The Omaha Sunday Bee
PART FIVE
AUTOMOBILES
PAGES ONE TO SIX
PART FIVE
AUTOMOBILES
PAGES ONE TO SIX
VOL. XLVI NO. 48.
OMAHA. SUNDAY MORNING, MAY 13, 1917.,
SINGLE COPY FIVE CENTS.
CANADIAN AUTO
BUSINESS IS BIG
DESPITETHE WAR
People No Longer Look on
Car -as Luxury, But Buy as
Heavily as in United
States. .
Packard Car Ready for Touring
The feeling of apprehension which
has unconsciously arisen concerning
the manner and extent that general
business, and particularly the automo
bile and rubber industries, will be af
fected by the entrance df the United
States into the war. is verv ablv com.
mented on by G. M. Stadelman, vice
president of the tjoodyear lire and
Rubber company, Akron, O.
ilr. Stadelman has just returned
from a thorough canvass of the war's
effect on Canadian business,. which he
made in the hope that a more definite
idea might be formed of the condi
tions that ourcountrv must face and
conquer in the near future.
"Canada has gone through precisely
the same conditions that now con
front us, so the effect of the war there
ought to be fairly indicative of what
we may expect here," he declares.
"General business conditions are very
satisfactory in Canada at the present
time.
Great Increase in Sales.
"I found that in 1913 Canada had in
creased its number of registered cars
16.780, or 38 per cent, as against the
1912 registration, and during 1914 22,
070, or 36 per cent, as compared to
1913. War was declared August 1,
1914, so that the last figures were little
affected thereby.
"Now after two and one-half years
of warfare Canada is this year buying
100,000 new motor cars, almost five
times as many as were purchased dur
ing 1914, and an increase of 85 per
cent over the normal increase for 1913
and 1914.
"Every possible effort has been
made to have Canadians save to help
win the war. Ever since war wai de
clared the people have been im
portuned to discourage the spending
5f money for things not absolutely
necessary. The people are constantly
Packard Twin-Six, with touring
trunks, showing the accessibility and
confronted with placards, post cards,
letters, bill-posters, newspaper articles
and every other publicity device
known, to discourage extravagance.
No Longer a Luxury.
"And when you stop to think that
100,000 new cat's are being bought in
a country with a population of only
8,000,000, the condition can be ac
counted for in no other way than that
Canadians do not regard the automo
bile as a luxury, but have found it
under war conditions a prime neces
sity. It has aided in the movement
of troops, facilitated the transporta
tion of war material, increased the ef
ficiency of the farm, aided in the
quicker movement of all things per
taining to business, and has been a
great economic factor in the develop
ment of general business.
"Our' population is about fifteen
times that of Canada. It has already
sent 500,000 men to tiie front, which
would be equivalent to our sending
7,500,000. Its purchase of 100,000 cars
this year, with one-fifteenth of the
population of the United States, is
equivalent to our purchasing 1.500.-
000 automobiles, which is just what
this country will buy during 1917.
Buys Heavy Per Capita.
"So Canada under war conditions.
with a constant crusade for economy,
with the withdrawal of men, power
and money far in excess of anything
contemplated in the United States, is
after two and one-half years buying
as many automobiles per capita as the
United States expected to buy before
the declaration of war with Germany.
1 heory and prophecy are not very
convincing, but here are the actual
comfort of tourist travel when proper
preparation is made.
facts. The experience of Canada for
the last two and one-half years, and
its present liberal patronage of the
motor car, ought to be an earnest of
what the future has in store for us.
If Americans have had any doubts
concerning the stability and pros
perity of the motor car business, or
business in general, the experience of
Canada ought to dispel them."
Scripps-Booth Shows
Well in Heavy Sand
Hill demonstrations cannot be made
in the Imperial valley of California
without a drive of many miles. The
average valley autoist is not so vitally
interested in hill climbing as lie is in
cooling systems, sand demonstrations
and how the car rides over the rough
unpaved roads of the valley.
"The cooling system of the Scripps
Booth car," said 7. L. Richards.
Scripps-Booth dealer at San Diego,
"is such that the desert heat of 120
degrees in the shade has failed to
produce any effect on the car, largely
because of the'size and construction
of the radiation system."
France Places Large Tire
Order in This Country
Another large European war con
tract has been announced by the
United States Tire company. The
French government has ordered 200
Troy trailers to be exclusively
equipped with United States 'pressed
on' (olid truck tires.
' Persistent Advertising Is the Road
To Success.
GO
Poise! When all parts work together
in splendid harmony grace, beauty
and efficiency are the superb results
Pavlowa was born Pavlowa.
Had she been a clumsy, ill
proportioned child, no amount
of training could have devel
oped the magical ease of
movement which is her charm.
No less infallibly in motor
cars is original and inspired
design the foundation of
supremacy.
Before the Twin-six motor
was evolved, the sum of Pack
ard refinements made it great
among the world's cars.
Re-created on the new
scale of luxury permitted by
Twin-six power and economy.
with the Twin-six motor
for its heart the Packard
now offers riding qualities
and an easy ascendancy over
road conditions 'faever ap
proached before.
A poised car!
Grace beauty efficiency
these in the Packard car
are the sure results of a deep
sound tested harmony.
Choice of twenty body styles. Prices, open can, 3060 and $3500, at Detroit
See the Orr Motor Sale Co., Fortieth and Far
nam Sts., Omaha Also Lincoln and Sioux City.
OPTIMISTIC VIEW
OF ADTOJNDDSTRY
More Danger of Shortage of
Supply of Autos Than an
Oversupply by Factories.
"A statement appeared the other
day to thf effect that the pleasure car
business in Canada during 1916 was
greater tha.i ever before it. the history
of the automobile industry." asserts
L. H. De Brown of the De Brown
Auto Sales company. "The authority
for that statement was not named, but
it is reasonable to assume that the
statement was practically correct.
Therefore, Canada's eNperience in
1916 should answer the question as to.
what effect the war will have on the
American automobile industry.
"On every side we hear reports of
increased business in Canada during
the last two years, not only for strict
ly Canadian industries, but for United
States manufacturers who are en
gaged in extensive business in the
Dominion.
Business Crows in Canada.
. "A big loofing concern, a harvester
company, a varnish-making' organiza
tion, a cream separator company, a
big gramophone organization and
many other varied United States in
dustries speak glowingly of increased
business ranging from 10 to 100 per
cent. If that situation has prevailed
in Canada, it should be even more ap
plicable to the United States.
"The European conflict has proven
beyond doubt that motor cars of the
so-called pleasure car variety as well
as trucks are an indispensibtc clement
in connection with warfare. Today
thousands ot motor cars would be un
der process of building in Europe if
there were factories there in which
to build them. The factories and
workmen, however, are not available.
"In this country we have the fac
tories and the men. Although some of
our automobile plants may be taken
over entirely by the government for
war material purposes, there will re
main scores of others available for
automobile building and the situation
will only sjrve to increase their busi
ness. "While there may possibly be a
shortage in the supply oi automobiles,
there is nn likely to exist an over
supply of the product and that i real
ly the most important danger to fear."
Another Endurance'
Record Made by Dorris
Edward A. Sanquinet of Webster
Groves, Mo., called at the office of the
Dorris Motor Car company recently
and, among other things, mentioned a
remarkable performance of a Dorris
touring car which he owns.
This car is a J906 model touring
car which was used for several years
as a pleasure car and more recently
Mr. Sanquinet has used it fffr business
and pleasure also. He makes trips
regularly practically every day be
tween Webster Groves and St. Louis,
sometimes with a fairly heavy load
and, after running over 200,000 miles,
he says his old Dorris is still giving
splendid service.
Mr. Sanquinet is in the plumbing
and repair business in Webster which,
of course, subjects his Dorris to con
siderable heavy hauling. H. H. Can
non, local Dorris representative, has
recently received announcement of a
$100 advance in the Dorris truck price.
What Kind of a Used
Car Do You Want?
It's just as easy to get what you
want when buying a used car as
it is when buying a new car.
Numerous owners of good,
serviceable cars have advised
us of their intention to dis
pose of their car and buy a
Packard Twin Six.
Let us put you in touch with '
these GOOD used car offer- .
ings.
3m tha Orr Meter Sales Co., 40th and Farnam SU,
Omaha -Also Lincoln ana1 Sioux City.
TW1N-6
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ft
. PERFORMANCE
Is the Supreme Test of Motor Car Value
924 Miles of Grueling Traveling
On Steep, Twisting, Mountain Roads and Valley Boulevard from Los Angeles to San Francisco and Return in
26 Hours 52 Minutes Running Time, With the Radiator Sealed, Proved Convincingly the Sturdiness, Power,
Economy and easy Riding Qualities of the '
MONROE M-4
$ 1095ET
f. o. b.
FACTORY
WEIGHS
2350
POUNDS
Every demand upon the Power and Strength of the MONROE was met with instant response. Mountain grades were conquered
in high gear with ease; when speed was required, it was abundantly available; over rough roads it maintained its consistent pace,
never once faltering in the thoroughly exacting test. . ' ,
Iij the hard grind of 924 miles from Los Angeles to San Francisco and return, the Monroe, carrying 4 passengers, maintained
an average of 34.39 miles an hour for 26 hours 52 minutes of actual running. s
On the entire trip the Monroe averaged 21.5 miles to the gallon of gasoline, notwithstanding the speed, rough roads, strong head
winds and numerous stops for taking photographs.
Under more favorable road and weather conditions on the return trip from Oakland to Bakersfield the Monroe displayed to bet
ter advantage its phenomenal economy, averaging . .
r
29.1 Miles to the Gallon of Gasoline
For 319 Miles, Carrying 4 Passengers i
No quarter was given the Monroe by Drivers J. R. Ralston and J. H. Cable. It was punished relentlessly, for we wanted to prove
that the Monroe Model M-4 possesses construction features and qualities found in no other car at anywhere near the price of the Mon
roe. Consistency over boulevard and rut-dotted roads alike was strikingly demonstrated.
The Monroe proved its ECONOMY; it thoroughly demonstrated its STURDINESS with the ease with which it glided over rough
roads; POWER was evident from the wonderful high-gear climbing ability on the mountain grades; COOLING SYST.EM EFFI
CIENCY was reflected in the fact that not once did the water in the radiator boil; and upon the completion of the 924-mile run
only two quarts of water were needed to refill the radiator to its starting level. '
The highly efficient force feed oiling system of the Monroe easily maintained its reputation for perfectly lubricating and cool
ing the motor and it used only five quarts of oil on the severe trip.
The tremendous volume of power and wonderful economy of the MONROE MODEL M-4 is the answer to its Valve-in-Head engine
and its Counterbalanced Crankshaft, a patented feature; its durability is the result of strong construction throughout, characteristic '
of all Monroe cars; and the exceptional ease of riding is produced by the cross compound cantilever springs.
THE MONROE M-4 IS RECOGNIZED AS THE MOST BEAUTIFUL CAR IN ITS CLASS IN AMERICA, WITH ITS GRACE
FUL LINES, HIGH FINISH AND ADVANCED DESIGN, and now the MONROE HAS PROVEN ITSELF ON THE ROAD in a vig
orous test that leaves no doubt as to the strength and efficiency of any unit of construction.
We invite you to ride in the Monroe today. A visit to our salesrooms or telephone call is all that is necessary to arrange a dem
onstration. We want to prove to you that the Monroe M-4 is the greatest value in the automobile market today for $1095.
FACT0RY
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L. E. DOTY Inc.
OMAHA, NEB.
Douglas 8354.
2027.29 Farnam St
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