THE OMAHA SUNDAY BEE: MARCH 18. 1917.
13-1
KING PRAISES THE
GUILDERS OF PARTS
Head of King Motor Oar Com
pany Sayi They Contributed
To Its Sncceii.
CAE OF UNUSUAL FOWXE
In a statement issued to the part
manufacturer who furniih some of
the units entering Into the construc
tion of the eight-cylinder King, Arte-
mas Warfl, jr, president of the King
Mouor car company, uetroit, paid a
triijute to the organizations wno
helped to contribute to the wonderful
success of this company,. Mr. Ward's
statement in Dart was as follows:
"The company begins the new year
stronger and better organized than
ever before, with a prestige built upon
past performances, not only of its
jar, but its policies, which have shown
to the public a good product Dackea
' by fair dealing and liberal treatment
"The performances and wearing
qualities of eight-cylinder1 'motors
Jiave in the past proven the reliability
of this type of motor so thoroughly
that it is unnecessary to enter into
detailed discussion of its merits, which
are now well known to the public.
The last year has won many triumphs
tor the (ting stock car, Dotn in en
durance tests and hill climbing.
"The credit of these successes and
tests of the Kmc and the good Qual
ity of our mechanical construction is
due to great extent to the loyal
suDoort of our oarts manufacturers.
who working in union with the King
factory force, have produced a car of
i unusal power and sturdiness. It is
this unity of purpose and co-op
eration wlucn permits us to oner to
the public for 1917 a car which for
moderate price compares favorably in
performance and equipment with the
most expensive cars manufactured."
Used Car Sale Plan
Just Evolved Will
" Boost Business
Contending that the used car busi
ness is not a detriment to the auto-
mobile business, but, on the other
hand, a necessary adjunct, the Mur
ohv-O'Brien Auto company have in
augurated a very comprehensive plan
for handling used cats which seems
to be meeting with favor among mo-
. toriiits.
The plan in substatfee treats the
used car business on a very similar
basis to the selling of new cars. The
principle behind the scheme is to
, treat buyers of used cars with the
ame consideration as the buyer of a
new car.
In order that complete satisfaction
on the part of the buyer may be at
tained a seven days' "tryout" is al
lowed to buyers, with a proviso that
tbe car may- be returned and the
Inoney will be refunded at the expira
tion of this time, providing the buyer
Is not satisfied..
As' a further inducement and guar
antee of good faith the Murphy-
J Brien Auto .company will awe:
fcach buyer a thirty-day mechanical
guarantee. -
This' plan' gives promise of being
i very good solution to the problem
of selling used cars.
"Do Your Shopping
Early Applies to
;. The Auto Business
"That the course of wisdom Is to
do your shopping early applies to the
automobile business this year as
strongly as to Christmas buying nor
mally," said Charles R. Hannan, jr.,
of the Western Motor Car company,
Chalmers distributors, yesterday. "Al-
- though we are. in a better position
probably than the majority of the
dealers in this section to make deliv
eries yet the situation which faces
us: is, of course, serious.
"Following the tremendous busi
ness caused by the combination of
beautiful weather and the annual auto
show, Mr. Abbott and Mr. Johnson
of our firm found it necessary to go
' to Detroit to investigate the freight
car-situation.. Reports from Detroit
aro'that it is indeed serious and that
shipping in all sections is really more
serious than the ordinary western
buyer realizes. We are well stocked
with cars at the present time and, al
though we expect to: use every fa-
- cility at our disposal to keep cars
ahead of the demand, yet the unprece
dented conditions of this year would
- seen) to warrant one's buying now if
he Wants to be real sure to have a
car to use during the balmy spring
weather."
Francis Adds Service
: Line of Motor Trucks
.In connection with the wave of
motor truck enthusiasm which has
"hit" Omaha comes the announcement
that the C W. Francis Auto com
pany has taken on the service line
of motor trucks. This line will be
handled in addition to the Maxwell
truck and Maxwell pleasure cars.
One of the features of the service
truck organization is its body-build-
- ing department in charge of G. V.
Damarus. Unlike. many manufactur-
; ers of trucks, the service people de-
: sign and make their own bodies. This,
it is said, adds much to the value
of-their line owing to the perfect
balance attained thereby.
The Francis Auto company expects
lo be a bfisk contestant in the motor
truck activities of the city owing to
its facilities for service which will
follow the erection of the new serv
ice station at 2212 Harney street
Precision a Necessity in
- Automobile Manufacturing
Precision in manufacture is an ele
ment that comes close to poise, bal
ance and exquisite proportion. . The
exactness with which the working
parts of this car are made may be
suggested- by the statement that they
are not permitted a variation of more
than half a thousandth of an inch.
"A the paper upon which this is
printed is about .005 of an inch thick,
?ou will instantly realize the match
like accuracy with which the Mar
mon is made," said H. Pelton, in de
Scribing the Marmon 24.
''''
DhIh Gats WeaeMI.
- Manager Mike Doolan, Roche!!' new
Phot, has purchased the release of Catcher
Jsw Wendell from LoulSTtlle.
CITY SALESMAN FOB TEE
GOODRICH RUBBER CO.
1 1
Jf.VV. MEACHAM
H. W. Meacham of the adjustment
department of the local branch of
the B. F. Goodrich Rubber company,
has been appointed city salesman to
succeed Ralph L. Pennington, who
has taken charge of the local branch
recently established at Lincoln.
Mr. Meacham-has made a wide
acquaintance among dealers in
Omahi, as well as the Nebraska-territory,
through his broad handling of
the Goodrich service department, lie
will, therefore, start on his sales work
with the advantage of knowing most
of the dealers and garage men.
"Meach" spells "service" in capi
talsSatisfaction, Economy, Reliabil
ity Veracity, Intelligence, Courtesy,
nmciency. ,
rieaaed Witt Badnloa.
- Slanatef atathewson of the Redi la elated
over the excellent ehowlni of his eatcbing
malaataye, Wlngo and Clarke. Thoae vet
eran backstop ot the Reds era nalnf ' their
July formula ta shooting th pill around
th diamond. oafsTa
DEMANB.FOR MORE , ,
CARSJTH ROBIN
Buyers of Antoi Insistent that
Machines Be Delivered
Eary Thii Spring.
MANY DRIVING OVERLAND
Stories about the first robin are
coming in with considerable regular
ity, and as they do motor car manu
facturers are receiving demands that
grow more insistent every day for
delivery of cars, yet the freight car
situation grows worse. The Packard
Motor Car company realized that if
purchasers of new cars -were to have
them when they want them, ' other
means of delivery than the railroads
must be discovered. Therefore, a
large number of cars have been-driven
to various points. One group of
nineteen cars was delivered to the
Packard branch in Pittsburgh. The
largest train, consisting of fortv-three
cars, was sent overland from Detroit
to Cleveland. ,
"A road is as goo! as its worst fif
teen miles." That is what the Pack
ard men who drove the Twin Sixes
from Detroit to Pittsburgh think.
After going through the notoriously
bad stretch between Detroit and To
ledo and finding the splendid con
crete, brick and macadVn roadways
connecting Toledo and Cleveland,
they would have voted favorably upon
a fine space in heaven to be reserved
for the people of the great common
wealth of Ohio. '
But they vould have worked the
recall on any such resolution within
an hour after they passed Youngs
town. The road became a channel of
rich, yellow, clay - soup. In one
stretch there was about 'ire miles of
mud. It took them hours to work
through it .
Pittsburgh' finally was reached in
sixty-five hours. All through the ar
duous journey one woman, Mrs.!
Henry Schmidt, wife of one of the
factory men, accompanied her hus-1
band. She was the most cheerful
member of the narty. too.
: Traffic Manager Shear says that in
present traffic conditions the cars
probably could not have been got to
Pittsburgh by rail within two weeks
at the very soonest.
Maxwell to Have Big
, Advertising Campaign
Definite advice has just reached
hers- that th Xfavwell Mntnr mm-
nan. n,.iuMna an tJiu.ti.iti
schedule that will probably outstrip
anything ever done by any automo
bile manufacturer.
Heretofore automobiles have been
regarded as seasonable commodities
and most of the advertising and sell
ing was done in the spring and early
summer. Within late years, however,
motor cars have ceased to be luxuries
or even pleasure vehicles. More and
more they are becoming business,
commercial and social necessities.
It is not surprising, therefore, that
Walter, h. r- landers, president of the
Maxwell Motor company, ahould
shaDe his advertising Diana accord
ingly. When-interviewed on the sub
ject Mr. Flanders stated: "We have
selected about 2,000 newspapers all
over the United States which com
bined have more than 1,500,000 circu
lation. In these papers we will ad
vertise Maxwell cars every week
fifty-two times a year using at least
uiiriyaix ui i-ii uispiey, Asia means
that in the course of the year we will
purchase almost 4,000,000 inches of
newspaper space. We will adopt a
uniform sue and layout and will ex
plain briefly each week one important
reason why the Maxwell la entitled to
the consideration of prospective pur
"I believe that consistency and con
tinuity are absolutely indispensable to
the success of an advertising cam
paign. By using such a great amount
ot newspaper space in the manner 1
have outlined, we not only minimize
the natural sales resistance but we at
tract and retail, the very highest class
of retail automobile dealers.. And
these are essential to our permanent
structure ot success.
Mr. Flanders, one of the earliest
Eioneera in the automobile business,
as conceived and executed many ad
vertising campaigns notable for their
"The Home of Satisfac'ion'
r
Satisfaction Guaranteed on
Used Care
": ' " Beginning March 15th; 1917, the Murphy-O'Brien Auto Oo.
will adopt a new policy of selling used cars. We will guarantee
every Dodge Brothers and Paige car we sell. We will assume
responsibility for defective parts and give the purchaser every
assurance of satisfaction. This is something new in the automo
bile industry most radical change from the policy employed
by all dealers in used cars. , , ,
Heretofore the purchaser lias aMnnnod all the risk. He has
had to depend on his own judgment, or "luck." He could
never be sure he would not have a big repair bill tacked on to
the original purchase price. We are going to change this. We
are going to insure you to guarantee you will be satisfied. . We
believe this is only fair-- that the man who spends his money
, for a used car is entitled to the same attention and consideration
that is given to the purchaser of anew oar, ,
SEVEN DAYS' TRIAL V
Come down and pick out your car. Well tell you every
thing we know about it Then try it for seven days. If, at the
end of that time, you are in any way dissatisfied, bring the car
back and every cent of your money will be cheerfully refunded.
i That's all there is to it There is no red tape. '
In a week's time you will know whether the cars is as rep
resented and that is what the trial is for to determine if you
are satisfied. Then, as a further insurance of satisfaction, we
will give a 7, ' .
30-DAY MECHANICAL GUARANTEE
We give, for a period of 30 days, the same guarantee as to
the mechanical soundness of the used car that we give with new
cars. Thus we assume all risk. .
We believe the prospective purchaser of used cars will ap
preciate this new policy. We know we will derive a vast amount
of satisfaction if we can say on December 31st, 1917, "We know
that everyone who has purchased a car. of any description, from
the Murphy-O'Brien Auto Go. is satisfied."
Come in and talk it over. 1 Now is the logical time to pur-'
chase, as prices are low.
USED CAB DEPARTMENT
Mnrphy-0 'Brien Auto Co.
1814-1618 Farnam St.
(Mi..
Telephone Tyler 123.
purpose, sice and extraordinary success.
Entire Auto Plant is
' Moved Twenty Miles
It is quite a feat to move a com
plete automobile factory twenty miles
and keep It producing cars at practi
cally its normal capacity, yet that
is what was done, by the Lewis
Spring and Axle eompany, manufac
turers of Hollier Eights and Sixes.
This company has been marketing
parts, motors, springs, axles, chassis,
etc, for various automobile manufac
turers for the last fifteen years in its
Jackson, Mich., plant After building
the Hollier Eight for some time, it
was found that additional facilities
were needed. As there was not room
for expansion close by, and it was
possible to secure an ideal factory at
Chelsea, twenty-two miles away, it
was decided to sell the Jackson
plant and move the factory o
Chelsea.-
This move was begun a year ago
the first of January and the entire
equipment for building Hollier
Eights was transported the twenty
two miles and set up in the new
quarters, all Of the stock on hand
was moved, and in a short time the
new factory was turning out Molliers
in greater quantities than before.
raant Wtman HsMmhs,
Mamaart at ftamant wtantnt taams aatu
rally rate Ihelr services at a hlffh flcura,
and ara therefore the eletteat to slan con
tracts unices they set a aalair Boost. At
the present time tha Beaton JtaS Sol MVS
the Blreoalyn neblaa, laet yaer'a fr-hamptona
In the (wo major leasuea, are ah? several
members, trie absent onea rsrnstnf to Ufa
tor Ihs salaries offered. . ,
WaleM Baas Ileal Yeeeraa. '
Sam Crewforn eC tha Detroit Tlsrers Is far
In tha teaS ot all bit league outAeiSere in
the number of semes played, tutelar taken
part In 1.41 eonleete. aeoand plaos belonirs
to Mateo, the Braves' gardener, erne at
oredlted wtth l.TSI tames.
j Perry Lock
! Steering Wheel
I
I
aaasg
a positive
Theft
Insurance I
no two toett nave ft ye
IeUtke. f ront- wneeta art MM
when car ia rocked. I
Ask nt about it aow. Pfeaai 1
. Douglas 8l?.
ilUtaiAutAcciMrmCt). t
8M-6-8 Bratndeis Blelf.
Omttik, Nk .
I
Hudson Super-Six as a Touring Sedan
A Typt 3000 Want
Thit season, 3000 Hudson Super-Suree
com out m Touring Sedans. That'i tea
: timet at many at) last teaton.
If we Judge thing! rightly, the demand for
' thlt type will continue to multiply. More
and more people want an aU-teaton car, at fit
for January aa for June.
Nothing to Rtmov
I One minute thit car It doted Sedan,
foxurioua in fittingt and appointment. Secure
from the atom, warmed by the motor a
. palatial car.
The next minute it changes to a Touring
Car. The plate fits windowt drop into the
aide. The view it unobstructed. Not a
tath or a brace in the wayt
And thit without removing anything, ttve
supports between the windowt.
Th Family Car
The teatt are all in one compartment Any
member of the family may drive.
Two extra teatt disappear when not wanted.
When mute, the CauTteataaeven.
On a fine day, thit It aQ a Touring ear can
be. If a thower comet up you are thelttrtd.
. When winter cornea you are warm. And all
with a tingle car.'
The motor it the Super-Six, wrrtrotled by
Hudson patent. The trrrocrthert-nmnlng
motor in the world. , A man who want a
Touring Sedan will want that motor in it,
The finer the car the more you need the finest
motor built, -
Touring Sedan, fzl7C at Detrait
GUY L SMITH
ajervific; i rrai
2563-65-67 Farnam Street, Omaha
yny crojp-s.
Pleasure Without
Fatigue
X -In so many instances travel pleasure is accompanied by a sense
of fatigue, due to the noticeable Jar of the conveyance. The abso- H
I lute elimination of all sense of travel fatigue is accomplished byU
the Apperson manufacturers in their latest model through their, '
perfect spring suspension and evenly balanced motor. '
A ride in the Apporton RodapiaiM will coatinc you.
Apperson Motor Co.
' C : J. H. DeJONG,' Manager.
2060-62 Farnam St, Omaha. Phone Do-ag.at 3311.
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