14 A
THE OMAHA SUNDAY BEE: APRIL 1, 1917.
LIBERTY CAR IS TO
BE SOLD J OMAHA
Light Six to Be Handled Here
b the W. L. Clement
Motor Co.
AUTO WITH GOOD BACKING
v V. M. Clement, who has been in
Detroit for the last week, has writ
ten to The Bee, advising that he has
closed a contract with the Liberty
Motors company to handle its line
in Omaha territory.
Air. Clement says, "For some time
1 have felt the need of a five-passenger
car as our Scripps-Booth four
passenger will not answer the require
ments of the man who actually has
use for five-passenger car, and I have
been in a great quandary to decide
what car I should offer to my friends
and customers.
"Consequei.tly I sojourned to the
Automobilists' Mecca to see what
could be found, but had about given
up tht idea of securing a car, since it
seemed impossible to find one that
would measure up to the standard de
manded by our class of trade.
"Walking down Woodward ave
nue, I was attracted b, a tri-colored
sign on a window with the words
"Eiberty," which on closer inspection
? roved to be the name of the car that
firmly believe is destined to become
one of the most popular in Omaha.
Hat Good Backing.
J uvceuiiwu.J0 wcic idfjituy yui in
motion and I found that this car is
backed by the president of one of the
largest and justly celebrated motor
car companies in the world, by the
president of an internationally famous
starting and lighting concern, by the
president of one of the famous motors
companies of the world a d by the
president of large and without doubt
the most popular axle and bearing
company in the world.
"These gentlemen have contributed
their knowle ige and the finest pro
duct of their factories to build this
ideal car.
"The 'Libert is a light Six weigh
ing 2,500 pounds, built in several
models with a 115-inch wheel base,
upholstered in the highest grade real
leather, luxurious deep tufted cush
ions, with the utmost previsions for
comfort, convenience and safety of
the passengers.
"In design and lines it is different
from any car on the market, but is of
such pleasing perspective that it will
no doubt find instant favor with any
one, and selling at $1,195, it will go to
a large proportion of buyers who are
in inc marKC! tor a car una spring..
"I drove the car all over Detroit
this afternoon and pa: it to the most
severe tests that I know of. I found
its range of speed from one mile an
hour on high to sixty miles quick as
a flash, which ought to satisfy the
most critical."
Federal Rubber Company
Has Declared Its Dividend
At a meeting of the board of direc
tors of the Federal Rubber company,
held at the othces of the company at
Cudahy, Wis., the regular quarterly
dividend of $175 per share on the
first and second preferred stock was
declared, payable April 1 and March
25, 1917, respectively.
New Body Design of Franklin
y
I 1
L m. ii i.rxtemzm- jij..-mKjL l
Recent developments in roadster
bodies reveal a growing tendency to
eliminate those features which make
the three and four-passenger cars
crowded and difficult of access. In the
attempt to increase passenger size
while preserving runabout lines, the
doverleaf type of construction has
predominated but now some builders
are developing a new type of con
struction' to meet these requirements.
The four-passenger roadster manu
factured by the Franklin Automobile
company, Syracuse, N. Y., is a good
example of this latest trend of design.
The unusual roominess for cars of
this clans is obtained by the use of
very wide doors and tilling, swivel
ing front seats of the Pullman type.
Passengers can enter front or rear
from either side without friction or
crowding. Pedestal bases for the front
seats eliminate unnecessary material
and give ample foot room for pas
sengers in the rear. This allow: closer
coupling of seats than is generally
possible. The swiveling feature of the
front scats also allows the passenger
next to the driver to ride facing the
rear if desired. These unusual features
make this a very sociable car.
Starter License is
. Granted Builder
A license ha. been granted by the
A-B-C Starter company of Detroit on
their 3 way generator drive under
United States Letters Patent 1153372
to the Brush Engineering association
of Detroit, of which Al P. Brush is
president. Mr. Brush is the well
known automobile engineer and orig
inator of many devices used by the
leading automobile companies. This
license covers the application of this
drive to automobile motors and cars
built by clients of the Brush Engi
neering association.
This drive is the invention of Alex
ander Churchward, vice president and
engineer of the A-B-C Starter com
pany, and is used by them exclusively
in their design of the A-B-C starting
and lighting system for the Ford car.
White Trucks Used to Carry
Supplies to the Allies
Just as Verdun was saved by the
timely use of American-made motor
trucks, the Somme front is now being
held with the assistance of great fleets
of motor transports, carrying rations
and all kinds of ammunition used in
trench warfare. . i
Trucks have been passing through
villages in a steady stream for many
weeks. Long lines of trucks, some
times fifty miles in length, form an
endless procession between the supply
base, the commissary depots and the
field ordnance stores back of the
French lines. i
When the railroad leading into Ver
ilun'was put out of commission by
German guns General Joffre called up
1,800 White trucks and a few hun
dred Italian trucks. These machines,
having shown their value in a whole
year of transport service, were desig
nated as the great headquarter re
serve, the last resort of the Verdun
forces in the matter of transportation.
The Verdun positions, after months
of preparation, were sufficiently
strengthened to allow more than hall
of the White reserve trucks to be di
verted to the Somme sector, where
they are now repeating the work they
did at Verdun.
Rubber Company Employes
Enlist for War Service
News from Akron is to the effect
that the United States government
will ,in the event of war, take over
control of the B. F. Goodrich Rubber
company, and during last week gov
ernment officials were sent to Akron
to assist in looking into the possibil
ity of using the immense resources
of the Goodrich Rubber company for
the direct aid of the government if
war is declared.
A naval reserve of 1,000 men was
formed among the employes. These
men signed up for a four years' en
listment for service for the govern
ment, with a maximum working day
of twelve hours. They are' eligible
to receive $1 a day from the gov:
ernment during the period of enlist
ment, and, in the event of a declara
tion of war, will be paid full salary
based on the rating on piece work
prices which they are receiving at
present.
Tone? Show Well.
To date Fred Toney has mad- the twit
showlnr of an-of the twlrlera under con
tract wtlh the. Clnulnnatl Hed.
iinn
g& Brothers
MOTOR. CAR
Dodge Brothers are their own severest critics, and they will -
never wait for the public to ask for a better car from
them.
They try to anticipate to travel ahead to give even more
. than is expected. ,
No material, no part, and no accessory is barred from
Dodge Brothers car because it is too high priced.
The only question asked, the only proof demanded, is of
' its goodness. ,
r It will pay you to visit us and examine this car.
,.
. . The gasoline consumption is unusually low.
., The tire mileage is unusually high.
Touring; Car Roadster, $83ISi Winter Touring Car or Roadster, $1,000) Sedan or Coupe,
$1,265. (All prices f. o. b. Detroit)
MURPHY-O'BRIEN AUTO CO.
U14-1S Fanian Street.
Phone Tyler 123.
Omaha, Nebraska.
Cooling Control
And Wire Wheels
Feature Marmons
Thermostatic control of engine
cooling is one of the new 1917 fea
tures of the Marmon 34. The ther
mostat is a very simple device that
effectively keeps the temperature of
the water between 125 and 175
Fahrenheit all the time the motor is
running. When the engine is cold the
"sylphon" unit in the thermostat is
contracted, and the water entering
the cylinder docs not circulate
through the radiator, so that it heats
up very rapidly. As soon as the wa
ter becomes heated the "sylphon"
unit automatically turns the circula
tion through the radiator, so that
when the water is hot all the water
passes through the radiator. Thus
the water warms up very rapidly
when the engine starts, and is pre
vented from betoming too hot as the
engine heats. This, combined with
the aluminiam construction of the
Marmon 34 engine, means almost a
total absence of worry and trouble
with the cooling of the engine.
"Wire wheels were adopted as
standard equipment only after a most
thorough test, extending over a period
of three years," says H. H. Rice, sales
manger of the Nordyke at Marmon
company. strength, lightness, re
siliency and effect on tires were care
fully noted, and it was found that the
wire wheels were superior in all
points and effected a considerable
reduction in weight The past year's
experience with the wire wheels in
actual use has demonstrated not only
to Marmon engineers but to 2,500
owners of the Marmon 34, that the
metal wheel is the superior wheel and
all claims of superiority work out in
actual use. This wheel has proven so
popular that not more than a half
dozen cars have been ordered with
wooden wheels during the year.
Forty la Firsts Cnmp.
Forly paatlmera are working out under
the 'lrectloD of Manat-er Jimmy Callahan
In the hope of landing regular Joba with
ine ntiBDurgn nrares.
A. E. Kerr is Now With the
C. W. Francis Motor Truck Co.
A. E. Kerr formerly connected with
the Republic Motor Truck company
has recently accepted a position as
manager of the C.-W. Francis Motor
Truck company, a company recently
formed to handle Maxwell and Ser
vice trucks.
Mr. Kerr has followed the truck
end of the motor business for the past
two years in the interest of the Re
public Motor Truck company and for
several months has been located in
Omaha.
The truck business Kerr asserts is
distinctly different from the pleasure
car end of the business and requires
a broader conception of service prin
ciples. It is part of the orginization plan
of the G- W. Fiancis Motor" Truck
company to pay particular attention
to tht service eno of the work. Excel
lent facilities have been provided for
this branch of thi work in the erection
of the new service station at 2212
Harney stieet. It is the intention of
the truck organization to give night
and day service tr all Maxwell and
Service truck owners in order that
they may not be out of commission
at any time due to mishaps or accidents.
Dealers Become Experts
Judging Car Qualities
"Judging motoi car qualities," as
serts F. E. Miller, manager of the
T. G. Northwall company, automo
bile department, "is a much more
complicated problem than judging
horses.
"In this era of automobile sales,
which far exceeu production, count
less new concerns are springing into
existence which make a similar num
ber of claims for the good qualities
of their cars.
"Certain mechanical combinations
may have the appearance of winners,
but the combination and mechanical
principles do pot always work in har
mony, and this is what the wise motor
car dealer must guard against.
"A factory can operate over a vast
area, .thereby 'getting their products
by' in numerous localities, and there
is always some section of the coun
try which is not acquainted with the
new product. On the other hand,
most dealers work in a small terri-
an.l rin't .ftnrti M nil.tl 9 far
which doesn't 'stand up.' If they do
the public will soon lose confidence
in then- and they will be forced to
move or get out of business.
"Experience is the best method of
learning to iudge motor cars and we
lea.-n by careful observation which is
good and which is baa.
Again we say-Compare
If we can induce
you to compare
other cars with the
Allen Classic we
haveaccomplished
all we desire.
Knowing the Al
len's splendid per
formance, know
ing that it is an un
usually handsome
car. and knowing
THE Clasiie Brown,
Blue and Maroon
body finishes, with
harmonizing uphol
stery, cream wheels,
black fenders and ra
diator, are unusually
haftdaomo and practi
cal. 5 Pim. TovHm or
4 Pese. Roadster
$895
Coupe, $1178
Open Sedan, 119S
Prices.f.o.b.Foetoria,0.
that its equal in
merit and worth
ordinarily com
mands a much
higher price, why
shouldn't we urge
you to COM
PARE? Make the
comparison today.
Come in and see
the Allen. Let us
demonstrate it
STANDARD MOTOR CAR CO.,
CARL CHANGSTROM, Owner, OMAHA, NEB.
Westent Distributors.
2020-22 Farnam St Phone Douglas 170).
Factory Address THE ALLEN MOTOR COMPANY. Fostorta. Ohio
The Studebaker SIX
An Evolution
THE Series 18 Studebaker Six is an
evolution. It is the result of four
years' concentrated study of the perform
ance of 300, 000 Studebaker Automobiles
in the hands of owners.
' It is even better than the Series 17, for
it embodies ninety distinct improvements
of mechanical construction, convenience
and comfort.
It has been refined to a point of practi
cal perfection.
It is the lightest car in ratio to its power
on the market.
In ratio to power it is thejnost econom
ical in consumption of gasoline.
Its weight is scientifically distributed, its
balance refined to such a point that a
single set of tires frequently runs from
p.OOO to 12,000 miles.
The roadability, the easy riding qualities
of Studebakers are recognized by all ex
perienced motorists.
Like the Packard and Pierce, the Stude
baker retains its graceful, aristocratic
lines from year to year.
The manufacturing methods applied'ln
the production of the Studebaker Six
have been developed by four years' con
tinuous experience with single basic de
sign. This fact alone has enabled Stude
baker to keep its price remarkably
low.
Last year the entire Studebaker output
was sold early in August. Late comers
were disappointed. This year, too, the
production is limited. Be wise place
your order now.
Four-Qflinder Models
FOUR Roadster .... $085
FOUR Touring Car . . . 98S
FOUR Landau Roadster . 115
FOUR Every-Weather Car 1185
All tritm f. . . Dtinit
STUDEBAKER WILSON Inc
Farnam Street at 25th Avenue
OMAHA, NEB.
: Six-Cylinder Models
, SIX Roadster . '. 125
SIX Touring Car . ..' 1258'
SIX Landau Roadster . . 13S8.
SIX Touring Sedan . . 17N
SIX Coupe . . ... 1758
SIX Limousine . ... -VM
All trlca ... Oalrri