Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 31, 1917)
THE BEE: OMAHA, SATURDAY, MARCH 31, 1917.
Exceptional Easter Apparel
Wonderful Display of Spring Suits
$25 Tashionseal" Models Lead the Way
Is our idea of the best $25.00 offering
in a Suit to be ob
tained anywhere in
A suit of Tan Gabardine is a good ex
ample. Trimmed front and back with
an array of buttons, and buttons ap
pear again on the sleeves, and as a
further decorative idea silk braid
ing is employed from button to but
ton. A silk over collar, braid bound
of sport striped Taffeta, completes
one of the nobbiest suits at $25.00 that
we have ever had the pleasure of of
Another Fashionseal Suit of poplin
with cable threaded trimming, and a
large pointed Epaulet Collar, elaborate
ly trimmed with faille silk. A graduated
belt, elegantly embroidered, the back of
the coat shows six pleats; a very nobby
suit at $25.00.
Plain tailored wool velour suits with a sport collar,
In bright contrasting design. Norfolk jacket with patch
- pockets and large pearl buttons. A wide lapel and a
pleated skirt, at $25.00. And a score of other models in
New colored georgette crept
collan, in gold, roae, mill
iard, chartreuse, old blue and
white, specially priced. .50e
Georgette crepe collan,
plain hemstitched lace and
embroidered trimmed, each,
at 7Se and 98e
New Organdie square back
collars, special, at 59
A new line of Georgette
crepe vestees, at fl.SO up.
2,000 yards fancy, plain,
Brocade and Velour Ribbon,
6tt to 8 inches in width.
They have beautiful floral
designs, such as large rose
Jacquards, and many others.
They come in sport effects
for all uses, wide satin edge
Sash Ribbon, wide velour for
bags, wide plaids for' mil
linery, wide satin for girdles.
Moire, Gros Grain, 7 inches,
wide, heavy quality, in
spring shades. They are up
to $1.50 per yard, on sale,.
Saturday, at, per yard, 39c
5?4 Inches in Moire and
plain Taffeta with Ben
galine edge of good com
binations, very, pretty mil
linery or hair bow ribbon
in white with blue and pink
edge. Also dark combina
tion for millinery uses, at
per yard. Jle
5-inch Jacquard, with rose
and other designs, in white,
pink, Jight blue and other
colors for Hair Bows, at, per
yard ........ ........ 28o
No. 22 Black Velvet Ribbon,
1 inches wide, satin back,
very special, at, per yd. .19o .
Easter Dresses and Coats $25 00
an, it mm . -
"V B" Remarkable Value.
Smart New Dresses, at $25.00
Clever designs, newest styles and remarkable
values. New Taffetas, Crepe de Chines, Crepe
Meteor and combinations of Georgettes. A wide
rang of colors to select from, such as Gray, Rose,
Beige, Copenhagen and Navy. An unusual group
including the popular Coat Dresses in Serge ana
EVEN THOUGH EASTER is but
a week away and the Spring sea
son has just begun, we are in a po
sition to offer extremely smart wear
at $25.00. This is remarkable in a
season when all kinds of apparel
is generally bearing a high price
mark but the reason is simple;
back of this announcement is a store
that gives the customer the benefit
of its wonderful buying power and
prestige. So Saturday will bring
unusual opportunities to the woman
who wants to spend just $25.00. '
Stylish Coats, at $25.00
Coats for every occasion. . Sports, street and
motor wear. New models, showing flared and
belted affects, full pleated backs, large collars,
pockets ox unusual shape, deep cunt.
popular cloths, aucn as ui
Burrela. Gaberdine and Bern.
such as Gold, Apple Green, fans, Rose and Ruby,
Navy and Black.
All new shades,
Women's union suits in pink,
and white, silk tops, lisle
body, nicely trimmed, reg-
ular and extra sizes, a very
special value, at. .... .$1.00
Women's lisle union suits,
Band top, closed gore, lace
trimmed umbrella knee, good
value, at. . . .' 69e
Women's Kayser vests, pink
or white, bodice, plain or
hand crochet trimmed, nice
, quality, at... 59c
Women's cotton lisle union '
suits, lace yokes, umbrella :
knee, lace trimmed, regular
sizes, at 35e
Women's cotton lisle vests,.,
pink and white, plain or lace
trimmed, regular sizes, spe
cial, at 25c
Specialty Shop for Misses and Small Women
Offers Beautiful Easter Apparel
Here's where "youth" stands out in bold relief r where
bright colors snappy silhouttes and little eccentricities,
fascinating in the extreme class : these garments in a
group by themselves the quintessence of desirability.
Tailored Suite Some braided models, others In belted effects; but
ton trimmed models and copies of high priced "Hickson" models.
At $29.75 to $65.00
Serge "Daytime" Frocks, made of extra quality Men's Wear' Serge:
some pleated skirts, apron affects, others braided. New collars and
$35.00 to $75.00
Taffeta, Crepe de Chine and Georgette Dresses, some embroidered,
others beaded; some semi-tailored models.
$19.75 to $39.75
Coat, at $19.75 to $75.00
An exceptional collection, in Gunnyburl, Bolivia, Gaberdine, Jersey
and Potret Twill and all other newest materials.
Second Floor m
Women's fancy sport hosiery
in all the newest colors and
designs, suitable for all oc
casions, at pair. $1.25
Women's Pure Thread silk
hose, in all shoe and evening '
shades. These have the wide
garter hem, reinforced soles,
heels and toes, extra good
quality, at $1.00
Women's silk hose, all colors
and black and white. Lisle
tops and double heels, toes
and soles, thread silk, Satur
day, at 79c
Women's Silk Boots and
Fiber hose, fashioned and
seamless in all the wanted
colors, fancy boot and
stripes, at 59c
Women's Fiber hose, black
and white, irregulars, high
spliced heels and toes, lisle
tops, at... 39e
I Main Floor
Pre-Easter Sale of Beautiful Blouses
THERE NEVER was season when Fashion offered prettier Blouses and there never was a time when
the variety of styles waa so broad and comprehensive from the conservative and what might be termed
"lauieur" Blouses to toe ultra-smart Kuasian Blouses u art bare.
Dainty Georgette Crepe Blouses, in large collar affects,
frill models, also eollarlees Blouses.
$6.50 to $10.00
Crop de Chine Blouses, all the smartest styles. Semi
tailored models, frill models, and a wonderful variety
of new collar and cuff effect.
$2.98 to $8.98
Dainty Lingerie Blouses, lace-trimmed models and
tacked models; hundreds of styles to select from.
$1.98 to $12.98
lflOd Draw Blouses, ten ttyit to ttett from.
, Special, at $1.45 Each
Second Floor .
Guaranteed washable kid
loves from the famous
'errin and Adler factories in
pearl, white, mastic, grey,
tan, Newport, beige, gold
and black: all with beauti
fully stitched backs, every
pair accompanied with our
written guarantee, at, per
pair $2.00 and $2.28
Two special lots of washable
kid gloves, but not in all
colors, at.. .$1.80 and $1.78
Our stock of French gloves
are complete. Perrin's kid
gloves are her from those
world's famous factories in
France in black, white, tan,
grey, gold, champagne, either
plain or with beautifully em
broidered backs, at, per pair,
$2.00, $2.25 and $2.80
Also French Iamb gloves at
a special price of $1.60 per
pair. The latter com in
black and white only and
black with white stitching on
back. . .
We are Omaha headquar
ters for the famous Kayser'a
Gloves. Our stocks of these
best silk gloves made are al
together complete. Every
pair is guaranteed pure silk
and double tipped. They
come in black, white, gold,
silver grey, champagne, tan,
navy, etc., either plain or
with beautifully embroidered
backs, pair. , . .60c to $1.78
Main Floor '
U-l fcJ II '
A Really, Truly Fashion Parade
for Little Folk
Live models will show Wonderful Little
Dresses and Clothing for Small Boys.
We have prepared as never before with the
most complete stocks of the most artistic
and at the same time moderate priced wearables.
Our Children's Shoe Department
The Best Styles for Girls' and Boys'
WE have devoted an entire section of our new Shoe
.Department on the Main Floor, rear, to the sale
and exhibition of Boys' and Girls' Shoes. We are carry
ing a very complete and comprehensive stock and
have expert fitters to assure comfort and long satis
faction to the children who buy their shoes here.
We have grouped together" more than 400 pairs of
Shoes and Low Shoes for Easter wear including white,
. black patent, black kid, black gun metal and tan Rus
Three Different Lots, Grouped According to Size
First lot, sizes 2 to
5 and 6tt to 8.
Former prices $1 49
All at $1.19 a pair.
Another lot. sizes
8tt to 11.
Former prices $1.T5
All at $1.49 a pair.
Another lot, sizes
11 to 2.
Former prices $2.25
All at $1.98 a pair.
We are going to sho
In the prettiest way
In the life of a Httl
.The dainty wearable
A very, very beauti
So come to the Chil
Little Girls and Lit
Saturday morning a
Three in the aftern
w yao, on Saturday,
as entire day ,
girl or bor
i snd roaaar a Joy. .
ful sight, -dreo's
Stow of joys,
t ball-past ten,
L. BranM & So
Little Girls Wearables
: ,ahd Thosefor "Flappers".
j Girls' Shoe-Top Suits -
Sizes 10 to 14
Very new, youthful models, made of serge, check,
velour, jersey; colors of rose, copper, sand, gold;
price $12.80 to $26.80
Girls' Sports Skirts Very New
Large sports plaids, stripes, checks, silk stripes, sus
pender effect, plain and pleated, with large pockets;
sizes 6 to 14.
Jap Silk, Voiles, Madras; sizes 6 to 14. .$1.75 to $8
Girls' Smart Coats
. For school and dress wear; an assortment which in
eludes all styles for girls of every type; serge, silk
poplin, taffeta, wool poplins, fancy checks, in all
high shades; sizes 2 to 6, 8 to 14. . . .$2.96 to $38.00
Girls' Hand-Made Dresses
Afternoon and party dresses, imported materials,
linen georgette crepe, chiffon and crepe de chine;
sizes I to 14 , ...$17.80 to $35.00
Girls' Confirmation and Graduation
Nets, Voiles, Sheer Organdies, with beautiful ribbon
' sashes, trimmed in dainty laces and embroideries;
sizes 6 to 14 $2.98 to $25.00
Girls' Bain Coats and Capes
Large variety of styles; just the thing for a rainy
day; sizes 2 to 6, 8 to 14; price. . . .$1.98 to $12.60
' Girls' Wash Dresses
Made in fine ginghams, percales, repps, linen, sports
stripes, piques; plain or pleated skirts with pockets;
sports effects; high and long waist; all fast colors;
sizes 6 to 14; price $1.00 to $13.75
Girls' Silk Dresses
In pretty plaids, pongees, and plain colors in taf
fetas, navy, Copen, rose, in sports effects,
trimmed in dainty Georgette collars; sizes 6 to
14.............. .......$10.00 to $29.00
For Growing Girls, Hard to Fit
Silk Wash Dresses, Smart Coats, Confirmation and
Graduation Dresses, Suits, Bain Coats. Sizes 12
to 16 ....$1.98 to $35.00
Children's Glove, for E "Pf
priced. About thirty do oMdran's or boys
over-seam or pique Ki d ta ten only'
for children from 8
should sell at $1.25 an d 1-80 P W9
they last, Saturday, a
. ., . ,. . , j ouble-tipped Gloves, in
?6" A. ay; A', guaran
teed Pure Silk Gloves, pwpair....
Wes that please you &&SSrf&
all nbbed pure ttread JLatn qu8litJ
pink, white and black, JgJWfo at..59e
and medium weight; w y -
Misses' Fiber Silk Hos ft SXedlieeis to
as Suede. Pongee and "'Jf d heeU''
and elastic. Worth 60c, at;
Boys' heavy ribbed hos a, triple knees, double
heels and toes; extra lo n. B6c at.ase
Boys' School Hose, media 4 weight, heavy
and fine ribbed, good M w01 19c 18e
Main ft ' -
Saturday, for the fir st time, we wiU show '
Wash Hats in Bah-E ah styles, white em
broidered with blue, M and baby-blue
shades; all sizes, at 0c
Baby-blue shades, al 1 6B lor- 80c
Boys' hats, in fancy mixtures, BOe, 68c, 98c
Boys' Swagger Twe40 11-80
Boys' silk-lined felt "da.d,d
wears, at..... $1.80 and $2.00
Boys' Spring Caps. Ped lef
sweats, plain and fane 1 o,OT. 0c ni 65e
About 100 dozen of Boys' Children's
Wash Hats in plain an und fancy col
ors, also blue serge anl laney mixtures in
Golf Caps; special valu , Saturday, at. . .25c
- . Arc 7;
Powered by Open ONI