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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (April 22, 1917)
2 D THE OMAHA SUNDAY BEE: APRIL 22. 1917 IS. IN WAR WILL BE HELP. TO BUSINESS Will Set. All the Factories to Humming and Leave No Men Out of Work. Omaha to Be Distribution Center For the Luxurious Dorris Auto BILLIONS BACK TO PEOPLE Increased instead of restricted pur chasing power, n extraordinary boom in general busmen and conse quent country-wide prosperity are the optimistic prophecies of business men who are analyzing the situation brought about by the entrance of the United States into the war. One of these prophets of optimism is Harry M. Jewett, president of the Paige-Detrdit Motor Car Company. Hi comment was the result of cer tain pertinent questions that had been put up to him to answer. He was asked, for example, what effect the war would have on business in gen eral. He was also asked if there would be I hold-up in the production of ' automobiles and other commercial products, whether the equipment by the United States of an army of two million men and the financing of Ave billions of dollars would not seriously affect the financial condition of the country. Finally, he was asked the ignificant question whether the pur chasing power of the people would be contracted to a certain degree. His answers were not only a flat denial of any harmful results, but an enthu siastic and confident declaration of optimism based on convincing facts and logic. "The financing of five billions of dollara by the government is some thing that should have been started yeari ago," said Mr. Jewett. "The government should have continued to spend for our army, navy and coast defense until this country was in t position of absolute impregnability. "The spending of two billions for our own defense, which seems to be the present plan, it not a matter of a day or a month. It takes time to equip an army of two million men, but our factories are equal to the emergency. The money used is only released for circulation, as it comes back to the people in wages and through the purchase of raw and fin- ished products. As for the proposed loan of three billions of dollars to the,Allies, the financing of this opera tion will not btfelt in the United States. "The United States government can raise five billion doHars and keep on with several billion more without con tracting the purchasing power of the people to the extent that general busi ness will feel the sting, for it takes time to spend these billions and in the meantime the people of the United States will be getting that much more economic wealth. Instead of con tracting business, the war is going to Increase business. It will give the people of the United States that much more purchasing power. "What is -making good times? Every factory in the country running to full capacity, every laboring man setting top-notch wagesA tnd every factory selling its produdt at a fair profit; every farmer getting top-notch price for hi grain and cattle. Why should anyone think under these con ditions, that there is going to be any contracting in the purchasing power of the people? The people have the money and they want manufactured materials of all kinds." Arrangements have recently been made by the Dorris Motor Car Co. to make its distribution headquarters for the major portion of four states in Umaha under the direction ol H. H. Cannon, who for several years has been connected with the automobile industry in Omaha and recently con nected with the Chalmers factory as a representative of the sales division. Cannon's experience in automobile circles dates back six years to the day of the 2-cyIindcr cars and his first sale was a 2-cylinder Mason to Art Rogers of the Union Stock Yards. At that time Cannon was with Freelsnd Bros., who later put their energy behind the 4-cylinder Mason, Cannon asserts that he has been investigating the Dorris for several months and is thoroughly convinced that the car will be an easy favorite in this territory. The truck end of the business holds forth equally good promise in his judgment. The headquarters of the Dorris Motor Car Co. will be at 245-67 Omaha National Bank building. Concurrent with an increase of cap ital of $1,000,000, th Dorris Motor Car Co. of St. Louis has come under new and very aggressive manage ment, and it is clearly apparent that much will he heard of the "Luxur ious Dorris" this season. The incoming president, W, B. Col cord, founder of life Colcord-Wright Machinery Co. and director of the Franklin Bank, states that the capital increase is for the purpose of en. larging the Dorris plant to provide for a greatly increased output. He also states that a new sales and ad vertising policy has been adopted. This new policy will mean a great Nebraska Storage Battery , Company Has New Branch ' 'The Nebraska Storage Battery com pany have taken over the stock and equipment of the .Fremont Storage Battery company of Fremont, which will be conducted in the future as a branch of the Omaha concern, David Ohlmutz, formerly service manager, and commonly known along the row as "Dave," will act as manager of the new branch. James .Gtirnon, who has been with the local company for the last two years, will succeed Mr, Ohlmuti li service manager. Mr. Gurnon is Willard trained service man, who ap preciates the importance of good bat' tery service, and has the ability , of rendering same to the car owner, Saxon Boundary Trail Blazer in Florida Three weeks of the Saxon road ster's trail-blazing trip for the na tional boundary highway have demon strated not only the power and en durance of the car, but also the beau ties of a highway along the edges of the country. . Frm Washington, where the start was made, to the west coast of Flor ida, nojv the location of the little car, the trail blazer has passed through Several of the most historic places in the country and along some of the most beautiful highways in America. The south, with its romance . and quaint tinge Of the days before the war, affords an Idear motoring spot, Jf.KCANlfOK deal to Dorri agents. The average automobile agent has to beg his fac tory to give him all the help he thinks he ought to have. The new Dorris plan will put each agent right up on his toes to earn the maximum of factory help instead of begging for the minimum, for he realizes he is backed to th limit. say the pathfinders. Only one thing is needed and that is a highway, suit ably marked, aO that the motorists can follow it. The spring rains have followed the route of the little car since it left the capital. All along the coast the trailblazers report the states are 'filled with ac tivity, due to the present war cloud, and everywhere there is a spirit of patriotism. It is expected that the trail blazer will be out of Florida in side of a week and will be traveling westward along the Mexican border. Something New in Ford Size Tires from Goodrich Aft innovation in the way of tire equipment for Fords has been put on the market by the Goodrich com pany. It consists of a tire 31-3 inches made to fit the regular thirty inch rim. The trade name for this product is "The 375." , This results in just Sufficient over size to greatly increase the carrying capacity, and reduces 'the liability 'of premature wearing out on account of overloading. The Ford car is usually subjected to harder wear than its Isrger brothers and the tires are called upon to bear the brunt of demands for extra service.' ! v . - i ' For this reason the Goodrich Idea of getting out an extra husky tire of super six and super strength will re sult in more satisfactory tire Service' especially' to the Ford owner who subjects hiss, car to unusually hard service. ' if - ! - - ' . Testing Prevents Trouble r The latisfactory per formance of youf battery depends upon it being kept fully charged. ' The hydrometer test is the only way to find out when it needs charging. ".We'll be glad to do the testing for you, if you don't want to be bothered with it And if you need expert battery service of any kind, here where you'll find it. We have a rental battery for your use if yours ever needs repairs. v U AMsrtat&tMftMfMW Ow car w to jt Im,.. Nebraska Storage Battery Co. LEWIS GUN COOLS , LIKE AjTOKLIN Wonderful Success of This Sapid Fire Machine Due to This Principle. IT WAS ONCE REJECTED The international success achieved by the Lewis machine gun promises to have influence far wider than the expectations of its inventor and backers. In the automobile field its counter part Is found in the motor of Frank lin cars, and the Franklin company has been quick to take advantage of the opening. The automobile concern points to the results attained by this gun in the tough campaigns along the western battle line in France as another practical' demonstration of the efficiency of air-cooling. "Observers with the French and English army report that this light, air-cooled machine Run, which can be carried and operated by one man, has enabled the allies to hold positions where it would have been difficult to carry more cumbersome water-cooled machine guns. Furthermore, they have been equally effective- in of fense," wires a Washington corre spondent to i Cleveland newspaper. Was Once Rejected. The Lewis gun was rejected by the United Slates before the war in Eu rope, but its success in actual opera tion against Germany and her allies has led the United States government to take up new tests and, according to present indications, it will be adopted here in both the army tnd navy.. "Looking at the cooling system of the Lewis machine gun, it can be seen that the Franklin principle has been followed almost Identically," states a recent bulletin of the automo bile company.' The bulletin adds that an idea of the terrific heat generated by the use of this gun can be obtained when it is said that it can deliver from 350 to 750 shots a minute, and yet "so suc cessful is this cooling device that 47, 000 successive shots were fired with out the gun becoming hot. In fact, under the most rigid tests the gun has never become overheated. - Marmon Courts Expert Opinion on Its Worth "We have courted investigation of the Marmon-34 by experts in judging automobiles," said H." Pclton, local Marmon distributor,' "and as a result believe we have a formidable array of expert opinion backing the prin ciples of construction employed in this light-weight luxury car. - "We think this is 'of wide interest to motorists because the Marmon ac tually does present many important departures from conventional practice in automobile construction. Marmon engineers many years ago developed t system of engine lubrication, that remains the most efficient in use, and after that time perfected many ad vancements until all the lessons learned were utilized in producing the Marmon 34, whLh appeared in 1916. "With the Marmon 34 made 1,000 pounds lighter than any car of similar size, power and speed; with A motor built largely of aluminum, and having great efficiency; with the balance of weight so properly worked out that the Mormon, despite its lightness, rides with splendid ease at all speeds, even up to sixty-five and seventy miles an hour, we believe the Mar mon presents many advancements. We often have invited the most rigid tests of the car this scientific con struction has produced, and we think our confidence in its correctness al ways has been upheld." Persistent Advertising Is the Road To Success. Comfort At ANY Speed The Marmon 34 is noo pounds lighter than other cars of its class. Yet it rides easier than the heaviest tars.' Prove this by an hour's ride ove any high-; way. Sit at the wheel" or iri the tonneau at 50 miles 4 an hour on a country road and experience the ease and luxury of boulevard driving. Racing experience paved the way for this car. Like racing cars7the Marmon 34 is light and perfectly balanced. . . 'The Marmon designers secured readability by distrib uting weight properly by securing the proper relation between sprung and unsprung "weight. You tour all day on any highway without fatigue in a 'Marmon 34.' the result of scientific construction. We're glad to prove these statements nowon any road you may choose. . ' One chassis 1 36 -inch wheelbase. Many body styles open and closed. Early Deliveries Can Be Mad 1 ;" 1 am ah-haM jr. J Phon y Douglas 1712 Balanced Greatness & $850 ght?985 Prices Effective April 1st, 1917 4 LithtPoure 'towing Roadster Country Club Big Foun Towing . . h !' is . . 1 . tW light SixtSi , JW.f .T7 w Stoadsttr . , tort Cm . . -' . Ml . tl.hsSI r TOUys-Six Touring , : lrM Waivs-Knighta Four Touring r$o$ fovCouM . '. four Scion . iioso Four Limousin Sro.to Eigkl Towing fiost Aitonti In prict, Big fenr tniLitM Sit models. May itt ntitftnmt null! Iktl 41t mcetmnt too lati to tomel far f t itnunts apptaringinmagttinis circulating throng Itout tin month Alt trial f.,.,.ToM SntjKt lodungtwMonl noli ;uti,inus.A:; The Overland Big Four again improved an,d refined is the car that built Overland. , This car for nine years has under gone steady development and refinement with the help and advice of an army of owners which now totals overi three , hundred thousand. It should be, and wc believe is, .especially notable. for, its bal anced greatness. The unprecedented accumulated experience in building this typeof tar has Jtaught us true balance as nothing else could the value of lightweight the right ratio of .power to weight the true tire, ' gasoline and oil economy the utmost attainable riding com fortthe lines that truly express refinement and beauty. , It is produced under conditions which permit remarkable econo mies of administration, manu facture and distribution. s v- "ir gi lt should be, and we believe is," , better i value than any car, of similar specifications, 'zF,: The price is $85(3 until May 1st thereafter 1895. ;. - The Light Six Is the same model " with changes conforming to apr proved elx-cylindef construction - and is likewise an excess value car at the price, $985 until May 1st thereafter 11025. : ' .. . These cars -tepresenta safe pfir chase at a very considerable saving on a basis of comparative values. ' Our April deliveries are limited. , WILLYS-OVERLAND, INC. OMAHA BRANCH Salerooms 2047-49 Farnara Street Phono Douglas- 3292 Servica Station ... . 20th and Harney Stmts Phono Douglas 3290. F 1 i 2203 Frnam Street Phone Douglas S102