he Omaha Sunday
T
Bee
PART FIVE
AUTOMOBILES
PAGES ONE TO EIGHT.
PART FIVE
AUTOMOBILES
PAGES ONE TO EIGH1
VOL. XLVI NO. . 50.
OMAHA, SUNDAY MORNING, MAY 27, 1917.
SINGLE COPY FIVE CENTS.
PROSPERITYGOES
ALONG WITH SPEED
OF RACING HORSE
Business Along the Line Boom
ing and That of Auto Fac
tories Keeps Well Up in
the Foreground.
"'Wheat at $3 a bushel, and the
government buying all the farmers
will sell, to be used either here or
abroad for the allies will farmers
buy automobiles?" asked Stewart Mc
Donald, vice president and general
manager of the Moon Motor Car
company, St. Louis, in a letter to
dealers. ,
"Every shoe factory, clothing fac
tory and equipment factory is running
night and .day to rill orders that the
fovernment has placed, or is placing,
hey are not only buying for the
American army, but now all the al
'ies' orders are being placed in this
-.ountry. This is what the $7,000,000,
OOO is for. Will it make prosperity in
and around these plants and will su
perintendents, stockholders, etc., buy
automobiles?
Large Orders With Packers.
"The packing houses already have
t received their orders for tons and
:ons of army rations. The allies must
buy this here, because that is the only
way they can .get into the $7,000,000,
K)0. Maybe there will not be prosper
ity in packing house to'wns, in the
cattle countries and where hogs ctme
Omaha Autos Establish Records
Nebraska "hung up" two extremely'
worth while records in gasoline con
sumption in connection with the In
ternational Gasoline Economy tests
made in Maxwell stock cars last
Thursday.
The. drivers for the C. W. Francis
Auto company made two records dur
ing the day in city driving, which, of
course, included hill climbing, which
is unavoidable in Omaha driving.
The best record made by Omaha
drivers was 27.5 miles to the gallon.
A second record of 22.6 miles was
made by another Maxwell which en
tered the contest.
At Lincoln, Neb., a world record'!
was made, namely, 38.9 miles, and a
second record of thirty-three miles,
to a gallon was made by another con
testant.
Each car entered in the Contest was
equipped with a red gasoline tank
homing just one gallon of gasoline.
The connection from the gasoline
tank in the car was taken off and the
carburetor connected with the red
gallon tank, which was fastened to
the windshield.
Observers accompanied the drivers
when the records were made and no
special adjustments or changes of any
sort were made. The cars entered
in the contest were stock models
owned by residents of the city in
which the trials were made. -
from. Will these people buy automo
biles? "Second hand machine men re rak
ing the country to get equipment, be
cause manufacturing plants and ma
chine" shops arp being offered so much
business and that it is impossible to
fill' the orders, and naturally machin
ery cannot be made fast enough. Will
these people buy automobiles?
All Feared, But Nobody Knew.
"When the European war first
broke out everybody hesitated and
shuddered. What would it do to
America nobody knew. What would
it do to the automobile industry
everybody feared.
"Of course, we expected when
America went into this war and this
f7,000,000.000 loan came up everybody
would ne startled and sit up straight
in bed for a while, but when the ,tul!
meaning of it was understood the
country would start on a boom of
prosperity which will be many times
irreater than that which was launched
ihortly after the opening of the Eu
ropean waf. i
'Get ready, boys, we are going to
I tart on' a six weeks' business boom
that will be the biggest boom the
United States ever passed though. Get
after your prospects or keep cars on
hand and get ready for the business."
Motor Cars Save Time,
. Says Saxon Official
"Time is the one srreat srift that is
distributed equally to all," said R. C
Getsinger, sales manager of the Saxon
Motor Car corporation, and should
be made to declare equal results. I
do not believe in the wide difference
in our innate quallics, generally sun-
posed, and the use we make of our
time illustrates this. No two men
realize equally from fifteen minutes
of effort because they do not apply
themselves equally. One wanders
while the other concentrates. The ef
fective utilization of time is the secret
of success and its misuse spells defeat.
Time means money. Our most val
uable resource today is time. We
must make it do double work and
carry double the burden."
Jim Vaughn to Get tonus
For Winning Twenty Games
Tim Vaughn is to get a bonus of
$1,000 from the Chicago club if he
wins twenty games this year.
ii i i n ii i ii i I i i aasaea aaass
- ABi&sk
The Studebaker SIX
Tested and Proved
i
STUDEBAKER has produced and sold more than
300.00G Automobiles. This volume of sales is pos
sible because Studebaker cars stand up and give the
service.
This is proved by the performance of Studebaker cars,
not on tracks or on specially planned factory trips with
trained servicemen at every ' control," but in the hands
of average owners on the average roads of America. s
The 1000 Mile Reliability Run
In the famous Studebaker Reliability Run of Ncyember,
1915, one hundred Studebaker cars taken directly from
stock, were started from different points of the United
States to run 1,000 miles in forty-eight hours. Their
average time was 36.6 hours for 1,000 miles, their aver
age speed 27.73 miles per hour.
Despite mud, slush, rain storms and even snowdrifts,
these Studebakers covered a total of 101,565.66 miles
without showing a single mechanical trouble.
Pike's Peak Climb
On July 16th, 1916, one hundred and fifty Studebaker
cars driven by their owners, participated in the opening
of the Pike's Peak Highway. Every Studebaker climbed
to the summit, 14,150 feet above the sea, and returned
without the least difficulty. Their performance was
100 satisfactory.
Owner Circles United States .
Early this Spring Mr. George C Jones, a well-known
merchant of Wenatchee, Washington, started from San
Francisco to circle the United Statesa very unusual
trip. His Studebaker had already run more than 8,000
miles. 1 i , -
He crossed the Sierras and- the deserts between San
Four-Cylinder Models
FOUR Roadster . . .
FOUR Touring Car .
FOUR Landau Roadster .
FOUR Every-Weather Car
Mpricaf.t.kpttroU
$985 ,
115a
1185
Diego, California, and Yuma, Arizona: drove through the
sandy, rutty trails of New Mexico and Western Texas,
to El Paso, thence to New Orleans. From New Orleans
he went to Atlanta, Norfolk, Washington and New York;
through Rochester to . Cleveland, to SoutbBend, the
home of Studebaker.
When he arrived in South Bend his Studebaker was in
perfect running condition ready for the remainder ot the
triP', " i
Studebaker Leads in California
In California, where the climate permits continuous use
' of a car twelve months in the year, motorists probably
buy in greatest numbers those cars that stand up and
give the service. ,
On January IsC 1917. official figures, compiled by the
Motor Vehicle Department at the State Capitol in Sacra
mento, showed more Studebaker cars registered in
California than any other car selling at over $500. '
Studebaker Leads in Detroit
In Detroit, where 80 of all automobiles are manufac
tured, where people know the materials and workman
ship that go into cars, and the organizations behind them,
more Studebakers are registered than any, other car
selling at over $500.
Studebaker Goodness Proved by Owners
Studebaker value is shown by Studebaker's leadership
in every test where the performance of the car in the
hands of the average owner is the real criterion.
If you want a car that will stand up and give you service
follow the example of those who know by actual
service buy a Studebaker.
Six-CyHnder Models
SIX Roadster . . .
SIX Touring Car . , .
SIX Landan Roadster .. .
Farnam Street and 25th Avenue f $ s
alia turn ' SIX Limousine ....
OMAHA, NEB.
' '
Studebaker-Wilson, Inc.
$125
1254
135S
1704
1750
JeW
AUTO DEALERS HAVE
NO CAUSE FOR FEAR
Hupp Man Shows How the Bus
iness in Canada Has Been
Increasing During
the War.
"There seems to be a feeling of
fear among some timid automobile
dealers, concerning the manner and
extent that automobile business will
be- affected by the entrance of the
United States into war," asserts G. H.
Houliston, manager of the Hupmobile
company of Nebraska. e
"Two and one-half years ago our
neighbor, Canada, was called on to
meet exactly the same conditions that
confront us today, so the effect of the
war there should be a fair indication
of what is to be expected here.
"Canada is this year buying 100,000
new motor cars, almost fiive times as
many as were purchased during the ,
year, 1914. Ever since war was de
clared, Canadians have been discour
aged in spending money for anything
not absolutely necessary, ana consid
ering the fact that 100,000 new cars
are being bought in a country with a
population of only 8,000,000, it would
seem that Canadians do not regard
the automobile as a luxury, but rather
as a prime necessity.
"Our population is about fifteen
times that of Canada. She has al
ready sent 50,000 men to the front.
which would be equivalent to our
sending 7,5(X),IXH). Her purchase of
100,000. automobiles this year with
one-ntieentn oi our purcnaswg i.siiu,
000 automobiles, which is just about
what this country will buy during
1917. . So Canada, under war condi
tions, with a constant demand for
economy, is after two and one-half
years buying as many automobiles per
capita as the United States expected
to buy before the declaration of war
with Germany. Theory and prophesy
are not very convincing but here are
tht actual facts: The experience of
Canada for the past two and one-half
years and her present liberal patron
age of the motor car, shows conclu
sively what the future has in store for
us, and to timid American dealers who
have had doubts 'concerning the sta
bility and prosperity of the motor car
business, the experience of Canada
ought to restore complete confidence."
He Uses Osgoods to
Increase His Light
The general idea is that to comply
ply with the "no glare" law it is
necessary to cut down the light given
by the headlights. The correct in
terpretation was made by Paul L.
Martin, dean of the Creighton .Col
lege of Law, who had Powell equip
his car with Osgood lenses to his
light on the road. '
The Osgood takes the -rays that
with the ordinary glass or lens go up
into the face of the oncoming motor
ist and deflects them to the road. Mr.
Martin considers the Osgoods a good
investment, apart from the .legal
standpoint.
Amazon Products Grow
In Favor in Omaha
L. J. Meyers, secretary "and salei
manager of the Amazon Rubber com
pany of Akron, spent a, few days ii
Omaha last week as the guest of thi
Wheeler Rubber company, distribu
tors of Amazon tires in Nebraska.
Although the Amazon is a new
product to Nebraska it is growing in
favor rapidly and the factory official
was well pleased with the Omaha
field.
Patent Applied Far.
Send for full Information on this won
derful Tlra Protector. Agonta wanted in
all loeelitlee. County righta plan. Nebraakn
Juit being opened ap by eompeny organ
leer. Soma etock In company obtainable.
Addraae C L. BISHOP, Field Manager,
FLEXO TIRE PROTECTOR CO I
Haetinga, Nebraelta.
To Give
"Liberty Bonds Free"
With Every Purchase
.anaen-easasasik. " ' " '
N THE height of the Automobile buying season, when
every firm selling, reputable car? is sold far ahead
of their schedules from the factories, we want to offer each
' person who is contemplating the purchase of a new car
, an opportunity to add to their present 'subscriptions
of "Liberty Bonds." We feel desirous of contribut
ing in this manner a share of the profits our June
business will bring.
For one month only, we will give "Liberty J3onds"
absolutely free with every car purchased. Our only
requirement is that you 4 sigh your order during the
month of June. Your Bonds will be delivered im
mediately, although you probably will have to wait
for delivery on the, car you select;,
Prompt action on your part may save -you many
dollars in addition1 to our gift of "liberty Bonds,"
as our factories have notified us that to raise the
price on all cars will be imperative in the near
future. , ,
Th FraeMnn Meter
2205 FARNAM STREET
i Marmon Distributor i
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