Omaha daily bee. (Omaha [Neb.]) 187?-1922, April 22, 1917, AUTOMOBILES, Image 38
4 D THE OMAHA SUNDAY BEE? APRIL i2, 1917. MAXWELL TRUCK TO BE HUGE SUCCESS Will ftevolutloniie Truck In dustry, it Assertion of ' Sales Director Toner. HIS TOST REPEATS ITSELF THat the Maxwell one-ton truck recently' announced as Walter E. Flanders' lateit achievement, will revolutionize the truck industry was the positive statement by T. J. Toner, the director of tales of the Maxwell Motor company, " Mr. Toner has been in the auto mobile business from its early days and has been associated with Mr. Flanders for the last ten years. He is as authority on the development of the motor car business and can re count many interesting' and pictur tsque phases of it. "Early in the year 1008," said Mr. Toner, "the new rnotor world was startled by news from Detroit that t newly organized company called the E. M, F. Motor company would pro duce a thirty-horse , power fully equipped automobile for $1,200, Bear in mind that in those dayt all other similar cars were selling at prices trom $Z,UUU to $J,uw. waiter fi. Flanders, the organizer and president of the E, M. F, company, said he would build 20,000 cart the first year an unheard of quantity and through that big; volume he could cut the selling price in half, X Storm of Ridicule. 'Immediately there wal a storm of ridicule. Manufacturer derided the idea and some of the best posted journals hooted the plan as that of an impractical dreamer. And then they went on to prove mathematic ally that even if 20,000 such cart could be built in a year, they could not be sold. "Of course, the cars were built, as everyone now tnows, and they were told. How wat it done? By con centrating on one model, by more efficient automatic machinery, by the economies of quantity purchases, by big newspaper advertising. Situation it Same. "We are now confronted with the identical situation with respect to the Maxwell Truck. There it no such thing at present as big truck produc tion. We do not know of any truck builder who has an annual produc tion of as many at 6,000 vehicles. Consequently prices are high. "We are entering the truck field is the world's biggest producer. We shall build perhaps 20,000 during the first year. And the price we have fixed, $795, is about one-half of that quoted by the makers of similar trucks. The Maxwell truck is bound to win instant success. It is a real truck, through end through, and has a tremendous market to fill. Already we have orders on hand for thousands and our dealers say they could at1 once dispose of all We could manu facture in two years, "Watch the Maxwell Truek. It ! going to fulfill our prediction exactly as its predecessor did." Here's One of Our Reastms for THIS MatjtMttaa testes' Sarts atimiaatcd kxtt fWkfhffcTDi. No that adoetwiafi w ffllatt ao "baby THE mn owning- a water-cooled car n to man with whom wa like) to d'?"s Franklin system of Direct Air Cooling. ' i1! JiT.-?"? 'txtri'c what it meant to get rid of the 177 watei-cool. ing parts shown in the illustration. He fSA??r e,tin y from freezing troubles, overheating, leaks, stoppages and other cooling annoyances and repair bills. That't exactly what Franklin own " '"Wthisnaiomrom tool tnt troubles.. If you know a Franklin5 owner, verify this. If you don't, we will gladly furnish you the name of Frank, lia owners hereabouts. Franklin Motor Car Co, 2205 Farnam Street Phone Douglat 1712 R-U-MM.of-60 Hudson Super - King Armored Car Is Great Aid to - Army Recruiting It takes the United State! marine corps to be the prise winners ill mil itary progressiveness. Their latest move it the opening of a United States marine Corps recruit ing office at the King Motor Car com pany's New York distributing house, Broatlway and rittjr-second street, New York. , There the new type of light armored motor car, which is fitted with a standard eight-cylinder King chassis, is employed to attract attention. Ma rines from the League Island Navy Yard, under command of Captain Frank E. Event, United States Marine corps, are on duty at the King's met topolitan distributing house. A 3e- tachment of marines at aboard the armored car In front of the salesroom, large photographs showing this type of war machine in action are exhibited and the army recruiting flag ftyl from the front of the store. Inside a non commissioned officer, hit staff and t medical attendant are on duty. A big string of applicant! and ac tual enlistments have accrued at a re sult of the novel stunt. The govern ment is putting all efforts behind the steel mills to turn out armnred plates for this new type of land cruisert. Goodyear Tire Company Wants the Metric System The Goodyear Tire and Rubber company of Akron, 0 has declared for the metric system of weights and measures, with the view of adopting its use as far as possible in all its work. The company is a member of the American Metric association, a society for the promulgation of this system. Classes In the Goodyear factory school have been organized among the foremen and inspectors of the plant, that they may become thor oughly familiar with a system prior to its application to the activitiet of the factory. The metric system I now the stand ard in all countries of Eurone. and Vias the same advantage-over our method of weights and measures, with tneir unit ot inches, pounds, quarts, etc., that our system of coinage has over the pounds and shillings of Great Britain or the franct and tout of France. Our -United Slatet monetary sys and Economy Dtef wffl tell you a lew other' things which only use of the car brintfs out: ' How the weight eliminated by Franklin Direct Air Cooling makes 20 milts to th tallon of gasolint and 8000 to 10,000 miles to a ttt of Vires the usual thing. How absence of wear and , tear and breakage keeps up the high value of the car. Whenever yon wonder why other fine ear eats' it a economical as the Franklin, come see us and we'll do the explaining. . It1 worth while hitmtot the Frank lin before you make any decision about a oar. Six Town Car tem, with its decimal denominations, it really a division of the metric sys tem, and since its use has been found so satisfactory in our commercial life. the wonder is that we have not long ago adopted the use of the metric method in determining all our weights and measures ' All the tires that American rubber manufacturers- are now exporting to Other Parts of the world are stamped in millimeter sizes. In measuring liq uids and solids the cubes of these Units are used. In all probability the metric system will become the standard throughout the world within a few years, and Its adoption by the Goodyear Tire and Rubber company is in line with that company's policy of always keeping abreast ot the times. Packard Cars Have New Equipment for Luggage The dciree to which motor luffeaie has been developed is rather strik ing. The complete outfit especially deligned for Packard cars, for in stance, consisti of seven Suit cases. with suitable , waterproof contain ers; two fender trunks and a tire drum commodious enough to carry all necessary items for seven per sons. These baggage carrlerl are de signed to fit Packard touring cart in appearance and quality as well as convenience, and they are enjoying wide favor among Packard owners. rroper arrangement of the eaum ment leaves tne body space in both forward and rear compartments of the car entirely clear and. the tourists are as comfortable as in a boulevard drive about town. Hamlin Special Used ' On Stage Wins an Order Peculiar incidents Sometimes lead to the sale of automobiles," asserts W. M. Llemcnt, scnpps-Booth distri butor. "A dramatic oroduction at i Los Angeles theater called for the appearance of a car on the stage. The property man looked about, and tiDOn seeing a Hamlin special of the Scripps Booth line decided at once that owing to tne particular luxurious appearance tnis was the car best adapted for his purpose. "Mr. and Mrs. J. G. McMurtry of Denver, Colo., attended the theater where the Scripps-Booth wat being used. Mrs. McMurty was to im pressed with it she told her husband she wanted him to buy it. He made uie ptircnase. TUB redtaorel the everage ear weijbt 75 pounds) the water, Pxli fee, piping, prop and other parti add aeon weight. Franklin Dim Ate Cooling eaves the Wphiiuow wight and MkVUUlaag HlUUvBo STUDEBAKER "SIX" WINS HARD FIGHT Sturdy Oar and Crew Reach Floor of Tosemite Valley A Sough Bide. DRIVERS LOST FOR DAYS After weeks of hardships and per severance, a Studebaker crew has reached the floor of the Yosemite Valley, and the Chester N, Weaver company, San Francisco distributors of Studebaker carl, it entitled to the Desmond silver trophy offered at the prize for the first Car to get into the loBcmite. The following dispatch has been re ceived at the offices of the Studebaker Corporation, South Bend, from W. B Lewis, supervisor of the Yosemite National park: ine atuaeoaker dovs. drivme six-cylinder seven-passenger 18 series model Studebaker, have arrived at the Sentinel hotel. Yosemite Valley, the nrst car to arrive in the valley this year. Car made the trip from San Francisco via the Coulterville road, carrying 'A-l' license plate." curing a recent heavy snowstorm m the mountains Weaver thought that the boys who were driving the car were either lost or had suffered serious injury. For many days no and until a lion hunter employed by the United States government to shoot wild animals oif the Yosemite reservation brought the news that he nu.u u.u vecu iclcivcu irnm rnpm. nad encountered them st the Merced Grove of Big Tree checking station, Weaver had no idea of their location. According to the report received by telephone from the crew, the battle with the muddy roadt and deep Snow wat a severe test for the sturdy little car and the men who were piloting it. Weaver eent Out the car in order to thoroughly test the power and strength of the motor nd the ma chine itself. He is well satisfied.now that the new Series 18 Studebaktr it able to withstand any sort of hard driving to which it may be subjected. Motorcycle Club Starts' Campaign for Members The Omaha Motorcycle club has launched a membership campaign in an effort to increase its membership to 125. The. club it already one of the largest motorcycle clubs in the middle west and has a larger enroll HllllllllllllllllllllllllllllliimmiiM - H. 245 ment than all the other motorcycle clubt in Nebraska combined. Louis Vlacek and Sam Carpenter have charge of the membership cam paign and two teams of forty mem bers each are at work securing mem bers. Willys-Overland Firm - Has Wonderful Growth The Willys-Overland company of Toledo in 1911. was producing 14,749 -Srif ' IIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIMIIIIIIIIIIIIIIIIII ..... ""MniiiiiiiiiHinniiiniiiinnniHiHitiH An Open Letter to All Automobile Agents of Omaha Who it the Iivest motor car dealer in Omaha? We have It very un tuual agency proposition to make him. We have recently increased our capital to $1,000,000.00 In order to greatly increase our output. A new, aggressive management has taken charge. v - - Tbi first move In our new galea policy it a vigorout advertising campaign in local newspapers, to develop an active owner interest in the Dorria car and !l if th,.Vtra,de ' to the Dorria dealer. We will back our agents to the limit, with all the resources of our wonderful organization. J? ty f " odk ha most Wractive dealer proposition ever offered On i it Ih"ciM; r motor which at the price representa the best ear value that can be found in America. The Dorris of today is a perfect car, the ultimate of luxury and completeness, graceful in design, absolutely dependable, of utmost durability. . ' It it conspicuous for fundamentally correct construction, unchanged for a dozen years valve-ln-head motor, unit power plant, multiple disc clutch, long, easy-riding platform spring featuret since adopted by many of the other better grade cart. , ; . It It alte conspicuous for the highest grade equipment-the accessories that mean ao much to the car owneri " Wtetlnghsuee starting and lighting system. Boseh DU S magnate ignition. Sternberg carburetor, with water-jacketed admission pipe. StewartWarner vacuum gasoline system. Full floating Timkert rear axle. heltcaJ bevel gear drive. Warner speedometer, driven from trans. mission, SfxeH tires front and rear Goodrich,' Firestone or Goodyear optional. , Tiro pump, power driven, Integral with transmission. 8evn.Paeenger Touring Car... ..$2475 iZ?XJlS x Twe.T.W.,m&iv?W Tho Dotrh Hon Truck it a marvel oftfficuncy, ttaneh, tfepenoVifel Dorris Motor Car Co. X Manufacturers St. Louis, Mo. H. CANNON, District Representative' Omaha National Bank Building it OMAHA, NEB. more cars than it built in 1908. The gain of 1912 Over 1911 wat 11, $68. In 1913 the additional growth in produc tion amounted to 7,715. The year 1914 taw big strides forward with a gain of 13,976 and the 1915 gain ex eeeded this by 45,251. Close to 100. 000 cars were produced by th com pany that year. A still greatefgrowth was recorded in 1916 when the pro duction figures reached 142,807, or a gain of 49,083 Over the previous year. With a production contracted for 1917 You come in to our show room today if you're car wise. Drive the IBEM We won't say a word. We won't have to if you know cars. Get into a Liberty today. W. M. CLEMENT MOTORS CO. 2514 Farnam St., Omaha, Neb. Phone Douglas 52 U. $1195 ... f ' Upholstering finest grade genuine black leather. French pleated, double-springy luxurious cushions. - ,- One-man Pantasote top and dual cover. Rain vision windshield, ventilating top and -bottom, .... -'.''.,"..' 10-inch electrte headlights with doubt bulbs and dimmer. Star diffusing lens ' optional,. . ..; t T Th Derrit rankt with th very few top trad cart in material and workmanship, ; and in absolutely satisfactory performance. It bear th not of real refinement. It it -a true pleasure car in ail th term implies. .' Four-Passenger Coupe...; "..ngerSedan '""" ...3360 ... 3350 ... 3(7$ ... 2185 of 200,000 cart I gain of more thai 57,000 cart it apparent. ' . "The Stability 6f the industry as ( whole is to no small degree due to tht progress made by the Willys-Over land company," said J, R. Jamisol local Willys-Cverland branch mana ger, the Other1 day. "The prtgr'csl which the company has made in it manufacturing methods, leading to i greater production, is a factor whicl plays a prominent part in determin ing automobile values in America." " llllfllllHIIIIUi i W'"" ' """" 1 "''"''"""jl''fH iniiiiiiiiiiHmmiiMmMiiTSMil s?.ty-.nri?r;c,.-. "