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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (April 1, 1917)
Art Embroidery Patriotic Pillow Top
"Old Glory" on Tan Background
A stamped outline flap; with 3 pieces of Sateen
red, white and blue the red and white for tho
stripes and the blue stamped with the stars... 25c
I brandeis Stores
Easter Greeting Cards, 25c Per
Spring and Summer Wedding Stationery
Newest Designs, Our Specialty,
Card PrinUry, Main Floor
- -r- tt-v A 1 TTT 7 TTT I t H IT i T""1 I T 1
JNow begins Apparel week with Most fascinating Displays
r An T7U KT r lin 1-vl an oi i 7" v-i -I Al-i-l 1 1 A "1111 f T T
Ul ill Hctbier vv ecuauies in vvuiiueiiui rLLcxy
Women's Easter CoatsandDresses
Smartest Styles at Modest Prices
Models that show distinction ana exciusiveness.
Dresses featuring Burella Cloth, Gunnyburl, Poiret
Twill, Serges and Bolivia Cloth. Smart flared styles, with
large pockets, deep, convertible collars, and novelty cuffs.
Stitchings, buttons and contrasting trimmings of cloth and
8ilk- $35.00, $45.00, $65.00 and Upward
Easter Frocks Fascinating Styles
Beautiful models, featured in Georgette, Satins, Taf
fetas and Meteor; as dressy as the tailleur style permits.
Wonderfully beaded, embroidered and braided. In love
ly shades of Gray, Copenhagen, Blues, Reseda, Beige and
Navy. $39.00, $55.00 to $89.00 '
Coat Dresses Find Prominent Place
Many of these will be worn at Easter time. Here they
are, of Serges. Wool Jerseys, Gaberdines and Taffetas.
$22.50, $25.00 up to $45.00
Very Special for Monday
Specially Priced Smart Coats, in the new Feather
Exquisite Blouses for Easter
And a Wonderful Group at $5.00
In the $5.00 Blouses
Georgette Crepe Blouses, filet lace trimmed,
with a large square collar and charming little
pearl buttons elaborating the cuff portion of the
Another Blouse of Georgette shows a square
neck and a large double lace-edged collar. Pin
tucking ornaments the front and dainty pearl
buttons lends an extremely decorative effect.
Jap Silk with sports collar and tie, showing a
tennis and golf design. This is elaborated with
gathered pin tucks; pointed with black silk
thread. Dainty pointed end turned-back cuffs.
These two models come in a great variety of
Beautiful Russian Blouses
Georgette Crepe Russian Blouses, showing a
conventional design in a variety of beads. This
bead ornamentation elaborates collar and the
Bkirt of the waist. A sash belt with tied knots.
Self-covered embroidered buttons, tight cuffs,
Other Russian Blouses, from. . .$10.00 to $22.50
Another Russian Blouse of Georgette, again
embroidered with beading in straight-line effects.
A series of beaded tassels in place of buttons is
employed in this model. The collar is a four
pointed effect and the ends are tipped with tiny
pearl buttons. Finished with sash belt. At $22.50.
Dainty Silk Lingerie for Easter
Beautiful lingerie, envelopes in I Crepe de Chine and Wash Satin I Camisoles in crepe de chine or
all sizes, trimmed front and Envelopes in plain tailored or satin, exceptional values, at
back; exceptional values. .$1.00 I fancy effects. .. .$2.98 to $5,981 from ,$1.50 to $3.98
Very Special Offering for Apparel Week
A wonderful assortment of Crepe de Chine and Wash Satin Camisoles, in all sizes, beautifully trim
med with dainty laces and ribbons and a touch of hand embroidery, in flesh and white, at. . . .$1.50
Just 6 Shop
Then E ASTER
All the wonderful prestige
and buying power of this im
mense establishment have been
brought into play to make in
this last week before Easter
the supreme effort of the sea
son. Easter is dress-up time and
every department of ready-to-wear
and accessories is ready
with complete stocks to serve
The scarcity of materials and
the general high prices ruling
in the wholesale market today
make the moderate figures we
quote all the more remarkable.
Remember that the Greatest
Store and the Greatest Business
Center is here and every effort
of this vast establishment is
focused on SERVICE TO YOU.
The theme of the moment
seems to be "match the new
coats perfectly" and designer!
have had this thoroughly in
mind for there is a hat here
to match the coat you are going
to, or have, bought. '
MILLINERY is on an emin
ence at this season of the year
for Millinery occupies first
place at Easter time.
Black Hats and smart shiny
Straw Sailors, trimmed with
glazed fruit, applique flowers,
etc., are shown here in excep
tionally interesting assort
ment. We also mention the high
colored types, which match
the new coats perfectly, in
such colors as Gold, Shadow
Lawn Green, Peacock Blue,
Cherry Red, Sand, Purple,
One Price, SC A A
The Specialty Shop for Misses and Small Women
Reaches Acme of Style in This Easter Display
Mm..., Uai.'. C... Mai.anta Tffat Xmemam mlxu
and small'women. An original "Joseph" model with the introduc-
lion oi magenta laiieL un uie upper pnri. ui uiv sniri anu sleeves.
A collar of fine batiste edged with hand made Vat. lace. . . .$65.00
A Coat Dress of Tricotine, allover embroidered with Boutach ,
braid. A very charming novelty Eton effect with a vest of
batiste, edged with hand-made filet lace. Tiny pearl buttons
elaborate the front. A very charming novelty is shown in a
silk belt tied in a dainty bow at the front. The skirt ia a com
bination of silk and tricotine. ' This model is $65.00
A smart Tailored Suit of Poiret braided twill, white flannel vest
and large square collar, edged with braid. Skirts are much
tighter. The back of the skirt in pleated straight lines, half
turned-back cuff, elaborately trimmed with smoke pearl
A Coat of Peau de Peuch
This is a beautiful material and looks like velvet. It has a silk
like feeling. The cuffs are daintily hand embroidered. A me
dallion of embroidery elaborates the back and is shown again
in two different sections of the front. Deep turned-back cuffs
and lined with a beautiful quality of taffeta silk $85.00
Other Coats, at $19.75 lo $75.00
Coat Dresses, at $25.00 to $75.00
Suits, at $19.75 lo $39.75
Very Special for Monday
At $19.75 A stylish Coat of Gunnyburl and Gaber
dine, with the new high collars.
Supreme Styles in Silk Suits
An Easter Showing Unparalleled
Beautiful Sik Suits at $39, $49, $65, $75sto $165
These are supreme styles. The exposition of the highest type as
the result of master genius designing. They are veritable show pieces.
For example hereis a silk faille suit with a collar embroidered in
metallic threads, and also a silver thread collar design, giving the
collar proper an allover embroidered effect. Part of the lapel is
gold and silver embroidered silk with an edging of self-material.
belt, of course, is a necessary adjunct. The back of the coat is elab
orated with shirring and the entire design is the Jupe Tonneau, beau
tifully lined with excellent quality of chiffon. This auit Is. .$98.
A beautiful Chiffon Taffeta Suit. The coat is lined with Paisley
silk; a broad sailor collar of Tussah silk, elaborated with silver
tipped, hand painted buttons. The material is dotted with self
toned satin spots. The skirt of the coat is barrel ailhoutte, flared
at the sides, presenting an extremely smart appearance. This
suit i $65.00
The new tailleurs at $26, $35, $39 to $75, show the employ
ment of every one of the accepted materials for spring and sum
mer. They are braid-bound and button trimmed or cable stitched
with wide collars; novel pleats, waist coats and tuxedo revers, are
the new touches. Materials are Men's Wool Serge, Gaberdines,
Tricotines, Poiret Twills, Burella Cloth, Gunnyburl and hairline
stripes. All the leading spring shades.
Very Special at $19.00
Suit of Gold-Colored Cloth, trimmed with silk stitching; large white
silk collar; Norfolk jacket with shirred top skirt
Gloves For Easter Wear
for Apparel Week
IT IS VERY extraordinary to be able to announce
COMPLETE STOCKS in a season where scarcity, even
of staples, is quoted on all sides. But by the exercise
ofx unusual foresight, we are, happily, in a position to
make this extraordinary statement today.
For example, notwithstanding the practical cessa
ns I tion 01 snipments irom r ranee
Perrin's Famous Kid Gloves Are Here in
Shown in black, white and all newest shades,
either plain or with beautifully embroidered backs;
every pair guaranteed by the makers and ourselves.
Prices $2.00, $2.25 and $2.50 the pair.
Perrin's Keal Kid Gloves, $1.75
Overseam sewn, in black or white ; a very attrac
tive display. These are specially priced-.
Perrin's and Adler's Washable Kid Gloves, $1.50
Guaranteed washable, in good assortment of colors. If
bought in the open market today, we could not afford to sell
them for less than $2.00.
Extra Fine Washable Kid Gloves, $2.00
In assorted colors, with beautifully stitched backs.
Women's Imported Full Pique Kid Gloves, $1.25
In white only, and only a limited quantity. Considering
conditions, this price is very low. They will not last long;
Kayser Silk Gloves, In Splendid Assortment
60c to $1.75 a Pair
Double tipped, guaranteed pure silk
gloves, in black, white and all the latest
shades; plain or beautifully
stitched backs ; variety of designs.
Dresses for Easter and Confirmation
From the . Children's Specialty Shop
$2.95 to $22.50
Made of sheer Organ
die, Voiles and Nets. For
girls from 6 to 16 years.
Elaborated with laces and
beautiful ribbon bows.
Fifteen or more styles
all very moderately priced
Girls' Silk Dresses,
$10.00 to $25.00
In Springlike colorings.
Empire styles of Taffeta,
shirred and corded at
waist line, hem and pock
ets for elaboration. Large
collars of Georgette
Crepe. Colors are Copen
hagen, Rose, Reseda, etc.
Sizes 6 to 16 years.
Corsets Correct in Style and Line
And Expert Fitters Here to Select for You
THE SECRET of greatest satisfaction in the wear and comfort your Corset will give you,
IS TO HAVE IT FITTED BY EXPERTS and roismuch as our Corsetiers are ready to suggest the
right model and fit the Corset perfectly for you.it is unwise not to take advantage of thia service.
IF YOUR CORSET IS CORRECT THE GOWN WILL FIT PERFECTLY. An unusually re
markable assortment for Easter wear.
The Madame Lyra Corsets of today are the practical result of an intelligent
effort to give women what they want.
The Corset which satisfies
is not the corset which is
simply attractive, but it is
the model which corrects
defects and supplies defi
ciencies" a practical, de
pendable, medium of figure
building. Every line and curve of a
Madame Lyra Corset has a
purpose, and can only per
form its work of beautifying
when worn by the individual
figure for which it is intended.
There is a Madame Lyra model
for "you." Will you not let us
show it to you? It will afford you
style and comfort, and the' price is
We are showing the most wonder
ful values in pink and white silk
broche, in a variety of models for
sports and general wear, at $5.00
"Madam Lyra" Corsets in plain
white and flesh colored coutil, low
bust, long hip, with elastic gore set
in over thigh; 6 garters, at (3.50
Other models np to $10.00
"American Lady" Corsets, from
$1.00 to $3.00
Newest Easter Pumps
In the Beautiful Specialty
The more commodidus quarters in the New Shoe
Shop enables us to make the best display of the best
Footwear ever, shown in this vicinity. Every modern
convenience and expert salespeople offer the best ser
vice of any Shoe Shop we know of.
For Easter time we announce the arrival
of the very latest Easter Pumps '
Very attractive styles. They come in a bright
patent and dull mat kid, light turn soles and leath
er Louis heels. Small tongues and neat perfor- .
ated overlap on vamp and perforated around top ;
no ornament, but dignified and extremely smart
in their plainness.
$7.00 the Pair
- Main Floor, Rear
N. 8. : We have established a Shoe Clean
ing Parlor, where competent attendants
will give yon first-class service.
Easter Suits for Boys
Splendid Styles Modest Prices
Dress-up for Boys as well, at Easter time, and with a stock that
is complete in every detail, and every item moderately priced,
it is not a difficult matter to clothe the boy well at a little cost.
"Du-Plex" is a dress-up suit and at the same time tne best
wearing outfit we can recommend. With two pairs of trous
ers, reinforced at tne Knees ana seat win outwear every
other suit we know of $5.00 to 315.00
The most remarkable assortment of
the .best fabrics and colorings in the
best models, ready for your selection. -
Seven tables plied mgn witn
these popular Suits.
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