The Omaha Sunday Bee
PAST THESE.
AUTOMOBILES
PAGES ONE TO EIGHT
PABT THEEE.
AUTOMOBILES
PAGES ONE TO EIGHT
VOL. XLVI NO. 44.
OMAHA, SUNDAY MORNING, MARCH 25, 1917.
SINGLE COPY FIVE CENTS.
MTH FORM-TRUCK
SALES TREMENDOUS
Ten Thousand Ordered for
April and Expect to Eeach
60,000 for 1917.
NEW FACTORY IS BUILT
. According to reports issued in tlie
sales offices of the Smith Motor
Truck Corporation, Chicago, this
year has started with a volume of
business which will smash every sales
record made in the motor truck in
dustry. Shipments amounting to 2,075
Smith Form-a-Trucks were made
during the month of February and
500 additional Smith Form-a-Truck
attachments were shipped the first
three days of March.
Orders now on hand for March
call for shipments of 5.000 Smith
Form-a-Trucks. or practically 200 per
day, which is 65 per cent in excess of
January shipments.
Want 10,000 in April.
"Orders already received," states
Mr. E. I. Rosenfeld, vice president of
Smith Motor Truck Corporation, re
ouire the shipment of 10,000 Smith
Form-a-Trucks during the month of
April alone, which, with shipments
made during January and February
and orders on hand for March, will
give a total of over 18,000 'Smith
Form-a-Trucks for the first four
months of 1917."
Considering the fact that the tre
mendous sales organization of the
Smith Motor Truck Corporation,
which covers the entire country.
really gets into high speed about
April 1, there is every indication that
the prediction ot bU.UUO smith rorm-a-Trucks
for 1917 will be fully real
ized. Mr. Rosenfeld reports that the ma
terials now on hand are sufficient to
fill all orders through April and con
tracts have been let for materials ad
equate to make prompt deliveries on
all orders. Architects and contrac
tors have both made definite promises
that the roof will be on the new
Smith Form-a-Truck factory by
March. 15, which will double the pro
duction of the Smlthrlilotor Truck
Corporation.
Freight Car Shortage
Beaten by Auto Power
Automobiles are being driven over
the roads to their destination by the
thousands on a far greater scale than
ever before and it is being demon
strated that this method of delivery is
in reality a great benefit to the ac
tual buyer. Cars in the hands of ex
perienced men between factory and
destination, according to E. C. Morse,
vice president and general manager
of the Chalmers Motor company, re
ceive no rough treatment and are
nicely broken in by their trips. "We
have sent many hundreds of cars for
long journeys by road," said Mr.
Morse recently, "and we have yet to
hear a complaint. On the other hand,
our Chicago dealer has asked to have
all his cars delivered over the road.
The cars travel at a uniform gait.
Each car reaches the dealer in fine
shape and is handed over to the pur
chaser in condition for steady, hard
driving. I believe that this feature
of the present situation .has been
overlooked.
"The. railroads are, of course, doing'
all that they can do in the. way of
providing freight cars and trying to
place the freight cars through to their
destination in as short a time as pos-.
sible. But demands upon the roads,
coupled with general conditions, have
been beyond the capabilities of the
roads, compelling the transportation
of cars by road to anxious dealers
who are doing all possible to please
their customers."
Gossip
'Along the'
Automobile Row
Eddie Rinkley, for the last two
years assistant superintendent of the
Ford Motor company, is back with
Tell & Binkley again and will have
charge of the Ford repairs.
Walter Cervcny . has joined
working force of Tell & Binkley.
the
R. P. Fiisliop, sales manager of the
King Motor Car company of Detroit,
spent Saturday with W. L. Killy of
the Noyes-Killy Motor company.,
King distributors. Mr. Bishop has
just returned from a swing through
the west and reports excellent conditions.
Carl Changstrom, proprietor of the
Standard Motor Car company, dis
tributors of Allen cars,' visited the
automobile show at HoMrcge last
week and reports a' very impressive
exhibit of cars.
The exhibit was held in the audi
torium and about twenty-five manu
facturers were represented. "Every
where, says Mr. Lhangstrom, the
automobile shows have met with
much enthusiasm and results in good
substantial business. Our representa
tive sold a good number of Allen
Classics."
The John Day Rubber and Supply
company have moved into larger
quarters at 1213-15 Harney street.
The new location gives the Day com
pany five or six times as much floor
space,
-X'
W. T. Wilson of the W. T. Wilson
Auto company has been advised by
the George W. Davis Motor Car com
pany, builders of the Davis automo
bile, that the sales of cars have shown
a marked increase over last year up
to date and inasmuch as all their dis
tributors are enjoying good sales is
reason to believe that general con
ditions are fine. Mr. Wilson gives
for his reason for such a good busi
ness the fact that he is selling a
perfectly balanced car and one that
you can "trust for life."
Wilson of the Omaha Savage Sales
company nung up a new record last
week for closing dealers, having
signed sixteen dealers in one week.
The total amount of his sales approx
imated $1,600,
Wilson out the Savage on the man
in Iowa in good shape and is better- ,
ing his record in Nebraska. In three!
months Wilson has established 102
agencies in western Iowa, Nebraska
and Missouri.
Governor Says Ford Car
Helped to Win Election
Sidney J. Catt, recently inaugurated
as governor of Florida, is one of the
more prominent users of Ford cars
in the south.
This fact came vividly to public
notice when, in the inaugural parade,
Governor Catt rode in the Ford tour
ing car which had served him faith
fully through his campaign. . On
either side of, the car. were large ban
ners bearing the sign, "This is the
Ford that got me there."
Later in the evening the governor
gave as his reason for declining the
use of all other cars that he never de
serted a frienrf, and since the Ford
had taken him safely and successfully
through a heated campaign, he would
keep it with him.
Governor Catt gives the Ford car
credit for enabling him to make more
speaking appointments an I greet per
sonally more people than would have
beni possible by any other means.
Wise Paige Purchasers
Place Orders at Once
With the back of winter broken and
a touch of real spring in the air, the
possibilities of motoring are thrust
ing their attention on the public and
pricking the imagination. Sales are
consequently being stimulated and
from now on the big drive wiH con
tinue to gain in impetus.
"Those who are contemplating the
purchase of a motor car, whether' it
be their first car or a new model of
their present possession, should look
sharp and take immediate action,"
says H. Krohn, sales manager of the
faige-Detroit Motor Car company.
"This is going to be the biggest year
of all in the history of the industry.
We know already it will be the big
gest in the history of the Paige.
"We are, therefore, advising pros
pective Paige buyers to put in their
orders at once if they expect deliver-ies-within
a reasonable time. We are
forced to give this warning because
of the unprecedented demand and be
cause we dislike the prospect of con
gested conditions with both dealer
and purchaser disappointed."
. i
New Francis Service
Station Opens Saturday
This coming Saturday will mark
the opening of the service station of
the C. W. Francis Auto company, re
cently erected at 2212 Harney street
at a cost of $50,000.
It is (aid no service station west of
Chicago is superior to the one re
cently erected by Francis. Francis
visited numerous service stations
throughout the east befor laying
plans for this station, and every
worth while mechanical device and
labor-saving arrangement has been
installed. .
There will be an electrical control
of all doors and the station will be
open night and day.
Saturday, Sunday and Monday
have been set aside as visiting days.
Patrons will be shown through the
new station by guides. "This does
not mean," asserts Francis, "that it
will be closed to the public after that.
To the contrary, visitors will always
be welcome."
JOE
EDDIE
TELL and BINKLEY
General Auto Repairing and Machine Work
SPECIAL FORD EQUIPMENT
WELDING AND CARBON BURNING ,
Phone Douglas 1540. ; 2318 Harney St.
MOTORCYCLISTS TO
STAGEGYPSY TOUR
Expect Over 20,000 Eiders
Throughout Nation to Enter
Eide on the Days Set.
OMAHA CLUB WILL HELP
A national motorcycle Gypsy Tour
day that will bring out at least 20.
000 enthusiasts of the two and thrcc
wheclcd sport is the ambition of the
Motorcycle and Allied Trades asso
ciation, composed of motorcycle man
ufacturers. Preliminary plans are al
ready in shape for the greatest strict
ly motorcycle event ever promoted,
according to advices from the associa
tion's headquarters at Milwaukee,
Wis.
Tentative dates for the event have
been set as June 16 and 17. on Satur-1
day and Sunday. A conservative cs-'
tiniate of 200 tours all over the conn-1
try has been made by the chairman
of the association, and applications for j
entry blanks to date indicate that this
fieure may be doubled. The big pro-1
ject will have the financial backing
of the trades association and will be i
conducted under the auspices of the
Federation of American Motorcy
clists. Will Give Priies.
Interest will be added by the award
ing of a trophy in the shape of a fob
or medal to each person finishing the
tour. Oue of the rules of the tour
will be the limiting of the amount of
mileage for one day to 100 miles.
This will make each tour a strictly
sociable run and give the entrants
plenty of opportunity to see the coun
try. The route, which will pass
through most towns in a given dis
tance, will be selected, and where
there is more than one town in a state
the routes will be so arranged and
will meet at a noon or night control,
and thereby promote intercity ac
quaintance in motorcycle organiza
tions.' At least half of the motorcy
cles taking part will have side cars
attached and carry lady passengers.
The Omaha Motorcycle club will
take charge oj the local tour and ex
pects to have over a hundred in line,
h very motorcycle dealer in the city
will assist the club in making the
Omaha tour a success. The dealers
who have promised their co-operation
arc: Omaha Bicycle company. Excel-
AUTOMOBILE
Salesman Wanted
First-class automobile talesman
to take charge of wholesale dis
tribution of two lines of cars,
selling at
$750 $1500 $2250
Lines long established in
Omaha and located on row for
years.
TERRITORY
Nebraska and Western Iowa
Answers Confidential,
REPLY AT ONCE
Care Automobile Editor
OMAHA BEE
sior Motor company, Victor Roos, L.
Flesher and Roscoe Rawley. A tour
master will be appointed to take
charge of the tour.
California Owner Pleased
With Feats of Super-Six
A. F. Dieter of Riverside, C'-. ac
companied by his family, made a tour
recently from his home to Denver,
in their Hudson Super-Six. The
distance traveled was 1,0.!0 miles,
which included a side trip to view
the marvels of the Grand Canyon.
Heavy mud was encountered alter
leaving Flagstaff. Ariz, which Ihey
plowed through up to the car's hubs.
Between Albuquerque and Secoro, a
picturesque stretch, there was one
mountain that had eighteen hair-pin
curves. "I had looked for all sorts of
ear troubles in making that trip to
Denver," says Mr. Dieter, "but much
to my gratification the Super-Six
went all the way through without one
single stop. Mud, rough roads, moun
tain everything encountered made
no difference with the Hudson car.
Its power was equal to every demand.
My enthusiasm over the performance
of the Super-Six is boundless."
New Franklin Test Hangs
Remarkable Engine Record
Icy roads proved no handicap to
the first 100-mile low-gear run ever
attempted in Iowa, when, on Feb
ruary 16 a Frankliu touring car left
Dei Moinei on a trip to test the cool
ing ability of the air-cooled engine,
In spite of the slipping and skid.'
ding, the car averaged thirteen and
one-half miles per hour, and just for
good measure ran 1351-4 miles on low
gear without stopping the engine. Bet
ter than thirteen miles per hour on
low gear for ten hours without a
stop, is a real test of an engine'
cooling ability. It is the equivalent
of forty-two miles per hour on high
gear for ten consecutive hours. A
careful examination at the conclusion
of the trip showed not the slightest
sign of overheating or any other
trouble.
jfr l
Motor Trucks
67 Resales
Proving records of economy in all
Jines of business records of serviceability
records of durability in grinding day in
and day out service Service Motor Trucks nave
established records of owner endorsement, never
before equaled. Six out' of every -ten Service
Motor Trucks sold in 1915 were purchased by
companies already operating one or more of them
companies who have proved the unequaled
merit of Service Motor Trucks in daily use. And
67 of our 1916 production was required to fill
re-orders from satisfied customers. Never, we
believe, has this sales record been equaled. Surely there is tome
substantial foundation for such universal endorsement.
Overstrength in Every Part
Close comparison of SERVICE
specifications with the other nine of the
dominant ten shows a 20 super-strength
in frame, drive system, springs, motor and all parts
doing heavy work. This 20$ super-strength is the
result cf highly specified construction the adapt
ing of evtry SERVICE feature to the work that must be done.
Amazingly Low Price
Yet duplicating the accepted fea
tures of construction found in the most
expensive trucks adding extra features,
which combined are not obtained elsewhere
SERVICE motor trucks sell for less than any of
the remaining nine. Surely you will not pay
more for lesi than SERVICE offers.
1 ton tt $1425
14 ton truck . . 2I00
34 ton truck 3,00
34 ton truck (Special Contractors) ..... 3350
6 ton truck 4iS0
C W. Francis Auto Co.
Distributors, Omaha, Neb.
SERVICE STATION SHOW ROOM
2212 Harney St. 2216-18 Farnam St.
Beauty More Than
Varnish Deep
Though it be clad in the beauty of a thousand stars, yet if it has
not truth, it is an abomination. A well proportioned body and a
sleek surface may cover fo the eye, a multitude of sins.
' The Marmon 34 has the beauty of sim
plicity, the perfect line, the graceful curve,
the delicate balance, and the poise that
' power gives.
Unadorned, undecorated, without frills
or furbelows, the Marmon-34 exquisite
in every detail of refinement it a joy to
the beholder.
But Jift the hood and gaze into the
heart and soul of the car the engine.
Here is where character is disclosed; here
are truth and honesty, intelligence and
experience. k ,.
Examine the bearings, consider the oil
ing system, count (he grease cupc',' note
.the rear axle design, challenge the steer
ing device. " ', '" ' ! '
Weigh it, test it, examine! every detail
the Marmon 34 welcomes microscopic
inspection.
Then ride in it, drive it a quick turn
through crowded traffic, a long stretch
through open country.
Beauty is truth, truth beauty,
belief the Marmon 34 is buik.
Phone
Douglas 1712
In this
We Wish to Announce the Opening of Our.
New Sales and Service Rooms
2059 Farnam Street
In our new quarters we will be able to offer Service which
will give you a broader conception of what service Bhould
include. With an. "all daylight" repair room, complete
stock of parts, and room to spare, your needs will be cared
for in a manner which will satisfy the most exacting
motorist.
The new display rooms are open for your inspec
tion now, and we will be pleased to show you .
through at any time. We have the use of both
floors and facilities are so arranged as to enable
us to give prompt attention to all work.
Runabout, $345; Touring Car, $360; Coupelet, $505; "
Town Car, $595; Sedan, $645; Price f. o. b. Detroit.
Coad-Marsh Motor
2059 Farnam St.
New Phone No. Doug. 4446
Omaha, Nebraska
Company