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THE OMAHA feUNDAY BEE: APRIL' 29, 1917.
NATIONAL ECONOMY
RACE FOR MAXWELLS
Owners' Oars to Be' Used In-
v - tirely in Contest for Latter
Fart of May.
SEAL GOLD FOR PRIZES
To substantiate among motonsti
everywhere their' claim of the Mix
well's championship of" the industry
in low operating upkeep, upward of
2,000 Maxwell distributors and deal'
ers will next month carry out in every
state in the Union and throughout
the eieht orovincea of Canada i Dub
lie and wholesale demonstration of
the Maxwell's ability to stretch its
fuel into tne greatest known mix of
gasoline and motor car distance..
- Five thousand dollars in cash prizes
ire to be jiven away among the deal
:r, it is made known, together with
an award of the National Maxwell
Economy Championship cup. The cup
' is to be the trophy of the Maxwell
dealer who attains the highest mileage
to be recorded in the event and with
it he wil capture a substantial award'
in gold.
, , National Proof Day.
' The public and widespread demon
. atration is to be known as the Na
' tional Maxwell Economy Proof day,
' and the wholesale contest is to take
place on Wednesday, May 23.
Owner's cars are to be used entire
ly, the rules providing that each deal
er entering agrees to arrange for the
use of two Maxwell five-passenger
touring cars now in owner s service.
These he will borrow for the day. In
each car there must be, according to
the rules, four full-grown passengers,
the driver and three official observers,
In each town and city the two cars
- will make the run together, each
carrying its observers, who thus will
check not only their own mount,, but
the other as well.
Results will be unofficial. It Is
stated, if the dealer participant fails
to arrange for his observers to be
either newspaper men, motor club or
board of commerce representatives
or well-known public officials. ..
: Must Measure Gasoline,
Two one gallon gasoline cans are to
Dt provided each dealer participating.
These will attach to the windshield.
Instructions mailed broadcast by the
Maxwell Motor Sales corporation,
Detroit, point out that the , records
will be disqualified unless the gasoline
used is measured into the can on each
of the two cars by one or more of the
official observers arranged for,
In each instance the report of the
dealer and his observers as forwarded
to the Maxwell general offices in De-
troit, rrtust bear the affidavit of the
three observers. Otherwise it will not
be accepted aa official by the Maxwell
company.
, Vtluablt Matt.
Prlres are to be given under five
, dealer classifications. The top award
in each classification is $200 in gold,
with a second prize of $150 in gold.
i The third, fourth and fifth prises will
be $100 in gold each. Then follow
two $75 and three $50 awards, making
ten in alt for each of the five groups,
Since announcement of the nrizr
offer, the return of the company's
official entry blank has been such as
to indicate the demonstration will be
almost unsnimous among the thous
ands of Maxwell representatives. It
already hat been made certain that
the event will outstrip any similar
undertaking in the history of the in
dustry. . , - ,.
What economy attainments wilt be
necessary to capture the prizes are
nnderstood . throughout the entire
Maxwell organization, for the dealers
, .-.re familiar with the marks of forty
four miles .n Michigan, and 45.6 miles
' New Harroun On Auto Row
u u m,,.,,, , fir v
in California, accomplished by Kay
McNarmara. while only recently
Maxwell in southern California cap
tured a cup and hung up the record
of 46.5 miles on one gallon, the high,
est official mileage so far attained with
a Maxwell and one gallon of fuel as
lar as the Maxwell offices in Detroit
have record. ,
Pierce-Arrow Trucks Have
Solved Coal Haul Problems
Until two five-ton Pierce-Arrows
were installed in its service the Bow-
enville Coal company of Fall River,
Mass., had a serious problem in its
delivery of coal. Horses could not
make , time on the steep hills that
abound in this vicinity, and were
stalled in every burst of bad weather.
By applying two five-ton Pierce
Arrows the Bowcnville company not
only makes better time, but also ef
fects a money saving in operating
costs.
Coal is hauled to the various mills
of the city from the company's pier
rn the river. The beginning of the
haul is a stiff grade, and there are
many hills throughout the city. But
the power of the trucks carry them
over all grades.
; Each truck averages 1,500 tons de
livered per . month and the mileage
ranges from 998 in January to 1,536 in
October. ,
Customers have expressed their
pleasure with the improved service. -
Demand for Autos Keeps ,
Up Despite of the War
That the entry of the United States
into the world war will not cause any
decrease in the domestic demand for
motor cars is the opinion of Edgar
Apperson, . prominent automobile
manufacturer of Kokomo, Ind., as
evidenced by an interview given out
by him last week, In mentioning the
present international situation as it
affects business, Mr. Apperson said:
"At the outbreak of the European
hostilities many manufacturers be
lieved that the motor industry would
experience a slump. If there were
men who foresaw what was coming
they certainly kept this knowledge
well hidden. But at that, the war has
not been entirely responsible for the
big increase in the motor business
during the past two years. The ex
port of pleasure cars has been trivial
and the companies that have shown
the greatest increase in production
have not been supplying Europe with
cars, ....... i
"Now that we are with "the allies.
facing a common foe, It is only natural
to assume that when a demand does
come for pleasure cars in the, Euro-
Eean countries, America will naturally
e the first to be asked to fill t'
Opper Fails to Find Any : :
War Scares in Nebraska
"If there is any 'war scare'-in evi
dence throughout Nebraska, I've
missed it," asserts J. M. Opper of
the Jones-Opper company, Reo distributors.
"I have been spending several days
each week in the territory and things
never looked brighter. People seem
to be thoroughly acquainted with the
folly of retrenchment and optimism
is evident on all sides." '
Super-Six Makes :
Good Run in Race
; In Mexican City
"Although war is in the saddle In
Mexico, the pleasure-loving people of
the cities are more interested in 3,600
r. p. m. as applied to automobile rac
ing, rather than to government, said
Guy L. Smith. '
More than 50,000 people of Mexico
City attended the recent automobile
derby at La Condesa track, at which.
by tne way, a Hudson Super-six run
ning independently, put up one ot the
most remarkable races in speed motor
history.
"For twenty-nine laps of the thirty-lap
course the Hudsen Super-six.
owned by Joseph Aspe auinga of
Mexico City and piloted' by Amuary
Munoz, held first place in the big La
Condesa speed event, althoush on the
fifth lap it burst the left rear tire and.
thereafter held the mastery running
on the naked detachable rim. The
Suner-six kept first place until within
half a lap of the finish, when the un
evenly distributed strain on the naked
rear wheel caused Munoz to, steer
faultily and the Siper-six careened
and rolled over. The damage could
not be repaired in time to allow
Munoz to win. but when the Suner-
six came to the finish it was given a
greater ovation than the winner who
snatched victory from its misfortune
received."
Must Put Back Into Auto
Batteries What Comes Out
The owner of a rhodern motor car
is often heard to ask, "How can I
keep my battery charged? My lamps
burn dim and the starter Is weak."
In a great many cases this com
plaint is due to the fact that the own
er does not drive his car sufficiently
without the lights burning or the
starter being operated to generate
enough current so that the battery
will suoolv the demand of the liarhts
and the starter when necessary.
mis is especially true among the
class of car owners who drive ihnrt
distances daily, using" their starting
motor considerably and not outtintr
back into the battery the same amount
ot current they take out. Then they
drive their cars at night with the
tights burning and oftentimesjet their
cars stand at the curb with the motor
dead and the lights still burning and
using current from the battery.
' Every car owner must remember
that it is necessary to drive at fifteen
or twenty miles an hour to generate
enough current to effect the battery
to any extent. A wejl cared for bat
tery is .just about as dependable a
thing as there is on a motor car, but
one which if not given the proper at-,
tention will soon cause a lot of trouble
and expense to the owner. , - j
Paige 0bliged,to
Turn Down Many .
Trainload Orders
- Thaf. the record of the Paige-Detroit
Motor-Car company made in
March, when the number ' of cars
shipped and the volume of business
transacted exceeded by 65 per cent
that of any other month in its history,
was not merely an exceptional inci
dent, but part of a genera), progres
sive trend that will mark the rntire
season, is proved by the conditions
that continue to prevail. .
"In spite of the declaration of war
and other distracting and hampering
factors, there has been no let no. but
a constantly increasing demand from
all parts of the country," says Harry
M. Jewett, president of the company.
"We had greatly increased all our
facilities for production and had met
the greatest demand we had ever had
by granting our dealers extra large
schedules. These preparation) have
proved entirely inadequate .and wt
nave been forced, .much as we re
gretted it. to turn down insistent re,
quests for very large additional ship,
ments. . i .
"For example. W. H. Horton. our
distributor at t argo, N. 1)., made a
special trip to Detroit to urge us to
send him a trainload' of 150 cars for
immediate delivery these to be in
addition to his regular allotment.
George Bird of the Bird-Sykes com
pany, our Chicago distributor, has
made two trips to Detroit in the hope
that we would send him a special
trainload of eighty-four cars, in addi
tion to his regular schedule. . y -
Coveleskie, King of Tiger
Pitchers, Drives a King
Harry Coveleskie. Detroit premier
southpaw pitcher, who finished fourth
the standing's of the American
league pitchers last season, is now
driving a King eight "foursome." The
famous Polish Sinner has all the extra
accessories that go to complete a car
equipment on his new car. The body
is finished in maroon, the top silver
gray and the wheels have the natural
wood finish. - . ;
Entrance of U. S. Into the
War Spells Prosperity
Now that our country has- been
thoroughly embroiled in the titanic
war, there exists in the minds of some
men a feeling of uncertainty as to its
effect upon business conditions here
on this side of the Atlantic. Contrary
to a rather general impression that
prevails in this country, "big busi
ness" is apparently not at all worried
over the international complications.
j lie following statement from A. K.
Erskine, president of the Studebaker
corporation, certainly sounds an op
timistic note concerning luture pros
pects.: s
"A state of war alwavs stimulates
an active demand for the products of
tne mines, neias and factories, says
Mi Erskine. "and the United States
has felt this demand from foreign
countries for the last three years to
an extensive degree. The entry of the
United States into the war simply
increases the demand and consequent
ly large increases in prices have en
sued recefftly for atl agricultural prod
ucts, live stock and food supplies gen
erally. y ,. '.'. r
"This is no time for any man to
feel pessimistic. The great resources
of the United States, its energy and
power are being employed in the war
and large expenditures must ensue,
wiucn in inemscives mean prosperity
for our people, in spile of the liigh
prices and increased taxes that will
prevail while the war continues."
Kopac Bros., at David City,
' . Now Sell SfJripps-Booth
The W. M. Clement Motors com
pany has just closed a contract for
the sellinar of Scrioos-Bnnth ran in
LButler county with. Kopac Bros.,
probably the best known automobile
dealers .in David City.
TU- . 1 i , ,
iut aBcm icicuuy CSiaollsnCQ at
Pilger has developed to such an n.
tent that W. M. Rees, associate deal
er at that point, carries in stock six
to eight cars and althoush established
only a short time in businesses scor
ing a real success.
Persistent Advertising Is'th Rn.rf
To Success. s - ' I
PARRY
Commercial Bodies
- FOR
FORD CARS
.:
Complete Stock at Omaha
Prices Right-Get Our Catalog
Lininger Implement Co.
Omaha, Neb.
V
i . 1 i
MONROE
THE CAR THAT HAS SET A NEW STANDARD
IN MOTOR CAR CONSTRUCTION
QUALITY
tn. MnMVyTv,Will,fin,lit1?rTnt , ev"y turn in yur inspection of,
the MONROE. The closest attention is given to the details of construe
tion and finish. The high standard of our inspection is worthy of cars
eelhng at five times the price of the MONROE.
COMFORT ;
. ?' e1u.al importance to you is comfort. The most improved slvle of
upholstery is used. There is ample leg room. The gears are quiet The
motor is flexible. The riding qualities arc not surpassed by any other
car on tne market. ,
' POWER
Power without, vihrsf
v.J uwo ai, nu Bueeas, ana a mini
mum expense, i one of the features of the MONROE engine. A Zllr
counterbalanced crank .haft, positive presaur. oiling through hollow
crank shaft, and Lynit. Pi.ton., give us an engine that is 4oKow
efficient than any other now built. , . . 0 on
: "' i.'' - 1 ,'; " ' : ' : ' .' : ' '' -'.rC : ''!".,
Th MONROE Is Built to Suit the Ta.to of the Critic!, Wiao Buyer.
M-4 Tourlnf $1093.00 j Ml Clov.rle.1. .... ....... $fi3g oo"
M Club Roefcor 1095.00 M-S eBat.r............;. K
L. E. DOTY
DISTRIBUTOR, OMAHA, NEB.
2027-29 Farnam St Phono Douglas 8554.
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. v:; - :. c-rr-:x i : 'i r,; '-:A v--,- .
The Studebaker SIX
A car that is af home anywhere
TTHE Studebaker Six is a car that you
s J- can depend on for consistent, satis-1
factory service.
It has power to' meet every emergency
oftouring.
Its scientifically balanced chassis, its un
usually (long, resilient springs make it
wonderfully easy riding. , v
Its deep, luxurious upholstery, the form
fitting design of its seats insure thorough
comfort on the longest tours.
People everywhere recognize it for its ,
quality' and value. It is noted for its
high value as a used car. -Studebaker
owners are sure of systematic
service everywhere eyery city has a
Studebaker, service station. Studebaker
repair, parts are always obtainable at any
of the Studebaker branches at relatively
low prices. -; V .
The Studebaker Six is the most powerful
car on the market in ratio to its weight
In ratio to power it is most economical
in its consumption of gasoline.
Its perfect balance and light weight fre
quently enable Studebaker owners to-get
from 8000 to 10,000 miles on a single set
of tires. . ' ; -
It is an easy driving car a readable car.
It will hold to the road at fifty miles an
hour, if need be. . v
Come in today and pick out your Stude
baker the car that you can depend on '
for "around home" driving and on the
longest, most extended tour.
Fur-Cylinir Models
FOUR Roadster . , . . $4SS
FOUR Toarlag Car . " . i. MS
FOUR Laavdaa Roadstar . US
FOTJR KTaryWaathar Car U
J II SWm .. Dttnlt
Studebaker-Vilson, Inc.
Farnam Street and 25th Avenue
' ' ' OMAHA, NEB.
Six -Cylinder Modeh
SIX Roadster . . . .
" SIX Tourlnc Car . . .
: SIX Landau Roadster .
SIX Temrtng Sedan , .
; SIX Coupe ... 4, i
, SIX Limousine . i
- AHtrUti ... OHml
Y
ins
us
17M
175
