f
Tend to Your Owe Business!
THE BEE: OMAHA. THURSDAY. yPR!L 26, 1917.
Attend to your particular business
and business in general will take care
of itself.
From here and there come rumors of
slackening business and need for stem
retrenchment.
This is hysteria, not common sense.
Business is good and will be better as
fast as such misguided stories are sup
pressed and the energy fhat evolved
them turned to productive labor.
Again we say attend to your partic
ular business and business in general
will take care of itself.
Turn a Deaf Ear
To Idle Talk
Now is no time to spend listening to
idle talk.
We must be up and deing. We must
co-ordinate and concentrate to push
business.
Every ' effort we can muster from
farmer, mechanic, miner, manufacturer
every kind of labor must be exerted
toward utilizing and developing the
great resources of this country.
' We must be economical it is time. For
economy is one phase of efficiency. But
it is well to remember that "Economy
is the judicious expenditure of money."
, Everywhere in America today we
want development, not" retrenchment.
"Put on more ateam" should be the
industrial slogan.
We must plant more, grow more,
harvest more, build more, advertise
more, buy and sell more, be bigger and
better business men in a word "Do
More."
Our President Says:
"It is evident to every thinking man
that our industries, on the farm, in the
shipyards,v in the mines, in the fac
tories, must be made more prolific and
more efficient",
Put senseless hysteria aside; don't
mistake froth for patriotism.
Let us address ourselves to our in
dividual and particular duties calmly
and collectedly, but purposefully.
In the need of the nation let us find
stimulation to greater industry.
You Can Help
Here's How!
i -
There fe one thing every, man, wom
an, boy and girl in America can do to
help. And that is do the thing you
are doing now better. Work harder,
work longer, and make your work" pro
duce more.
The European war has taught us that
for every man at the front there must
be ten people at home at work support
ing him. To feed and clothe and arm
and transport one first-class fighting
SAXON MOTOR CAR
NOYES KJLLY MOTOR COMPANY
2066-68 Farnam Street Omaha Distributors Phone Douglas 746
'It is evident to every thinking man
that our industries, on the farm, in the
shipyards, in the mines, in the factories,
musu be made more prolific and more
efficient." From the President's War
Message to the People.
man there must be ten first-class work
ing people behind him.
This isn't the kind of job that car
ries much tinsel and glitter with it, but
it is the essential job our job yours
and mine, until our government calls us
to some different war service.
Through conscription, in wliich we
heartily believe, the government will
make known to us the particular and
individual duty it hasfor each one of
us. Until then let us simply work
harder.
The cost of the war must be .paid for
out of our production our national
business. And your help is needed.
Briefly do more and better work of
just the work you are doing now. That
is your job.
A $7,000,000,000 Order
The U. S. Government loan soon to
be made is really a monster order which
the government of the United States
will place with the farmers, manufac
turers, miners, and all business men.
It all comes back to us in the shape of
purchases of supplies. This means that
the whole business machinery of the
country will run at a higher speed than
ever before. NN
This loan itself will be a mighty stim
ulus to hundreds of lines of business
foods clothing, motor cars, trucks,
shoes, underwear, steel, iron and all
their kindred "products.
Motor Car Is World's
Greatest Time Saver
Our most valuable resource is time.
Now we must take time to do double
work and carry double the burden.
And the motor car is the world's great
est time saver.
Use the motor car. Multiply the
hours in aday. The time, saved by the
moior car means more time ior actual
production purposes., This means
greater national prosperity stnd more'
taxable wealth to aid our government.
Take out your pencil. Figure out the
time you can save for yourself with a
motor car. Total up the increased num
ber of things you can accomplish in that
time. Multiply that by the number of
people in a position to buy a-car. Then
you see how vast becomes the aggregate
good the motor car can accomplish.
The JNalion
Looks to tHe Farmer
Upon ' the farmers of the United
States is laid the greatest obligation.
From the soil they jnust wrest more
than they have ever before harvested.
And of course they will continue 'to
get the highest prices in history for the
products they grow
. Repiint of our advirtissmtnt which appeared in the Detroit Free frets of April22
The farmer must make every minute
count. And the, automobile is one im
plement at hand that can assist him..
With an automobile he need not trust
to. a slow horse and buggy when his
reaper breaks down. He can go to
town- and return to continue his day's
labor without losing but a fraction of
time he ordinarily would have lost.
His wife and family can use it to mar
ket the butter and eggs while he is in
the field. In a dozen different ways
every day the automobile will prove its
economy and efficiency for the farmer.
In work or war the tinie-saving effi
ciency of the motor car is recognized.
. Thousands and th6usands of motor cars
are at the front now. Motor cars have
twice saved France once at the Marne,
again at Verdun. Our government will
purchase 35,000 tracks and great num
bers of motor cars. All ambulances are
built on motor 'car chassis. ,
Wherever time counts in the efficiency
of work or war or in saving life, motor cars
are inevitable, and they are a blessing.
Eyes of the World
Are Upon Detroit
Detroit is the motor car center of the
world. Upon Detroit will fall the privilege
and responsibility of filling the needs of
the country for ,c'ars. Detroit-made cars
will do their part in "making the world
safe for democracy."
More than ever before are the motor
' car products of Detroit coming into de
mand. To the efficiency and economy of the
modern automobile is largely due this in
crease. It has removed itself from the class
of luxuries and proved its place as an eco
nomic necessity.
It is the world's greatest instrument for
both work and play. It pays for itself once
by saving time and promoting efficiency,
and again by providing recreation and rest
and furthering health. The war won't be
won by an over-worked, careworn, frazzled
people, but by a healtfiy and efficient
people.
The mind that said "All work and no
, play makes Jack a dull boy" was a great
mind. The plaie of recreation as an aid to
more and better work is recognized by the
men doing the world's biggest jobs every
where. President Wilson and Premier Lloyd
George know the truth of the old saying.
'Both of them even in these pressing days
take time to motor and play golf. Not
for fun, but because they know it is their
duty to keep fit. Sir Douglas Haig rides
horseback every afternoon, not for fun, but
to keep sound; so he can endure strain of
his job jind think straight all the time.
And the proper light for you to look
upon your investment in a motor car is as
an aid to business and a promotor of health
and therefore of your all around efff
ciency " s
You will find justification of your pur
chase of any Detroit-made car fn the sound
Md thorough goodness of the car itself and
real economy of its servjee.
Saxon cars are good cars. The 2-pas-senger
roadster model is priced at $495.
The big, 5-passenger touring car, Saxon
"Six," is $865 until May 1st. Both models
can be seen at the local salesrooms.
CORPORATION, DETROIT
HYSTERICAL SAVING
A PERIL TO NATION
Howard E. Coffin of Detente Board
Sees Crave Danger in Indis
criminate Economy.
MIGHT UPSET BUSINESS
Warning Contained In First fltatement
Issued by the PoMIe Informa
tion Committee.
(Special lo New Turk Timet. )
Washington, Aprit 19.- Howard E. Coffin,
member of the advisory commission of th
Council of National Defense, Issued a warn
Ing to the country toil ay against Indis
criminate) economy, calling attention to the
need for continued prosperity aa well as
for the etmlnatlon of waate. In an Inter
view gven out today by the newly or
ganlaed eomiTflttoo on publlo Information,
III flrat atatemant which the committee
haa lasued, following a trip through tha
went, Mr, Coffin expressed tha fear that
I ha country might be Injured In a hysterl
cat wave of mUgutded patriotism.
"After -nearly three years of re f una I to
take ths European war and Ita lessons
seriously," ha laid, "we suddenly launched
forth In a moat feverish activity to save
the country overnight. Patriotic organ! xa
Hons, almoat without number, ara milling
around, noisily, and, while Intentions ara
good, tha results are ofteft far from prac
tical, Because of an Impending and pos
sible shortage of fooUtuffa we have hye
terlcal demanda for economy In every Una
of huntan endeavor. Waste la bad, but an
undiacrlmlnating economy ti worse. -'
"Home atatea and municipalities are stop
ping road building and other publto work.
General business la being llowed down be
cause of tha emotional response- of tha
trading public to these misguided cam
paigns for economy; savin fa ara being wltti
drawn from tha banks) reports a how that
' some people have begun to board food sup
plies, and thousands of workers ara belnr
thrown needlessly out of employment All
this la wrong. Unemployment and cloned 1
factories, brought about by fitful and Ill
advised campalgna for publlo and private
economy, will prove tu veritable foundation
of quicksand for the seringa work we have
at hand. It Is- true that the president
haa said that thla la a time to correct our
habits of wastefulness. Certainly! But the
keynote. .of hta mewaca to the people was
this paragraph:
' 'It la evident to every thinking man
that our Industries, on the farm. In tha
nblpyard,, In the mines,' In the factories,
must bo made more prolific and more ef
ficient."
Ni
Prosperity In War,
"Wa ned prosperity In war time even
more than when we are at peace. 'Bust
it depressions are always bad, but doubly
no when we have a fight of. our hands.
The declaration of war can have no real
evil effect on buelne.ia, What bad effects
are apparent are purely psychologic and
largely of our own foolish making, for our
markets are the seme In April that they
were in March. We need more bUHnes,
not 'sb. There Is real danger In hysteria.
Indiscriminate eronoWiy will be ruinous. Now
la (he time to open the throttle.
"Kvery day the advisory commission of
the Council of National Defense receives of
fers of service from business Arms and Indi
viduate", with requests for Immediate in for
mal Ion aa to how this service may beat be
rendered. Now and then great dienattafac
lluu with tha governmental departments la
expressed becausH Instant advantage Is not
taken off such offers. Many firms are hesi
tating to close ordinary business contracts
because of a desire to hold capacity open
to meet possible tarty government need.
"Thla spirit and thla willingness to meet
srtcrlllco and even financial 'loss, in tha govt
eminent service, la a most encouraging trib
ute to American patriotism. But we must
remember that In iho great struggle In
which we have now hcome a part there la
much to connlder besides munition, troope
and battleships, few of us can serve In any
hrolo role, or even tn the supply of muni
tions to the military arms of the service,
"In this country of vast resources wo al
ready have a tremendous equipment for mu
nitions making, built up on foreign orders,
ind now Immediately available, through ex
piration of then orders. Eicept 111 limited
cases, there la little need for the develop
ment of new sources of supply. The dictate
of common buslnesv aentie require the utltl
'4fon, aa far as possible, of existing ma
chinery. "Keep the Hres Horning."
'It seems to me, therefore, that a plain
statement of general policy la most desirably
Upon tha Indualrlal aide of the war three
great problems, or, perhaps, I should better
say, tasks confront ua.
"First and fpremoa we must facilitate
the flow of raw materials and finished .
products to our allies, and must provide the
mane of rail and water transportation
therefor,
"Second we muit meet our own great
military and naval building schedules,
"Third, we must plan to do all thla
with tha least possible disarrangement of
our own vast commercial and Industrial
machines. . ,
"Through It all wo must keep a close eye
upon th" possible conditions of peace fol
lowing th present war. We muai Insure the
business success and general prosperity of
th country during the war If we are to hold
our present, strong place among nations In
the commercial competition of the future.
"There Is no doubt of the wllllngnesa of
any manufacturing plant or Individual to
serve should the call come. But until the
call does come. It la best to stick to the
Job. Let us make 'Better Business' our
watchword and keep our factory fires burn
ing. No rsdlcslly new conditions confront us.
Vie are still. cut off'frora buainesa relation
with the Central Powers, but that does not
mean that wo hevo lost sny market.. With
'.he rest of fh world we will continue to do
a volume of buMtieis greater than ever he
fori). To ihe billions which have buen spent
here by foreign powers are now to be added
the billions of our own. State activities, road
building, public works, private industries, all
must go on aa before. Business must be
Increased, labor employed and the country
kept going strongly ahead as a successful
economic machine. We must have eueeeasful
Industries It successful tax levies are to be
received "
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