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THE BEE: OMAHA. TUESDA MAY 22, 1917.
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Lukrty lUii Flu
We
goiiate Liberty Bonds at $
102
The bugle call has sounded calling every man,
woman and child to the colors.
Just because you are not of conscription age you
are nof exempt.
The quicker you go to your banker or bond house
and buy liberty bonds the quicker shall we win
the war. ' ,;, '
If you cannot go to the trenches you can strike a
telling blow against brutal despotism.
Money is ammunition don't prolong the suffer
ing and delay the outcome by neglect to lend the
government your ammunition dollars.
The Kaiser does not want you to buy liberty bonds
he wants you to cripple the United States and
its allies by failure to buy them.
Everyone who can, and does not, is handicapping
Uncle, Sam in his righteous fight.
Make your break with the Kaiser today Go to
your banker or bond house and sign your name
to a liberty bond purchase.
Women--here is a great opportunity for you.
Ser,ve humanity, serve your country and hasten re
lief by buying liberty bonds. Your efforts count
as much as any man's in this way.
Act now and avoid the memory that, you failed in
the hour of test.
This meansvyou! . . v
Our government must borrow $2,000,000,000 from
its citizens immediately, and get it "with the least
possible disturbance to the 'business fabric of the
country." '
. To help, we are operating this plan, and suggest
all other manufacturers and merchants adopt it.
It is simplicity itself.
WE WILL ACCEPT LIBERTY BONDS ON THE
BASIS Or $102 FOR ENTIRE OR PARTIAL
PAYMENT ON COLE MOTOR CARS. ,
This plan accomplishes these three very necessary
things for the .success .of the liberty bond issue.
1 It makes it easier for the government
to sell the liberty bonds. (
2 It enables the purchaser of the liberty
bonds to advantageously use them in se
curing the necessities and comforts of life.
3 It fortifies, expands and develops
American business.
For example You want a seven-passenger Cole
Touring Car, price $1795 at the factory, Indian
apolis. If you possess seventeen $100 and one $50 liberty
bonds we will give you $1785 in merchandise for
them. You only pay us the difference of $10 cash,
and get the car.
Or, if f ou have a second-hand car, let us say, worth
$775, our dealer will take the car and ten $100
liberty bonds and give you a new $1795 Cole seven
passenger touring car.
In fact, all the various types of purchases and ,
trades are included in this plan. The only differ- '
ence being you use your liberty bonds just as you
wouldcash.
You can make partial payment in liberty bonds for
a Cole car, but it is to your advantage to invest
the entire Cole list price in liberty bonds first, then
buy your Coje car with the bonds.
No doubt you intend buying these bonds prob
ably have done so already.
The Cole plan helps you to do your bit a great
big bit, too for-your government, and not incon
venience yourself. Instead, you actually 1 save
money by buying the bonds and using them.
If at a later date you want to redeem the bonds
with which you purchase a Cole car we will return
them to you.
Secretary of Treasury William G. McArloo is tour-
ing the country, making public appeals.
Help him in this crisis. v 1
If he could talk to you personally you would not
hesitate, because there is not a shadow of a reason
why you should not buy liberty bonds.
This money will be spent by our government in
our own country for the purchase of materials and
supplies required for the proper conduct of the
war.
You do not assume a single risk in buying liberty
bonds, but you do help avoid innumerable Jsks
and dangers to yourself and others. There never
was a time when you could put your money to bet
ter use. ;
And now the Cole Liberty Lbail Plan makes it
simpler and easier for you to do your duty.
Even though the bonds have not yet been issued,
you can negotiate the Cole Liberty Loan Plan at
once, as follows:
Go to your banker, give him your order for the
number of bonds you want andhe will give you
a receipt Bring this receipt to us it is as good as
cash and we will accept it on the basis of $102 as
' whole or partial payment on a Cole car.
This Cole Liberty Loan Plan is heartily endorsed
by New York bankers, botty as a practical advan
tage and a worthy undertaking.
Enough of flag wavingand mere talk. Let us get
down to business.
, We suggest that all motor car manufacturers
adopt this Cole plan. . . , ,
We suggest that all merchants, no matter what the
nature of their business, adopt it
We suggest that all bankers recommend this Cole
Liberty Plan to business men in their, communit
ieslarge and small.
But, above all, our government needs action
today.
Your investment in liberty bonds is worth more
than a flag in your button hole.
Go to the nearest Cole dealer at once and get full
information.
, J. J. COLE, President
. A. F. KNOBLOCH, Gen. Mgr. "
Cole Motor Car Company, Indianapolis, U. S. A.
u BROWN AUTO SALES CO.,
Wholesale Distributor for low and Northern Nebraska.
Soma Good Territory Open for Lira Dealers.
2210 Farnam Street, Omaha, Neb.
1414 Locust Street, De Moines, I.
TRAYNOR AUTOMOBILE CO.,
Retail Distributor
2210 Farnam St. ' Phone Douglas 8268.
PRICES
Soto Passenger Cole Eight Touring Car... .81798
Cole Eight Tuxedo Roadater.....,..,.....8179S
Four Passenger Cole-Springfield Toureoupe. .82298
Serea Passenger Four-Door Toursedaa..... .82491
Pricee f.o. b. factory .
Subject to change without aotico .
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