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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (May 23, 1917)
r c : n THE BEE: OMAHA. TUESDA MAY 22, 1917. a " q iimii'ihwiiii imimmi , iiiiiiinnr i i - , Lukrty lUii Flu We goiiate Liberty Bonds at $ 102 The bugle call has sounded calling every man, woman and child to the colors. Just because you are not of conscription age you are nof exempt. The quicker you go to your banker or bond house and buy liberty bonds the quicker shall we win the war. ' ,;, ' If you cannot go to the trenches you can strike a telling blow against brutal despotism. Money is ammunition don't prolong the suffer ing and delay the outcome by neglect to lend the government your ammunition dollars. The Kaiser does not want you to buy liberty bonds he wants you to cripple the United States and its allies by failure to buy them. Everyone who can, and does not, is handicapping Uncle, Sam in his righteous fight. Make your break with the Kaiser today Go to your banker or bond house and sign your name to a liberty bond purchase. Women--here is a great opportunity for you. Ser,ve humanity, serve your country and hasten re lief by buying liberty bonds. Your efforts count as much as any man's in this way. Act now and avoid the memory that, you failed in the hour of test. This meansvyou! . . v Our government must borrow $2,000,000,000 from its citizens immediately, and get it "with the least possible disturbance to the 'business fabric of the country." ' . To help, we are operating this plan, and suggest all other manufacturers and merchants adopt it. It is simplicity itself. WE WILL ACCEPT LIBERTY BONDS ON THE BASIS Or $102 FOR ENTIRE OR PARTIAL PAYMENT ON COLE MOTOR CARS. , This plan accomplishes these three very necessary things for the .success .of the liberty bond issue. 1 It makes it easier for the government to sell the liberty bonds. ( 2 It enables the purchaser of the liberty bonds to advantageously use them in se curing the necessities and comforts of life. 3 It fortifies, expands and develops American business. For example You want a seven-passenger Cole Touring Car, price $1795 at the factory, Indian apolis. If you possess seventeen $100 and one $50 liberty bonds we will give you $1785 in merchandise for them. You only pay us the difference of $10 cash, and get the car. Or, if f ou have a second-hand car, let us say, worth $775, our dealer will take the car and ten $100 liberty bonds and give you a new $1795 Cole seven passenger touring car. In fact, all the various types of purchases and , trades are included in this plan. The only differ- ' ence being you use your liberty bonds just as you wouldcash. You can make partial payment in liberty bonds for a Cole car, but it is to your advantage to invest the entire Cole list price in liberty bonds first, then buy your Coje car with the bonds. No doubt you intend buying these bonds prob ably have done so already. The Cole plan helps you to do your bit a great big bit, too for-your government, and not incon venience yourself. Instead, you actually 1 save money by buying the bonds and using them. If at a later date you want to redeem the bonds with which you purchase a Cole car we will return them to you. Secretary of Treasury William G. McArloo is tour- ing the country, making public appeals. Help him in this crisis. v 1 If he could talk to you personally you would not hesitate, because there is not a shadow of a reason why you should not buy liberty bonds. This money will be spent by our government in our own country for the purchase of materials and supplies required for the proper conduct of the war. You do not assume a single risk in buying liberty bonds, but you do help avoid innumerable Jsks and dangers to yourself and others. There never was a time when you could put your money to bet ter use. ; And now the Cole Liberty Lbail Plan makes it simpler and easier for you to do your duty. Even though the bonds have not yet been issued, you can negotiate the Cole Liberty Loan Plan at once, as follows: Go to your banker, give him your order for the number of bonds you want andhe will give you a receipt Bring this receipt to us it is as good as cash and we will accept it on the basis of $102 as ' whole or partial payment on a Cole car. This Cole Liberty Loan Plan is heartily endorsed by New York bankers, botty as a practical advan tage and a worthy undertaking. Enough of flag wavingand mere talk. Let us get down to business. , We suggest that all motor car manufacturers adopt this Cole plan. . . , , We suggest that all merchants, no matter what the nature of their business, adopt it We suggest that all bankers recommend this Cole Liberty Plan to business men in their, communit ieslarge and small. But, above all, our government needs action today. Your investment in liberty bonds is worth more than a flag in your button hole. Go to the nearest Cole dealer at once and get full information. , J. J. COLE, President . A. F. KNOBLOCH, Gen. Mgr. " Cole Motor Car Company, Indianapolis, U. S. A. u BROWN AUTO SALES CO., Wholesale Distributor for low and Northern Nebraska. Soma Good Territory Open for Lira Dealers. 2210 Farnam Street, Omaha, Neb. 1414 Locust Street, De Moines, I. TRAYNOR AUTOMOBILE CO., Retail Distributor 2210 Farnam St. ' Phone Douglas 8268. PRICES Soto Passenger Cole Eight Touring Car... .81798 Cole Eight Tuxedo Roadater.....,..,.....8179S Four Passenger Cole-Springfield Toureoupe. .82298 Serea Passenger Four-Door Toursedaa..... .82491 Pricee f.o. b. factory . Subject to change without aotico . IjL nr