :ZS from Sioux City to look
nur nniii-1 tte around Omaha for
v . v. r
one of the thirty-two cantonment
camps the government is to ejiaunsn
for the sol-iiers.
The party consists ot loionei
Binding Twine
Strictly No. 1 ISUe per lb.
CARLOAD SHIPMENTS, 18c
(F. O. B. Omaha)
Order now before further advance
Shipments June 15th, C. O. D.
H. F. Cady Lumber Co.,
OMAHA, NEB.
George H. Morgan, Colonel D. W.
Lockwood, Majoi George H. Houle,
Major W. M. Leahy, Major James L.
Bevans and Clerk Dempsey.
C. C. Gejrge of a special Commer:
cial club committee, F. H. Myers ol
a special committee of the Real Es
tate board and other committeemen
will take the army commission out in
cars Sunday to see certain tracts of
land north of Florence and south of
Fort Crojk. which have been ex
amined by the local committees as
possiblv available ground for the lo
cation ' of one of the cantonment
camps,
wfw)
A Welcome
that Makes Good
Once you go to (ht Willard Service
Station you'll go again, because you get
something mora than service
You get real welcome
It may express itself in a bit of sound
advice about the care of your battery of
a book on battery health But it's al
most alvapt something more than you
asked (or
It's this that makes Willard servka
different
If yi haven't already received a:
Willard Service Card, (top in (or one.
i It entitles vou to free hydrometer testing j
twice every month the first step la the
prevention of battery trouble.
We have e rental battery for you if
yours needs repair
We will gladly test your bat
teries free at any time.
I" JSI
The New Hupmbbile
I
Rare-Beauty High-Duty
Already Bupreme in perform
ance, the new Hupmobile
claims supremacy in beauty.
The high duty car is now the
rare-beauty car as well.
From the battle of cylinders,
the Hupmobile has emerged
the champion four. It has won
not only over other fours. Its
phenomenal pulling power has
outclassed sixes, eights, even
twelves.
PREFERRED FOR
PERFORMANCE
For two years proof has been
plentiful. It iB daily given anew.
By dealers in demonstration.
By owners in everyday-use. By
records like those made in the
20,000-mile Capital-to-Capital
Tour.
Many times performance has
brought the Hupmobile prefer
ence over cars that cost more,
or have more cylinders.
The new Hupmobile is the
same splendid performer. In
sand, in mud, on the hills, it
will add new chapters to Hup
mobile history. Over and over
again it will demonstrate the
value of Hupmobile quality.
QUALITY HIGHER
THAN NEED BE
For quality is still first with us.
That quality which begets long
life and superior performance.
We know our motor is better
than need be. So much better,
indeed, that other manufac
turers call it fit for a $3000
car.
We could use a less costly
clutch. The same with the
transmission, the rear axle.
BEAUTY CROWNS
OTHER VIRTUES
But even if we would, we could
not give our buyers less. And
we do not choose to give them
less. From the first, people
have bought the Hupmobile for
its goodness. We want them al
ways to buy it for that.
Now we crown performance
and quality with year-ahead
beauty. The new Hupmobile
bears the style distinction its
inner virtues deserve. We do
not look for its equal in. beauty
this year.
It is, in fact, the mostfceauti
ful Hupmobile we havie ever
built. It carries a finer finish.
It is more luxurious. It is still
more complete.
We could have paid for tihis ex
tra value by saving on inner
quality. Instead, we increased
25 Style Features Such as These
BHflit finish, long grain, French
aeam upholstery.
Improved cushion and lax type
back sprint In seats.
Leather-covered molding finish
long edges of upholstery.
Neverleak top, black outside tan
In side waterproof .
Tonneau gipsy quarter curtains, In
tegral with top.
Front and rear edfea of top fin
ished with leather-covered molding
with aluminum ferrule tip.
Bow spreaders to carry top when
folded.
Hupmobile-Bishop door curtain car
riers, folding with curtain exclusive
feature.
Bright leather hand grip-pad on
doors.
Large door pockets with special
weighted flaps.
Body a new color Hupmobile blue.
New variable dimming device grad
uate brilliance of head light.
Tall lamp operate Independently of
other lamps.
New loft operating clutch.
S-passenger touring car $1265
2-passenger roadster 1289
7-passenger touring car 1440
. (F. O. B. Detroit)
2S 23-25 25 Farnam St.
McSHANE MOTOR CO.
Local Distributor.
Douglas 6jlM.
Phone
Douglas (
HUPMOBILE 0. OF NEBRASKA
OMAHA. NEBRASKA.
2S23-ZS2S Faraua St.
our production. We invested
heavily in additional buildings
and machinery. We , reduced
costs by increasing production.
JUDGE BY WHAT
IT IS AND DOES
That is why you now get rare
beauty year-ahead beauty
in this high-duty car. Thus we
make good its claim to new su
premacy. Never before has a car of Hup
mobile type shown such re
finement of detail. Never be
fore has a four-cylinder car
had such a wondrous perform
ance record.
We expect you to judge the
new Hupmobile solely on its
merits. If you will do that if
you will check its beauty, its
quality, its performance
against the same features of
other cars we know what
your decision will be.
Ask us to send you the report
of the United America Tour
an engrossing story of how the
Hupmobile, in visiting every
state in the Union, crowded
four years of travel into four
short months, and mapped a
new route from Washington to
every state capital and back to
Washington. Get the pictures
of every capitol building in the
country.
iiiiiniiK
1
All
Star
Tread
Tire for
Your
Money
The reason 5far
MmUrimtm and Stmt Coif
ttrwetion. The highest pos
sible quality it evident from
the Star covered tread down
through tho mmny piles of
combed Sea Island cotton fa
bric and pure fine Para rubber
a wonderful carcass, built
up by hand with painstaking
care.
Many
Extra
Miles
Extra tread thick-
Eess, Wider and heavier
reaker strip over carcass and
tread. One more ply than
ordinarily used in hub-grade
in
tires. These built
features give you a tire i
vice that will delight you.
Star
Sstlifictioa Guaranteed
With Every P arenas
Wheeler Rubber Co.
Distributors
1064 Farnam Street "
Omaha, Neb.
Pbene Douglaa 7848 ;
