Omaha daily bee. (Omaha [Neb.]) 187?-1922, March 11, 1917, NEWS SECTION, Page 3, Image 3

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    8 A
Yard Goods and Sewing Needs Sale of Great Importance
TN this event all Yard Goods, Trimmings and departments displaying dress as-J-
sortments join, making it one of the most important occasions, of the year.
Consult Mrs. Hawley of New York City,
Fashion Expert, at the Pattern Counter.
See the "FREE," the world's premier
Sewing Machine Third Floor.
March is home dressmaking time and the fabrics that will
be most in demand, together with all the sewing needs and ac
cessories that will help to make your sewing season a success,
are here in many instances the prices are so low that you will
find that remarkable savings may be made now.
We illustrate just what may be accomplished with a few
yards of materials and the necessary accessories. The Pattern
Department will furnish the most stylish patterns at a very nom
inal cost, to guide you.
Everything you need is here in this event.
THE OMAHA SUNDAY BEE: MARCH 11. 1917.
Silks-In Splendid Array--Special Savings
Just at the Time You Need Them Most '
The season has opened very auspiciously in the Silk store we are showing broad
r assortments than ever and the beauty of the present day silks have never been
equalled to our certain knowledge. Remarkable offerings await the early shopper in
the Silk Store on Monday.
This Offering of Black Silks
A sale of Black Silk without parellel. Black Silk of the newest weaves and textures.
consisting of 36 and 40-mch
Silk and Wool Poplins.
Moire Antique.
Satins
Satin Messalines
Radiums
Crepes
Bengaline
Taffetas
$1.10
Per Yard
Values to $1.75
Foulard.
Satin Meteor Failles.
Colored Silks, Corduroys, Etc.
32-inch wide-wale Wash Corduroy, the regular
fabric for sports wear, in white and rose; an ideal
material that will wash and wear; regu- TQ.
lar $1.00 quality, per yard t)iL
Cascade Crepes
40-inch extra heavy Cascade Crepes, in good as
sortment of shades. A popular silk for the new style
garments. A bargain at $1.50. Per
Shantung Silk
26-inch new rough effect Shantung Silk, for suits,
coats and dresses, in the natural color only. Shop
early to secure this wonderful bargain. QC,,
Per yard ., 0 OL
La Jerz Suiting
40-inch new La Jerz Suiting, "the sports silk
supreme, in the new spring colorings; cjfl nr
yu.
per yard.
Yo-San Silk
"Yo-San" Silk in all the newest stripe combina
tions, also plain, to $0 KHonH U9
match; per yard tpti.OyJ ctliU p. Vt)
White Khaki Kool and Meadow BrookSatins
White Flaki Fool and Meadow Brook Satins are
here, also many new novelty effects of thees beau
tiful silks are arriving JQ OPvovirl Q 7t
daily; per yard ipO. LiO CtllU tpO. O
New Silks, $1.50
Dozens of new combinations of new Striped
Taffeta, Gros de Londre Satins, Silk and Wool Pop
lins, 36 and 40 inches wide, in a bewilder- &i CA
ing array of new coloring, per yard p X 0J
Taffeta
36-inch new stripe and pin check Taffeta, in
solid and changeable effects, in all the fl1 hr
new spring colorings; per yard P-L, LtO
Georgette Crepe, -Chiffon and Voile.
40 Inches Wide $2.25 Quality $1.29 Yard
2,500 yards Pink, White, Lavender, Electric, Nav y, Gold, Black, Green, etc. Imported Georgette, Chif
fon and Voile that will give excellent wear. The fabric s which all women are seeking now. In some colors the
lot is limited and early shopping is advised. The quality varies from IV to 6 yards of some with very gen
erous quantities in others.
The Season's Most Fashionable Laces
At Astonishingly Low Prices
And at moderate prices, too, to make it doubly worth while to shop here dui-iiij, this
Unusual Event. We have one of the best displays of Dainty Laces in this entire western
country and in many instances, the prices we are "quoting you cannot match ; . 'rere.
Satisfaction in quality and assortment coupled with good savings. " , "
Filet Lace The Season's Big Feature '
We are showing a beautiful assortment in all widths; also in sets to match ; white
and "real" shades. They are on the crest of the wave of popularity just now.
Prices 25c, 50c up to $2.50
Metal Lace Flouncings, Gold and Silver, with beautiful color combinations; effective novelties,
white and cream Brussels Net, daintily embroidered in pastel-tinted metal threads. Also embroid
ered on white and colored Silk Tulle Nets, 18, 24 and ' CiQn d?1 OC r, (PO Cf
36 inches wide; worth $3.00 to $5.00; yard iOC, tpl.7t) ctHQ tpZ.OU
Metal Laces, gold, silver and color'combinations. All-Silk Dress Nets, black, white am! colors.
Oriental Net Top Lace flouncings, 36 inches wide, white and cream. Fancy Shadow Allover Kds
Laces, 36 inches wide, white and cream; worth up to $1.00.
Dainty Lace Flouncings, white and cream, Shadow and Filet patterns, 18 and 24 inches
wide. Splendid assortment of Metal Lace, edges in gold and silver, worth 69c -
Imported sample lace pieces, Filet and Venise patterns, white and cream,
tions to match. Medium and narrow widths; worth 16c
..38c
Edges and inser-
ash Laces. French and German Vals., also Filet patterns in sets to match. Torchons and foot
ings. Jidged and plain headings. Big variety. Edges and insertions. All widths.
Worth 10c, yard...
Shadow Lace Flouncings, 18 and 24 inches wide. Camisole Laces with beading tops,
18 inches wide; worth 39c
.5c
.25c
rv
Require
ments for This
Model
Material 36 Inches' Wide
Skirts, 8 yards of material.
Coats, 4 yards of material,
m yards contrasting material
for sash, pocket and collar.
1 yard for hat trimming.
2 silk or beaded tassels.
For This Model
4 yards of material.
1 dozen buttons.
yards contrasting material.
Needles, thread, etc., for sewing.
Trimmings
Lend Their Influence
To a Larger Extent Than
Ever This Season
As one Fashion writer
states "Never has a season
brought greater popularity
for Beads." Beads have come
to the fore and occupy a
first place in popularity. So
the best thing we can talk
about is beads AND WE
HAVE THEM TO TALK
ABOUT.
Beaded Bands in beautiful color
-combinations, in floral and con
ventional designs. Iridescent bands
in all colors for shoulder straps
ana trimmings,
The season's newest styles in
dress trimmings, Indian beaded
bands. Unusual assortment of
high color combinations, Irides
cent bands, plain and
fancy colors, yard .
.$1.00
.$2.50
The Dress Goods Showing Is Exceptional
Most-Wanted Fabrics for Spring
The offerings we make in this Department for Monday are so unusually good, that
this opportunity to save should be taken fullest advantage of by every woman, to the ex
tent that she should buy not only for the immediate present needs, but for the future as
well. The fabrics most suitable for the Spring and Summer "home dress-made" ap
parel is here the prices are modest to say the least.
Very Remarkable Offering of Challies
Several thousand yards of those Fine All-Wool Challies, in light and dark ground stripes,
dots, buds, sprays, floral designs and many novelty effects, in a large variety of colorings. These
are not seconds, but a good range of desirable patterns, 27 inches wide, and usually sell OQ
anywhere for 59c and 69c yard. Special for Monday, per yard LdOK,
Spring Coatings
64-inch All Wool Spring Coatings in all the new sports colors, such as apple green, gold, char-
treuse, military blue, fuchsia, etc., in the new Burella and Velour weaves. M Qf ?0 CA
Special for Monday, per yard VO, pO. UU
Chiffon Broadcloth
60-inch very fine all pure wool Chiffon Broadcloth, sponged and shrunk;, rich, lustrous, perma
nent, finest; guaranteed to wear satisfactorily; in all-the new staple colors, also black. I1 QC
A regular $2.60 value, special for Monday, per yard .. .tpX.iW
Gaberdines and Epingle Cloth
48 and 60-inch fine, pure All-Wool Gaberdines and Epingle Cloths. A very fine quality that
will wear good and in the right weight for spring suits and coats; in all the new spring ?Q
shades, also black. A regular $2.25 value, special for Monday, per yard . JJ)X. UU.
French Serge
60-inch fine quality all pure wool French Serge, the soft-finish serge that pleats and makes up
prettily for the new-style dresses; in all the new wanted spring shades, also black. Special fl1 OQ
for Monday, per yard , p X . U
All Wool Dress Goods
Several hundred pieceB of fine All Wool Dress Goods and Suitings, in all the new and stylish
spring- fabrics, such as Gaberdines, Plaids, Overplaids, Checks, Stripes, Serges, Novelty Weaves,
etc., in all the wanted new colors, 40 to 64 inches wide and worth up to $2.00 per QQn Sl I 9
yard. Divided into two lots. Special for Monday, per yard JL, ifix.xc
Novelties
New Novelty Stripes and Plaids in all the new and nobby sports fabrics, and a ooAJnSr0i
the new colorings for suite, dresses and skirts; 60 to fl1 (Tfl (M QC CJO Q!9 QK
54 inches wide; specially priced for Monday ipX.O.U, J)X. VOf ipti.UV, p u
White .and Colored Wash Goods
In the Basement
Gaberdines in full bolts, soft wool finish, pure white,
for middies, suits, separate skirts, children's rompers. A
specially adapted cloth for in and out door wear. -i n
Full 46-inch, special for Monday, yard x7 L
White Corded Batiste, medium size check, sheer and crisp. Can
be used forjall-purpose dresses, aprons, waists, children's wear, cur
tains, etc. this is a number we Bell regularly for 19c a 1 A
yard. 80 inches wide.' Monday, yard Ivt
Two cases fine quality Imperial English Nainsook, soft finish,
free from filling; pure white. 86 inches wide. 12-yard (1 I7r
bolts, worth 20c a yard, Monday pX. It)
Good quality Cotton Crepe, white ground, neat floral de- 1 A -sign,
24-inch, worth 15c. While this lot lasts, Monday, yard. . 1JL
Wash Goods Specials Main Floor, Bargain Square
Lot 1 consists of high class imported and domestic materials for
dainty summer frocks, blouses, evening wear, etc. Printed Voile
and Marquisette. Satin stripe Flonnering, woven Voile, white em
broidered Voile, Crepe de Chine in Challie designs; Bulgarian Crepe,
plain voiie in white and tints, and other pretty fabrics; 1Q
40 and 46 inches wide, worth 08c, Monday, yard riiL
Lot 2 includes high class Satin Ribbons, striped Voile in 1 and
2-inch stripes, white and tinted ground; embroidered Voiles,
evening shades in Silk and Cotton Crepes. Just the fabrics you want
for street and evening wear. Dancing frocks, blouses, etc. Qi
40 and 45-inch, Monday, yard. DcL
Main Floor, Wash Goods Section
Sheer, crisp French Organdy, in all new shades; orchid, shell pink,
sky and old blue, flame, orange and white; (Jl
46-inch $1.0
Pin dotted Swisses will be in great demand this coming season;
for dainty frocks and blouses. We are showing a white with QQ.
colored dots, and also tinted grounds. 31-inch, yard 70C
Notions
J. & P. Coats' 6-cord Thread, a
spool ' 3e
Large bolts of Bias Tape, at.. 5c
'. One big lot of Rick-Rack and
other tapes, worth up to a 5c, per
bolt
Extrsi heavy Skirt Markers,
each 10
Wavy Wire Collar Stays, rust
proof, card..
Inside Skirt Belting, with bones
in, yard :v;'0c
Best rust-proof Hooks and Eyes,
10c grade, card
Best rust-proof Dress Clasps,
dozen
60-inch Tape lines, 10c grade,
each 3 i,e
Shirring cord, black and white,
all sizes, yard le
"Omo" and Kleinert Shirt Waist
Shields, pair 15c
Large 12-yard bolts' of imported
Rick-Rack, bolt 18c
Finishing Braid and Bias Tape,
large bolt 7c
Best Ocean Pearl Buttons, card
at 2Hc
One big lot of embroidery Scis
sors, 50c value 35c
Button Hole Tape, white only-,
yard 10c
Delong Hook and Eye Tape,
black only, yard 9c
Buckle forms, all styles and
shapes. 2 for .5c
ft -lb. boxes of Dressmaker's
Pins, box 36c
HOME FURNISHING WEEK
Begins Here on Monday, March 12th
The third floor has been given over to the exhibit and sale of these splendid Home Furnishings Carpets,
Rugs, Draperies, Pictures, Art Furnishings and Wall Papers all join to make this an event without equal.
Remarkable Array of RIGHT Rugs
We anticipated the rise in the prices of Rugs, many, many months ago, and so the Rugs
that we bought away backjn the early part of last year, we own at prices that could not be
duplicated today. Considering this, we are able to offer you these splendid floor coverings
at prices that are much lower than they would be if we had to purchase them now.
In addition, we are offering other and still more wonderful offerings on a limited lot, including
Bath and Rag Rugs.
Imported Jap Rag Rugs
24x48 in., usually $1.35, at. . .98c 30x60 in., usually $2.50, at $1.98 I 36x72 in., usually $3.00, at $2.19
French Wilton (Best Made)
9x12 $75.00 I 6x9 $42.50
8-3x10-6 $70.00 I ,06x63 $12.00
27x54 $8.00
Alexandria Artloom
9x12 ........ ..$50.00 . 8-8x10-6 $45.00
6x9 $37.50
Almeda Wilton
9x12 $45.00 I 6x9 $42.50
8-3x10-6 ..'...-..$40.00 I 27x64 ,..$6.00
Tapestry
11-3x12 $25.00 I 8-3x10-6 '.$16.75
9x12 ........$17,60 I 6x9 $9.00
These Are Very Special
9x12 ft. Seamless Wiltons, today's retail price
$45.00, our price $35.00
. 8Kxl0H ft. Seamless Wiltons, today's retail
pnc6 $40.00, our price $32.50
9x12 ft. Sanford Seamless Axminsters, today's re
tail price $37.50, our price , $27.50
9x12 ft Sanford & Hartford Seamless Velvets,
todays retail price $35v00, our price $25.00
Chenille Bath Rugs, 30x60 inches,, really worth
$4.50, at .,. ........$3.00
Body Brussels
11-3x12 $60.00 I 8-3x10-6 $32.50
9x12 $37.00 I 6x9 $24.00
27x54 $4.00
Koyal Axminster
11-3x15 $40.00
11-3x13-6 $37.60
11-3x12 $35.00
9x12 $27.50
11-3x15 ........$80.00
10- 6x13-6 $76.00
11- 3x12 $65.00
9x12 $45.00
Bangor Wilton
8-3x10-6 ..."....$26.00
6x9 $15.00
3x6 $4.50
27x54 $3.00
8-3x10-6 $40.00
6x .......... 127.50
36x63 $8.50
27x54 $6.00
Hartford Bussorah Axminster
11-3x15 .$50.00
11-8x13-6 $45.00
11-3x12 $40.00
9x12 $30.00
8-3x10-6 $27.60
6-9x9 $18.76
Art Furnishings
Japanese Lunch Cloths, 45x45
inches, assorted patterns. Hem
stitched hem, iy inches. Regular
price 60c, each 25c
Fancy Satin Pillow Tops, In Jap
anese and Oriental designs, in
green, lavender and old gold
shades; each $1.00
New and dainty Cretonne Bou
doir Baskets for waste papers. A
folding basket, good size.. $1.00
Fancy cretonne covered Relish
Dishes. Made with dainty cretonne
with glass dishes for candies or'
relish $1.28
Artificial flowers for home dec
orations: Nasturtiums, 5 on stem 25c
Jonquils, 3 on stem.. 15c
Orchids, 2 on stem .......... 19c
Marigolds, 3 on stem 15c
Large Roses, red or pink.... 19c
June Roses, 7 on spray 15c
Small Roses, 3 on spray 19c
' Imported Japanese Bamboo
Waste Paper Baskest', large and
medium sizes 75c
The Draperies
In Very Unusual Assortment
COLORED 'MADRAS
"1
Very Special ,
500 pairs of fine Voile and Marquis
ette Curtains. Choice of scores of pretty
lace edge novelty designs; many with
beautiful insertions; special, jq
4,000 yards of 36-inch Drapery Cretonnes, in
a splendid variety of patterns. Also 39c 1 Q
Cretonnes. Very special, yard X7L
100 pieces of the latest Sorrento Voile, hem
stitched and colored borders, very fine QQ
quality, special, yard
29c Curtain Materials, at 15c
5,000 yards of Scrim, , Marquisette, Swiss and
Etamine, plain and fancy borders. White, 4 r
ivory and beige; special, yard. , XOC
175 Curtains,
pair;
$1.10
A large assortment of exquisitely beautiful
Madras, used iot overdrapes and summer portieres.
Tiffany colors; yard. ...,98c and $1.25
86-Inch Marquisette, Voile and Scrim, plain and
fancy edges, in the leading OQn Qv)H AQf
curtain colors, special, yard. . .CJC allX rxVU
' Pictures in a
Remarkable
Assortment
Appropriately
Framed.
Third Floor.
Draw
te Store;
Wall Papers
Newest colorings
and designs.
Suggestions for
every room.
Third Floor.
Lace Curtains
Five grades of Filet, Saxony, Cable and Scotch
Net Curtains. 35 very choice designs, plain and all
over effects. Values to $5.00. Special, (Q PA
pair , p0.t)V
Imported and Irish Point, Antique St. Gall, Point
Duchesse and Point Milan Curtains, in a splendid as
Monday, pair. ....$4.98, $5.98, $7.50
Kapock Silk, Yard, $1.98
. The very latest Kapock Silks. Sunfast and very
attractive for draping. All the desirable qq
colors. 48 inches wide; yard. pj..70
A special lot of new creatkfcs in Cretonnes. Qual
ities that we recommend for service i i a select as
signs and colorings; yard QQ AQn ' KG
aortment of choice de- . OU, , Oi,
Quaker Nets. The celebrated Quaker Lace Nets,
dotted and allover designs, 33 and 45 inches wide.
White, ivory and ecru; specially priced for Mon
day, the yard,