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Prepare for Summer Right Now
THE OMAHA SUNDAY BEE: MAY 20. 1917.
Towels
The Best Sale of the Year
It Will Pay You to Invest Well
Just at this season of the year it will pay you to stock
up well with the offerings we are making in these Towels.
The Linen Department has made special effort for this
Sale, and the prices are certainly enticing.
Hundreds of Towels in the Turkish, Huck and Bamask kind.
7 c Huck Towels, 5c
These are the Huck kind, with fancy colored borders, hemmed ends
(not more than six to each customer), each 5c
12ic Huck Towels, lc
About 200 dozen of a nice quality, bleached Huck Towels, hemmed
jlids, fancy colored borders, 17x32 inches, each 7)4
15c Towels, 12c
Full bleached Turkish Towels, hemmed ends, soft and fluffy, size
20x40 inches, each 12c
25c Towels, 18c
Full bleacheH Turkish Towels, also hemstitched Huck Towels, large
size, soft finish (not more than one dozen to each customer), special,
each 18c
39c Towels, 25c ,
This lot consists of full bleached, extra heavy quality Turkish Tow
3ls, also fine linen Huck Towels, a big value (not more than one
iozen to each customer), choice, each 25c
50c Towels, 39c
Full bleached Turkish Towels, with pretty colored borders, heavy
quality, large size, very special, each 39c
EXTRA! EXTRA!
5c Dish Cloths, 2c
Ihese are the close woven mesh quality (not more than six to each
:ustomer), very special, each 2c
Main Floor, Front
Our May Sale of Lingerie
Offers Many Exceptional Values
A VERY DECIDED SUCCESS has attended each day's
sale, and now we offer fresh lots of this snowy white,
crisp, new Underwear for Monday's selling.
Gowns cut full and long, trimmed with dainty lace
and embroidery yokes. Envelope Chemises, correctly
sized and trimmed with fine lace and embroidery inser
tions. Skirts cut full and made of good quality Lingerie
Cloth, with lace or embroidery TElounces. Dozens of
styles to select from.
Special, at $1.35vand $1.95
Grouped together are a lot of Gowns, Skirts, Envelope
Chemises, in styles too numerous to mention; fl1 AA
beautifully trimmed and neatly made, at pl . UU
Crepe de Chine and Wash Satin Gowns, Skirts and Envelope
Chemises, trimmed with fine laces and insertions; offset
with ribbons; many styles to select irom; u , qs
ynitu
special, at.
Second Floor
The Charm
Of the New Summer Frocks
THERE is plain evidence of the tailored influence even in the dresses for Summer
wear and truly Fashion never chose a more smart or fascinating type. This style
adapts itself to most any fancy and is ultra-fashionable at all times.
The Tailored Style Frocks feature Shantung and Khaki-Kool Silks, and the introduction
of the Smart New Ginghams lends a note that is extremely pleasing. Linens, too, vie for
attention. For dressier occasions lovely moils in Chiffons, Georgettes, Voiles and Nets are
shown; beautified with laces, braiding, embroi lories and beading.
The laces are lovely patterns of Venise, Filet and Macrame ; effectively pleated
or draped, fluffy tunic styles in skirts, with blouses featuring attractive collars,
smart sleeves ana dainty trimmings.
'The Silks, $25, $35 to $50 Linens and Ginghams, $10, $15 and $25
Voiles and Nets, $25, $35 to $50
Coats to Accompany These Dresses
Shown here in Khaki-Kool, Taffeta Silk; Jersey and Marabout trimmed
Satins, at $35.00, $59.00 to $85.00.
Brussels Rugs
A Beautiful Line
At Prices That Are Exceedingly Interesting
WE are making a most wonderful display of these
beautiful Rugs, suitable for any room in the house, but
particularly bright and cheery just now for the living and
dining rooms.
Now Consider This Fact Carefully These Rugs are
9x12 feet, and if bought in today's wholesale market we
should have to sell them for $22.50, but (tf n nr
because we were foresighted we offer them at. $10. I D
In another group we have assembled such well
known Rugs as Smiths, Yonkers and Carltons
and Sanford's Beauvais and Fervac's. These
Rugs aro seamless, all in good patterns and if
bought in the present wholesale market would
have to retail at $40.00 Monday's 'price here
is the lowest we have ever known them to be
sold ferr 9x12 feet $97 FA
size $6
Seamless Velvets, 9x12 size, in Tournia, Teher
ans and Wilvertons; Rugs that if bought in
today's wholesale market would have to bring
$37.50 at retail but we say for qqa no
Monday ..tP.VO
Porch Rugs In Large Variety
Rattan ias, Herringbone and Crex
41.X71?, feet Crex.
9x12 feet Crex $9.50
8x10 feet Crex $8.50
6x9 feet Crex $6.00
Third Floor
36x72 inch Crex.
27x54 inch Crex.
.$4.50
.$2.00
.$1.25
NEMO Corsets--Correct in Every Way
Summer Corsets for slender figures, extremely light weight and comfortable.
$3.00 and Upward. NEMO.
Nemo Sport Corsets, with elastic inserts at side to permit ease and comfort
when dancing, on horseback, or practicing any kind of sport.
AND ABOUT SERVICE SUPERIOR SERVICE. We have expert corsetiers here
at all times, to chooso the correct model for you and fit it perfectly. You will experi
ence the greatest amount of cumfort and obtain the greatest satisfaction from every
model you purchase here.
Second Floor
V
Prepare for Summer-Now
Curtains, Hangings, Porch Shades, Hammocks
Everything for your summer comfort and conveni
ence at prices that are very, very moderate.
. Cretonnes
Most complete line ever shown. Just the proper thing for
your porch. Large range patterns and colorings. A price
for every purse.
Porch Shades
Large and complete line Porch Shades, in 4 fect wide, 8
feet wide, 8 fect wide, etc.
Hammocks "'
Just received beautiful line Hammocks. Enjoy your lawn
or porch. In price from $10.00 to $1.98.
Hangings
Scrims, Voiles and Marquisettes, large range in 1 A
White, Ivory and Beige; extra special, per yard. .. ,J.7L
Window Shades
Window Shades (water color), 32 inches by 6 feet, QQ
complete, ready to hang; special, each LiVL
Voile Curtains
Beautiful new line Voile Curtains, lace trim- (JQ - AO
med; extra special, a pair pt0
Third Floor
Wall Paper
Wo niintp snmp. rpmavk-
. able values for Monday
which will ne 01 interest
to those wishing to redec
orate during this month of
House Cleaning.
All our 9c and 10c papers,
with borders and ceilings to
match; special, roll 6'c
A large variety of good-looking
papers in light and dark colors;
suitable for Dining and Living
Rooms and Kitchens, cut bor
ders to match, tomorrow,
roll 9c
New effects for Downstairs
Rooms, positively the newest
designs and colors, every one
worth 30c and 35c; Monday, a
very large selection, roll . . 17c
Bed Room papers, every one
suggestive of the newest, you
will be pleased with our dis
play, special, only 12?4c
Washable varnished papers for
Kitchens and Bath Rooms, sold
daily for 25c and 80c, Monday,
special 16c
Third Floor
Extraordinary Sale of BLOUSES
Handsome $12.50 to $22.50
Dress Blouses
$10.00
And let us say right here that your Ten Dollars
never bought more in the way of Dress Blouses.
Filet Lace -Trimmed Models, Irish Lace -Trimmed
Models, Hand-Embroidered Blouses, Russian Blouses
' ah i 3 i ; i Ji . i
aii orana new mercnanaise, in a ciearaway saje 10 in a kg
room for new fixtures which we are about to install.
Colors are: White, Flesh, Rose, Peach, Nile, Emerald Green,
Primrose, Blue, Navy, Green, All Suit Shades.
Second Floor
Y M WW rm
Buy Munsing
Underwear
And You XWJ11 Have
Lasting Satisfaction
No other underwear
that we know of fits so
well, wears so well, or
gives such great satisfac
tion. We are showing
complete stocks right now
better get your Summer
outfitting.
Munsing Union Suits for wo
men; particularly fine for fit
and wear-regular sizes are 75o
Same garment in out sizes,
at 90c
Munsing Union Suits, tight or
open knee, regular sizes,
at $1.00
Out sizes, at.. $1.25 and $1.50
Munsing Union Suits, fine
lisle, tight knee, a splendid out
size garment, at $2.25.
Main Floor
White Goods in Great Array
The Season and the Sale Is Here
No daintier or prettier White Goods and certainly no other
prices so moderate. You will want these every day better buy
them when you may save.
White Gabardine, good, firm Twill, Wool Finish, for Suits, Skirts,
Middies, etc., 36 inches wide, per yard 50c
Sheer, Crisp Organdies, Voiles, Embroidery Novelties, pretty pat
terns for Dresses and Waists, 38 inches wide, per yard 35c
45-inch White, Sheer, Crisp Transparent Organdy, 60c value, much
in demand for Presses and Waists, per yard tv 29c
36 and 40-inch White Dress Fabrics in Cords, Checks, Satin Stripes
and Plain Gabardine, per yard 15c
40-inch Imperial English Nainsook, snow white, soft, silky finish,
excellent for fine Undermuslins, 12-yard bolts, per bolt $2.69
3 more cases of Imperial Long Cloth, Chamois finish, 36 inches
wide, free from starch and fine white, 12-yard bolts, per bolt. .$1.49
Splendid quality fine, Crisp White India Linon, 28 inches wide, spe
cial, per yard 15c
Basement. ,
Domestics Down in Price
Get Full Share of These A
40-inch finest Printed Voiles, all the wanted Neat Printings and
Black and White Stripes, per yard 15c
36 in. Best Grade Tissue Voile, made from Finest Egyptian Yarn,
Fast Worn Colors, per yard 25c
Beautiful "L'eno" and "Tropical" Suiting in all the new sport
shades, for street and outing Skirts, Golf and Tennis, Suits, Coats
and Skirts, per yard.. 25c
27 in. Dress Zephyrs, Best Grade, Hundreds of Pretty Plaids and
Checks and Fast Worn Stripes, per yard 15c
36 in. Dress Percales, Light and Dark Grounds, neat Dots and Fig
ures, Best Grade, per yard 12Kc
The Genuine "Claremont" Dress Batiste, sheer crisp Fabric, the
old Reliable Wash Material, per yard 10Jc
Beautiful 36 in. Woven Madras, in all the neat woven Checks and
Stripes. Beautiful Color Combinations, per yard ;15c
Fine Sheer Dress Voile, 27 in. wide. Neatly Printed, Fancy Checks
and Figures, l'i'ie value, per yard ...9t$c
Basement
A Splendid Sale of Beautiful Silks
One of the Most Notable Offerings for Monday
THESE ARE ALL beautiful. RELIABLE Silks, and the prices we quote are really
sensational.
This has always been the Silk Center of Omaha and this Silk Aisle
never offered better values than those we quote for Monday.
Silks, Worth $3.00 to $4.00,
1 at $1.95
The newest and most wanted silk fabrics at
ABOUT HALF PRICE think of it! Plain and
novelty Khaki Kool, Rookie and Printed Radium,
in the new hand blocked designs,' in a beautiful
range of colorings.
$2.25 40-In. Taffeta, $1.50 Yd.
40-inch Imported Chiffon Taffeta, in plain and
changeable effects; extra good weight; soft fin
ish; a splendid value at this price.
$1.00 White Wash Corduroy,
59c Yard
32-inch White Corduroy, for sport wear; will
launder perfectly. ' '
Satin Messaline and Chiffon
Taffetas, $1.00
36-inch, in a splendid range of new street
shades. Godd weight and soft finish.
40-Inch Plain and Novelty
Silks, 98q
Crepes, Chiffons, Marquisettes and Grena
dines, including the new printed and gold and sil
ver embroidered effects; values $1.75 to $2.50, at
98c a yard.
Satin Stripe Shantung, $1 Yard
32 and 36-inch, in beautiful range of color
combinations; will wash and wear perfectly; well
worth $1.50.
Main Floor, Aiile of Silk
i ;
milllllillUli,
mm
SETS THE PACE
i ' n Lam
FOR CROWING OMAHA
Wonderful Art Embroidery
Offer
Hand - Embroidered Show Pieces
Half Price
THE SUPERB PIECES that we have used as
models are now priced just half. Every woman 'will
appreciate the remarkable significance of this offer-,
ing. In every instance the work has been acdora
plished with the greatest care and the most beautiful
pieces shown anywhere are now offered to you at
50c on the dollar.
Scarfs, Center Pieces, Pillows, Lingerie, Chil
dren's Dresses, Rompers, Boudoir Caps, Dress
ing Sacques and a good assortment of Fancy
Goods HALF PRICE.
Hand embroidered Centers, trimmed with
Cluny Lace, 36-inch edge, $10.00 value, at
Hand embroidered Scarfs, trimmed with
Cluny Lace, $10.00 value .
Hand embroidered Waists on Voile and
Batiste, value $10.00, at
Hand embroidered Night Gowns, with hand
crocheted yokes and medallions, $10 value, a!
Other Pieces Priced This Way:
$6.00 Scarfs, for.. $3.00
$5.00 Children's Dresses.. $2.50
$1.50 Madeira Towels 75c
Third Floor
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