2 D
THE OMAHA SUNDAY BEE: APRIL 22. 1917
IS. IN WAR WILL BE
HELP. TO BUSINESS
Will Set. All the Factories to
Humming and Leave No
Men Out of Work.
Omaha to Be Distribution Center
For the Luxurious Dorris Auto
BILLIONS BACK TO PEOPLE
Increased instead of restricted pur
chasing power, n extraordinary
boom in general busmen and conse
quent country-wide prosperity are the
optimistic prophecies of business men
who are analyzing the situation
brought about by the entrance of the
United States into the war.
One of these prophets of optimism
is Harry M. Jewett, president of the
Paige-Detrdit Motor Car Company.
Hi comment was the result of cer
tain pertinent questions that had been
put up to him to answer. He was
asked, for example, what effect the
war would have on business in gen
eral. He was also asked if there would
be I hold-up in the production of
' automobiles and other commercial
products, whether the equipment by
the United States of an army of two
million men and the financing of Ave
billions of dollars would not seriously
affect the financial condition of the
country. Finally, he was asked the
ignificant question whether the pur
chasing power of the people would
be contracted to a certain degree. His
answers were not only a flat denial
of any harmful results, but an enthu
siastic and confident declaration of
optimism based on convincing facts
and logic.
"The financing of five billions of
dollara by the government is some
thing that should have been started
yeari ago," said Mr. Jewett. "The
government should have continued to
spend for our army, navy and coast
defense until this country was in t
position of absolute impregnability.
"The spending of two billions for
our own defense, which seems to be
the present plan, it not a matter of a
day or a month. It takes time to
equip an army of two million men,
but our factories are equal to the
emergency. The money used is only
released for circulation, as it comes
back to the people in wages and
through the purchase of raw and fin-
ished products. As for the proposed
loan of three billions of dollars to
the,Allies, the financing of this opera
tion will not btfelt in the United
States.
"The United States government can
raise five billion doHars and keep on
with several billion more without con
tracting the purchasing power of the
people to the extent that general busi
ness will feel the sting, for it takes
time to spend these billions and in the
meantime the people of the United
States will be getting that much more
economic wealth. Instead of con
tracting business, the war is going to
Increase business. It will give the
people of the United States that much
more purchasing power.
"What is -making good times?
Every factory in the country running
to full capacity, every laboring man
setting top-notch wagesA tnd every
factory selling its produdt at a fair
profit; every farmer getting top-notch
price for hi grain and cattle. Why
should anyone think under these con
ditions, that there is going to be any
contracting in the purchasing power
of the people? The people have the
money and they want manufactured
materials of all kinds."
Arrangements have recently been
made by the Dorris Motor Car Co.
to make its distribution headquarters
for the major portion of four states
in Umaha under the direction ol H.
H. Cannon, who for several years has
been connected with the automobile
industry in Omaha and recently con
nected with the Chalmers factory as
a representative of the sales division.
Cannon's experience in automobile
circles dates back six years to the
day of the 2-cyIindcr cars and his
first sale was a 2-cylinder Mason
to Art Rogers of the Union Stock
Yards. At that time Cannon was
with Freelsnd Bros., who later put
their energy behind the 4-cylinder
Mason,
Cannon asserts that he has been
investigating the Dorris for several
months and is thoroughly convinced
that the car will be an easy favorite
in this territory. The truck end of
the business holds forth equally good
promise in his judgment.
The headquarters of the Dorris
Motor Car Co. will be at 245-67
Omaha National Bank building.
Concurrent with an increase of cap
ital of $1,000,000, th Dorris Motor
Car Co. of St. Louis has come under
new and very aggressive manage
ment, and it is clearly apparent that
much will he heard of the "Luxur
ious Dorris" this season.
The incoming president, W, B. Col
cord, founder of life Colcord-Wright
Machinery Co. and director of the
Franklin Bank, states that the capital
increase is for the purpose of en.
larging the Dorris plant to provide
for a greatly increased output. He
also states that a new sales and ad
vertising policy has been adopted.
This new policy will mean a great
Nebraska Storage Battery
, Company Has New Branch
' 'The Nebraska Storage Battery com
pany have taken over the stock and
equipment of the .Fremont Storage
Battery company of Fremont, which
will be conducted in the future as a
branch of the Omaha concern, David
Ohlmutz, formerly service manager,
and commonly known along the row
as "Dave," will act as manager of the
new branch.
James .Gtirnon, who has been with
the local company for the last two
years, will succeed Mr, Ohlmuti li
service manager. Mr. Gurnon is
Willard trained service man, who ap
preciates the importance of good bat'
tery service, and has the ability , of
rendering same to the car owner,
Saxon Boundary Trail
Blazer in Florida
Three weeks of the Saxon road
ster's trail-blazing trip for the na
tional boundary highway have demon
strated not only the power and en
durance of the car, but also the beau
ties of a highway along the edges of
the country.
. Frm Washington, where the start
was made, to the west coast of Flor
ida, nojv the location of the little car,
the trail blazer has passed through
Several of the most historic places in
the country and along some of the
most beautiful highways in America.
The south, with its romance . and
quaint tinge Of the days before the
war, affords an Idear motoring spot,
Jf.KCANlfOK
deal to Dorri agents. The average
automobile agent has to beg his fac
tory to give him all the help he thinks
he ought to have. The new Dorris
plan will put each agent right up on
his toes to earn the maximum of
factory help instead of begging for
the minimum, for he realizes he is
backed to th limit.
say the pathfinders. Only one thing
is needed and that is a highway, suit
ably marked, aO that the motorists
can follow it.
The spring rains have followed the
route of the little car since it left
the capital.
All along the coast the trailblazers
report the states are 'filled with ac
tivity, due to the present war cloud,
and everywhere there is a spirit of
patriotism. It is expected that the
trail blazer will be out of Florida in
side of a week and will be traveling
westward along the Mexican border.
Something New in Ford
Size Tires from Goodrich
Aft innovation in the way of tire
equipment for Fords has been put
on the market by the Goodrich com
pany. It consists of a tire 31-3
inches made to fit the regular thirty
inch rim. The trade name for this
product is "The 375." ,
This results in just Sufficient over
size to greatly increase the carrying
capacity, and reduces 'the liability 'of
premature wearing out on account of
overloading. The Ford car is usually
subjected to harder wear than its
Isrger brothers and the tires are called
upon to bear the brunt of demands
for extra service.' ! v . - i '
For this reason the Goodrich Idea
of getting out an extra husky tire of
super six and super strength will re
sult in more satisfactory tire Service'
especially' to the Ford owner who
subjects hiss, car to unusually hard
service. ' if - !
- - ' .
Testing Prevents Trouble
r
The latisfactory per
formance of youf battery
depends upon it being kept
fully charged.
' The hydrometer test is
the only way to find out
when it needs charging.
".We'll be glad to do the
testing for you, if you don't
want to be bothered with it
And if you need expert
battery service of any kind,
here where you'll find it.
We have a rental battery
for your use if yours ever
needs repairs.
v U
AMsrtat&tMftMfMW
Ow car w to jt Im,..
Nebraska Storage Battery Co.
LEWIS GUN COOLS ,
LIKE AjTOKLIN
Wonderful Success of This
Sapid Fire Machine Due to
This Principle.
IT WAS ONCE REJECTED
The international success achieved
by the Lewis machine gun promises
to have influence far wider than the
expectations of its inventor and
backers.
In the automobile field its counter
part Is found in the motor of Frank
lin cars, and the Franklin company
has been quick to take advantage of
the opening. The automobile concern
points to the results attained by this
gun in the tough campaigns along
the western battle line in France as
another practical' demonstration of
the efficiency of air-cooling.
"Observers with the French and
English army report that this light,
air-cooled machine Run, which can be
carried and operated by one man, has
enabled the allies to hold positions
where it would have been difficult to
carry more cumbersome water-cooled
machine guns. Furthermore, they
have been equally effective- in of
fense," wires a Washington corre
spondent to i Cleveland newspaper.
Was Once Rejected.
The Lewis gun was rejected by the
United Slates before the war in Eu
rope, but its success in actual opera
tion against Germany and her allies
has led the United States government
to take up new tests and, according
to present indications, it will be
adopted here in both the army tnd
navy..
"Looking at the cooling system of
the Lewis machine gun, it can be
seen that the Franklin principle has
been followed almost Identically,"
states a recent bulletin of the automo
bile company.'
The bulletin adds that an idea of
the terrific heat generated by the use
of this gun can be obtained when it
is said that it can deliver from 350 to
750 shots a minute, and yet "so suc
cessful is this cooling device that 47,
000 successive shots were fired with
out the gun becoming hot. In fact,
under the most rigid tests the gun
has never become overheated. -
Marmon Courts Expert
Opinion on Its Worth
"We have courted investigation of
the Marmon-34 by experts in judging
automobiles," said H." Pclton, local
Marmon distributor,' "and as a result
believe we have a formidable array
of expert opinion backing the prin
ciples of construction employed in
this light-weight luxury car. -
"We think this is 'of wide interest
to motorists because the Marmon ac
tually does present many important
departures from conventional practice
in automobile construction. Marmon
engineers many years ago developed
t system of engine lubrication, that
remains the most efficient in use, and
after that time perfected many ad
vancements until all the lessons
learned were utilized in producing the
Marmon 34, whLh appeared in 1916.
"With the Marmon 34 made 1,000
pounds lighter than any car of similar
size, power and speed; with A motor
built largely of aluminum, and having
great efficiency; with the balance of
weight so properly worked out that
the Mormon, despite its lightness,
rides with splendid ease at all speeds,
even up to sixty-five and seventy
miles an hour, we believe the Mar
mon presents many advancements.
We often have invited the most rigid
tests of the car this scientific con
struction has produced, and we think
our confidence in its correctness al
ways has been upheld."
Persistent Advertising Is the Road
To Success.
Comfort At ANY Speed
The Marmon 34 is noo pounds lighter than other
cars of its class. Yet it rides easier than the heaviest
tars.' Prove this by an hour's ride ove any high-;
way. Sit at the wheel" or iri the tonneau at 50
miles 4 an hour on a country road and experience
the ease and luxury of boulevard driving.
Racing experience paved the
way for this car. Like racing
cars7the Marmon 34 is light
and perfectly balanced.
. . 'The Marmon designers
secured readability by distrib
uting weight properly by
securing the proper relation
between sprung and unsprung
"weight.
You tour all day on any
highway without fatigue in a
'Marmon 34.' the result of
scientific construction.
We're glad to prove these
statements nowon any road
you may choose. . '
One chassis 1 36 -inch
wheelbase. Many body styles
open and closed.
Early Deliveries Can Be Mad
1 ;" 1 am ah-haM jr. J
Phon y
Douglas 1712
Balanced Greatness
& $850
ght?985
Prices Effective April
1st, 1917
4
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'towing
Roadster
Country Club
Big Foun
Towing
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TOUys-Six
Touring ,
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Waivs-Knighta
Four Touring r$o$
fovCouM . '.
four Scion . iioso
Four Limousin Sro.to
Eigkl Towing fiost
Aitonti In prict, Big fenr
tniLitM Sit models. May itt
ntitftnmt null! Iktl 41t
mcetmnt too lati to tomel far
f t itnunts apptaringinmagttinis
circulating throng Itout tin month
Alt trial f.,.,.ToM
SntjKt lodungtwMonl noli
;uti,inus.A:;
The Overland Big Four again
improved an,d refined is the
car that built Overland. ,
This car for nine years has under
gone steady development and
refinement with the help and
advice of an army of owners
which now totals overi three
, hundred thousand.
It should be, and wc believe is,
.especially notable. for, its bal
anced greatness.
The unprecedented accumulated
experience in building this typeof
tar has Jtaught us true balance as
nothing else could the value of
lightweight the right ratio of
.power to weight the true tire, '
gasoline and oil economy the
utmost attainable riding com
fortthe lines that truly express
refinement and beauty. ,
It is produced under conditions
which permit remarkable econo
mies of administration, manu
facture and distribution.
s v- "ir gi
lt should be, and we believe is,"
, better i value than any car, of
similar specifications, 'zF,:
The price is $85(3 until May 1st
thereafter 1895. ;. -
The Light Six Is the same model
" with changes conforming to apr
proved elx-cylindef construction
- and is likewise an excess value
car at the price, $985 until May
1st thereafter 11025. : ' .. .
These cars -tepresenta safe pfir
chase at a very considerable
saving on a basis of comparative
values. '
Our April deliveries are limited. ,
WILLYS-OVERLAND, INC. OMAHA BRANCH
Salerooms
2047-49 Farnara Street
Phono Douglas- 3292
Servica Station ... .
20th and Harney Stmts
Phono Douglas 3290.
F 1
i
2203 Frnam Street
Phone Douglas S102
