THE OMAHA SUNDAY BEE: MARCH 18, 1917.
-B
MITCHELL PIONEER
; AUTO OF BOLIVIA
... ','
Lone Dealer at La Pa Intro
duces "Father of Cars" in
' . the Andes.
IS DOING BIO BUSINESS
Bolivia, South America, the coun
try of Andean height, torrid valleys
nid freezing plateau a South Ameri
yn Switzerland that perhaps never
will be liberally provided with hotels
for tourists has a total of 153 auto
mobiles within its confines. And al
most all of these machines have been
jrought into the country since 1915.
But there is a Mitchell distributor
town there, at La Paz, who has the
courage of a Pizarro, the faith of an
Indian in the development of the
great country and the loyalty of Bo
livian in the future of Cordillera
crossed country, who expects some
day to exchange automobiles for the
money of the biggest land owners
and demonstrate that Bolivia will be
an absorber of motor cars of no mean
importance.
Senor Virginio Cattoretti is the "au
tomobile king" of Bolivia. He is a
native of Italy and has been in South
America eleven years. Tall, athletic
and a keen lover of sports, ; Senor
Cattoretti became obsessed with bi
cycle sport in Chili and Bolivia and
won many stirring victories several
vears ago. It fell to his lot to get a
Mitchell car and with this be made
several long trips through the Andes,
climbing passes . and demonstrating
not only the endurance and stamina of
the Mitchell, but his own grit as a
driver., ' ' ' ' .
When he achieved the record of be
ing the first pilot of an automobile to
, Titicaca lake. 13,000 feet above sea
level, Senor Cattoretti began to study
the map of Wisconsin to locate Ra
cine, the home of the Mitchell Motors
Company, Inc. He wanted to visit the
factory and converse with Engineer
John W. Bate, He knew, intuitively,
that the Mitchell that climbed to Lake
Titicaca would pass current at more
than par in Bolivia.
It was a long journey, but only re
cently Senor Cattoretti -visited tin
Mitchell plant His conference with
President Otis C. Friend, Vice Presi
dent J. W. Bate, Sales Manager John
Tainsh, Foreign Sales Manager F.
Sarda and other Mitchell officials ap-
Seared to give the impression that
enor Cattoretti feared not , the stu
pendous handicaps nature had thrown
tip against motor car operation 'in
Bolivia that he called the Mitchell
machine that conquered the climb to
Titicaca "the father of the automo
bile" in Bolivia and would import
every Mitchell he could get for the
business his keen insight into South
American conditions realised was
coming. ". . ' -
"It was quite natural for me to be
come a devotee of the motor car after
t considerable experience with bicy--les
along the Andean coast," said
Senor Cattoretti at Racine. "Being
of Italian birth, I succeeded in get-,
ting Fiat representation in La Paa
and then camq the Mitchell, 'king of
the Andes.', It tlso was my good for
tune to bring in the first motor truck
Bolivia ever had.
The natural trend of progress lit
Bolivia is an open book. Enterprise
and a desire to overcome alt sorta of
, Jsn"'"aa'''Siaa ,
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Ready for All Sorts ofWeather
lis few.
1 l- v
TOP, CuO'sep
obstacles that are tittle known to peo
ple of the United States will soon
make Bolivia a very gratifying mar
ket. I'm enthusiastic over the fu
ture market and hope to see a lot
of - Mitchell ( cars conquering the
Andes." r ,J
Costs Real Money to Get
Autos Out as Needed
By standing an almost unbeliev
ably increased txpens on account of
the freight car shortage and material
market, which reached its most acute
point in January and February, the
Hupp Motor Car corporation suc
ceeded in producing and shipping
more cars this year than even during
the record breaking winter months
of 1916, according to a statement just
made by C. D. Hastings vice presi
dent and general manager of he cor
poration. '. -., ,, ;
"As I view the motor car situation
at present, it is one of production
and shipping," said Mr. Hastings.
"Even with our increased production,
orders for immediate shipment have
piled up on us and the month of
March finds us with orders for nearly
2,000 cars for immediate , delivery.
These orders we are filling as fast as
production and the freight car situa
tion wUl allow, but each day finds or
ders piling up still more. The break
ing up of winter weather will aid us
greatly in getting machines to the
distributing points, as they can be
driven overland in greater numbers.
The' opening of lake traffic next
month will also be ot Rreat oene-
ftt." '-' y.rvy. ,
Dort Car Beats 100-Yard
Man from Standing Start
Multl-eylindered cars may be quick
at "get-away," but the performance
of the four-cyliiidered Dort on the
athelctic oval of Leland Stanford
university last week shows it to be
a car of great elasticity. ' '-
"Ric" Templeton, coaching the Le
land Stanford boys, had a bunch of
his best out on the oval when a Dort
enthusiast blew along in his car.
The motorist, a friend of "Ric's,"
was expounding the good qualities of
his. car so broadly, that "Ric" ia re
ported to Jiave said to him, "Suppose
'you-think you can trim Jud House
here at 100 yards from a standing
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Little Ampere Starts'
Over a Million Cars this Spring
' And wc arc one of the 850 Willard Service Stations
that will see that they keep going. .
We're working for you. The battery experience 1
and factory training of our men arc at your disposal.
It is riot enough to fill your battery regularly with
distilled water and to make regular hydrometer tests.
You should let us look it over at least once a month.
Little Ampere will start your car let' us keep it
going. , !
(, We have a rental battery for you if yours needs
repairs. . . '.' - - Y""''
Nebraska Storage Battery Co.
2203 Farnam St. Phone Doug. 5102.
- DOiTot -
best man this year and holds a record
of 10 2-5 seconds for the distance.
"Surest' hing you know," said the
motorist, and the crowd gathered
around to see the fun and the subse
quent discomfiture of the motorist.
But this was one of the times when
the dope didn't run true to form, for
while House put a big lead on dur
ing the first tour seconds, while the
motorist was getting his mount into
high, he was all of tljrce yards in the
rear when -he tape was crossed, the
Dort having .(fiade the distance in
less than. 10 seconds.
Comfortable Driving in
Overland in Sleet Storm
"The weatlier of the las,t week has
given us about the best possible dem
onstration of the real comforts of the
Overland all-year car that we could
have planned," said I. R, Jamison,
branch manager of the Willys-0 ver
land company. .
""Owners of ordinary touring cars
were forced to out ud their side cur
tains and take them down again half
a dozen times, and even when they
were no those curtains did not give
adequate protection from the pene
trating dampness of the snow and
sleet. They offered but a temporary
makeshift against the weather.
"With the Overland all-year car,
the same time required to adjust side
curtains, converted the open touring
car into a handsome, comfortable
limousine, a permanently closed Car
with, glass sides, the comforts and
richness oiannointments found in the
finest lomousines. It is the ideal car
for March uncertainties of weather,
for April showers, for the extreme
heat ot summer or tor the coldest
of winter weather.
"The entire sides of the convert!'
ble car are of glass, which is remov-
able. When they are removed the
car is as open to the air as any tour
ing car, and the only difference in
that respect is that the top is a per
manent part of the car and always
in use. It supports and sustains the
bodv of tho car and has a rsnrlnnrnft
finish, a great Improvement over the
average soiled and wrinkled apron
top. On the average car the top is
up about 75 per cent of the time and
it is not built with any idea of per-
min,npv a o .ho Mni,..,,lild "
. . . ...... v, ,UJ,,
' Bee Want Ads Produce Results.
J
BATTERY ATTENTION ,
IS MOSTESSENTIAL
first Act of Kew Car Owner
Should Be Strong Test,
Sayi Bosengren.
DISCHARGE IS CONTINUOUS
The first thing that the owner of
a newt automobile should do is to
go to the battery service station and
let the battery expert test his battery,
according to Mr, Elmer Rosengren,
the local Willard expert He gives
the following reasons for this:
The battery really commences to
wear the instant that it is assembled.
As long as the plates are in contact
with the electrolyte, the battery is
slowly discharging itself. '
It, therefore, an automobile is a
tong time in transit from the manu
facturer to the dealer and then is a
long time in the hands of the dealer.
it is entirely possible that the battery
may have become considerably dis
charged. This slow discharge is per
fectly natural: Before the car owner
puts it to hard usage he should have
it fully charged. If this is once done,
the generator should keep it in that
condition. ' . .
"It is to prevent the motorist start
ing out with a half charged battery
when he expects a fully charged one
that we advise all new car owners to
have their batteries tested immedi
ately.' ' 1
1 his step is really more than just
seeing that the motorist gets the full
value for the money spent on his
machine. It is really the hrst step in
assuring him a long, and useful life
of service from his battery, for if
the battery starts its life fully charged
and then is closely watched by the
owner during the first three months
of Jts life the odds are a thousand to
one that it will give little trouble. If,
on the other hand, it goes into com,
mission half charged, this condition
gets worse and worse until finally the
battery is thoroughly starved and the
owner thoroughly disgruntled. , This
starved1 condition is particularly bad,
for no amount of charging at the
service station will put the battery
back in the excellent condition, m
which it was at the start.". -
New time Record is Made
By Scripps-Booth Eight
Eddie : Horton left Sixteenth and
Fainam Tuesday night. March 13, at
9 o'clock, for Fremont, driving the
red scripps-oooth eight, carrying
tour heavy men in the car, and ar
rived in Fremont twenty minutes
after 10, before the movies (closed.
1 nat is a pretty good showing,' but it
was eclipsed by the return to umaha
Wednesday morning, having left Fre
mont at ten minutes to 10, and arriv
ing in Omaha at just 11 o'clock. The
drive was made entirely in high gear
and through six inches of snow and
slush, i
Just before leaving Fremont Mr.
Horton called up the W. M. Clement
Motors company trom the lerry
hotel and on arrival at the, garage
it was just exactly 11 o'clock.. .
light Fours
CoanfjtClao. trf
Big Tours
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More
Both S'eries "i8" Studebaker . know how to use the best features
FOUR and Series "18" Studebaker by continually improving, refining
ia are, notea ior xneir, great
power, and especially their great
vpower in ratio to their very low )
consumption of gasoline.
"It has taken Studebaker four
years to improve, refine and per
fect the wonderful Studebaker
motor. It has been solved through
the experience of 250,000 cars in
the hands of owners. It istnly
through an evolution like this that
perfection of power
consumption can possibly be le- have been enlarged vand increased,
veloped. ' - ' ;
, There are no secret processes;,
no basic patents; no features of de
; sign that are unknown or prohibit
ed by patents. The Engineer can
use what he wishes, but he can only -
FOUR-CYLINDER MODELS
FOUR ChM.U........ a ass
FOUR RoadiM. .....'.. 8S
FOUR Touring Car........... 9SS
FOUR LandM Raadittr 11SO
FOUR Eviry-WMthm Car 11SS
(All Prices F. O. B. Detroit.)
When an institution, almost from
its inception, takes the com
manding position in its field
And when that institution main
tains that commanding posi-.
tion without interruption over .
a series of years .
Then you may be assured of .
that institution's integrity
both as to its product and its
'dealings with the public. i
From an output of 465 cars
eight years ago the Willys
Overland industry has grown"
; steadily and this year our
dealers have contracted for
more than 200,000 cars. ,
Our net resources have grown
in that time from a little more
than fifty thousand dollars to
more than sixty-eight million
dollars. -
.
WILLYS-OVERLAND, INC., OMAHA BRANCH
. SALESROOMS .
1047-49 Faraam Stmt. . . Douglas 3292.
v SERVICE STATION
30th aad Haraay Stmts. . Douglas 3290.
Power at Less Cost .
and perfecting
ience of a motor in actual service.
! This is why Studebaker .can
truthfully claim that the design of
its motor is unsurpassed in simplic
ity, accessibility and power. By the
refinement of reciprocating parts,
vibration has been reduced to an
almost unobservable minimum. :
in ratio to fuel
giving greater durability, more
strength,, still further .insuring
smooth, vibrationless operation.
; But you cannot appreciate the
splendid POWER of the Stude-.
baker car until you TRY it.
STUDEBAKER-WILSON
Farnam Street at 25th Ave.
OMAHA "NEB.
Permanence , 1
Permanence
This year we are building the
most comprehensive line of
' motor cars ever produced by
any one concern.
They include . Fours, Sixes and
an Eight. v
If yours is a family of average
size, you will be particularly
interested in the comfortable,
powerful, Big Four at $850
' or Light Six at $985. They
exemplify : the ' remarkable
values characteristic of the
entire line.
When you buy any car in the
, ' Willys-Overland line you are
assured by our commanding,
position in the industry, by
our unequalled facilities and
resources, of integrity of value,
in your car throughout the
- whole period of its perform'
once in your service.
through the exper
The bearing areas of the motor
SIX-CYLINDER MODELS V
SIX Chuib .......... . . . . . . .$1 ISO
SIX Rodtr. .1250
SIX Tourini Cur.; 12S0
SIX London Roadster...; ' 1SSO
SIX Evory-Woothor Cor...... 14S0
SIX Toorbif Sodon. .......... 1700
SIX Coupo... 1750
SIX Llmou.fao...... 2S00
(All Pricei F. O. B. Detroit)
Inc.
4
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